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Page 1: Electra 2011
Page 2: Electra 2011

Somewhere along the way, biking got serious. And it got more complicated than it needs to be.

For us, biking is and always has been simple and fun. A way to get where you’re going and have a

blast doing it. And if you burn a few calories in the process, great.

While we’re not exactly serious about riding bikes, we take great pride in

making them. We pay attention to the details. We innovate. We believe

comfort is key. And we like style. Because if you’re going to ride all over

town, you want to look good doing it.

Ours is not an exclusive club. If you want in, you’re in. You don’t need special gear or skills. All you

need is a place to go. Come to think of it, you don’t even need that. Just throw a leg over and get

going. And remember to smile.

About Electra

Ride it to the gym.Cardio, done.

Ticino Collection 4 Townie Collection 19 Amsterdam Collection 46

Cruiser Collection 59 Kids’ Collection 109 Parts & Accessories 115

Page 3: Electra 2011

Arrive fashionablywhenever.

Eenie, meenie, miney, moeThe only hard part about riding an Electra is choosing which one to get. They’re all easy to ride and they look amazing. So take your

time to figure out which one is perfect for you. We have multiple collections with different models within each line. Here are a few things

to consider that will help you while you peruse.

STYLE As important as anything. It’s got to be love at first sight.

ATTIRE There is no dress code, but if you’re biking in pants or a long skirt you might want a chainguard and fenders.

COMFORT We pride ourselves on having some of the most comfy bikes around. Even the sporty ones feel good, but some are more

laid back than others.

THINGS TO CARRY Laptop, groceries, surfboard? We’ve got racks, baskets and bags to help you out.

TIRES The 26” are all-purpose and cushy, while the 700c are faster-rolling road tires. Also check out the balloon tires for even more

shock absorption.

GEARS You have a lot of options from the number of gears to the type of system (internal vs derailleur). Learn more on the GEARING

OPTIONS page of the TECHNICAL section on electrabike.com.

There are no rules. But if you keep these things in mind it will help you focus in on the bike that is tailor-made for you. Work with your

local authorized Electra dealer to determine which model suits you best.

HOW TO CHOOSE YOUR ELECTRA

Page 4: Electra 2011

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Whether you ride every day or go for long journeys on the weekend, the Ticino will handle it in comfort and style. Named for an Italian-

influenced area of Switzerland, Ticino’s design aesthetic, craftsmanship and frame integrity are inspired by the vintage Randonneur-type

bikes once ridden throughout the region. Stylistically, Ticino picks up where bike builders of the ‘40s and ‘50s left off with its retro-inspired

hubs, cranksets, chainrings, tourist handlebars, forks, pedals and rims. But this thing is far from a relic. When it comes to performance,

the Ticino is decked out with the latest custom Electra components and will hold its own against other sporty rides with fast-rolling 700c

wheels, a lightweight frame and a host of drivetrains from single to 20-speed. All in all, the Ticino is a fine-tuned, smooth-gliding machine

that offers a comfort level no longer found in today’s twitchy frames. Take your time to study the unique details of each model.

Vintage Style. Modern Performance.

Spinning wheels, turning heads.

Ticino™

Spinning wheels, turning heads.

Page 5: Electra 2011

Ticino 18DProprietary vintage parts inspired by Italian and French bike builders take center stage in this modern, high-performance stunner. The 18D features Ticino signature components, including an elegant hand-brazed, butted chromoly fork, stunning Five Star high

flange hubs, stainless steel toe clips and retro leather straps. The 18D could easily pass as a 1950s handbuilt touring bike.

TICINO 18D MEN’S / PISTACHIO / 18-SPEED / REGULAR / LARGE

Butted 6061-T6 Aluminum Frameset • Traditional Hand-Brazed, Investment-Cast Crown, Tapered-Leg, Butted Chromoly Fork • Shimano 18-Speed Tiagra Drivetrain • Shimano SL-441 Rapidfire Shifters • Ticino Forged Alloy Compact Double 50/39T Crankset • Tektro Cantilever Brakes [Men’s] Dia-Compe Center-Pulls [ Ladies’] • Ticino Five Star High Flange 32h Hubset • Electra Elite High-Polished

Alloy Rims w/Stainless Eyelets • Panaracer Pasela 700 x 32c, 66 TPI Tires • Ticino Dual-Density Saddle • Ticino Alloy Road Pedal w/Stainless Clips and Leather Straps • Hand-Brazed Chromoly Quill Stem • Hammered Alloy Fenders • Tubular Stainless Steel Constructeurs Rear Carrier [Men’s, Ladies’] / Front Carrier [Men’s] • Stainless Steel Water Bottle Cage

Front carrier on men’s model is constructed of lightweight, high-polished and weather-resistant 8mm tubular stainless steel.

Low-profile, tubular, stainless steel rear rack cleanly mounts to dropouts and fenders and is perfect for light touring.

Stainless steel toe clips are wrapped with genuine leather for added protection and style. Leather toe straps keep your feet well positioned on the pedal.

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TICINO 18D LADIES’ / CREME FRAÎCHE / 18-SPEED / REGULAR

Handcrafted, Smooth-Welded, Butted 6066 Aluminum Frameset • Traditional Hand-Brazed, Investment-Cast Crown, Triple-Butted, Tapered-Leg Chromoly Fork • Shimano 20-Speed 105 Drivetrain • Dia-Compe Downtube Shifters • Ticino Forged Alloy Compact Double 50/39T Crankset • Tektro Cantilever Brakes [Men’s] Dia-Compe Center-Pulls [ Ladies’] • Ticino Five Star High Flange 32h Hubset • Electra Elite High-Polished Alloy Rims w/Stainless Eyelets • Panaracer Pasela Aramid Folding Bead Tires • Ticino Dual-Density Saddle • Ticino Alloy Road Pedals w/Stainless Clips and Leather Straps • Hand-Brazed Chromoly Quill Stem • Hammered Alloy Fenders • Tubular Stainless Steel Constructeurs Rear Carrier [Men’s, Ladies’] / Front Carrier [Men’s] • Stainless Steel Water Bottle Cage

TICINO 20D LADIES’ / PEARL ROSE / 20-SPEED / REGULAR

Ticino 20DNo expense spared, no detail overlooked on our flagship Ticino 20D. Smooth-welded, butted 6066 aluminum frame. Classic hand-brazed, tapered, triple-butted chromoly, double-chromed investment crown fork. Powerful Tektro cantilever braking on the men’s and timeless center-pulls for the ladies. Shimano 105 20-speed gearing, Japanese Panaracer Pasela 32c skinwall tires and a host of vintage touches—normally, you’d be placed on a waiting list for a handmade bike like this.

TICINO 20D MEN’S / CHESTNUT METALLIC / 20-SPEED / REGULAR / LARGE

Graceful mixte frame design prominently featured on ladies’ model for an elegant look.

Compact 50/39 tooth double -alloy chainrings utilize dedicated ramps and pins to provide precise front-shifting performance.

Handcrafted Electra 760 lugged fork with chrome-plated investment-cast fork crown and tapered chromoly legs.

Page 6: Electra 2011

Double-Butted Chromoly Frameset • Traditional Hand-Brazed, Investment-Cast Crown, Triple-Butted Chromoly Fork • Ticino Forged Alloy Crankset w/42T Alloy Chainring/Outer Guard • Tektro Dual-Pivot Caliper Pull Brakes • Ticino Five Star High Flange Flip-Flop 32h Hubset • Electra Elite High-Polished, Double-Wall Alloy Rims w/Stainless Eyelets • Panaracer Pasela 700 x 28c, 66 TPI Tires • Ticino Dual-Density Saddle w/Chromoly Rails • Ticino Touring Pedals w/SPD • Hand-Brazed Chromoly Quill Stem

Ticino LuxDrawing inspiration from the timeless fixed-gear steel frame, we schooled this bike in manners and the art of understated elegance. Classic double-butted chromoly frame and triple-butted fork mellowed to carve and flow around the city. Add hand-painted stainless steel fenders, minimalist chainguard and a full “gruppo” of our vintage-inspired Ticino components for an impressive “gentleman’s fixie.”

TICINO LUX MEN’S / BRONZE METALLIC / SINGLE-SPEED / REGULAR / LARGE

Classic era hand-brazed, investment-cast, sloping fork crown and minimalist triple-butted chromoly legs are radically offset for a plush, old-school fork.

The classic French touring pedal meets modern clipless pedal for our two-sided, easy-exit and easy-entry pedal.

Mirror-polished, precision-forged 6061-T6 alloy crankset and sexy stainless steel chainguard is quite simply modern Euro-inspired art.

TICINO 16D LADIES’ / PEARL WHITE / 16-SPEED / REGULAR

Ticino 16DConstructed with a 6061 alloy butted frame and adorned with a mirror-polished 50/39T compact double, forged alloy crankset along with Shimano 2300 derailleurs and SL-440 Rapidfire shifters. The handcrafted, smooth-brazed, chromed stem and high-

polished Electra Elite double-wall alloy rims are retro-chic, as are the putty and pearl white paint options.

TICINO 16D MEN’S / PUTTY / 16-SPEED / REGULAR / LARGE

Butted 6061-T6 Aluminum Frameset • Traditional Hand-Brazed Investment-Cast Crown, Tapered-Leg, Chromoly Fork • Shimano 16-Speed 2300 Drivetrain • Shimano SL-440 Rapidfire Shifters • Ticino Forged Alloy Compact Double 50/39T Crankset • Tektro Cantilever Brakes [ Men’s] Dia-Compe Center-Pull Brakes [ Ladies’] • 32h Low Flange Hubset •

Electra Elite High-Polished Double-Wall Alloy Rims w/Stainless Eyelets • 700 x 32c, 60 TPI Tires • Ticino Dual-Density Saddle • Ticino Touring Pedals • Hand-Brazed Chromoly Quill Stem •

Hammered Alloy Fenders • Tubular Stainless Steel Constructeurs Rear Carrier

Ticino crest and bears represent the German and Swiss roots of Electra’s founders.

Bar-end brake levers matched to proprietary ergo base-wrapped grips for the utmost in comfort and control.

Electra Elite alloy rims are built with double-wall construction and stainless steel eyelets for superior strength.

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Page 7: Electra 2011

TICINO 8D LADIES’ / PLUM / 8-SPEED / REGULAR

TICINO 8D LADIES’ / WINTERMINT / 8-SPEED / REGULARTICINO 8D MEN’S / LATTE / 8-SPEED / REGULAR / LARGE

Ticino 8DThe Ticino 8D is packed with details. Like vintage, hammered-finish alloy fenders, classically-styled alloy crankset, touring pedals and a brilliant chrome-plated stem. Unique bar-end levers operate retro-style brakes–cantilevers on the men’s and center-pulls on the ladies’. Temptation continues with colors like Plum, Wintermint, Denim and Latte.

TICINO 8D MEN’S / DENIM / 8-SPEED / REGULAR / LARGE

Timeless in appearance, the aluminum headbadge features an antiqued finish.

Mirror finish chromoly stem is proportional in length and includes a distinctive threaded alloy top cap.

Single 42 tooth chainring aluminum crankset with double alloy chainguards.

5 Ticin

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Butted 6061-T6 Aluminum Frameset • Investment-Cast Crown, Tapered-Leg, Butted Chromoly Fork • Shimano 8-Speed 2300 Drivetrain • Shimano Acera Rapidfire Plus Shifter • Forged Alloy Crankset w/42T Alloy Chainring / Dual Guards • Tektro Cantilever Brakes [Men’s] Dia-Compe Center-Pulls [ Ladies’] • 32h Low Flange Hubset • Electra Elite Double-Wall Alloy Rims • 700 x 32c, 60 TPI Tires • Ticino Dual-Density Saddle • Ticino Touring Pedals • Hammered Alloy Fenders

Page 8: Electra 2011

TICINO 7D LADIES’ / GLACIER BLUE / 7-SPEED / REGULAR

Butted 6061-T6 Aluminum Frameset • Investment-Cast Crown, Tapered-Leg, Steel Fork • Shimano 7-Speed Altus Drivetrain • Shimano TX50 Thumb Shifter Plus • Forged Alloy Crankset w/42T Alloy Chainring / Dual Guards • Linear-Pull Brakes [Men’s ] Center-Pull Brakes [Ladies’] • 32h Low Flange Alloy Hubset • Double-Wall Alloy Rims • 700 x 32c, 60 TPI Tires • Ticino Dual-Density Saddle • Stainless Steel Fenders

TICINO 7D MEN’S / OLIVE METALLIC / 7-SPEED / REGULAR / LARGE

Ticino 7DThe classic essence of Ticino, with a 6061 aluminum frame and 7-speed rear derailleur. Available in both men’s diamond frame and an elegant ladies’ twin-top tube “mixte” frame, you can’t help but sink into this multi-speed’s lush, Ticino Dual-Density saddle and revisit a time when life and bicycles were less complicated.

TICINO 7D MEN’S / PORTOBELLO / 7-SPEED / REGULAR / LARGE TICINO 7D LADIES’ / OYSTER / 7-SPEED / REGULAR

Handcrafted Electra investment-cast crown fork with chromoly legs. Men’s models feature powerful alloy linear-pull brakes while ladies models use low-profile, yet potent center-pull brakes.

Ticino dual-density saddles are constructed with comfort-enhancing dual-density bases and use high-quality weather-resistant coverings.

Shimano’s Thumb Shifter Plus for trouble-free shifting with an easy-to-read gear indicator.

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Page 9: Electra 2011

DR

IVE

TRA

INB

RA

KIN

GSE

ATI

NG

CO

NTR

OLS

FRA

ME

SET

WH

EE

LSE

T

TICINO 7D

6061-T6 Alloy

Men’s: Portobello, Olive MetallicLadies’: Oyster, Glacier Blue

Steel Investment-Cast Lugged Crown;Tapered, Radiused Blades

1 1/8” Steel Threaded

Sealed Cartridge 68mm/110mm

Double-Wall Alloy 32h

14 Gauge Stainless/Brass Nipples

Alloy Low Flange 32h/QR

Alloy Low Flange 32h/QR

700 x 32c, 60 TPI

Ticino Forged Alloy172.5mm (Men’s Regular), 175mm (Men’s Large), 170mm (Ladies’) w/42T Chainring/Double-Alloy Chainguards

Alloy City w/Non-Slip Rubber Tread

Shimano 7-Speed Thumb Shifter Plus

N/A

Shimano Altus

Shimano 7-Speed 14-34T

KMC Z7RB 1/2” x 3/32” Rustproof

Front/Rear: (Men’s) Linear Pull Front/Rear: (Ladies’) Center-Pull

Alloy 4-Finger, Reach Adjustable

Ticino Cyclo-Tourist Dual-Density Base, Hand-Stitched Cover, Stainless Steel Bag Loops

Alloy 27.2mm x 300mm

Ticino Cyclo-Tourist Steel 635mm/25.0” Width x 75mm/2.95” Rise

25.4mm Alloy Quill, 30º Rise, Regular: 80mm Extension Large: 100mm Extension

Electra Hand-Stitched

Stainless Steel Fenders

TICINO 16D

6061-T6 Butted Alloy

Men’s: Putty Ladies’: Pearl White

Steel Investment-Cast Lugged Crown; Tapered, Radiused, Butted Chromoly Blades

1 1/8” Steel Threaded

Sealed Cartridge 68mm/110mm

Electra Elite Double-Wall Alloy w/Stainless Eyelets 32h, High-Polished

14 Gauge Stainless/Brass Nipples

Alloy Low Flange 32h/QR

Alloy Low Flange Cassette 32h/QR

700 x 32c, 60 TPI

Ticino Forged Alloy 172.5mm (Men’s Regular), 175mm (Men’s Large), 170mm (Ladies’) w/7075 Alloy 50/39T Compact Double Chainrings

Ticino Touring Pedal Alloy Body w/Alloy Cage

Shimano 8-Speed Rapidfire Plus Trigger

Shimano 2300

Shimano 2300

SRAM 8-Speed 12-26T

KMC Z7RB 1/2” x 3/32” Rustproof

Front/Rear: (Men’s) Tektro CantileverFront/Rear: (Ladies’) Dia-Compe Center-Pull

Bar End Alloy 4-Finger, Reach Adjustable

Ticino Cyclo-Tourist Dual-Density Base, Hand-Stitched Cover, Stainless Steel Bag Loops

Alloy Micro-Adjust 27.2mm x 300mm

Ticino Cyclo-Tourist 6061 Alloy 635mm/25.0” Width x 75mm/2.95” Rise

25.4mm Brazed Chromoly Quill, Regular: 80mm Extension, 15º Rise Large: 100mm Extension, 10º Rise

