electric playbook fuel-efficient and fun-to-drive regenerative braking system captures brake...

Electric Playbook Ford offers the power of choice withfuel-efficient and fun-to-drive vehicles.

PLUG -IN HYBRIDELECTRIC VEHICLE

ALL-ELECTRICVEHICLE

HYBRIDELECTRIC VEHICLE

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FUSION ENERGI PLUG-IN HYBRID

C-MAX HYBRIDFUSION HYBRID

Ford Electrified Vehicles Put the

Whether you want to save on fuel, reduce your carbon footprint or be part of the electric evolution, you have an interest in electrified vehicles (EVs). No matter the reason, Ford has one that’s perfect for you.

Our lineup includes a variety of hybrid, plug-in hybrid and all-electric vehicles, each designed to fit a specific lifestyle. That means there’s no need to compromise on comfort, capabilities or convenience.

Use this playbook to get started on your journey to an electrified lifestyle.

Power in Your Hands

• PlugIntoFord.com

• ford.com/green

• ford.com/cmax

• ford.com/fusion

• ford.com/focuselectric

• MyFordMobile.com

Learn more online

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FOCUS ELECTRICC-MAX ENERGI PLUG-IN HYBRID

4 The Transformation of Transportation

6 The Ford Family of EVs

8 Compare Ford EVs at a Glance

10 Ford Hybrids

12 Ford Plug-In Hybrids

14 Ford All-Electric

16 EV Connectivity

18 Eco-conscious Inside and Out

18 Smart Collaborations

20 We Have You Covered

22 Dollars & Incentives

23 Links to Learn More

Fuel-efficient Contents Microsoft® TagsThis brochure includes “tags” that allow you to access quick resources on your mobile phone. To use them, download the free app at gettag.mobi or search for “Microsoft Tag” in your phone’s app store. Then scan the tag to get extra content! Data rates may apply.

Discover more about EVsCheck out PlugIntoFord.com and learn about the different types of EVs, charging options, innovative features, onboard technology and more. Microsoft is a registered trademark of Microsoft Corporation.

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The Transformation of TransportationBuilding on over a decade of experience with hybrid technologies, Ford is committed to being a world leader in rechargeable electric vehicle technology:

• Electrified vehicles offer additional fuel choices for consumers and protection against price fluctuations at the pump

• A more fuel-efficient vehicle means a reduced carbon footprint and fewer tailpipe emissions, which can lead to cleaner air and a future where we can be less dependent on fossil fuels

Giving you the power of choice

We’ve made a conscious decision to offer a wide range of electrified vehicles instead of concentrating on a single technology. Our reasoning is simple: a vehicle should be made to fit your lifestyle, not the other way around. And when more people choose to drive electrified vehicles, we all benefit.

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FOCUS ELECTRIC

Ford is committed to progressive technologyWe’re continuing to develop additional eco-conscious transportation solutions with substantial investments in research, development and manufacturing.

• We’ve dedicated 285,000 sq. ft. in Dearborn, Michigan, to a new Advanced Electrification Center where engineers work on EVs

• We’ve refurbished and revitalized the Michigan Assembly Plant to build five fuel-efficient powertrain technologies on the same line

• We’ve invested in solar energy to help power our manufacturing facilities

Ford is dedicated to remaining on the leading-edge of the EV industry, offering additional transformative transportation choices.

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Hybrid Electric Vehicle

Plug-In Hybrid Electric Vehicle

Powered by a gasoline engine and battery-driven electric motor, the state-of-the-art lithium-ion battery is automatically charged when the gas engine runs. Also, energy from braking is captured to recharge the battery.

Uses hybrid technology with the ability to plug in to enhance your hybrid experience and maximize the battery’s capability. Charge from a standard 120-volt or available 240-volt charging station. By fully charging, greater fuel savings may be achieved while minimizing your carbon footprint.

All-Electric Vehicle

100% electric means zero CO2 emissions. Powered completely by a rechargeable battery, with no need for a drop of gas or any oil changes.

