electronic & digital signs
TRANSCRIPT
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Electronic & Digital Signs
April 5, 2017
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Sign Code Re-write Process
Updating a piecemeal code that saw its last major revisions in 2007 and 1999
Comprehensive Plan High Priority Goal
PC Goals: Simplify, balance business with community needs, consistent with plans
Government interest in regulating signs: Aesthetics, Traffic Safety, Protection of Property Values
Process is on-going and will likely run through the calendar year
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Expectations, Goals & Questions
Your participation, opinions and views on these electronic and digital signs (and future participation)
Share information/sign technology Identify user groups and individuals that should be involved (residents, visitors,
peds, drivers, bus. owners) Do you own an Electronic Sign? Are they effective? Advantages & Disadvantages? Complaints & Issues? How to ensure adopted standards reflect goals?
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Sign Types & Technologies
There are many types of signs. Effective signs have common traits: Express identity of the business
Compatible with visual character of surrounding area
Legible under the circumstances in which they are seen
Not likely to distract drivers to a dangerous degree
Focus on Electronic and Digital Signs
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Traditional/Manual Changeable Copy Signs
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Tri-Vision Boards
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Electronic Changeable Copy Signs (AKA Electronic Message Centers)
Defined by the USSC as: “An electrically activated changeable sign whose variable message and/or graphic presentation capability can be electronically programmed by computer from a remote location. EMC’s typically use light emitting diodes (LEDs) as a lighting source.
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Types of Electronic Message Centers
Static Animated Intermittent
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Video Signs
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How are the New Electronic Signs Different from Traditional Signs?
Drivers make twice as many and longer glances at active signs than they do at passive/static signs.
Flashing messages are more distracting, less comprehensible, and require more reading time.
Visually complex locations, e.g., intersections, compound the distraction problem.
Scrolling messages require viewers to concentrate; how long depends on size, resolution, length of message
Anticipation of a new image appearing may distract drivers who feel compelled to wait for the change.
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Electronic Message Centers – Contrasting Views
Increases Visual Clutter
Distracting to Motorists creating Traffic Safety Risks
May create light pollution
More Effective Business Identification Relative to Cost
Multiple Tenants can AdvertiseQuick & Remote Sign Copy
ChangesCan Communicate Community
Events & Information
How to achieve benefits of EMCs while minimizing risk and addressing concerns?
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What we Know (Soldotna Stats)
20 Electronic Message Center Signs in Soldotna
Full graphic & color/animated
1 color graphics
Scrolling text/intermittent
Multi-line text/intermittent
Static text
Most installed after 2007
Average size = 31.9 sf
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Sign Code Standards Universal to All Sign Types
Sign Area
Height
Placement (setbacks)
Number
Illumination
Zoning Districts
Sign Types
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Sign Code Standards Specific to Electronic & Video Signs
Brightness (e.g., daytime vs. nighttime limits)
Movement (flashing, strobing, racing)
Color
Setbacks (e.g., from R districts)
Operational mode (message duration, transitions, animation, video)
Spacing (minimum separation from similar signs)
Audio
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Brightness
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Consider Brightness by Zoning District
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Movement
Flashing/Strobing Scrolling/Racing Animation Video
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Where are they Appropriate?
Commercial
Limited Commercial
Institutional
Industrial
Parks
Residential
Only on the Sterling and/or Spur Highways?
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Commercial Zoning District
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Limited Commercial Zoning District
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Institutional & Parks Zoning District
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Institutional & Parks Zoning District
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Spacing
Should there be a minimum spacing requirement between signs and from Residential areas?
Intersections?
Parks or scenic areas?
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How Big?
Many limit the size of a sign face that can be used for digital displays. Thirty percent is common although in some entertainment districts the proportion is higher.
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Final Thoughts
Input will be shared with Planning Commission Process will continue for several months Stay informed by signing up for e-mail notificationsContinue to participate and share your thoughtsWho are we missing? Others that should be involved?
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