Electra Cyclo-Tourist Ergo Base w/Leatherette Tape Wrap

Hammered Alloy Fenders, Rear Stainless Steel Carrier, Stainless Steel Cable Housing

6066-T6 Butted Alloy, Smooth-Welded

Men’s: Chestnut MetallicLadies’: Pearl Rosé

Steel Investment-Cast Lugged Crown; Tapered, Radiused, Butted Chromoly Blades

1 1/8” Alloy Threaded

Sealed Cartridge 68mm/110mm

Electra Elite Double-Wall Alloy w/Stainless Eyelets 32h, High-Polished

14/15G Butted Stainless/Brass Nipples

Ticino Five Star High Flange 32h/QR

Ticino Five Star High Flange Cassette 32h/QR

Panaracer Pasela 700 x 32c, 66 TPI Aramid Folding Bead

Ticino Forged Alloy 172.5mm (Men’s Regular), 175mm (Men’s Large), 170mm (Ladies’) w/7075 Alloy 50/39T Compact Double Chainrings

Ticino Road Pedal Alloy Body w/Alloy Cage, Stainless Toe Clips, Leather Straps

Dia-Compe 10-Speed Downtube

Shimano R770

Shimano 105

Shimano 105 10-Speed 12-27T

Shimano 105 10-Speed

Front/Rear: (Men’s) Tektro CantileverFront/Rear: (Ladies’) Dia-Compe Center-Pull

Bar End Alloy 4-Finger, Reach Adjustable

Ticino Cyclo-Tourist Dual-Density Base, Hand-Stitched Cover, Stainless Steel Bag Loops

Alloy Micro-Adjust 27.2mm x 300mm

Ticino Cyclo-Tourist 7075 Alloy 635mm/25.0” Width x 75mm/2.95” Rise

25.4mm Brazed Chromoly Quill, Regular: 80mm Extension, 15º Rise Large: 100mm Extension, 10º Rise

Electra Cyclo-Tourist Ergo Base w/Leatherette Tape Wrap

Hammered Alloy Fenders, Front/Rear Stainless Steel Carrier (Rear Only on Ladies’), Stainless Steel Water Bottle Cage, Stainless Steel Cable Housing

TICINO 20D

6061-T6 Butted Alloy

Men’s: Pistachio Ladies’: Creme Fraîche

Steel Investment-Cast Lugged Crown; Tapered, Radiused, Butted Chromoly Blades

1 1/8” Alloy Threaded

Sealed Cartridge 68mm/110mm

Electra Elite Double-Wall Alloy w/Stainless Eyelets 32h, High-Polished

14 Gauge Stainless/Brass Nipples

Ticino Five Star High Flange 32h/QR

Ticino Five Star High Flange Cassette 32h/QR

Panaracer Pasela 700 x 32c, 66 TPI

Ticino Forged Alloy 172.5mm (Men’s Regular), 175mm (Men’s Large), 170mm (Ladies’) w/7075 Alloy 50/39T Compact Double Chainrings

Ticino Road Pedal Alloy Body w/Alloy Cage, Stainless Toe Clips, Leather Straps

Shimano 9-Speed Rapidfire Plus Trigger

Shimano Tiagra

Shimano Tiagra

SRAM 9-Speed 12-26T

Shimano HG53 1/2” x 3/32”

Front/Rear: (Men’s) Tektro CantileverFront/Rear: (Ladies’) Dia-Compe Center-Pull

Bar End Alloy 4-Finger, Reach Adjustable

Ticino Cyclo-Tourist Dual-Density Base, Hand-Stitched Cover, Stainless Steel Bag Loops

Alloy Micro-Adjust 27.2mm x 300mm

Ticino Cyclo-Tourist 6061 Alloy 635mm/25.0” Width x 75mm/2.95” Rise

25.4mm Brazed Chromoly Quill, Regular: 80mm Extension, 15º Rise Large: 100mm Extension, 10º Rise

Electra Cyclo-Tourist Ergo Base w/Leatherette Tape Wrap

Hammered Alloy Fenders, Front/Rear Stainless Steel Carrier (Rear Only on Ladies’), Stainless Steel Water Bottle Cage, Stainless Steel Cable Housing

TICINO 18D

PEDALS

MODEL

FRAME

COLOR

FORK

HEADSET

BOTTOM BRACKET

RIMS

SPOKES

FRONT HUB

REAR HUB

TIRES

CRANKSET

SHIFTERS

FRONT DERAILLEUR

REAR DERAILLEUR

CASSETTE/ REAR COG

CHAIN

BRAKE

LEVERS

SADDLE

SEATPOST

HANDLEBAR

STEM

GRIPS

SPECIAL FEATURES

4130 Double-Butted Chromoly

Men’s: Bronze Metallic

Steel Investment-Cast Lugged Crown; Tapered, Radiused, Triple-Butted Chromoly Blades

1” Tange Duraluminum Alloy Threaded

Sealed Cartridge 68mm/110mm

Electra Elite Double-Wall Alloy w/Stainless Eyelets 32h, High-Polished

14/15G Butted Stainless/Brass Nipples

Ticino Five Star High Flange 32h/Nutted

Ticino Five Star High Flange Flip-Flop 32h/Nutted

Panaracer Pasela 700 x 28c, 66 TPI, Super Lite Tubes

Ticino Forged Alloy Track 172.5mm (Men’s Regular), 175mm (Men’s Large), w/7075 Alloy 42T Chainring, Double-Alloy Chainguards

Ticino Touring Pedal Alloy Body w/Alloy Cage w/SPD Clipless

N/A

N/A

N/A

Shimano 16T Freewheel

KMC Z610RB 1/2” x 3/32” Rustproof

Front/Rear: Tektro Dual-Pivot Caliper

Bar End Alloy 4-Finger, Reach Adjustable

Ticino Cyclo-Tourist Dual-Density Base, Hand-Stitched Leather Cover, Chromoly Rails, Stainless Steel Bag Loops

Alloy Micro-Adjust 26.8mm x 300mm

Ticino Cyclo-Tourist 7075 Alloy 635mm/25.0” Width x 75mm/2.95” Rise

22.2 mm Brazed Chromoly Quill, Regular: 80mm Extension, 15º Rise Large: 100mm Extension, 10º Rise

Electra Cyclo-Tourist Ergo Basew/Leatherette Tape Wrap

Alloy Chainguard, Painted Stainless Steel Fenders, Stainless Steel Cable Housing

TICINO LUX

6061-T6 Butted Alloy

Men’s: Denim, LatteLadies’: Wintermint, Plum

Steel Investment-Cast Lugged Crown; Tapered, Radiused Chromoly Blades

1 1/8” Steel Threaded

Sealed Cartridge 68mm/110mm

Electra Elite Double-Wall Alloy w/Stainless Eyelets 32h

14 Gauge Stainless/Brass Nipples

Alloy Low Flange 32h/QR

Alloy Low Flange Cassette 32h/QR

700 x 32c, 60 TPI

Ticino Forged Alloy 172.5mm (Men’s Regular), 175mm (Men’s Large), 170mm (Ladies’) w/42T Chainring/Double-Alloy Chainguards

Ticino Touring Pedal Alloy Body w/Alloy Cage

Shimano 8-Speed Rapidfire Plus Trigger

N/A

Shimano 2300

SRAM 8-Speed 12-26T

KMC Z7RB 1/2” x 3/32” Rustproof

Front/Rear: (Men’s) Tektro CantileverFront/Rear: (Ladies’) Dia-Compe Center-Pull

Bar End Alloy 4-Finger, Reach Adjustable

Ticino Cyclo-Tourist Dual-Density Base, Hand-Stitched Cover, Stainless Steel Bag Loops

Alloy Micro-Adjust 27.2mm x 300mm

Ticino Cyclo-Tourist 6061 Alloy 635mm/25.0” Width x 75mm/2.95” Rise

25.4mm Brazed Chromoly Quill, Regular: 80mm Extension, 15º Rise Large: 100mm Extension, 10º Rise

Electra Cyclo-Tourist Ergo Basew/Leatherette Tape Wrap

Hammered Alloy Fenders

TICINO 8D TICINO 1

4130 Chromoly Maintube

Men’s: Nimbus Grey, Pearl White

Steel Investment-Cast Lugged Crown;Tapered, Radiused Blades

1” Steel Threaded

Sealed Cartridge 68mm/110mm

Double-Wall Alloy 32h

14 Guage Stainless/Brass Nipples

Alloy Low Flange 32h/QR

Alloy Low Flange 32h/Nutted

700 x 28c

Forged Alloy 172.5mm (Men’s Regular)/175mm (Men’s Large)w/42T Chainring/Chainring Guard

Alloy City w/Non-Slip Rubber Tread

N/A

N/A

N/A

16T Freewheel

KMC Z30 1/2” x 3/32” Rustproof

Front/Rear: Dual-Pivot Caliper

Alloy 4-Finger, Reach Adjustable

Ticino Cyclo-Tourist Dual-Density Base, Hand-Stitched Cover, Stainless Steel Bag Loops

Alloy 26.8mm x 300mm

Electra Tourist Steel 25.0” Width x 2.75” Rise

25.4mm Alloy Quill, 30º Rise, Regular: 80mm Extension Large: 100mm Extension

Electra Hand-Stitched

Alloy Chainguard, Stainless Steel Fenders

Specifications and availability are subject to change without notice.

Chromoly Maintube Frameset • Investment-Cast Crown, Tapered-Leg Steel Fork • Ticino Forged Alloy Crankset w/42T Alloy Chainring/Outer Guard • Dual-Pivot Caliper Brakes • 32h Low Flange Alloy Hubset • Double-Wall Alloy Rims • 700 x 28c Tires • Ticino Dual-Density Saddle • Stainless Steel Fenders

Ticino 1Ticino in its purest form. Single-speed freewheel. Classic chromoly maintube frame. Horizontal track dropouts. Beautiful lugged fork, full fenders, chainguard, front and rear caliper brakes and a plush Ticino Dual-Density saddle all incorporated into relaxed lines and swept back “tourist” handlebars with soft, hand-stitched grips. Looking for a posh, civilized ride? Here’s your bike.

TICINO 1 MEN’S / NIMBUS GREY / SINGLE-SPEED / REGULAR / LARGE TICINO 1 MEN’S / PEARL WHITE / SINGLE-SPEED / REGULAR / LARGE

Chromoly maintube saves weight while an alloy chain-guard is seamlessly integrated into the design.

Special brazed-on bottle bosses show attention to even the smallest details.

Classic forged horizontal dropouts incorporate fender stay mounts.

Page 10: Electra 2011

Riding a bike.It’s just like riding a bike.

Page 11: Electra 2011

Townie®

Innovative. Progressive. Neato.

Start with inspiration, add some innovation, throw in a little style and you’ve got yourself a Townie. A completely different ride experience, the Townie

showcases Electra’s patented Flat Foot Technology® in all its glory. By rotating the entire riding position backwards 23 degrees, we’ve created an

ergonomic, upright seating position that lets you plant your feet flat on the ground whenever you want. This forward-pedaling ride reduces neck and arm

fatigue and sets a new standard in comfort for the industry. It’s part of our philosophy that a bike should feel as if it was built around the rider and not

vice versa. Combine that with a lightweight aluminum frame, a mix of componentry options and meticulous craftsmanship, and you’ll find yourself on two

wheels a lot more than usual. From the functional commuter Euro, to the playful Balloon, to the Originals—there’s a Townie for all roads and riders.

Forward thinking, without all the thinking.

5 Tow

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®19

The Electra difference

Flat Foot Technology®

Patented comfort. Patented control. Patented pedaling efficiency.

ELECTRA BIKES WITHFORWARD PEDALING

RIDING POSITIONS

AMSTERDAM®

CRUISER

KIDS’ 20”

Upright Seating

Feet on the Ground

Relaxed Arm Position

Wide View of the Road

Forward Pedaling

An efficient, upright riding position that lets you pedal with full power and ease. You’re more in control. You have a lower center of gravity. Your back, neck and arms don’t get as tired. And you can plant your feet on the ground whenever you want. We think that’s pretty cool. Hope you think so too.

TOWNIE®

THE HEART OF THE BIKE. THE SPIRIT OF INNOVATION.

We don’t want to bore you with a bunch of engineering mumbo jumbo but these diagrams help illustrate a core difference between a patented Electra bicycle and a conventional bike. In a nutshell, we moved the crank forward so it’s ahead of the seat tube. Sounds simple, but it was a revolutionary adjustment that is applied to Electra’s collections with varying tube angles and complementary frame geometry to create a variety of ride positions amongst the different bikes.

CONVENTIONAL BIKE

It’s official. Electra has been awarded U.S. Patent No. 7740262 for its Flat Foot Technology®. The innovative design was first developed

in 2003 and applied to Electra Townie® and 20” Kids’ bicycles and is now featured on the Electra Cruiser and Amsterdam® collections.

Flat Foot Technology® gives you proper leg extension for efficient pedaling and the ability to put your feet on the ground at any time

for control and stability. The unique design also allows adjustability to fit various-sized riders within one frame size.

As the originator and only authorized manufacturer of Flat Foot Technology®, Electra is proud to provide you with a truly enjoyable,

efficient ride like you’ve never experienced.

ELECTRA WITHFLAT FOOT TECHNOLOGY®

Page 12: Electra 2011

TOWNIE ORIGINAL 3i MEN’S / BLOOD ORANGE / 3-SPEED

TOWNIE ORIGINAL 1 LADIES’ / WHITE / SINGLE - SPEED

TOWNIE ORIGINAL 3i MEN’S / WHITE / 3-SPEED

Original 1 Experience Townie in its purest form. All the benefits of Electra Flat Foot Technology® coupled with the refreshing simplicity of a single-speed drivetrain plus a powerful rear coaster brake with a front linear-pull brake. Enjoy as-is, or personalize your ride with Electra parts and accessories to make it your own.

TOWNIE ORIGINAL 1 MEN’S / BLACK / SINGLE - SPEED

Lightweight 6061-T6 Aluminum Frame • Shimano Single-Speed with Coaster Brake • Linear-Pull Front Brake • Double-Wall Alloy Rims • 26”x 2.0” Semi-Slick Street Tire

Original 3i Enjoy all the advantages of Townie’s Flat Foot Technology®—comfort, control, efficiency and a wide view of the road—along with a Shimano Nexus 3-speed internal hub that makes shifting as easy as a twist-of-the-wrist. The gearing is protected inside the rear hub, so there’s virtually no maintenance required to keep shifting smoothly.

TOWNIE ORIGINAL 3i MEN’S / GREY / 3-SPEED

Unhurry up.

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®21

Page 13: Electra 2011

Lightweight 6061-T6 Aluminum Frame • Shimano Nexus Internal 3-Speed with Coaster Brake • Shimano Revo Twist Shifter • Linear-Pull Front Brake • Double-Wall Alloy Rims • 26”x 2.0” Semi-Slick Street Tires

TOWNIE ORIGINAL 3i LADIES’ / PINK PEARL / 3-SPEEDTOWNIE ORIGINAL 3i LADIES’ / CRANBERRY / 3-SPEED

TOWNIE ORIGINAL 3i LADIES’ / LILAC / 3-SPEEDTOWNIE ORIGINAL 3i LADIES’ / CREAM / 3-SPEED

TOWNIE ORIGINAL 3i (24” WHEELS)

LADIES’ / CHAMPAGNE PEARL / 3-SPEED

TOWNIE ORIGINAL 3i LADIES’ / CHAMPAGNE PEARL / 3-SPEED

The official bike of nothing official.

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®23

Shimano’s rear foot operated coaster brake is complemented with a powerful, lever-operated linear-pull front brake. Machined sidewalls on rims enhance style and stopping power.

Shimano’s Nexus Internal-3 is the hub to have for a wide-ratio 3-speed gear range at the twist-of-the-wrist. Ergonomic Townie saddles are as comfortable and stylish as your favorite pair of jeans. A durable cover surrounds a supportive multi-density foam base, suspended by light-weight, shock-absorbing elastomer springs.

Page 14: Electra 2011

Original 7D Lucky number 7 means gears a-plenty for most general riding with a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology®. Just decide which color catches your eye, then get on and go.

TOWNIE ORIGINAL 7D MEN’S / GRAPHITE / 7-SPEEDTOWNIE ORIGINAL 7D MEN’S / CHOCOLATE / 7-SPEED TOWNIE ORIGINAL 7D MEN’S / RED / 7-SPEEDTOWNIE ORIGINAL 7D MEN’S / BLACK / 7-SPEED

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®25

Everything you’ve been told about ridinga bike is false. It’s easy. Uncomplicated. And fun. Remember fun?