The Ford Family of EVs

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Hybrid• C-MAX Hybrid• Fusion Hybrid

Plug-In Hybrid• C-MAX Energi• Fusion Energi

All-Electric• Focus Electric

Gas Engine Yes Yes No

Electric Motor Yes Yes Yes

Transmission eCVT eCVT Single-speed

Regenerative Braking Recovers

EnergyYes Yes Yes

Battery 1.4 kWh Lithium-ion

7.6 kWh Lithium-ion

23 kWh Lithium-ion

Compare Ford EVs at a Glance

AbbreviationsAT-PZEV advanced technology partial zero emissions vehicle

eCVT electronically controlled continuously variable transmission

ULEV II ultra low emissions vehicle II

SULEV II super ultra low emissions vehicle II

ZEV zero emissions vehicle

(1) Actual mileage will vary.(2) MPGe is the EPA equivalent measure of gasoline fuel efficiency for electric mode operation.(3) EPA-estimated rating of 42 city/37 hwy/40 combined mpg, 13.5-gallon fuel tank. Range

calculations based on www.fueleconomy.gov. Actual mileage will vary.(4) EPA-estimated rating of 44 city/41 hwy/42 combined mpg, 13.5-gallon fuel tank. Range

calculations based on www.fueleconomy.gov. Actual mileage will vary.(5) Actual range varies with conditions such as external elements, driving behaviors, vehicle

maintenance and lithium-ion battery age.(6) EPA-estimated rating of 40 city/36 hwy/38 combined mpg, 14.0-gallon fuel tank; 19 miles

electric. Range calculations based on www.fueleconomy.gov. Actual mileage will vary.

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Hybrid• 2014 C-MAX Hybrid• 2014 Fusion Hybrid

Plug-In Hybrid• 2014 C-MAX Energi• 2014 Fusion Energi

All-Electric• 2014 Focus Electric

EPA-estimated Rating of:(1)

C-MAX Hybrid 42 city/37 hwy/

40 combined MPG(3)

Fusion Hybrid 44 city/41 hwy/

42 combined MPG(4)

C-MAX Energi

95 city/81 hwy/

88 combined MPGe(2)

Fusion Energi

95 city/81 hwy/

88 combined MPGe(2)

110 city/99 hwy/ 105 combined MPGe(2)

EPA-estimated Total Driving

Range(5)

C-MAX Hybrid(3) 540 miles

Fusion Hybrid(4) 567 miles

C-MAX Energi(6) 550 miles

19 all-electric miles

Fusion Energi(6)

550 miles



Plug-In Charge Time

No need to plug in!(automatically charges

while driving)

120V — 7 hours 240V — 2.5 hours

(if you choose to plug in)

120V — 20 hours 240V — 3.6 hours

Charging No need to plug in!120V — standard 240V — available

(if you choose to plug in)

120V — standard 240V — available

Top Speed in Electric Vehicle

Mode85 mph 85 mph 84 mph

Emissions Category Tier 2 Bin 3 (ULEV II)

AT-PZEV

(SULEV II)Zero CO2 emissions

(ZEV)

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Why you should select a hybrid• You want to reduce your carbon footprint

• You do a lot of driving where you can take full advantage of regenerative braking

• You want a vehicle with room to fit your lifestyle

Ford hybrids are powered with the latest technologiesC-MAX Hybrid and Fusion Hybrid feature a highly efficient internal combustion engine, electric traction motor, state-of-the-art lithium-ion battery and regenerative braking system.

• Hybrid transmission seamlessly manages power between the electric traction motor and gasoline engine for maximum efficiency

• Both C-MAX Hybrid and Fusion Hybrid offer a top speed of up to 85 mph in all-electric mode

• In addition to providing some electric drive capability, the electric motor provides added power as needed to allow the gasoline engine to run at its most efficient

• Electric power is primarily used for idling, vehicle launch and power assist

• A hybrid does not need to be “plugged-in”

• Regenerative Braking System captures brake energy normally lost during braking and uses it to help recharge the battery

Ford Hybrids C-MAX Hybrid Fusion Hybrid

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FUSION HYBRID

C-MAX HYBRID

Benefits you can bank onFord hybrids can deliver a significant improvement in mpg when compared to comparable gasoline-only vehicles:

• 2014 C-MAX Hybrid — EPA-estimated rating of 42 city/37 hwy/40 combined mpg(1)

• 2014 Fusion Hybrid — EPA-estimated rating of 44 city/41 hwy/42 combined mpg(1)

Also, the C-MAX Hybrid and Fusion Hybrid achieved ultra low emissions vehicle standards,(2) so driving one can help make a difference to the environment.

(1) Actual mileage will vary.(2) Achieved ULEV II Tier 2 Bin 3 standard.

