Hans Stråberg, President and CEOJonas Samuelson, CFOPeter Nyquist, IR

Q2 Results, July 19, 2010

2

Q2 Highlights

3,7

5,4

0

500

1000

1500

2000

2500

-4

-2

0

2

4

6

8

10 Net sales increased by 3% in comparable currencies

Solid recovery in the US on the back of the rebate programSouthern Europe volatile

EBIT SEK 1,477m, excluding items affecting comparability

Volume growthPositive mixRaw-material headwindIncreased marketing spend

(SEKm) Q2 2010 Q2 2009

Sales 27,311 27,482

Margin 5.4% 3.7%

EBIT 1,477 1,027

2009

EBIT (SEKm) Margin (%)

2010

3

Operating cash flow Q2, 2010

Solid cash flow

Positive earnings contribution

Seasonal build-up of inventories

Higher level of investments compared to last year

-1500

-1000

-500

0

500

1000

1500

2000

2500

3000

3500

4000

Operations (excl.assets and liab.)

Change in assetsand liabilities

Investments Operating cashflow

Q2, 2009 Q2, 2010

4

Raw-material costs 2010

Steel 48%

Plastics 23%

Copper 7%Aluminum 4%

Other 18%

2009SEK

19 billion

2010 ~ SEK 1 Billion in increaseNegative impact of SEK 300m y-o-y in Q2Raw-material y-o-y headwind expected to increase to SEK 500m in Q3

5

Consumer DurablesEurope

2,9

5,4

0

400

800

1200

0

2

4

6

8

10 Lower salesDecline in private label sales

Price pressure

Strong EBIT improvementStrong mix – increased sales within built-in segment

Cost savings – Previous cost measures

Increased marketing spend

Strong results for floor-care products – mix improvement

(SEKm) Q2 2010 Q2 2009

Sales 9,349 10,452

EBIT 504 300

Margin 5.4% 2.9%

EBIT (SEKm) Margin (%)

20102009

6

Quarterly comparison, year over year

-15%

-10%

-5%

0%

5%

10%

East. Europe

West. Europe

The European market continued to be unchanged in Q2

2006 2007 2008 2009

6%

-4%

Q1

10%

-5%

Q4

5%

-1%

Q3

5%

1%

Q2

14%

1%

Q1

7%

5%

Q4

6%

1%

Q3

9%

1%

Q2

1%

4%

Q1

5%

-4%

Q2 Q3

-5%

4%

Q4

-8%

-15%

Q1

-9%

-31%

Q2

-9%

-30%

Q3

-4%

-26%

Q4

-2%

-17%

Q1

1%

-7%

2010

Q2

0%

1%

7

Consumer DurablesNorth America

5,14,6

-200

0

200

400

600

800

-2

0

2

4

6

8Solid market growth led to higher volumes

Exited unprofitable volumes

Increased sales under own brands

Improved earnings in comparable currencies

Improved mix

Increased sales of air-conditioners

Extra consolidation and transition costs

Higher raw-material costs

Lower sales and operating income for floor-care products

(SEKm) Q2 2010 Q2 2009

Sales 10,027 9,848

EBIT 458 498

Margin 4.6% 5.1%

2009

EBIT (SEKm) Margin (%)

2010

8

Quarterly comparison, year-over-year

-20%-15%-10%

-5%0%5%

10%15%

2006 2007 2008

Strong growth in US in the second quarter

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1

2009Q2 Q3 Q4 Q1

2010Q2

9

Consumer DurablesLatin America

4,3

6,1

0

100

200

300

400

0,0

2,5

5,0

7,5

10,0 Slowdown of market growth in Brazil

Expired tax incentivesRest of Latin America showed strong growth

Improved operating income

Higher volumesImproved effiencyPositive currency impact(SEKm) Q2 2010 Q2 2009

Sales 3,905 3,326

EBIT 237 142

Margin 6.1% 4.3%

2009

EBIT (mSEK) Margin (%)

2010

10

Consumer DurablesAsia/Pacific

3,0

10,1

0

50

100

150

200

250

0,0

2,0

4,0

6,0

8,0

10,0

12,0 Australia: Improved EBIT despite market decline

Improved product mixPositive currency impactImproved efficiency

Southeast Asia and ChinaMarket-share gainPositive impact of cost-cutting measures

(SEKm) Q2 2010 Q2 2009

Sales 2,298 2,004

EBIT 231 61

Margin 10.1% 3.0%

2009

EBIT (SEKm) Margin (%)

2010

11

Professional Products

8,9

12,0

0

50

100

150

200

250

300

0,0

3,0

6,0

9,0

12,0

15,0Stabilization of market demandImproved operating incomeFood service

Improved product mixHigher production efficiency Lower costs for raw materials

Laundry productsImproved cost efficiencyImproved mix

(SEKm) Q2 2010 Q2 2009

Sales 1,730 1,850

EBIT 207 165

Margin 12.0% 8.9%

2009

EBIT (SEKm) Margin (%)

2010

12

Third quarter

Top line developmentProduct mix; continues to have a positive impactMarket volumes; flat year-over-yearPrice development; defend current levels

Cost developmentCost savings; positive impact from restructuring programRaw material prices; peak in Q3, y-o-y negative effect of SEK 500mIncrease marketing and brand spend

Take into accountWith more replacement business there is less seasonal variationsbetween quartersThe appliance industry is experience a shortage of components which is expected to continuo into the second half of 2010

13

“…….. I still think 2010 could be the year we approach our goal of an

operating margin of 6% with continued improved capital efficiency.”

Full year 2010

14

15

Factors affecting forward-looking statements

Factors affecting forward-looking statementsThis presentation contains “forward-looking” statements within the meaning of the US Private Securities Litigation Reform Act of 1995. Such statements include, among others, the financial goals and targets of Electrolux for future periods and future business and financial plans. These statements are based on current expectations and are subject to risks and uncertainties that could cause actual results to differ materially due to a variety of factors. These factors include, but may not be limited to the following: consumer demand and market conditions in the geographical areas and industries in which Electrolux operates, effects of currency fluctuations, competitive pressures to reduce prices, significant loss of business from major retailers, the success in developing new products and marketing initiatives, developments in product liability litigation, progress in achieving operational and capital efficiency goals, the success in identifying growth opportunities and acquisition candidates and the integration of these opportunities with existing businesses, progress in achieving structural and supply-chain reorganization goals.