Shimano’s ultra wide-ratio 7-speed MegaRange free-wheel and dependable TX-35 derailleur deliver seven sweet speeds. Shimano’s intuitive 7-speed Revo Twist Shifter with at-a-glance gear indicator.

Page 15: Electra 2011

TOWNIE ORIGINAL 7D (24” WHEELS) LADIES’ / VANILLA / 7-SPEED

TOWNIE ORIGINAL 7D LADIES’ / MATTE SAGE / 7-SPEEDTOWNIE ORIGINAL 7D LADIES’ / FUCHSIA / 7-SPEED

TOWNIE ORIGINAL 7D LADIES’ / VANILLA / 7-SPEED

TOWNIE ORIGINAL 7D LADIES’ / QUARTZ GREY / 7-SPEED

TOWNIE ORIGINAL 7D LADIES’ / WHITE / 7-SPEED TOWNIE ORIGINAL 7D LADIES’ / ORANGE PEARL / 7-SPEED

Lightweight 6061-T6 Aluminum Frame • Shimano TX-35 7-Speed with MegaRange Gearing • Shimano Revo Twist Shifter • Linear-Pull Brakes • Double-Wall Alloy Rims • 26”x 2.0” Semi-Slick Street Tires

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®27

Page 16: Electra 2011

Lightweight 6061-T6 Aluminum Frame • Shimano Nexus Internal 8-Speed with Freewheel • Shimano Nexus Twist Shifter • Suntour XCT Alloy Suspension Fork • Linear-Pull Brakes • Double- Wall Alloy Rims • 26”x 2.0” Semi-Slick Street Tires

Original 8iTop-of-the-line internal hub performance and convenience combine with the many benefits of Electra’s Flat Foot Technology®. Enjoy carefree shifting with the wide gear range and virtually maintenance-free Shimano Nexus 8-speed internal hub with freewheel. Suspension fork and matching full fenders finish this refined Townie.

TOWNIE ORIGINAL 8i LADIES’ / LAVENDER MIST / 8-SPEEDTOWNIE ORIGINAL 8i MEN’S / CHARCOAL METALLIC / 8-SPEED

Forget the traditional fixed angles and stems, this easy-to-adjust alloy stem caters to short and tall and everyone in between.

Shimano’s Nexus Internal 8 is the hub to have for a wide-ratio 8-speed gear range at the twist of the wrist.

Lightweight alloy pedals with non-slip nubbed, soft urethane inserts grip and go, even without bike shoes.

Original 21DThe go-anywhere Townie. Ride with abandonment thanks to the lightweight frame, 21 speeds and a suspension fork

equipped to handle hills, bumps, street and hardpack paths. Customize it to fit your needs with extras like racks, bags and fenders, or cherish the distinct, modern clean lines of the innovative Electra Flat Foot Technology® frame.

TOWNIE ORIGINAL 21D MEN’S / WHITE / 21-SPEEDTOWNIE ORIGINAL 21D MEN’S / BLACK SATIN / 21-SPEED

With a front suspension fork, more adventures await. Take your Townie out to explore more than just paved roads. The suspension soaks up imperfections to deliver a smooth ride.

Townie 21D models feature a Shimano MegaRange 21-speed drivetrain, ensuring that you’ll always have the right gear for just about any situation, including steep hills.

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®29

Page 17: Electra 2011

Lightweight 6061-T6 Aluminum Frame • Shimano TX-35 21-Speed with MegaRange Gearing • Shimano EZ-Fire Plus Shifters [ Men’s ] or Revo Twist Shifters [ Ladies’] • Linear-Pull Brakes • SR Suntour XCT Alloy Suspension Fork • Double -Wall Alloy Rims • 26”X 2.0” Semi-Slick Street Tires

TOWNIE ORIGINAL 21D MEN’S / LIQUID SILVER / 21-SPEED TOWNIE ORIGINAL 21D LADIES’ / POLISHED BLUE / 21-SPEED

TOWNIE ORIGINAL 21D MEN’S / NEWPORT BLUE / 21-SPEED TOWNIE ORIGINAL 21D LADIES’ / PERSIMMON / 21-SPEED

TOWNIE ORIGINAL 21D LADIES’ / YELLOW / 21-SPEED

TOWNIE ORIGINAL 21D LADIES’ / WHITE / 21-SPEED

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®31

Page 18: Electra 2011

Your dad used to walk five miles to school uphill in the snow. That sucks.

Page 19: Electra 2011

Lightweight 6061-T6 Aluminum Frame • Shimano Nexus Internal 3-Speed with Freewheel • Shimano Revo Twist Shifter • Shimano Nexus Roller Brakes • Painted Alloy Rims • Schwalbe Fat Frank 26”x 2.35” Tires

Balloon 3i

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®35

TOWNIE BALLOON 3i LADIES’ / BLACK / 3-SPEED

TOWNIE BALLOON 3i LADIES’ / TANGERINE / 3-SPEED

TOWNIE BALLOON 3i MEN’S / SLATE / 3-SPEED

TOWNIE BALLOON 3i LADIES’ / AZURE / 3-SPEED

Big tires make a big difference. These unique Schwalbe

balloon tires offer more than just striking good looks.

With lower air pressure, these high-volume tires have

less rolling resistance than their skinny brethren and act

as a pneumatic cushion, absorbing impact to

ensure a smooth, fast ride. And with Kevlar®

Guard providing greater protection against

flats, you’ll roll farther and faster with less

concern. Choose from 3- and 8-speed internal hub

models with smooth-stopping roller brakes, or 8-speed

derailleur models with powerful linear-pull brakes—all

finished with painted alloy rims.

Big tires make a big difference.

Page 20: Electra 2011

Lightweight 6061-T6 Aluminum Frame • Shimano Nexus Internal 8-Speed with Freewheel • Shimano Nexus Twist Shifter • Shimano Nexus Roller Brakes with Cooling Fins • Painted Alloy Rims • Schwalbe Fat Frank 26”x 2.35” Tires

Lightweight 6061 Aluminum Frame • Shimano 8-Speed with Acera Derailleur • Linear Pull Brakes • Shimano Rapidfire Shifter • Forged Alloy Crank • Painted Alloy Rims with Machined Sidewalls • Schwalbe Fat Frank 26”x 2.35” Tires

TOWNIE BALLOON 8D MEN’S / NAVY / 8-SPEED

TOWNIE BALLOON 8D LADIES’ / COFFEE / 8-SPEED

TOWNIE BALLOON 8D MEN’S / MATTE BLACK / 8-SPEED

TOWNIE BALLOON 8D LADIES’ / PEARL WHITE / 8-SPEED

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®37

TOWNIE BALLOON 8i MEN’S / EBONY / 8-SPEED

Enjoy the comfort of our specially-designed Townie saddles, with comfort-sculpted foam, elastomer springs on injection-molded composite base. All designed to help ensure two-wheeled bliss.

All eight speeds of the innovative Shimano Nexus drivetrain are tucked inside the weatherproof rear hub. Quiet and smooth, these eight gears give the bike a very wide gear range.

Shifting the gears on the Balloon 8i couldn’t be easier, simply twist the handlebar-mounted Nexus twist shifter and tick through the gears even when at a standstill.

TOWNIE BALLOON 8i LADIES’ / INDIGO / 8-SPEED

Balloon 8i

Balloon 8D

Page 21: Electra 2011

Euro 3iThe quintessential town runabout. Clean. Simple. Quiet Shimano Nexus 3-speed internal hub. Shimano Revo twist shifter. Fast-rolling 700c wheels. Fenders and chainguard to keep you clean on the way to work or play. Rear rack complete with bungee strap.

Euro 8D

Lightweight 6061-T6 Aluminum Frame • Shimano Nexus Internal 3-Speed with Freewheel • Shimano Revo Twist Shifter • Linear-Pull Brakes • Alloy Rear Rack with Strap • Double-Wall Alloy Rims • 700 x 38c Semi-Slick Street Tires

Lightweight 6061-T6 Aluminum Frame • Shimano Acera 8-Speed with Wide Range 11-32T Gearing and Rapidfire Plus Trigger Shifter • Linear-Pull Brakes • Alloy Rear Rack with Strap • Double-Wall Alloy Rims • 700 x 38c Semi-Slick Street Tires

Proud sponsor of getting to where you need to go.

700cA comfortable, fast-rolling 700c, light-utility or commuter bike offered in a variety of gearing solutions. Our patented Townie Flat Foot Technology® ride is

outfitted with matching full fenders, a rack for carrying essentials, and select models with generator front and battery-powered rear LED lighting systems.

TOWNIE EURO 3i LADIES’ / WHITE / 3-SPEED TOWNIE EURO 8D LADIES’ / CADET BLUE / 8-SPEEDTOWNIE EURO 8D MEN’S / SANDSTONE / 8-SPEEDTOWNIE EURO 3i MEN’S / BLACK / 3-SPEED

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®39

Same around town amenities as the 3i but with a rear derailleur and Shimano’s Acera 8-speed wide-ratio gearing. Plus, Rapidfire Plus trigger handlebar shifter for climbing up and flying down hills.

Page 22: Electra 2011

Lightweight 6061-T6 Aluminum Frame • Shimano Alivio 24-Speed with Wide Range 11-34T Gearing • Shimano Rapidfire Plus Trigger Shifters • Linear-Pull Brakes • Radius Halogen Headlamp and Shimano Dynamo Generator Hub • Battery-Powered LED Rear Light • Alloy Rear Rack with Strap • Double-Wall Alloy Rims • 700 x 38c Semi-Slick, Puncture-Resistant Street Tires with Reflective Stripe

Euro 24DSimply, everything you will need to get wherever, whenever, day or night. 24-speed wide range gearing. Front generator powered halogen

headlamp. Ultra bright rear LED taillight. Rack. Fenders. Adjustable stem. For Euro-style two-wheeled transportation 24/7, think 24D.

European Basta halogen headlights and battery-powered LED taillights keep riders and road illuminated.

Shimano’s brilliant power generating dynamo front hub powers the halogen headlight. Resistance is low. Illumination is almost daylight bright.

“D” stands for derailleur, as in our Euro 24D. Shimano Alivio derailleur with 24 well-rounded gearing options for steep hill climbing or rides through town.

TOWNIE EURO 24D LADIES’ / WASABI / 24-SPEEDTOWNIE EURO 24D MEN’S / GREY / 24-SPEED

Lightweight 6061-T6 Aluminum Frame • Shimano Nexus Internal 8-Speed with Freewheel • Shimano Nexus Twist Shifter • Shimano Nexus Roller Brakes • Radius Halogen Headlamp and Shimano Dynamo Generator Hub • Battery-Powered LED Rear Light • Alloy Rear Rack with Strap • Double-Wall Alloy Rims • 700 x 38c Semi-Slick, Puncture-Resistant Street Tires with Reflective Stripe

The “i” in the Euro 8i stands for internal, as in the 8-speed gearing. Powerful hand operated hub roller brakes are tucked along side a modern, weather proof package.

The accurate, lithe 8-speed twist shifter allows shifting at a standstill.

Euro 8iIn Europe they call them city bikes: all-purpose, all-weather, all-around town bikes. Durable. Weather resistant. Carefree style and utility: that’s our top-of-the-line Euro 8i. Nexus wide range 8-speed internal hub. Powerful Shimano hub roller brakes for sure stopping in wet or dry conditions. Front generator hub, halogen headlamp and LED taillight. Fenders. Rack. Full chainguard. Even a rustproof chain.

TOWNIE EURO 8i LADIES’ / MISTY BLUE / 8-SPEED

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®41

TOWNIE EURO 8i MEN’S / SILVER METALLIC / 8-SPEED

Page 23: Electra 2011

DR

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FRAME

COLOR

FORK

HEADSET

BOTTOM BRACKET

RIMS

SPOKES

FRONT HUB

REAR HUB

TIRES

CRANKSET

PEDALS

SHIFTERS

FRONT DERAILLEUR

REAR DERAILLEUR

CASSETTE/REAR COG

CHAIN

BRAKE

LEVERS

SADDLE

SEATPOST

HANDLEBAR

STEM

GRIPS

SPECIAL FEATURES

DR

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FRAME

COLOR

FORK

HEADSET

BOTTOM BRACKET

RIMS

SPOKES

FRONT HUB

REAR HUB

TIRES

CRANKSET

PEDALS

SHIFTERS

FRONT DERAILLEUR

REAR DERAILLEUR

CASSETTE/REAR COG

CHAIN

BRAKE

LEVERS

SADDLE

SEATPOST

HANDLEBAR

STEM

GRIPS

SPECIAL FEATURES

MODEL

Ergonomic w/Soft Lycra® Insert and Shock-Absorbing Elastomers

6061-T6 Alloyw/Patented Flat Foot Technology®

Men’s: Black Satin, White, Newport Blue,Liquid SilverLadies’: White, Persimmon, Yellow, Polished Blue

SR Suntour XCT Suspension w/Adjustable Preload, 63mm Travel

1 1/8” Steel Threaded/ Integrated

Sealed Cartridge 122mm/68mm

Double-Wall Alloy26”x 32h

14 Gauge Stainless/Brass Nipples

Alloy Low Flange 32h w/QR

Alloy Low Flange 32h w/QR

Electra 26”x 2.0” Semi-Slick

Forged Alloy 170mm Triple: 48/38/28T

Resin Platform w/Non-Slip Tread

Shimano E-Z Fire Plus 21-Speed Trigger (Men’s), Shimano Revo 21-Speed Twist (Ladies’)

Shimano C051

Shimano TX-35 7-Speed

Shimano 7-Speed 14-34T

KMC Z51 7-Speed 1/2”x 3/32”

Front/Rear: Cold-Forged Alloy Linear-Pull

Alloy 4-Finger, Reach Adjustable

Alloy 27.2mm x 400mm (Men’s) 300mm (Ladies’)

Alloy Custom Bend 25.5” Width/5” Rise

Forged Alloy 25.4mm Quill, 80mm Extension

Kraton Rubber

Internal Cable Routing, Alloy Kickstand, Stainless Steel and Anti-Rust Hardware

ORIGINAL 21D

Ergonomic w/Shock-Absorbing Elastomers

6061-T6 Alloyw/Patented Flat Foot Technology®

Men’s: Black, Chocolate, Red, Graphite Ladies’: Orange Pearl, Vanilla, White, Matte Sage, Fuchsia, Quartz Grey

Hi-Ten Steel Unicrown, Straight/Tapered Leg

1 1/8” Steel Threaded/ Integrated

Sealed Cartridge 113mm/68mm

Double-Wall Alloy26”x 32h

14 Gauge Stainless/Brass Nipples

Alloy Low Flange 32h w/QR

Alloy Low Flange 32h w/QR

26”: Electra 26”x 2.0” Semi-Slick24”: Electra 24”x 2.0” Semi-Slick

Forged Alloy 170mm w/Alloy 44T

Resin Platform w/Non-Slip Tread

Shimano Revo 7-Speed Twist w/Optical Gear Display

N/A

Shimano TX-35 7-Speed

Shimano 7-Speed 14-34T

KMC Z51 7-Speed 1/2”x 3/32”

Front/Rear: Cold-Forged Alloy Linear-Pull

Alloy 4-Finger, Reach Adjustable

Alloy 27.2mm x 400mm (Men’s) 300mm (Ladies’)

Alloy Custom Bend 25.5” Width/5” Rise

Forged Alloy 25.4mm Quill, 80mm Extension

Kraton Rubber

Internal Cable Routing, Alloy Kickstand, Stainless Steel and Anti-Rust Hardware

Also available in 24” Version

ORIGINAL 7D

6061-T6 Alloyw/Patented Flat Foot Technology®

Men’s: Charcoal Metallic Ladies’: Lavender Mist

SR Suntour XCT Suspension w/Adjustable Preload, 63mm Travel

1 1/8” Alloy Threaded/ Integrated

Sealed Cartridge 113mm/68mm

Double-Wall Alloy26”x 32/36h

14 Gauge Stainless/Brass Nipples

Alloy Low Flange 32h w/QR

Shimano Nexus 8-Speed Internal 36h

Electra 26”x 2.0” Semi-Slick

Forged Alloy 170mm w/Steel 44T

Alloy Platform w/Non-Slip Rubber Tread

Shimano Nexus 8-Speed Twist w/Optical Gear Display

N/A

N/A

Shimano 20T

KMC 1/2”x 1/8” Rustproof

Front/Rear: Cold-Forged Alloy Linear-Pull

Alloy 4-Finger, Reach Adjustable

Ergonomic w/Soft Lycra® Insert and Shock-Absorbing Elastomers

Butted Alloy Micro Adjust 27.2mm x 400mm (Men’s)300mm (Ladies’)