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Why you should select a plug-in hybrid• You want to be able to offset your fuel usage with electricity by plugging in• You want to take advantage of a plug-in hybrid’s all-electric driving capability of EPA-estimated 19 miles for your daily drives• You want the freedom to take longer trips when recharging stations may be scarce • You want a vehicle with the room to bring along the people and things that matter most

Ford plug-in hybrids give you the “best of both worlds”C-MAX Energi and Fusion Energi are plug-in hybrids that offer drivers the opportunity to offset their fuel usage with electricity by using either a 120-volt outlet or an available 240-volt home charging station. By fully charging, you may realize fuel savings and minimize your carbon footprint.

Ford Plug-In Hybrids C-MAX EnergiFusion Energi

• Can drive like an electric vehicle for short trips and like a hybrid for longer trips– 550 miles of EPA-estimated total driving range,

up to 19 all-electric miles(1)

• EV Mode button gives you the freedom to choose whether to drive in all-electric now, all-electric later or drive as a regular hybrid

• Regenerative Braking System captures brake energy normally lost during braking and uses it to help recharge the battery

• Both C-MAX Energi and Fusion Energi offer a top speed of up to 85 mph in all-electric mode

• Plug-in hybrid vehicles offer the flexibility of gasoline or electric power. If you choose to drive using electric power, the battery can be:– Recharged overnight in 7 hours using a standard

120-volt outlet– Recharged in just 2.5 hours using the available

Ford-branded AeroVironmentTM 240-volt home charging station

AeroVironment is a trademark of AeroVironment, Inc.

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FUSION ENERGI

C-MAX ENERGI

“Hybrid-plus” benefitsFord plug-in hybrids offer a combination of hybrid technology and all-electric technology, giving you added flexibility in how to power your vehicle: • 2014 C-MAX Energi — EPA-estimated rating of

95 city/81 hwy/88 combined MPGe(2)

• 2014 Fusion Energi — EPA-estimated rating of 95 city/81 hwy/88 combined MPGe(2)

C-MAX Energi and Fusion Energi are EPA-estimated for 19 miles of electric-only driving. (1) After the electric-mode range is exceeded, the vehicle operates like a conventional hybrid vehicle, blending power from the gasoline engine and electric traction motor, to maximize efficiency. (1) EPA-estimated rating of 40 city/36 hwy/38 combined mpg, 14.0 gallon fuel tank; 19 miles

electric. Range calculations based on www.fueleconomy.gov. Actual mileage will vary.(2) MPGe is the EPA equivalent measure of gasoline fuel efficiency for electric mode operation.

Actual mileage will vary.

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Why you should select an all-electric vehicle• You use your vehicle primarily for city driving and daily commutes that fall within the car’s battery EPA-estimated

driving range of 76 miles(1)

• You want to run completely on electricity — no gasoline or oil changes required, ever

• You want your vehicle to generate zero CO2 emissions

• You want a five-passenger car with plenty of room to fit your lifestyle

Gas-free driving starts hereThe 2014 Focus Electric runs completely by rechargeable battery power so you’ll never need a drop of gas or an oil change! The available AeroVironmentTM 240-volt home charging station, recommended by Ford, delivers a full battery charge in just 3.6 hours. As you drive, the Regenerative Braking System can help maximize your range by capturing brake energy and recycling it to recharge the battery. During errands, if you need it, you can also use the rapidly expanding network of public charging stations. The Focus Electric gauge cluster provides valuable details to help you get the most from every ride. At the end of each trip, you’ll see the total amount of gasoline you saved by driving electric.

Ford All-Electric Focus Electric

• Provides a 100% CO2-free driving experience

• Features an electric motor, charge port and state-of-the-art lithium-ion battery

• Owner plugs in the vehicle to fully charge the lithium-ion battery


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FOCUS ELECTRIC

Your technology-enhanced, progressively powered vehicle• Using a national average electricity price of 12 cents per

kWh,(2) it would cost an estimated $2.40 to $3.00 to fully charge your plug-in vehicle’s battery. If you have the opportunity to establish value charging, the cost could be reduced even lower

• Electric vehicles generally have fewer moving parts than gas-powered vehicles, reducing the cost and time spent on regularly scheduled maintenance

• 2014 Focus Electric — EPA-estimated rating of 110 city MPGe(3)

(1) Actual mileage will vary.(2) U.S. Energy Information Administration; www.eia.gov.(3) MPGe is the EPA equivalent measure of gasoline fuel efficiency for electric

mode operation. Actual mileage will vary.

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SYNC® with MyFord Touch®

SYNC with MyFord Touch(1) is an available in-vehicle system that can help enhance the EV experience.

