ELECTRONIC CIGARETTES & OTHER NEW PRODUCTS

No SmokingNo ChewingNo VapingNo DissolvingNo Fizzing

What is an e-cigarette?

• An electronic nicotine delivery system (ENDS)

• A substitute for traditional tobacco cigarettes

• Big tobacco companies’ new high tech product

• The latest cool thing for teens to try

Anatomy of an e-cigarette

• Cartridge – contains liquid nicotine solution

• Atomizer – heating coil turns liquid nicotine into vapor that is inhaled

• Battery – often a rechargeable lithium-ion battery

• LED light – glows when user inhales

Photo source: http://www.blucigs.com/

What is the appeal of e-cigarettes?

• Nicotine high without smoke• No ash, No smell• Look and feel like cigarettes• Smoke anywhere!• Over 50% cheaper than cigarettes• More socially acceptable than

cigarettes

Source: https://www.facebook.com/smokefreeonline/photos_stream#!/photo.php?fbid=574231195962390&set=pb.120946217957559.-2207520000.1378320786.&type=3&theater

What is the danger of e-cigarettes?

• E-cigarettes are new, unregulated and vary greatly.

• Vapor contain toxic chemicals - UCSF Center for Tobacco Control Research & Education found chemicals on the Proposition 65 list in mainstream and/or secondhand e-cigarette vapor:

• Acetaldehyde •Lead

• Benzene •Nickel

• Cadmium •Nicotine

• Formaldehyde •N-Nitrosonornicotine

• Isoprene •Toluene

• E-cigarettes do not deliver "pure nicotine" and "harmless water vapor.”

Source: http://www.tobacco.ucsf.edu/10-chemicals-identified-so-far-e-cig-vapor-are-california-prop-65-list-carcinogens-and-reproductive

What is the danger of e-cigarettes? • Nicotine addiction.• Potentially lead young people to try other tobacco products,

including cigarettes, which are known to cause disease and lead to premature death.

Photo: http://www.sodahead.com/united-states/how-many-people-do-you-share-a-computer-with/question-799939/?page=3&link=ibaf&q=photo+woman+using+e+cigarette&imgurl=http://bbtobaccosmokeshop.powersites.net/files/2009/08/smoke-e-cigarette-anywhere.jpg

What do e-cigs look like?

• Most look like traditional cigarettes

Source: http://upload.wikimedia.org/wikipedia/commons/6/66/Safesmokes

Source: http://business.time.com/2013/01/08/can-electronic-cigarettes-challenge-big-tobacco/

What do e-cigs look like?

• Some look like pens or USB drives

Source: http://dx.com/p/electronic-cigarette-style-stylus-w-red-laser-white-led-light-audio-plug-blue-3-x-lr621-159035?utm_source=GoogleShoppingUS&utm_medium=CPC&utm_content=159035&utm_campaign=516&gclid=CIzCqbbd-7cCFUtk7AodKhEAtA

Why do teens want e-cigarettes?

Sources: http://www.mediapost.com/publications/article/184430/#axzz2dsU9M8RRhttp://adage.com/article/media/jenny-mccarthy-star-latest-blu-e-cig-commercials/243420/

Why do teens want e-cigs?

Source: http://www.ecigs.com/categories/e-cigs-accessories?vc

Why do teens want e-cigs?

E-Cig flavors appeal to youth

• Blueberry • Grape• Caramel Mocha • Chocolate Banana • Cherry Cola • Viva Vanilla• Pancake • Cotton Candy• Apple Cinnamon

• Pumpkin Pie• Red Energy• Piña Colada• Champagne

Source: http://www.electroniccigarettesinc.com/index.php?main_page=product_info&cPath=3&products_id=123

Are e-cigarettes illegal?Is their use restricted?

• Federal law – The FDA does not currently regulate e-

cigarettes.

• California law - prohibits the sale of e-cigarettes to minors. 

• Proposed State Legislation, which would extend State prohibitions

on tobacco use to e-cigarette use, passed in the Senate in May and

died in the Assembly.

• Contra Costa County law – E-cigs are regulated as

tobacco products

Can e-cigarettes be used in schools? No.

• California Education Code 48900(h) – allows suspension

if a student… (h) Possessed or used tobacco, or products

containing tobacco or nicotine products, including, but

not limited to, cigarettes, cigars, miniature cigars, clove

cigarettes, smokeless tobacco, snuff, chew packets, and

betel.

MDUSD Policy

• High School and Alternative Education students found in

violation of the MDUSD tobacco-free policy on any school

campus or school related activity will be required to attend

the Tobacco Education Group (TEG) intervention

program.

Model School Board Policy

• “The School Board prohibits the use of products containing tobacco and/or

nicotine, including, but not limited to, smokeless tobacco, snuff, chew, clove

cigarettes, and electronic nicotine delivery systems, such as

electronic cigarettes, electronic hookahs, and other vapor

emitting devices, with or without nicotine content, that

mimic the use of tobacco products any time, in charter school or

school district-owned or leased buildings, on school or district property, and

in school or district vehicles. However, this section does not prohibit the use

or possession of prescription products, or other cessation aids such as

nicotine patches or nicotine gum. Student use or possession of such

products must conform to laws governing student use and possession of

medications on school property.”

OTHER NEW PRODUCTS

Sticks

• Toothpick-like sticks of ground tobacco.• Approximately 3x more nicotine than a cigarette.• User does not spit.

Strips

• Strips are flat sheets of ground tobacco that work like dissolvable breath strips

• User does not spit

Orbs

• Orbs are pellets of ground tobacco resembling tic-tacs• User does not spit.

Discs

• Several companies have launched chewable nicotine discs or lozenges:• Altria’s Verve is only available in Virginia. Test marketing started in

June 2012.• RJR’s Velo Rounds and Viceroy Flex are being test marketed in

North Carolina.

Ciga Fizz

• Oral powder containing nicotine• Powder poured into mouth,

liquifies and user swishes for 15 seconds and swallows.

• Sold at convenience stores like Circle K and 7-Eleven

• Kid friendly flavors (Raspberry Fizz, Chocolate Fizz and Pink Lemon Drop)

Mini Hookah• Shisha, or hookah tobacco, generally is flavored and

contains nicotine

Synthetic Marijuana – Spice, K2, Scooby, Incense

• User can smoke and still pass a drug test

• Herbs, spices or other plant material sprayed with a chemical compound similar to THC

• Negative Effects -  delirium, confusion, loss of control, lack of pain response, increased agitation, pale skin, seizures, vomiting, profuse sweating, uncontrolled/spastic body movements, elevated blood pressure, heart rate and palpitations.

Marijuana

•No smell, no tar.

•The perfect way to use marijuana!

Center for Human Development Changing Lives, Transforming Communities

Prepared by Mary Jaccodine

Information on Sticks, Strips, Orbs, Discs & Fizz from Contra Costa Health Services, Tobacco Prevention Project.