Alloy Custom Bend 25.5” Width/5” Rise

Adjustable Forged Alloy 25.4mm Quill, 80mm Extension

Ergo-Shaped Hand-Stitched Leatherette

Internal Cable Routing, Painted Aluminum Fenders w/Stainless Steel Brackets, Alloy Kickstand, Stainless Steel and Anti-Rust Hardware

ORIGINAL 8i

6061-T6 Alloyw/Patented Flat Foot Technology®

Men’s: Blood Orange, Grey, WhiteLadies’: Pink Pearl, Champagne Pearl, Cream, Cranberry, Lilac

Hi-Ten Steel Unicrown, Straight/Tapered Leg

1 1/8” Steel Threaded/ Integrated

Sealed Cartridge 113mm/68mm

Double-Wall Alloy26”x 32/36h

14 Gauge Stainless/Brass Nipples

Alloy Low Flange 32h w/QR

Shimano Nexus 3-Speed Internal 36h

26”: Electra 26”x 2.0” Semi-Slick24”: Electra 24”x 2.0” Semi-Slick

Forged Alloy 170mm w/Steel 44T

Resin Platform w/Non-Slip Tread

Shimano Revo 3-Speed Twist w/Optical Gear Display

N/A

N/A

Shimano 20T

KMC 1/2”x 1/8”

Rear: Shimano Nexus Rear Coaster BrakeFront: Cold-Forged Alloy Linear-Pull

Alloy 4-Finger, Reach Adjustable

Ergonomic w/Soft Lycra® Insert and Shock-Absorbing Elastomers

Alloy 27.2mm x 400mm (Men’s) 300mm (Ladies’)

Alloy Custom Bend 25.5” Width/5” Rise

Forged Alloy 25.4mm Quill, 80mm Extension

Kraton Rubber

Internal Cable Routing, Alloy Kickstand, Stainless Steel and Anti-Rust Hardware

Also available in 24” Version

ORIGINAL 3iORIGINAL 1

6061-T6 Alloyw/Patented Flat Foot Technology®

Men’s: Black Ladies’: White

Hi-Ten Steel Unicrown, Straight/Tapered Leg

1 1/8” Steel Threaded/ Integrated

Sealed Cartridge 113mm/68mm

Double-Wall Alloy26”x 32/36h

14 Gauge Stainless/Brass Nipples

Alloy Low Flange 32h w/QR

Shimano Coaster Brake 36h

Electra 26”x 2.0” Semi-Slick

Forged Alloy 170mm w/Steel 44T

Resin Platform w/Non-Slip Tread

N/A

N/A

N/A

Shimano 20T

KMC 1/2”x 1/8”

Rear: Shimano Coaster Brake Front: Cold-Forged Alloy Linear-Pull

Alloy 4-Finger, Reach Adjustable

Ergonomic w/Shock-Absorbing Elastomers

Alloy 27.2mm x 400mm (Men’s) 300mm (Ladies’)

Alloy Custom Bend 25.5” Width/5” Rise

Forged Alloy 25.4mm Quill, 80mm Extension

Kraton Rubber

Alloy Kickstand, Stainless Steel and Anti-Rust Hardware

MODEL

Specifications and availability are subject to change without notice.

BALLOON 3i

6061-T6 Alloyw/Patented Flat Foot Technology®

Men’s: SlateLadies’: Tangerine, Azure, Black

Hi-Ten Steel Unicrown, Straight/Tapered Leg

1 1/8” Steel Threaded/ Integrated

Sealed Cartridge 118mm/68mm

Painted Alloy 26”x 36h

14 Gauge Stainless/Brass Nipples

Shimano Nexus HB-IM40 w/Roller Brake Alloy 36h

Shimano Nexus 3-Speed Internal w/Roller Brake Alloy 36h

Schwalbe Fat Frank 26”x 2.35” Balloon w/Puncture Resistant Kevlar® Guard Casing, 67 TPI

Forged Alloy 170mm w/Steel 44T

Alloy Platform w/Non-Slip Rubber Tread

Shimano Revo 3-Speed Twist w/Optical Gear Display

N/A

N/A

Shimano 20T

KMC 1/2”x 1/8” Rustproof

Shimano Nexus Roller Brakes Front/Rear: BR-IM41 w/Cooling Fins

Alloy 4-Finger, Reach Adjustable

Ergonomic w/Soft Lycra® Insert and Shock-Absorbing Elastomers

Alloy 27.2mm x 400 (Men’s) 300mm (Ladies’)

Alloy Custom Bend 25.5” Width x 5” Rise

Forged Alloy 25.4mm Quill, 80mm Extension

Ergo-Shaped Hand-Stitched Leatherette

Internal Cable Routing, Painted Rims, Alloy Kickstand, Stainless Steel and Anti-Rust Hardware

EURO 8i

6061-T6 Alloyw/Patented Flat Foot Technology®

Men’s: Silver MetallicLadies’: Misty Blue

Hi-Ten Steel Unicrown, Straight/Tapered Leg

1 1/8” Steel Threaded/ Integrated

Sealed Cartridge 113mm/68mm

Double-Wall Alloy 700c x 36h

14 Gauge Stainless/Brass Nipples

Shimano Dynamo Generator w/Roller Brake 36h/6V x 2.4w

Shimano Nexus 8-Speed Internal w/Roller Brake Alloy 36h

Semi-Slick City Tires 700 x 38c, 60 TPI w/Kevlar® Puncture Resistant Casing, Reflective Sidewall Stripe

Forged Alloy 170mm w/Alloy 44T

Alloy Platform w/Non-Slip Rubber Tread

Shimano Nexus 8-Speed Twist w/Optical Gear Display

N/A

N/A

Shimano 22T

KMC 1/2”x 1/8” Chrome-Plated

Shimano Nexus Roller Brakes Front/Rear: BR-IM50 w/Cooling Fins

Shimano Nexus Alloy 4-Finger, Reach Adjustable

Ergonomic w/Soft Lycra® Insert and Shock-Absorbing Elastomers

Butted Alloy Micro Adjust 27.2mm x 400mm (Men’s)300mm (Ladies’)

Alloy Custom Bend 24.8” Width/4.5” Rise

Adjustable Forged Alloy 25.4mm Quill, 80mm Extension

Ergo-Shaped Hand-Stitched Leatherette

Internal Cable Routing, Painted Alloy Fenders with Stainless Steel Fender Brackets, Rear Rack w/Strap, Painted Rims, Generator-Powered Radius Halogen Headlight/AAA-Powered LED Rear Light, Alloy Kickstand, and Stainless Steel and Anti-Rust Hardware

EURO 3i

6061-T6 Alloyw/Patented Flat Foot Technology®

Men’s: BlackLadies’: White

Hi-Ten Steel Unicrown, Straight/Tapered Leg

1 1/8” Steel Threaded/ Integrated

Sealed Cartridge 113mm/68mm

Double-Wall Alloy700c x 32/36h

14 Gauge Stainless/Brass Nipples

Alloy Low Flange 32h w/QR

Shimano Nexus 3-Speed Internal w/Roller Brake Alloy 36h

700 x 38c Semi-Slick

Forged Alloy 170mm w/Steel 44T

Resin Platform w/Non-Slip Rubber Tread

Shimano Revo 3-Speed Twist w/Optical Gear Display

N/A

N/A

Shimano 22T

KMC 1/2”x 1/8” Rustproof

Front/Rear: Cold-Forged Alloy Linear-Pull, 70mm Pads

Shimano Alloy 4-Finger, Reach Adjustable

Ergonomic w/Soft Lycra® Insert and Shock-Absorbing Elastomers

Alloy Micro Adjust 27.2mm x 400mm (Men’s) 300mm (Ladies’)

Alloy Custom Bend 24.8” Width/4.5” Rise

Forged Alloy 25.4mm Quill, 80mm Extension

Ergo-Shaped Hand-Stitched Leatherette

Internal Cable Routing, Painted Alloy Fenders with Stainless Steel Fender Brackets, Rear Rack w/Strap, Alloy Kickstand, and Stainless Steel and Anti-Rust Hardware

EURO 24D

6061-T6 Alloyw/Patented Flat Foot Technology®

Men’s: GreyLadies’: Wasabi

Hi-Ten Steel Unicrown, Straight/Tapered Leg

1 1/8” Steel Threaded/Integrated

Sealed Cartridge 118mm/68mm

Double-Wall Alloy 700c x 32h

14 Gauge Stainless/Brass Nipples

Shimano Dynamo Generator 32h/6V x 2.4w

Alloy 8-Speed Freehub Low Flange 32h w/QR

Semi-Slick City Tires 700 x 38c, 60 TPI w/Kevlar® Puncture Resistant Casing, Reflective Sidewall Stripe

Forged Alloy 170mm Triple: 48/38/28T

Alloy Platform w/Non-Slip Rubber Tread

Shimano Acera 8-Speed Rapidfire Plus Trigger w/Optical Gear Display

Shimano CO51

Shimano Alivio 8-Speed

Shimano HG-408-Speed 11-34T

KMC Z72 1/2”x 3/32” Rustproof

Front/Rear: Cold-Forged Alloy Linear-Pull, 70mm Pads

Shimano EF-50 Alloy 4-Finger, Reach Adjustable

Ergonomic w/Soft Lycra® Insert and Shock-Absorbing Elastomers

Butted Alloy Micro Adjust 27.2mm x 400mm (Men’s)300mm (Ladies’)

Alloy Custom Bend 24.8” Width/4.5” Rise

Adjustable Forged Alloy 25.4mm Quill, 80mm Extension

Kraton Rubber

Internal Cable Routing, Painted Alloy Fenders with Stainless Steel Fender Brackets, Rear Rack w/Strap, Painted Rims, Generator-Powered Radius Halogen Headlight/AAA-Powered LED Rear Light, Alloy Kickstand, and Stainless Steel and Anti-Rust Hardware

6061-T6 Alloyw/Patented Flat Foot Technology®

Men’s: SandstoneLadies’: Cadet Blue

Hi-Ten Steel Unicrown, Straight/Tapered Leg

1 1/8” Steel Threaded/ Integrated

Sealed Cartridge 122mm/68mm

Double-Wall Alloy 700c x 32h

14 Gauge Stainless/Brass Nipples

Alloy Low Flange 32h w/QR

Alloy 8-Speed Freehub Low Flange 32h w/QR

700 x 38c Semi-Slick

Forged Alloy 170mm w/Alloy 44T

Resin Platform w/Non-Slip Rubber Tread

Shimano Acera 8-Speed Rapidfire Plus Trigger w/Optical Gear Display

N/A

Shimano Acera 8-Speed

SRAM 8-Speed 11-32T

KMC Z72 1/2”x 3/32” Rustproof

Front/Rear: Cold-Forged Alloy Linear-Pull, 70mm Pads

Alloy 4-Finger, Reach Adjustable

Ergonomic w/Soft Lycra® Insert and Shock-Absorbing Elastomers

Alloy Micro Adjust 27.2mm x 400mm (Men’s) 300mm (Ladies’)

Alloy Custom Bend 24.8” Width/4.5” Rise

Forged Alloy 25.4mm Quill, 80mm Extension

Kraton Rubber

Internal Cable Routing, Painted Alloy Fenders with Stainless Steel Fender Brackets, Rear Rack w/Strap, Alloy Kickstand, and Stainless Steel and Anti-Rust Hardware

EURO 8D

6061-T6 Alloyw/Patented Flat Foot Technology®

Men’s: EbonyLadies’: Indigo

Hi-Ten Steel Unicrown, Straight/Tapered Leg

1 1/8” Steel Threaded/ Integrated

Sealed Cartridge 112.5mm/68mm

Painted Alloy 26”x 36h

14 Gauge Stainless/Brass Nipples

Shimano Nexus HB-IM40 w/Roller Brake Alloy 36h

Shimano Nexus 8-Speed Internal w/Roller Brake, Alloy 36h

Schwalbe Fat Frank 26”x 2.35” Balloon w/Puncture Resistant Kevlar® Guard Casing, 67TPI

Forged Alloy 170mm w/Alloy 44T

Alloy Platform w/Non-Slip Rubber Tread

Shimano Nexus 8-Speed Twist w/Optical Gear Display

N/A

N/A

Shimano 20T

KMC 1/2”x 1/8” Rustproof

Shimano Nexus Roller Brakes Front/Rear: BR-IM50 w/Cooling Fins

Shimano Nexus Alloy 4-Finger, Reach Adjustable

Ergonomic w/Soft Lycra® Insert and Shock-Absorbing Elastomers

Butted Alloy Micro Adjust 27.2mm x 400mm (Men’s)300mm (Ladies’)

Alloy Custom Bend 25.5” Width/5” Rise

Forged Alloy 25.4mm Quill, 80mm Extension

Ergo-Shaped Hand-Stitched Leatherette

Internal Cable Routing, Painted Rims, Alloy Kickstand, and Stainless Steel and Anti-Rust Hardware

BALLOON 8i

Alloy 4-Finger, Reach Adjustable

Sealed Cartridge 112.5mm/68mm

Painted Alloy/Machined Sidewalls26”x 36h

Schwalbe Fat Frank 26”x 2.35” Balloonw/Puncture Resistant Kevlar® Guard Casing, 67TPI

6061-T6 Alloyw/Patented Flat Foot Technology®

Men’s: Navy, Matte BlackLadies’: Pearl White, Coffee

Hi-Ten Steel Unicrown, Straight/Tapered Leg

1 1/8” Alloy Threaded/ Integrated

14 Gauge Stainless/Brass Nipples

Alloy Low Flange 32h w/QR

Alloy 8-Speed Freehub Low Flange 32h w/QR

Forged Alloy 170mm w/Steel 44T

Alloy Platform w/Non-Slip Rubber Tread

Shimano Acera 8-Speed Rapidfire Plus Trigger w/Optical Gear Display

N/A

Shimano Acera 8-Speed

SRAM 8-Speed 11-32T

KMC Z72 1/2”x 1/8” Rustproof

Front/Rear: Cold-Forged Alloy Linear-Pull

Ergonomic w/Soft Lycra® Insert and Shock-Absorbing Elastomers

Alloy 27.2mm x 400mm (Men’s)300mm (Ladies’)

Alloy Custom Bend 25.5” Width/5” Rise

Forged Alloy 25.4mm Quill, 80mm Extension

Ergo-Shaped Hand-Stitched Leatherette

Internal Cable Routing, Painted Rims, Alloy Kickstand, and Stainless Steel and Anti-Rust Hardware

BALLOON 8D

Page 24: Electra 2011

We’re serious about making bikes. Not so serious about riding them.

Page 25: Electra 2011

The Amsterdam is the embodiment of the European cycling state of mind. A modern take on the Dutch city bike, it’s an elegant combination of

practicality, comfort and style that is perfect for everyday transportation. We started with our patented Flat Foot Technology® and added fast

rolling 700c wheels to enhance the level of performance so you can navigate the streets with confidence. Sophisticated touches like an enclosed

chaincase and full fenders on every model allow you to ride in your everyday work clothes, while some models sport additional features like a

coat guard, racks, lights, and the coveted bell. Whether you’re drawn to a luxury premium model, a stylish classic or a streamlined original, you

will quickly fall in love with your Amsterdam.

Amsterdam™

It’s possible to move forwards and backwards at the same time.The Amsterdam is the embodiment of the European cycling state of mind. A modern take on the Dutch city bike, it’s an elegant combination of

practicality, comfort and style that is perfect for everyday transportation. We started with our patented Flat Foot Technology® and added fast-

rolling 700c wheels to enhance the level of performance so you can navigate the streets with confidence. Sophisticated touches like an enclosed

chaincase and full fenders on every model allow you to ride in your everyday work clothes, while some models sport additional features like coat

guards, racks, lights and the coveted bell. Whether you’re drawn to a luxury premium model, a stylish classic or a streamlined original,

you will quickly fall in love with your Amsterdam.

Amsterdam®

The romance of the ride.

Sophisticated. Sexy. Stylish. But enough about you.

Sophisticated. Sexy. Stylish. But enough about you.

5 Am

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Page 26: Electra 2011

Get caught up in the whirlwind of your imagination. Girard’s timeless style is the perfect complement to our classic Amsterdam.

Girard’s collection was his constant inspiration for all of the beauty and charm, joy

and excitement that fill his designs. From textiles to interiors to airlines, everything

Girard created is infused with his colorful imagination. He challenged the bland

palette of the 1950s and brought about a multi-cultural, electric energy to design

trends that are as innovative today as they were then.