• Fully integrated, voice-activated(2) communications, hands-free calling, entertainment features that synchronize with Bluetooth®-enabled phones

• Customizable LCD touch screens to access and display an array of helpful vehicle features and information including EV-specific content

• Access to SYNC Services,(3) which provides traffic information, directions and business search

EV Connectivity

SmartGauge® with EcoGuide®

Standard on Ford hybrid, plug-in hybrid and all-electric vehicles, SmartGauge with EcoGuide enables drivers to tailor vehicle information and serves as an onboard “coach” to encourage more efficient driving habits.

With Ford electrified vehicles, owners have a great deal of control over how their electric vehicle drives, charges and operates.

• Greater driving efficiency is indicated by green leaves growing on a lush vine (efficiency screens in Focus Electric feature blue butterflies)

• Innovative instrument gauge cluster

• Built-in tutorials on braking and driving efficiency

• Customizable information with MyView

• Easy-to-use, five-way steering wheel controls (1) See Dealer for feature availability.(2) Driving while distracted can result in loss of vehicle control. Only use SYNC/

MyFord Touch/other devices, even with voice commands, when it is safe to do so. Some features may be locked out while the vehicle is in gear. Not all features are compatible with all phones.

(3) SYNC Services varies by trim level and model year and may require a subscription. Traffic alerts and turn-by-turn directions available in select markets. Message and data rates may apply. Ford Motor Company reserves the right to change or discontinue this product service at any time without prior notification or incurring any future obligation.

(4) MyFord Mobile subscription is complimentary for five years from the vehicle sale date as recorded by the dealer. Subscription fees apply after five years. MyFord Mobile requires a compatible 2G independent cellular network. Evolving technology and cellular networks may affect future availability and functionality.

(5) Based on your local utility’s participation.

The Bluetooth word mark is a trademark of the Bluetooth SIG, Inc.

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MyFord® Mobile Smartphone App(4) and Website

Designed exclusively for Ford plug-in vehicles — C-MAX Energi, Fusion Energi and Focus Electric — the MyFord Mobile smartphone app and website enable drivers to connect with their vehicle in a whole new way. Using a smartphone or computer, you can:• Remotely control select key features of the vehicle• Check on the charge status• Schedule the vehicle to charge when it’s convenient and with Set Value Charging(5) — when the most

cost-effective electricity rates are available• Warm up or cool down the cabin interior before hitting the road• Plan a fuel-efficient route to your destination• Locate nearby charging stations• View both estimated CO2 emissions and gallons of gas

saved, based on your driving style

Anyone can visit MyFord Mobile as a guest. Visit your smartphone’s app store to download the

MyFord Mobile app. You can also visit myfordmobile.com. Data rates may apply.

Check out a quick video on it! Data rates may apply.

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Eco-conscious Inside and OutOur commitment to the environment doesn’t end with offering electric vehicles and advanced engine technologies. It starts there. Ford uses eco-conscious materials in some surprising places.

• All Ford electrified vehicles feature soy-based foam in the seat cushions

• Plastic bottles, milk jugs and other post-consumer recycled materials show up in underbody shields, wheel arch liners and air cleaner assemblies

• The Fusion Hybrid and Focus Electric standard cloth seats are made with REPREVE® recycled fiber

Smart CollaborationsTo make it even easier for customers to choose an electrified vehicle, Ford has assembled a team of experts to lend their support.

240-volt Home Charging Stations

For faster charging of your plug-in vehicle, Ford recommends installation of the Ford-branded AeroVironmentTM 240V home charging station.

1. You can purchase the Ford-branded AeroVironment charging station in conjunction with AeroVironment installation.

2. An AeroVironment Certified Installer can perform a pre-installation survey and provide an estimate prior to final installation scheduling.

3. You may also purchase the AeroVironment charging station and have it shipped to a residence for installation by any licensed electrician.

Call (888) 219-6747 or visit evsolutions.com/ford.


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AT&T® Wireless Connection Ford has teamed with AT&T to wirelessly connect the C-MAX Energi, Fusion Energi and Focus Electric through the MyFord® Mobile app, allowing customers to use their smartphone or mobile device to remotely control their car’s settings.

Value Charging

To help owners of electrified vehicles optimize the way they charge their vehicles and manage their home energy use, Value Charging is available. This tool lets owners automatically schedule charging during the most cost-effective time — the off-peak hours — and when there is less strain on the grid.(2)

Charging Station Locator Through MyFord Mobile, all Ford plug-in vehicles now use Plugshare® as a charging station finder.