Whimsical wooden toys, hand-painted pieces of folk art, color, texture, intricate

details, imaginative prints, cutting-edge designs. It wasn’t just what Alexander Girard

created, but what he collected and that fascinated him all of his life. From around

the globe, he sought out tens of thousands of unique cultural pieces for his home—

everything from hand-crafted dolls to grand canvases and glittering tapestries.

Get caught up in the whirlwind of your imagination. Girard’s timeless style is the perfect complement to our classic Amsterdam.

Fully enclosed chaincase protects the chain from dirt and gives the bike traditional Dutch style.

Shimano Nexus front roller brake provides smooth, strong stopping power.

Basta low-friction, low-pressure generator powers a halogen headlight.

AMSTERDAM GIRARD 3i ALUMINUM / LADIES’ / CIRCLES / 3-SPEED COLLECTOR’S EDITION

The artwork of mid-century master designer Alexander Girard creates a new kind of kinetic art. Girard’s colorful and energetic designs add quirk and character to Electra’s elegantly modern Dutch city bike—adorning the

frame, saddle, grips and even the bell. Experience art in motion with this truly unique ride.

Girard 3iAmsterdam

5 Am

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®49A

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Page 27: Electra 2011

Custom-embossed saddle with high-quality, weather-resistant leatherette covering.

Elements from the iconic La Fonda del Sol Restaurant (1961), these suns capture the flavor and colors of Latin America.

Classically-styled halogen headlamp artfully blends form and function.

AMSTERDAM GIRARD 3i ALUMINUM / LADIES’ / LA FONDA DEL SOL / 3-SPEED COLLECTOR’S EDITION

As head of textiles at Herman Miller (1952-1975), Girard created hundreds of versatile and iconic patterns such as “Quatrefoil.”

Girard’s background as a professionally trained architect shines through his sophisticated and light-hearted colors in highly structured geometric shapes and lines.

Lightweight 6061-T6 Aluminum Frame • Shimano Nexus Internal 3-Speed with Coaster Brake • Shimano Revo Twist Shifter • Shimano Nexus Front Roller Brake • Enclosed Metal Chaincase and Integrated Alloy Crank • Basta Halogen Headlight and Generator • Battery-Powered LED Rear Light • Painted Double-Wall Alloy Rims • Premium Chrome • 700 x 40c City Tires

5 Am

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AMSTERDAM GIRARD 3i ALUMINUM / LADIES’ / QUATREFOIL / 3-SPEED COLLECTOR’S EDITION

Page 28: Electra 2011

AMSTERDAM ROYAL 8i ALUMINUM / LADIES’ / PEARL WHITE / 8-SPEED AMSTERDAM ROYAL 8i ALUMINUM / LADIES’ / BLACK / 8-SPEED

AMSTERDAM ROYAL 8i ALUMINUM / MEN’S / BLACK / 8-SPEED

Shimano Nexus hub roller brake provides great stopping power.

Shimano Nexus 8 rear hub provides a wide gear range in a low-maintenance easy-to-use package.

5 Am

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AMSTERDAM CLASSIC 3i MEN’S / BLACK / 3-SPEED Classic 3iAn enhanced, elegant rendition of the classic Dutch bicycle used for everyday transportation. Vastly improved with Electra’s patented Flat

Foot Technology® frame geometry and stylish refinements to functional features – fully-enclosed chaincase, coat/skirt guards, rear rack, full fenders, generator-powered headlight and battery-powered LED rear light.

Traditional Dutch Hi-Ten Steel Frame • Shimano Nexus Internal 3-Speed with Coaster Brake • Shimano Revo Twist Shifter • Enclosed Metal Chaincase and Integrated Alloy Crank • Basta Halogen Headlight and Generator • Battery-Powered LED Rear Light • Polished Double-Wall Alloy Rims • Premium Chrome • 700 x 40c City Tires

AMSTERDAM CLASSIC 3i MEN’S / BLACK / 3-SPEED

Traditional Dutch Hi-Ten Steel Frame • Shimano Nexus Internal 3-Speed with Coaster Brake • Shimano Revo Twist Shifter • Enclosed Metal Chaincase and Integrated Alloy Crank • Basta Halogen Headlight and Generator • Battery-Powered LED Rear Light • Polished Double-Wall Alloy Rims • Premium Chrome • 700 x 40c City Tires

AMSTERDAM CLASSIC 3i LADIES’ / BLACK / 3-SPEED

Alloy three-piece crankstet and integrated chainwheel are protected from the elements behind a durable chaincase.

Dutch-designed Spanninga LED taillight/reflector mounted securely to rear fender, providing enhanced visability.

Royal 8iA truly aristrocratic ride. The Royal 8i is our lightweight aluminum premium-edition Dutch bike: well-bred for stylish, luxury and yet practical everyday cycling. Top-of-the-line Shimano Nexus 8-speed internal hub, smooth and powerful front and rear roller brakes and durable tires with Kevlar® puncture-resistant casing are a few of the special upgraded features that adorn Electra’s comfortable and ergonomic Amsterdam frame with patented Flat Foot Technology®. Now anyone can feel like royalty.

Lightweight 6061-T6 Aluminum Frame • Shimano Nexus Internal 8-Speed with Freewheel • Shimano Nexus Twist Shifter • Shimano Nexus Front Roller Brake • Enclosed Metal Chaincase and Integrated Alloy Crank • Basta Halogen Headlight and Axa High Output Generator • Battery-Powered LED Rear Light • Premium Chrome • 700 x 40c City Tires with Kevlar® Puncture -Resistant Casing

Page 29: Electra 2011

AMSTERDAM ORIGINAL 3i LADIES’ / CREAM / 3-SPEED

DR

IVE

TRA

INB

RA

KIN

GSE

ATI

NG

CO

NTR

OLS

FRA

ME

SET

WH

EE

LSE

T

GIRARD 3i

Dutch Royal 6061-T6 Alloyw/Patented Flat Foot Technology

Quatrefoil: Plum Circles: Grey La Fonda del Sol: Cream

Steel Investment-Cast Lugged Crown; Tapered, Radiused Leg

1 1/8” Steel Threaded

Sealed Cartridge 116mm/68mm

Painted Double-Wall Alloy 36h

14 Gauge Stainless/Brass Nipples

Shimano Nexus HB-IM41 w/Roller Brake Alloy 36h

Shimano Nexus 3-Speed Internal 36h

City 700 x 40cCream Tires on Select Models

Forged Alloy 170mm w/Alloy 38T

Resin Platform w/Non-Slip Tread

Shimano Revo 3-Speed Twist w/Optical Gear Display

N/A

N/A

Shimano 19T

KMC 1/2”x 1/8”

Shimano Rear Coaster, Front: Shimano Nexus Roller w/Cooling Fin BR-IM41

Alloy 4-Finger, Reach Adjustable

Retro Leatherette w/Steel Springs

Classic Alloy Pillar 27. 2mm x 300mm

Alloy Custom Bend 24.8” Width/3.5” Rise

Alloy Head, 1 1/8” Steel Quill, 40mm Extension

Ergo-Shaped Hand-Stitched Leatherette

Painted Steel Fenders, Enclosed Chaincase, Front Mud Flap, Coat/Skirt Guards, Steel Rear Rack w/Strap, Basta Generator, 6V Halogen Headlight, Battery-Powered LED Rear Light, Amsterdam Bell, Alloy Kickstand, Stainless Steel and Anti-Rust Hardware, Premium Chrome

Dutch Royal 6061-T6 Alloyw/Patented Flat Foot Technology

ROYAL 8i

Men’s: BlackLadies’: Black, Pearl White

4130 Chromoly, Unicrown;Tapered, Radiused Leg

1 1/8” Alloy Threaded

Sealed Cartridge 118mm/68mm

Polished Double-Wall Alloy 36h

14 Gauge Stainless/Brass Nipples

Shimano Nexus HB-IM41 w/Roller Brake Alloy 36h

Shimano Nexus 8-Speed Internal 36h

City 700 x 40c w/Kevlar® Puncture-Resistant Casing

Forged Alloy 170mm w/Alloy 38T

Alloy Platform w/Non-Slip Rubber Tread

Shimano Nexus 8-Speed Twist w/Optical Gear Display

N/A

N/A

Shimano 19T

KMC 1/2”x 1/8”

Shimano Nexus Roller w/Cooling Fins Front/Rear: BR-IM41

Alloy 4-Finger, Reach Adjustable

Retro Leatherette w/Steel Springs

Butted Alloy Micro Adjust 27.2mm x 300mm

Alloy Custom Bend 24.8” Width/3.5” Rise

Alloy Head, 1 1/8” Steel Quill, 40mm Extension

Ergo-Shaped Hand-Stitched Leatherette

Painted and Pinstriped Steel Fenders, Enclosed Chaincase, Front Mud Flap, Coat/Skirt Guards, Alloy Rear Rack with Strap, Axa High-Output Generator, 6V Halogen Headlight, Battery-Powered LED Rear Light, Amsterdam Bell, Heavy Duty Kickstand, Stainless Steel and Anti-Rust Hardware, Premium Chrome

PEDALS

MODEL

FRAME

COLOR

FORK

HEADSET

BOTTOM BRACKET

RIMS

SPOKES

FRONT HUB

REAR HUB

TIRES

CRANKSET

SHIFTERS

FRONT DERAILLEUR

REAR DERAILLEUR

CASSETTE/ REAR COG

CHAIN

BRAKE

LEVERS

SADDLE

SEATPOST

HANDLEBAR

STEM

GRIPS

SPECIAL FEATURES

Traditional Dutch Hi-Ten Steel w/Patented Flat Foot Technology

Men’s/Ladies’: Black

Steel Investment-Cast Lugged Crown; Tapered, Radiused Leg

1” Steel Threaded

Sealed Cartridge 116mm/68mm

Polished Double-Wall Alloy 36h

14 Gauge Stainless/Brass Nipples

Alloy Low Flange Nutted 36h

Shimano Nexus 3-Speed Internal 36h

City 700 x 40c

Forged Alloy 170mm w/Alloy 38T

Resin Platform w/Non-Slip Tread

Shimano Revo 3-Speed Twist w/Optical Gear Display

N/A

N/A

Shimano 19T

KMC 1/2”x 1/8”

Shimano Rear Coaster, Front Caliper

Alloy 4-Finger, Reach Adjustable

Retro Leatherette w/Steel Springs

Classic Steel Pillar 25.4mm x 300mm

Steel Custom Bend 23.5” Width/2.5” Rise

Alloy Head, 22.2mm Steel Quill, 40mm Extension

Ergo-Shaped Hand-Stitched Leatherette

Painted and Pinstriped Steel Fenders, Enclosed Chaincase, Front Mud Flap, Coat/Skirt Guards, Steel Rear Rack w/Strap, Basta Generator, 6V Halogen Headlight, Battery-Powered LED Rear Light, Amsterdam Bell, Alloy Kickstand, Stainless Steel and Anti-Rust Hardware, Premium Chrome

CLASSIC 3i ORIGINAL 3i

Traditional Dutch Hi-Ten Steel w/Patented Flat Foot Technology

Men’s: Black, Espresso SatinLadies’: Powder Blue, Cream

Steel Investment-Cast Lugged Crown; Tapered, Radiused Leg

1” Steel Threaded

Sealed Cartridge 116mm/68mm

Polished Double-Wall Alloy 36h

14 Gauge Stainless/Brass Nipples

Alloy Low Flange Nutted 36h

Shimano Nexus 3-Speed Internal 36h

City 700 x 40c, Cream Color on Select Ladies’ Models

Forged Alloy 170mm w/Alloy 38T

Resin Platform w/Non-Slip Tread

Shimano Revo 3-Speed Twist w/Optical Gear Display

N/A

N/A

Shimano 19T

KMC 1/2”x 1/8”

Shimano Rear Coaster, Front Caliper

Alloy 4-Finger, Reach Adjustable

Retro Leatherette w/Steel Springs

Classic Steel Pillar 25.4mm x 300mm

Steel Custom Bend 24.8” Width/3.5” Rise

Alloy Head, 22.2mm Steel Quill, 40mm Extension

Ergo-Shaped Hand-Stitched Leatherette

Painted and Pinstriped Steel Fenders,Enclosed Chaincase, Alloy Kickstand, Handlebar Flower (Ladies’), Stainless Steel and Anti-Rust Hardware

Specifications and availability are subject to change without notice.

Original 3i A stylish, streamlined Dutch bike with Amsterdam-signature features: comfortable and efficient patented Flat Foot Technology®, fully-enclosed chaincase and matching full fenders. Stunning in its simplicity.

Traditional Dutch Hi-Ten Steel Frame • Shimano Nexus Internal 3-Speed with Coaster Brake • Shimano Revo Twist Shifter • Enclosed Metal Chaincase and Integrated Alloy Crank • Polished Double-Wall Alloy Rims • 700 x 40c City Tires • Handlebar Flower [ Ladies’]

AMSTERDAM ORIGINAL 3i MEN’S / BLACK / 3-SPEED

AMSTERDAM ORIGINAL 3i LADIES’ / POWDER BLUE / 3-SPEED

AMSTERDAM ORIGINAL 3i MEN’S / ESPRESSO SATIN / 3-SPEED

More artsy.Less fartsy.

Page 30: Electra 2011

All you need is a place to go. Come to think of it, you don’t even need that.

Page 31: Electra 2011

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CruiserDestination, wherever.

Maybe you take it slow because you’re not in a hurry. Or maybe you just want everybody to get a nice, long look. An Electra Cruiser is a work of art.

The ultimate expression of your style. A style that is integrated throughout every detail of the bike to create a ride like you’ve never experienced.

Eighteen years ago, our founders fell in love with the iconic cruisers gracing America’s boardwalks and beach towns. But as nice as they looked, they

felt clunky and awkward to ride. So over time, we opened up the geometry of the frame, moved the pedals forward, relaxed the seat tube angle, added

an ergonomic bend to the handlebars and gave the entire body breathing room. A classic was reborn and awarded with a patent for its innovation in

performance, comfort and control. We now have the most diverse range of options out there for all types of personalities. Choose between a steel or

aluminum frame, single or multiple gears, and a variety of styles and accessories that let your true self shine.

Slow your roll.

Page 32: Electra 2011

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ORBIT 3i LADIES’ / BUTTERMILK / 3-SPEED

CHÉRIE 3i LADIES’ / HOT PINK / 3-SPEED

OrbitBoomerang Hi-Ten Steel Frame • Shimano Nexus Internal 3-Speed with Coaster Brake • Shimano Revo Twist Shifter • 26”x 2.125” Tires • Matching Bell • Genuine Leather Streamers

ORBIT 3i LADIES’ / EMERALD / 3-SPEED

Boomerang Hi-Ten Steel Frame • Shimano Nexus Internal 3-Speed with Coaster Brake • Shimano Revo Twist Shifter • 26”x 2.125” Tires • Matching Bell and Valve Caps

FashionSophisticated and expressive styles that are ready for the urban runway. The unique personalities of our Fashion Cruisers are fully integrated

throughout the entire bike—from the frame, fenders and chainguards to the carefully crafted saddles and matching grips, right down to the

rims and tires. And after eighteen years of refinement to their frame geometry and a U.S. patent, these beauties ride as great as they look,

setting a new standard for the modern cruiser.

CHÉRIE 3i LADIES’ / BLACK / 3-SPEED

Cherie

Page 33: Electra 2011

BLANC ET NOIR 3i LADIES’ / BLACK / 3-SPEED

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FLEUR 3i LADIES’ / RASPBERRY / 3-SPEED

Boomerang Hi-Ten Steel Frame • Shimano Nexus Internal 3-Speed with Coaster Brake • Shimano Revo Twist Shifter • 26”x 2.125” Tires •

Matching Bell • Alloy Rear Rack [Gigi] and Classic Fork Struts [Gigi]

Gigi/FleurGIGI 3i LADIES’ / CREAMY BLUE / 3-SPEEDBLANC ET NOIR 3i LADIES’ / PEARL WHITE / 3-SPEED

Blanc et NoirBoomerang Hi-Ten Steel Frame • Shimano Nexus Internal 3-Speed with Coaster Brake • Shimano Revo Twist Shifter • 26”x 2.125” Tires • Matching Bell • Genuine Leather Streamers

See the world from someone else’s handlebars.

Page 34: Electra 2011

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FLOWERS 3i LADIES’ / PINK BLOSSOM / 3-SPEED

PEACOCK 3i LADIES’ / CHARTREUSE / 3-SPEED

Flowers/PeacockBoomerang Hi-Ten Steel Frame • Shimano Nexus Internal 3-Speed with Coaster Brake • Shimano Revo Twist Shifter • 26”x 2.125” Tires • Matching Bell • Valve Caps [Flowers]

HULA 3i LADIES’ / IVORY/BLUE / 3-SPEED

KOI 3i LADIES’ / NUDE / 3-SPEED

Boomerang Hi-Ten Steel Frame • Shimano Nexus Internal 3-Speed with Coaster Brake • Shimano Revo Twist Shifter • 26”x 2.125” Tires •

Full Rim Design [Koi] • Matching Bell and Valve Caps

Koi/Hula

Page 35: Electra 2011

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KARMA 3i LADIES’ / PURPLE FADE / 3-SPEED

BUTTERFLY 3i LADIES’ / BLUE / 3-SPEED

BUTTERFLY 3i LADIES’ / YELLOW / 3-SPEED

Gypsy/KarmaBoomerang Hi-Ten Steel Frame • Shimano Nexus Internal 3-Speed with Coaster Brake •

Shimano Revo Twist Shifter • 26”x 2.125” Tires • Matching Bell • Classic Fork Struts [Karma] or Basket [Gypsy]

GYPSY 3i LADIES’ / FOREST GREEN / 3-SPEED

ButterflyBoomerang Hi-Ten Steel Frame • Shimano Nexus Internal 3-Speed with Coaster Brake • Shimano Revo Twist Shifter • 26”x 2.125” Tires • Matching Bell and Valve Caps

Make a sidewalk's day.

Page 36: Electra 2011

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Numbers/Om

OM 3i LADIES’ / JADE / 3-SPEED

NUMBERS 3i LADIES’ / PINK / 3-SPEED

PeaceBoomerang Hi-Ten Steel Frame • Shimano Nexus Internal 3-Speed with Coaster Brake •

Shimano Revo Twist Shifter • 26”x 2.125” Tires • Matching Bell and Valve Caps • Peace Symbol Spoke Pattern

PEACE 3i LADIES’ / PURPLE / 3-SPEED

Boomerang Hi-Ten Steel Frame • Shimano Nexus Internal 3-Speed with Coaster Brake • Shimano Revo Twist Shifter • 26”x 2.125” Tires • Matching Bell and Valve Caps [Numbers] • Handlebar Flower [Om]

PEACE 3i (24” WHEELS) LADIES’ / PURPLE / 3-SPEED

Page 37: Electra 2011

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BLACK BETTY 3i LADIES’ / BLACK / 3-SPEED

DAISY 3i LADIES’ / YELLOW FADE / 3-SPEED RED BETTY 3i LADIES’ / HOT RED / 3-SPEED

Daisy/Jenny Boomerang Hi-Ten Steel Frame • Shimano Nexus Internal 3-Speed with Coaster Brake • Shimano Revo Twist Shifter • 26”x 2.125” Tires • Matching Bell

JENNY 3i LADIES’ / TURQUOISE FADE / 3-SPEED

DAISY 3i (24” WHEELS) LADIES’ / YELLOW FADE / 3-SPEED

BettyBoomerang Hi-Ten Steel Frame • Shimano Nexus Internal 3-Speed with Coaster Brake • Shimano Revo Twist Shifter • Classic Fork Struts • 26”x 2.125” Hotster Flame Tires •

Dice Valve Caps • Genuine Leather Streamers

Black! Red!

Page 38: Electra 2011

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Aerodynamicsis for rockets.

Page 39: Electra 2011

Bullet Tank 6061-T6 Aluminum Frame • Shimano Nexus Internal 3-Speed with Coaster Brake • Shimano Revo Twist Shifter • Alloy Crank and Sealed Cartridge Bottom Bracket • Alloy Fender Stays •

Classic Fork Struts • 26”x 2.35” Vintage Diamond Balloon Tires

Mulholland

ZARAPE 3i ALUMINUM / MEN’S / MATTE PETROL / 3-SPEED

AttitudePinstriped, flamed, stretched, stripped and chopped. They’re the answer to the age-old question “What are you lookin’ at?” If you want something

with a little more punch, you found it. The Men’s Attitude collection features custom frames and components inspired by the hotrod and motorcycle

cultures. Tricked out forks, struts, fenders, handlebars, racks and tire sizes give these bikes a look all their own. All style. All substance. All attitude.

Not to mention patented Flat Foot Technology® notoriety.

Zarape

MULHOLLAND 3i ALUMINUM / MEN’S / BLACK/RED / 3-SPEED

Bullet Tank 6061-T6 Aluminum Frame • Shimano Nexus Internal 3-Speed with Coaster Brake • Shimano Revo Twist Shifter • Alloy Crank and Sealed Cartridge Bottom Bracket • Alloy Fender Stays • Classic Fork Struts • 26”x 2.35” Vintage Diamond Balloon Whitewall Tires

5 Cru

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Each Zarape saddle is handmade using a genuine Mexican blanket and has a unique appearancewhich may differ from what is pictured.

Page 40: Electra 2011

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STRAIGHT 8 3i ALUMINUM / MEN’S / BLACK SATIN / 3-SPEED

LAKESTER 3i ALUMINUM / MEN’S / RED/CREAM/BLUE / 3-SPEED

Straight 8Hydroformed 6061-T6 Aluminum Frame • Shimano Nexus Internal 3-Speed with Coaster Brake • Shimano Revo Twist Shifter • Alloy Crank and Sealed Cartridge Bottom Bracket • 24”x 3.0” Fatti-O Tires • 8 Ball Valve Caps

LakesterHydroformed 6061-T6 Aluminum Frame •

Shimano Nexus Internal 3-Speed with Coaster Brake • Shimano Revo Twist Shifter • Alloy Crank and

Sealed Cartridge Bottom Bracket • 24”x 3.0” Fatti-O Tires

Where the rubber high fives the road.

Page 41: Electra 2011

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RATROD 3i MEN’S / MATTE BLACK / 3-SPEED

Classic Hi-Ten Steel Frame • Shimano Nexus Internal 3-Speed with Coaster Brake • Shimano Revo Twist Shifter • 26”x 2.125” Hotster Flame Tires • Dice Valve Caps

RATROD 3i ALUMINUM / MEN’S / BLACK / 3-SPEED

Lightweight 6061-T6 Aluminum Frame • Shimano Nexus Internal 3-Speed with Coaster Brake • Shimano Revo Twist Shifter • Alloy Crank and

Sealed Cartridge Bottom Bracket • 26”x 2.125” Hotster Flame Front Tire • 24”x 3.0” Fatti-O Rear Tire • Dice Valve Caps RatRod

Ride weird.

GHOSTRIDER 3i ALUMINUM / MEN’S / BLACK / 3-SPEED

RAT FINK 3i ALUMINUM / MEN’S / METAL FLAKE GREEN / 3-SPEED

Rat

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adem

arks

of

Ed

“B

ig D

add

y” R

oth

, Inc

. © 2

010

Ed “Big Daddy” Roth was, to many, the consummate artist, free-spirited maverick of Southern California’s car culture of the 1950s through the ‘90s. His Rat Fink grinning, fly-pestered image is an icon of the Southern California car scene and beatnik years. Ed was constantly inventing and innovating new cars, new trikes and new bikes. We believe Ed would be pleased to find that his namesake is the coolest of cool bikes.

Extra-Stretched Hydroformed 6061-T6 Aluminum Frame • Shimano Nexus Internal 3-Speed with Coaster Brake • Shimano Revo Twist Shifter • Extra Long Chrome Plated Triple Clamp Fork • Alloy Crank and Sealed Cartridge Bottom Bracket • 24”x 3.0” Fatti-O Tires • Dice Valve Caps [Rat Fink]

Rat Fink/Ghostrider

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SPARKER SPECIAL 3i ALUMINUM / MEN’S / MATTE CREAM / 3-SPEED DELIVERY 3i ALUMINUM / MEN’S / CHICAGO GREY / 3-SPEED

DeliveryLightweight 6061-T6 Aluminum Frame with Wooden Tank Plate* • Shimano Nexus Internal

3-Speed with Coaster Brake • Shimano Revo Twist Shifter • Alloy Crank and Sealed Cartridge Bottom Bracket • Shimano Nexus Front Roller Brake • Painted Alloy Front Tray and Rear Rack

with Wood Slats • 26”x 2.35” Vintage Diamond Balloon Tires • Spinner Bell

*Blank wooden plate available to create custom signage. See page 122 for details.

SPARKER SPECIAL 3i ALUMINUM / MEN’S / MATTE PRIMER BROWN / 3-SPEED

DELIVERY 3i ALUMINUM / MEN’S / KHAKI/RED / 3-SPEED

The simple art of simple transportation.

Sparker SpecialLightweight 6061-T6 Aluminum Frame • Shimano Nexus Internal 3-Speed with Coaster Brake • Shimano Revo Twist Shifter • Alloy Crank and Sealed Cartridge Bottom Bracket • 26”x 2.125” RetroRunner Front Tire and 24”x 3.0” Fatti-O Rear Tire

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HELLBETTY TANDEM 3i ALUMINUM / HOT RED / 3-SPEED

SWING TANDEM 3i ALUMINUM / BLACK / 3-SPEED

Hellbetty

TandemForget heavy cruiser tandems. We made our own with lightweight aluminum frames and chromoly forks. A clean fusion of Electra’s men’s and ladies’

patented Flat Foot Technology® cruiser geometry into one seamless bicycle built-for-two. Crafted with modern components including smooth-braking

front and rear roller brakes. Two distinctive styles to choose between: the elegant Swing with white pinstriping on black, and the feisty Hellbetty with

hot rod flames, bold extra-wide Fatti-O rear tire, and saddles and grips with tassels.

Swing

Lightweight 6061-T6 Aluminum Tandem Frame • Chromoly Fork • Shimano Nexus Internal 3-Speed with Freewheel • Shimano Revo Twist Shifter • Alloy Cranks and Sealed Cartridge Bottom Brackets • Shimano Nexus Roller Brakes • SWING: 26”x 2.125” RetroRunner Tires • HELLBETTY: 26”x 2.125” Hotster Flame Front Tire and 24”x 3.0” Fatti-O Rear Tire

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CRUISER 1 MEN’S / BLACK SATIN / SINGLE-SPEED

CRUISER 1 MEN’S / RED SATIN / SINGLE-SPEEDCRUISER 1 MEN’S / SILVER SATIN / SINGLE-SPEED

CRUISER 1 MEN’S / BLUE / SINGLE-SPEED

ClassicNever underestimate a classic. It pedals smooth and sweet, but still invokes all the classic cruiser’s dreamy lines and vintage styling. Sixteen years ago,

we were the first to paint flowers on a bike. Today, we’ve refined the traditional cantilever frame, added our patented Flat Foot Technology® and offer

a variety of gearing options. From distinctively refined Cruiser and Coaster graphics to the two-tone dart paint on the Deluxe to the hibiscus floral design

on the Hawaii, fun rolls with every ride.

Classic Steel Frame • Single-Speed with Coaster Brake • Alloy Rims • 26”x 2.125” Classic Knobby Tires

Cruiser 1

CRUISER 1 (24” WHEELS) MEN’S / BLACK SATIN / SINGLE-SPEED

Page 45: Electra 2011

CRUISER 1 LADIES’ / WHITE / SINGLE-SPEED

CRUISER 1 (24” WHEELS) LADIES’ / WHITE / SINGLE-SPEED

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CRUISER 1 LADIES’ / PINK / SINGLE-SPEED CRUISER 1 LADIES’ / PURPLE / SINGLE-SPEED

Cruiser 1Classic Steel Frame • Single-Speed with Coaster Brake • Alloy Rims • 26”x 2.125” Classic Knobby Whitewall Tires

CRUISER 1 LADIES’ / BLACK / SINGLE-SPEED CRUISER 1 LADIES’ / BLUE / SINGLE-SPEED

CRUISER 1 LADIES’ / MINT / SINGLE-SPEED

CRUISER 1 (24” WHEELS) LADIES’ / MINT / SINGLE-SPEED

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CRUISER 7D MEN’S / BLACK SATIN / 7-SPEED

CRUISER 7D MEN’S / RED SATIN / 7-SPEED

Cruiser 7DClassic Steel Frame • Shimano TX-35 7-Speed with MegaRange 14-34t Gearing • Linear-Pull Brakes • Alloy Rims • 26”x 2.125” Classic Knobby Tires

CRUISER 7D LADIES’ / MINT / 7-SPEED CRUISER 7D LADIES’ / WHITE / 7-SPEED

CRUISER 7D LADIES’ / PINK / 7-SPEED

Page 47: Electra 2011

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You + Bike = Happy

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Coaster 1/3iLightweight aluminum modern cruiser with eighteen years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology® combined with custom bend handlebars.

COASTER 1/3i ALUMINUM / MEN’S / SILVER SATIN / SINGLE-SPEED OR 3-SPEED

COASTER 3i ALUMINUM / MEN’S / BLUE METALLIC / 3-SPEED

COASTER 1 ALUMINUM / MEN’S / OLIVE METALLIC / SINGLE-SPEED

COASTER 1/3i ALUMINUM / MEN’S / BLACK SATIN SINGLE-SPEED OR 3-SPEED

Lightweight 6061-T6 Aluminum Frame • Shimano Single-Speed or Nexus Internal 3-Speed with Coaster Brake • Shimano Revo Twist Shifter (3-Speed) • Alloy Crank and Semi Cartridge Bottom Bracket • Alloy Seat Post • RetroRunner Tires

COASTER 1 ALUMINUM / LADIES’ / BLUSH / SINGLE-SPEED

COASTER 1 ALUMINUM / LADIES’ / ROBIN’S EGG BLUE / SINGLE-SPEED

COASTER 1 ALUMINUM / LADIES’ / ELECTRIC PINK / SINGLE-SPEED

Coaster 1Lightweight 6061-T6 Aluminum Frame • Shimano Single-Speed with Shimano Coaster Brake • Alloy Crank and Semi Cartridge Bottom Bracket • Alloy Seat

Post • Full-Wrap Painted Fenders • RetroRunner Whitewall Tires

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COASTER 3i ALUMINUM / LADIES’ / PINK / 3-SPEEDCOASTER 3i ALUMINUM / LADIES’ / PEARL WHITE / 3-SPEED

COASTER 3i ALUMINUM / LADIES’ / ELECTRIC TURQUOISE / 3-SPEED

Coaster 3iLightweight 6061-T6 Aluminum Frame • Shimano Nexus Internal 3-Speed with Coaster Brake • Shimano Revo Twist Shifter • Alloy Crank and Semi Cartridge Bottom Bracket • Alloy Seat Post • Full-Wrap Painted Fenders • RetroRunner Whitewall Tires

Page 50: Electra 2011

COASTER 7D ALUMINUM / RED METALLIC / MEN’S / 7-SPEED

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COASTER 7D ALUMINUM / LADIES’ / RED / 7-SPEED

COASTER 7D ALUMINUM / LADIES’ / ELECTRIC GREEN / 7-SPEED

COASTER 7D ALUMINUM / LADIES’ / CREAM / 7-SPEED

Lightweight 6061-T6 Aluminum Frame • Shimano TX-35 7-Speed with MegaRange 14-34T Gearing • Shimano Revo Twist Shifter • Linear-Pull Brakes •

Alloy Crank and Semi Cartridge Bottom Bracket • Alloy Seat Post • Full-Wrap Painted Fenders • RetroRunner Whitewall Tires

Coaster 7DLightweight 6061-T6 Aluminum Frame • Shimano TX-35 7-Speed with MegaRange 14-34T Gearing • Shimano Revo Twist Shifter • Linear-Pull Brakes • Alloy Crank and Semi Cartridge Bottom Bracket • Alloy Seat Post • RetroRunner Tires

COASTER 7D ALUMINUM / MEN’S / BLACK SATIN / 7-SPEED COASTER 7D ALUMINUM / MEN’S / SILVER SATIN / 7-SPEED

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Classic Steel Hi-Ten Frame • Shimano Nexus Internal 3-Speed with Coaster Brake • Shimano Revo Twist Shifter • Classic Fork Struts • 26”x 2.125” RetroRunner Whitewall Tires

DeluxeDELUXE 3i LADIES’ / CANDY RED/WHITE / 3-SPEED DELUXE 3i MEN’S / CANDY RED/WHITE / 3-SPEED

Yield to nothing. Except cars and stuff.

Join the rat race. Come in dead last.