SunPower® Residential Solar SolutionOwners can charge their electrified vehicles using the power of solar energy with the SunPower high-efficiency rooftop system. The high-efficiency solar panels provide clean, renewable energy to offset the electricity used during charging. The 2.5-kilowatt system can produce an average of 3,000 kilowatt hours(1) of electricity annually. Call 800-786-7693 or go to www.sunpowercorp.com/ford for additional information.

(1) Actual solar production varies by location, orientation and roof pitch.(2) Based on your local utility’s participation.

SUNPOWER and the SUNPOWER logo are registered trademarks of SunPower Corporation in the U.S. and other countries.

REPREVE is a registered trademark of Unifi, Inc.© 2013 AT&T and the AT&T logo are trademarks of AT&T intellectual property.

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We Have You CoveredWarranty

While your Ford dealer is the best place to start for complete warranty details, here is a quick overview:

In addition, the available Ford-branded AeroVironmentTM 240-volt home charging station includes limited manufacturer warranty coverage of 3 years. Visit evsolutions.com/ford for details.

(1) Refer to vehicle-specific Warranty Guide at owner.ford.com.(2) 10 years/150,000 miles in California and other California Emissions States.

Hybrid• C-MAX Hybrid• Fusion Hybrid

Plug-In Hybrid• C-MAX Energi• Fusion Energi

All-Electric• Focus Electric

New Vehicle Limited Warranty

VehiclePowertrainUnique components(1),(2)

High-voltage Battery(2)

3 yr./36,000 miles5 yr./60,000 miles

8 yr./100,000 miles8 yr./100,000 miles

3 yr./36,000 miles5 yr./60,000 miles

8 yr./100,000 miles8 yr./100,000 miles

3 yr./36,000 miles5 yr./60,000 miles

8 yr./100,000 miles8 yr./100,000 miles

MaintenanceThe best sources of maintenance information are always the owner manual and motorcraftservice.com. Keep in mind, repairs to your vehicle should only be performed by a Ford Certified Technician.

The lithium-ion battery is designed to be recyclable. See your Ford dealership for more information.


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C-MAX ENERGI

FOCUS ELECTRIC

While Ford hybrid vehicles are available at all Ford dealerships, Ford plug-in hybrids and all-electric vehicles are available exclusively at Ford Certified EV Dealerships.

To locate an EV certified dealer, visit ford.com and select “Locate a Dealer” and choose “Advanced Search”. On the resulting page, type in your ZIP code and select “Electric Vehicles” from the Dealer Specialty section.

Where to Buy

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Dollars & IncentivesUltimately, everyone benefits from lower emissions and cleaner air. And that’s why U.S. federal tax incentives, and possibly state or local incentives, may be available. For example, plug-in vehicle owners may be eligible for a U.S. federal income tax credit through the new Qualified Plug-In Electric Drive Motor Vehicle Credit: $7,500 for all-electric vehicles and $4,007 for plug-in hybrids. Learn more at irs.gov.In addition, many states and local utility companies offer hybrid/electrified vehicle purchasers such benefits as:• Financial rebates• Tax incentives• Lower charging rates• The use of HOV

(high-occupancy vehicle) lanes as a single occupant

• Exemption from clean-air emissions tests

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Links to Learn MoreIt’s always a good idea to do your own research when choosing a new vehicle — especially a new electrified vehicle. Take the time to explore the information available.

About Incentives• irs.gov• fueleconomy.gov• afdc.energy.gov/laws/matrix/user• afdc.energy.gov/laws/matrix/incentive

About Ford EVs• PlugIntoFord.com• ford.com/green• ford.com/

focuselectric• ford.com/cmax• ford.com/fusion• social.ford.com

• facebook.com/FordElectricVehicles

• facebook.com/FordCMAX• facebook.com/FordFusion• facebook.com/FordFocus

Electric• YouTube channel:

FordVideo1• MyFordMobile.com

© Copyright October 2013 by Ford Motor Company. Specifications and descriptions contained within are based upon the most current information available at the time of release.

This piece is printed on FSC®-certified Mohawk Via Cool White 100% PC, which is made with 100% process chlorine-free post-consumer recycled fiber with the balance comprised of elemental chlorine-free virgin fiber. This paper is made carbon neutral within Mohawk’s production processes by offsetting thermal manufacturing emissions with VERs, and by purchasing enough Green-e® Certified Renewable Energy Certificates (RECs) to match 100% of the electricity used in their operations. This paper is also certified by Green Seal.

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