Page 52: Electra 2011

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SUPER DELUXE 3i ALUMINUM / LADIES’ / AQUA/CREAM / 3-SPEEDSUPER DELUXE 3i ALUMINUM / MEN’S / NAVY/CREAM / 3-SPEED

SUPER DELUXE 3i ALUMINUM / LADIES’ / ROOT BEER/CREAM / 3-SPEEDSUPER DELUXE 3i ALUMINUM / MEN’S / ROOT BEER/CREAM / 3-SPEED

Lightweight 6061-T6 Aluminum Frame • Shimano Nexus Internal 3-Speed with Coaster Brake • Shimano Revo Twist Shifter • Alloy Crank and Sealed Cartridge Bottom Bracket • Alloy Rear Rack • Classic Fork Struts • Alloy Fender Stays • 26”x 2.125” RetroRunner Tires

Super Deluxe

Page 53: Electra 2011

HAWAII CUSTOM 3i ALUMINUM / LADIES’ / ORANGE / 3-SPEED

Classic 6061-T6 Aluminum Frame • Shimano Nexus Internal 3-Speed with Coaster Brake • Shimano Revo Twist Shifter • Alloy Crank and Semi Cartridge Bottom Bracket • 26”x 2.125” Blossom Trail Whitewall Tires • Hibiscus Handlebar Flower • Hawaii Custom Bell

Hawaii Custom

HAWAII CUSTOM 3i ALUMINUM / LADIES’ / OLIVE / 3-SPEED HAWAII CUSTOM 3i ALUMINUM / LADIES’ / CORNFLOWER / 3-SPEEDHAWAII CUSTOM 3i ALUMINUM / LADIES’ / BUTTERSCOTCH / 3-SPEED

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Page 54: Electra 2011

You know, there’s really nothing wrong with the word “neat.”

HAWAII 1/3i LADIES’ / MINT / SINGLE-SPEED OR 3-SPEED

HAWAII 1/3i LADIES’ / PINK / SINGLE-SPEED OR 3-SPEED

HAWAII 1/3i LADIES’ / RED / SINGLE-SPEED OR 3-SPEED

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HAWAII 1/3i LADIES’ / BABY BLUE / SINGLE-SPEED OR 3-SPEED

HAWAII 1/3i (24” WHEELS) LADIES’ / PINK / SINGLE-SPEED OR 3-SPEED

HAWAII 1/3i (24” WHEELS) LADIES’ / BABY BLUE / SINGLE-SPEED OR 3-SPEED

Classic Hi-Ten Steel Frame • Shimano Single-Speed or Nexus Internal 3-Speed with Coaster Brake • Shimano Revo Twist Shifter (3-Speed) • Blossom Trail Whitewall Tires

Hawaii

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LSFR

AM

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TW

HE

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ET

FRAME

COLOR

CRANKSET

FRONT DERAILLEUR

REAR DERAILLEUR

SADDLE

HANDLEBAR

GRIPS

SPECIAL FEATURES

MODEL

Specifications and availability are subject to change without notice.

FORK

HEADSET

BOTTOM BRACKET

RIMS

SPOKES

FRONT HUB

REAR HUB

TIRES

PEDALS

SHIFTERS

CASSETTE/REAR COG

CHAIN

BRAKE

LEVERS

SEATPOST

Stream Ride Hi-Ten Steelw/Patented Flat Foot Technology®

Various, Refer to Catalog Page

Classic Steel One Piece

N/A

N/A

RatRod/Rat Fink: Electra Kids w/Double-Coil Springs; Hawaii: Electra Kids w/Elastomer Springs

Electra Kids Cruiser Bar

RatRod/Hawaii: Electra KratonRat Fink: Electra Rat Fink

Painted Fenders, Integrated Kickstand, and Stainless Steel and Anti-Rust Hardware

KIDS’ 20”

Steel Unicrown

1” Steel Threaded

9-PC Loose Ball

Hawaii: AlloyRatRod, Rat Fink, Betty: Painted Alloy

14 Gauge Stainless Steel/Brass Nipples

Alloy 36h

Coaster 36h

RatRod/Rat Fink/Betty:Hotster 20”x 2.125”; Hawaii: Blossom Trail 20”x 2.125”

Resin

N/A

20T

KMC 410

Coaster

N/A

Classsic Steel Pillar

Alloy

KIDS’ 16”

Stream Ride Hi-Ten Steel

Mini Rod Boys’: Black, Red Hawaii Girls’: Pink, Baby Blue

Classic Steel One Piece

N/A

N/A

Electra Kids Comfort w/Elastomer Springs and Flame Design (Mini Rod) or Hawaii Design (Girls’)

Electra Kids Cruiser Bar

Electra Kraton

Painted Fenders, Integrated Kickstand, and Stainless Steel and Anti-Rust Hardware

Steel Unicrown

1” Steel Threaded

9-PC Loose Ball

Mini Rod: Painted Alloy Hawaii: Alloy

14 Gauge Stainless Steel/Brass Nipples

Alloy 36h

Coaster 28h

Mini Rod: Hotster 16”x 2.125” Hawaii: Blossom Trail 16”x 2.125”

Resin

N/A

18T

KMC 410

Coaster

N/A

Classsic Steel Pillar

Alloy STEM

Classic 6061-T6 Alloy Aluminumw/Patented Flat Foot Technology®

Men’s: Navy/Cream, Root Beer/Cream Ladies’: Aqua/Cream, Root Beer/Cream

Electra Custom Alloy 3-Piece

N/A

N/A

Electra Low Profile w/Double-Coil Springs

Electra Bullhorn

Hand-Stitched

Alloy Rear Rack, Painted Fenders, Integrated Kickstand, and Stainless Steel and Anti-Rust Hardware

SUPER DELUXE 3i

Steel Unicrown w/Classic Fork Struts

1” Steel Threaded

Sealed Cartridge

Painted Alloy

14 Gauge Stainless Steel/Brass Nipples

Alloy 36h

Shimano Nexus 3-Speed Internal w/Coaster Brake 36h

RetroRunner 26”x 2.125”

Electra Retro

Shimano Revo 3-Speed Twist w/Optical Gear Display

22T

KMC 410

Shimano Coaster

N/A

Classic Alloy Pillar

Alloy Classic

Classic 6061-T6 Alloy Aluminumw/Patented Flat Foot Technology®

Men’s: Black Satin, Silver Satin, Olive MetallicLadies’: Blush, Robin’s Egg, Electric Pink

Electra Custom Alloy 3-Piece

N/A

N/A

Electra Comfort w/Elastomer Springs

Electra Bullhorn

Comfort Kraton

Painted Fenders (Ladies’), Integrated Kickstand, and Stainless Steel and Anti-Rust Hardware

COASTER 1

Steel Unicrown

1” Steel Threaded

Semi Cartridge

Alloy

14 Gauge Stainless Steel/Brass Nipples

Alloy 36h

Shimano Coaster 36h

RetroRunner 26”x 2.125”(Whitewall on Ladies’)

Resin Barefoot

N/A

22T

KMC 410

Shimano Coaster

N/A

Classic Alloy Pillar

Alloy Classic

DELUXE 3i

Classic Hi-Ten Steelw/Patented Flat Foot Technology®

Men’s: Candy Red/White Ladies’: Candy Red/White

Classic Steel One Piece

N/A

N/A

Electra Comfort w/Double-Coil Springs

Electra Bullhorn

Comfort Kraton

Painted Fenders, Integrated Kickstand, and Stainless Steel and Anti-Rust Hardware

Steel Unicrown w/Classic Fork Struts

1” Steel Threaded

9-PC Loose Ball

Alloy

14 Gauge Stainless Steel/Brass Nipples

Alloy 36H

Shimano Nexus 3-Speed Internal w/Coaster Brake 36h

RetroRunner 26”x 2.125”(Whitewall)

Deluxe Block

Shimano Revo 3-Speed Twist w/Optical Gear Display

22T

KMC 410

Shimano Coaster

N/A

Classic Alloy Pillar

Alloy Classic

Classic 6061-T6 Alloy Aluminumw/Patented Flat Foot Technology®

Ladies’: Orange, Butterscotch, Olive, Cornflower

Electra Custom Alloy 3-Piece

N/A

N/A

Electra Comfortw/Elastomer Springs and Hawaii Design

Electra Café

Electra Hawaii

Painted Fenders, Integrated Kickstand, Stainless Steel and Anti-Rust Hardware, Hawaii Design Saddle , Hawaii Handlebar Flower, Hawaii Bell

HAWAII CUSTOM 3i

Steel Unicrown

1” Steel Threaded

Sealed Cartridge

Painted Alloy

14 Gauge Stainless Steel/Brass Nipples

Alloy 36h

Shimano Nexus 3-Speed Internal w/Coaster Brake 36h

Blossom Trail 26”x 2.125”

Deluxe Block

Shimano Revo 3-Speed Twist w/Optical Gear Display

22T

KMC 410

Shimano Coaster

N/A

Classic Alloy Pillar

Alloy Classic

(26”/24”)HAWAII 1/3i

Classic Hi-Ten Steelw/Patented Flat Foot Technology®

26” Ladies’: Mint, Pink, Red,Baby Blue 24” Ladies’: Pink, Baby Blue

Classic Steel One Piece

N/A

N/A

Electra Comfort w/Elastomer Springs

Electra Café

Comfort Kraton

Painted Fenders, Integrated Kickstand, Stainless Steel and Anti-Rust Hardware, Hawaii Design Saddle

Steel Unicrown

1” Steel Threaded

9-PC Loose Ball

Alloy

14 Gauge Stainless Steel/Brass Nipples

Alloy 36h

1: Shimano Coaster 36h 3i: Shimano Nexus 3-Speed Internal w/Coaster Brake

26”: Blossom Trail 26”x 2.125” 24”: Blossom Trail 24”x 2.125”

Deluxe Block

1: N/A 3i: Shimano Revo 3-Speed Twist w/Optical Gear Display

22T

KMC 410

Shimano Coaster

N/A

Classic Steel Pillar

Alloy Classic

Comfort Kraton

CRUISER 7D

Classic Hi-Ten Steelw/Patented Flat Foot Technology®

Men’s: Black Satin, Silver Satin Ladies’: White, Mint, Pink

Classic Steel One Piece

N/A

Shimano Tourney TX-35

Electra Comfort w/Elastomer Springs

Electra Bullhorn

Painted Fenders (Ladies’), Integrated Kickstand and Stainless Steel and Anti-Rust Hardware

Steel Unicrown

1” Steel Threaded

9-PC Loose Ball

Alloy

14 Gauge Stainless Steel/Brass Nipples

Steel 36h

Shimano Coaster 36h

Classic Knobby 26”x 2.125”(Whitewall on Ladies’)

Deluxe Block

Shimano Revo 7-Speed Twist w/Optical Display

Shimano 14-34T

KMC Z51

Alloy Linear Pull

Alloy

Classic Steel Pillar

Alloy Classic

MODEL

DR

IVE

TRA

INB

RAK

ING

SEA

TIN

GC

ON

TRO

LSFR

AM

ESE

TW

HE

ELS

ET

FRAME

COLOR

FORK

HEADSET

BOTTOM BRACKET

RIMS

SPOKES

FRONT HUB

REAR HUB

TIRES

CRANKSET

PEDALS

SHIFTERS

FRONT DERAILLEUR

REAR DERAILLEUR

CASSETTE/REAR COG

CHAIN

BRAKE

LEVERS

SADDLE

SEATPOST

HANDLEBAR

RATROD 3i ALLOY

Stream Ride 6061-T6 Alloy w/Patented Flat Foot Technology®

Black

Electra Custom Alloy 3-Piece

N/A

N/A

Electra Low Profile w/Double-Coil Springs

Electra Bullhorn

Electra RatRod Leather

Painted Fenders, Dice Valve Caps, Integrated Kickstand, and Stainless Steel and Anti-Rust Hardware

Steel Unicrown

1” Steel Threaded

Sealed Cartridge

Painted Alloy

14 Gauge Stainless Steel/Brass Nipples

Alloy 36h

Shimano Nexus 3-Speed Internal w/Coaster Brake 36h

Front: Hotster 26”x 2.125”Rear: Fatti-O 24”x 3”

Electra Retro

Shimano Revo 3-Speed Twist w/Optical Gear Display

22T

KMC 410

Shimano Coaster

N/A

Classic Alloy Pillar

Polished Alloy Classic

6061-T6 Alloy w/Hydroformed Top Tube

Rat Fink: Metal Flake Green Ghostrider: Black

Rat Fink: Custom Tubular Steel 3-Piece; Ghostrider: Electra Custom Alloy 3-Piece

N/A

N/A

Rat Fink: Electra Flame Bucket w/Double-Coil SpringsGhostrider: Electra Low Profile w/Double-Coil Springs

Electra Attitude

Rat Fink: Electra Rat FinkGhostrider: Electra Custom

Painted Stubby Rear Fender, Integrated Kickstand, and Stainless Steel and Anti-Rust Hardware Rat Fink: Dice Valve Caps

RAT FINK 3i/ GHOSTRIDER 3i

Extra Long Triple Clamp Steel

1 1/8” Steel Threadless

Sealed Cartridge

Ghostrider: Polished AlloyRat Fink: Painted Alloy

14 Gauge Stainless Steel/Brass Nipples

Alloy 36h

Shimano Nexus 3-Speed Internal 36h w/Coaster Brake

Electra Fatti-O 24’’x 3”

Electra Retro

Shimano Revo 3-Speed Twist w/Optical Gear Display

22T

KMC 410

Shimano Coaster

N/A

Classic Alloy Pillar

Threadless 4-Bolt

BULLET TANK 3iMODELS

6061-T6 Alloy w/Hydroformed Bullet Tank andPatented Flat Foot Technology®

Zarape: Matte PetrolMulholland: Black/Red

Electra Custom Alloy 3-Piece

N/A

N/A

Zarape: Comfort with Zarape Fabric w/Double-Coil SpringsMulholland: Electra Low Profile w/Double-Coil Springs

Electra Bullhorn

Zarape: Comfort Kraton Mulholland: Hand-Stitched

Painted Fenders, Alloy Fender Stays, Integrated Kickstand, and Stainless Steel and Anti-Rust Hardware

Steel Unicrown w/Classic Fork Struts

1” Steel Threaded

Sealed Cartridge

Painted Alloy

14 Gauge Stainless Steel/Brass Nipples

Alloy 36h

Shimano Nexus 3-Speed Internal w/Coaster Brake 36h

Electra Vintage Diamond 26”x 2.35” (Whitewall on Zarape)

Electra Retro

Shimano Revo 3-Speed Twist w/Optical Gear Display

22T

KMC 410

Shimano Coaster

N/A

Classic Alloy Pillar

Polished Alloy Classic

RATROD 3i

Stream Ride Hi-Ten Steelw/Patented Flat Foot Technology®

Matte Black

Classic Steel One Piece

N/A

N/A

Electra Comfort w/Double-Coil Springs

Electra Bullhorn

Electra RatRod Flame

Painted Fenders, Dice Valve Caps, Integrated Kickstand, and Stainless Steel and Anti-Rust Hardware

Steel Unicrown

1” Steel Threaded

9-PC Loose Ball

Painted Alloy

14 Gauge Stainless Steel/Brass Nipples

Alloy 36h

Shimano Nexus 3-Speed Internal w/ Coaster Brake 36h

Electra Hotster 26”x 2.125”

Deluxe Block

Shimano Revo 3-Speed Twist w/Optical Gear Display

22T

KMC 410

Shimano Coaster

N/A

Classic Steel Pillar

Alloy Classic

6061-T6 Alloy w/Hydroformed Top Tube andPatented Flat Foot Technology®

Straight 8: Satin BlackLakester: Red/Cream/Blue

Electra Custom Alloy 3-Piece

N/A

N/A

Electra Low Profile w/Double-Coil Springs

Electra Attitude

Electra Custom

Painted Stubby Rear Fender, Integrated Kickstand, and Stainless Steel and Anti-Rust HardwareStraight 8: Checker Rear Rim, 8-Ball Valve Caps

Steel Unicrown Straight Blade

1 1/8” Steel Threadless

Sealed Cartridge

Painted Alloy

14 Gauge Stainless Steel/Brass Nipples (Powdercoated on Straight 8)

Alloy 36h

Shimano Nexus 3-Speed Internal w/Coaster Brake 36h

Electra Fatti-O 24’’x 3”

Lakester: Electra RetroStraight 8: Alloy Platform

Shimano Revo 3-Speed Twist w/Optical Gear Display

22T

KMC 410

Shimano Coaster

N/A

Classic Alloy Pillar

Threadless 4-Bolt

DELIVERY 3i

6061-T6 Alloy w/ Wooden Tank Plate andPatented Flat Foot Technology®

Khaki/Red,Chicago Grey

Electra Custom Alloy 3-Piece

N/A

N/A

Electra Low Profile w/Double-Coil Springs

Electra Café

Electra Wooden

Painted Fenders, Painted Alloy Front Tray with Wood Slats, Integrated Kickstand, and Stainless Steel and Anti-Rust Hardware, Spinner Bell

Steel Unicrown

1” Steel Threaded

Sealed Cartridge

Painted Alloy

14 Gauge Stainless Steel/Brass Nipples

Shimano Nexus HB-IM40 w/Roller Brake Alloy 36h

Shimano Nexus 3-Speed Internal w/Coaster Brake 36h

Vintage Diamond Balloon 26”x 2.35”

Electra Retro

Shimano Revo 3-Speed Twist w/Optical Gear Display

22T

KMC 410 Rustproof

Front: Shimano BR-IM41 RollerRear: Shimano Coaster

Alloy

Classic Alloy Pillar

Polished Alloy Classic

SPARKER SPECIAL 3i

Classic 6061-T6 Alloy w/Patented Flat Foot Technology®

Matte Primer Brown, Matte Cream

Electra Custom Alloy 3-Piece

N/A

N/A

Perforated Low Profile w/Double-Coil Springs

Electra Flat Bullhorn

Electra Custom

Painted Stubby Rear Fender, Integrated Kickstand, and Stainless Steel and Anti-Rust Hardware

Steel Unicrown Straight Blade

1” Steel Threaded

Sealed Cartridge

Painted Alloy

14 Gauge Stainless Steel/Brass Nipples

Alloy 36h

Shimano Nexus 3-Speed Internal w/Coaster Brake 36h

Front: RetroRunner 26”x 2.125” Rear: Fatti-O 24”x 3”

Alloy Cage w/Rubber Inserts

Shimano Revo 3-Speed Twist w/Optical Gear Display

22T

KMC 410

Shimano Coaster

N/A

Classic Alloy Pillar

Alloy ClassicSTEM

GRIPS

SPECIAL FEATURES

MODELS

Boomerang Hi-Ten Steelw/Patented Flat Foot Technology®

Various, Refer to Catalog Page

Classic Steel One Piece

N/A

N/A

Electra Comfort with Matching Design w/Double-Coil Springs

Electra Café

Various, Coordinated to Bike

Painted Fenders, Integrated Kickstand, and Stainless Steel and Anti-Rust Hardware & Bell. Some Models Include: Alloy Rack, Wicker Basket, Custom Valve Caps, Bar-End & Saddle Tassles. *Refer To Catalog Page For Details

Steel Unicrown (some models w/Classic Fork Struts*)

1” Steel Threaded

9-PC Loose Ball

Painted Alloy

14 Gauge Stainless Steel/Brass Nipples (some models with powdercoat finish*)

Alloy 36h

Shimano Nexus 3-Speed Internal w/Coaster Brake 36h

RetroRunner, Blossom Trail or Hotster* 26”x 2.125”;24”: RetroRunner 24”x 2.125”

Electra Retro

Shimano Revo 3-Speed Twist w/Optical Gear Display

22T

KMC 410

Shimano Coaster

N/A

Classic Steel Pillar

Alloy Classic

LADIES’ FASHION 3i

Men’s: Black Satin*, Silver Satin, Red SatinLadies’: White*, Mint*, Blue, Pink, Purple, Black

Classic Steel One Piece

N/A

N/A

Electra Comfort w/Elastomer Springs

Electra Bullhorn

Comfort Kraton

Integrated Kickstand and Stainless Steel and Anti-Rust Hardware

*also available in 24”

Classic Hi-Ten Steelw/Patented Flat Foot Technology®

Steel Unicrown

1” Steel Threaded

9-PC Loose Ball

Alloy

14 Gauge Stainless Steel/Brass Nipples

Steel 36h

Coaster 36h

26” Classic Knobby 26”x 2.125”24” Classic Knobby 24”x 2.125”(Whitewall on Ladies’)

Deluxe Block

N/A

22T

KMC 410

Coaster

N/A

Classic Steel Pillar

Alloy Classic

(26”/24”)CRUISER 1

TANDEM 3i

Classic 6061-T6 Alloy Tandemw/Patented Flat Foot Technology®

Swing: BlackHellbetty: Hot Red

Electra Custom Alloy 3-Piece

N/A

N/A

Swing: Comfort w/Double-Coil SpringsHellbetty: Electra Low Profile w/Double-Coil Springs

F: Electra Café R: Electra Custom Tandem

Swing: Electra KratonHellbilly: Electra Hellbilly

Painted Fenders (Stubby Rear on Hellbetty), Integrated Kickstand, and Stainless Steel and Anti-Rust Hardware

Chromoly Unicrown

1 1/8” Steel Threaded

Sealed Cartridge

Swing: AlloyHellbetty: Painted Alloy

14 Gauge Stainless Steel/Brass Nipples

Shimano Nexus BR-IM40 w/ Roller Brake Alloy 36H

Shimano Nexus 3-Speed Internal w/Freewheel 36h

Swing: RetroRunner 6”x 2.125”Hellbetty: F: Hotster 26”x 2.125” R: Fatti-O 24”x 3.0”

Swing: Deluxe Block Hellbetty: Electra Retro

Shimano Revo 3-Speed Twist w/Optical Gear Display

22T

KMC 410

Front and Rear: Shimano BR-IM41 Roller

Alloy

Classic Alloy Pillar

Polished Alloy Classic

SWING/HELLBETTY

Classic 6061-T6 Alloy Aluminumw/Patented Flat Foot Technology®

Men’s: Black Satin, Silver Satin, Blue MetallicLadies’: Pearl White, Pink, Electric Turquoise

Electra Custom Alloy 3-Piece

N/A

N/A

Electra Comfort w/Elastomer Springs

Electra Bullhorn

Comfort Kraton

Painted Fenders (Ladies’), Integrated Kickstand, and Stainless Steel and Anti-Rust Hardware

COASTER 3i

Steel Unicrown

1” Steel Threaded

Semi Cartridge

Alloy

14 Gauge Stainless Steel/Brass Nipples

Alloy 36h

Shimano Nexus 3-Speed Internal w/Coaster Brake 36h

RetroRunner 26”x 2.125”(Whitewall on Ladies’)

Resin Barefoot

Shimano Revo 3-Speed Twist w/Optical Display

22T

KMC 410

Shimano Coaster

N/A

Classic Alloy Pillar

Alloy Classic

Classic 6061-T6 Alloy Aluminumw/Patented Flat Foot Technology®

Men’s: Black Satin, Silver Satin, Red MetallicLadies’: Red, Cream, Electric Green

Electra Custom Alloy 3-Piece

N/A

Shimano Tourney TX-35

Electra Comfort w/Elastomer Springs

Electra Bullhorn

Comfort Kraton

Painted Fenders (Ladies’), Integrated Kickstand, and Stainless Steel and Anti-Rust Hardware

COASTER 7D

Steel Unicrown

1” Steel Threaded

Semi Cartridge

Alloy

14 Gauge Stainless Steel/Brass Nipples

Alloy 36h

Alloy 36h

RetroRunner 26”x 2.125”(Whitewall on Ladies’)

Resin Barefoot

Shimano Revo 7-Speed Twist w/Optical Display

Shimano 14-34T

KMC Z51

Alloy Linear Pull

Alloy

Classic Alloy Pillar

Alloy Classic

STRAIGHT 8 3i/ LAKESTER 3i

Page 56: Electra 2011

Kids’Ride ‘til the streetlights come on.

Remember when you first learned how to ride? Remember riding to your friend’s house or the store? Or just taking off for nowhere in particular? It was simple and

fun. Remember fun? We do. And we’re making sure your kids do too. What sets Electra apart from the pack is the patented Flat Foot Technology®. Available on all

20” models, the technology ensures proper leg extension and no tippy-toe stops so kids can focus on the enjoyment of the ride. Our specially designed kid-sized

saddles, handlebars and grips help guarantee perfect fit and our unique frame design offers the adjustability to accommodate major growth spurts. While the little

ones will definitely like the cool designs, the parents will appreciate the rustproof stainless steel hardware, alloy rims, and thud-resistant steel chainguards and fenders.

Choose between the 16” Cruisers (with removable training wheels) and the 20” models, and get ready to ride like the wind.

5 Kid

s’109

As if being a kid wasn’t awesome enough.

Page 57: Electra 2011

HAWAII KIDS’ 1 (20” WHEELS) GIRLS’ / PINK / SINGLE-SPEED HAWAII KIDS’ 1 (20” WHEELS) GIRLS’ / BABY BLUE / SINGLE-SPEEDBETTY KIDS’ 1 (20” WHEELS) GIRLS’ / BLACK / SINGLE-SPEED

Cruiser Hi-Ten Steel Frame • Single-Speed with Coaster Brake • Alloy Rims, Front Hub and Seat Clamp • Alloy Stem and Integrated Kickstand • 20”x 2.125” Blossom Trail Tires [Hawaii] or 20”x 2.125” Hotster Tires [RatRod, Betty, Rat Fink]

Bike meets world.

5 Kid

s’111

HAWAII KIDS’ 1 (16” WHEELS) GIRLS’ / BABY BLUE / SINGLE-SPEEDHAWAII KIDS’ 1 (16” WHEELS) GIRLS’ / PINK / SINGLE-SPEED

Cruiser Hi-Ten Steel Frame • Single-Speed with Coaster Brake • Alloy Rims, Front Hub, Seat Clamp and Stem • Training Wheels • 16”x 2.125” Blossom Trail Tires [Hawaii] or 16”x 2.125” Hotster Tires [Mini Rod]

RATROD KIDS’ 1 (20” WHEELS) BOYS’ / MATTE BLACK / SINGLE-SPEEDMINI ROD KIDS’ 1 (16” WHEELS) BOYS’ / RED / SINGLE-SPEED

RAT FINK KIDS’ 1 (20” WHEELS) BOYS’ / METAL FLAKE GREEN / SINGLE-SPEED

Rat

Fin

k na

me

and

dev

ice

are

reg

iste

red

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adem

arks

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Ed

“B

ig D

add

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oth

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. © 2

010

MINI ROD KIDS’ 1 (16” WHEELS) BOYS’ / BLACK / SINGLE-SPEED

Kids’ 20”Lets kids be kids and enjoy all the quality and design details of our adult bikes, plus the benefits of Electra’s patented Flat Foot Technology®. Rat Fink, RatRod,

Betty and Hawaii models are made to match the adult versions.Kids’ 16”

Page 58: Electra 2011

Love your bike. It'll love you back.

TOWNIE KIDS’ 7D (20” WHEELS) ALUMINUM / GIRLS’ / GREEN BLOSSOM / 7-SPEED

TOWNIE KIDS’ 7D (20” WHEELS) ALUMINUM / BOYS’ / BLACK STENCIL / 7-SPEED

5 Kid

s’113

Modern Electra style and all the benefits of patented Flat Foot Technology®

in a lightweight aluminum offering.

Kids’ Townie

Lightweight 6061-T6 Aluminum Frame • Shimano TX-35 7-Speed • Shimano Revo Twist Shift • Linear-Pull Brakes • Alloy Crank and Sealed Cartridge Bottom Bracket • Alloy Rims, Seatpost and Handlebar • Q/R Seat Clamp • 20”x 2.125” Semi-Slick Street Tires

Page 59: Electra 2011

PartsAccessories

We love bikes. Everything about them. Right down to the custom valve caps. It’s those

little things that give your bike that extra flavor. As you’re looking around, keep in mind

that all our parts and accessories are subjected to the same obsessive attention to

detail as our bikes. And while it’s true our bikes are already nicely outfitted to begin

with, a little extra something to show off your personal style never hurt. Whether it’s

a bell, an upgraded component, more gearing options or a good-looking jersey, you

know you’re getting the perfect combination of quality and style. We create exclusive,

proprietary designs and every accessory has been designed to complement and seam-

lessly integrate into Cruisers, Amsterdams, Townies and Ticinos. See for yourself at an

authorized Electra retailer or explore your options on electrabike.com.

+

5 Parts A

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Page 60: Electra 2011

Tabbed#368799

Red Jewel#368800

Blue Jewel#368801

Green Jewel#368802

Yellow Jewel#368803

5 Parts A

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117+

GRIPS & SADDLES

PINK ROSE#328628

PURPLE ROSE#328634

MINT DAISY#328629

RED SUNFLOWER#328635

RED HAWAII#328630

CREAM ROSE#328637

BLUE HAWAII#328631

PINK CHRYSANTHEMUM#328638

YELLOW SUNFLOWER#328633

LOTUS#328639

ORIGINAL TAN ERGO-GRIPS#498577 1 Long, 1 Short

ORIGINAL TAN SADDLE#598577

VINTAGE BROWN SADDLE#598549

VINTAGE BROWN ERGO-GRIPS#498534 2 Long#498535 1 Long, 1 Short

GIRARD LA FONDA DEL SOL SADDLE(w/Embossed Sun)#598583

GIRARD MADONNA SADDLE#598579 (Blue)

GIRARD MADONNA ERGO-GRIPS(Blue)#498579 1 Long, 1 Short

GIRARD QUATREFOIL SADDLE#598584 (Cream)

GIRARD QUATREFOIL ERGO-GRIPS(Cream)#498582 1 Long, 1 Short

GIRARD TREE OF LIFE SADDLE #598581 (White)

GIRARD TREE OF LIFE ERGO-GRIPS(White)#498581 1 Long, 1 Short

ROYALE#328605

BUTTERFLY#328626

OM#328648

ROSE TATTOO#328604

RAT FINK#328611

DICE#328606

SKULL#328610

HAWAII#328677 (Cornflower)

HAWAII#328678 (Orange)

HAWAII#328679 (Butterscotch)

HAWAII#328673 (Baby Blue)

HAWAII#328675 (Red)

HAWAII#328603 (Pink)

HAWAII#328674 (Mint)

EIGHT BALL#328609

DAISY BLUE#328613

DAISY#328612

ELECTRA LOVE#328608

HAWAII#328676 (Olive)

AMSTERDAM#328619

TOWNIE#328607

I LOVE MY BIKE#328627 (Pink)

I LOVE MY BIKE#328621 (CP)

STREAMRIDE#328601

ELECTRA#328600

AMERICAN FLAG#328416

SMALL CHROME RINGER#328417

I LOVE MY BIKE#328620 (Black)

KARMA#328614

EBC GEAR#328658 (CP)

JENNY#328647

JOLLY ROGER#328690

GIRARD MADONNA#328654

GIRARD TREE OF LIFE#328689 (Black)

GIRARD TREE OF LIFE#328656 (White)

GIRARD CIRCLES#328670

GIRARD LA FONDA DEL SOL#328669

GIRARD QUATREFOIL#328671

420 TUBING#328672

EBC GEAR#328657 (Black)

PEACOCK#328659

SURF#328649

SUNFLOWER#328622

BRASS DOMEHandlebar Clamp#328664

SPINNER#328646

BRASS DOME1" Threaded Stem Clamp#328665

BRASS DOME1 1/8" Threaded Stem Clamp#328666

SUPERSTARDING DONG#328617

GENUINE LEATHER STREAMERS

(Black) #498276(White) #498277(Brown) #498278(Tan) #498299(Red) #498297

ALUMINUM DOMEHandlebar Clamp#328668

BRASS DOME1 1/8" ThreadlessStem Clamp#328667

BLANC ET NOIRDING DONG#328615

HULADING DONG#328684

KOI DING DONG#328685

POLKA DOTSDING DONG#328618

SWEETHEARTDING DONG#328616

FLEURDING DONG#328660

CHROMEDING DONG#328269

ORBITDING DONG#328662 (Emerald)

CHERIEDING DONG #328680 (Pink)

BUTTERFLYDING DONG#328687 (Blue)

ORBITDING DONG#328663 (Buttermilk)

FLOWERSDING DONG#328683

BUTTERFLYDING DONG#328688 (Yellow)

PEACEDING DONG#328682

ORBITDING DONG #328661 (Violet)

CHERIEDING DONG #328681 (Black)

NUMBERSDING DONG #328686

BELLS MORE BELLS STREAMERS

HANDLEBAR FLOWERS

HUB SHINERS

Page 61: Electra 2011

PEACE SADDLE(Cream w/Printed and Embossed Top)#598589

INDY XLSADDLE(Vintage Brown)#598585

COMFORT XL SADDLE(Black)#598540

COMFORTSADDLE(Black)#598412

SADDLES AND GRIPSSADDLES AND GRIPS

KARMA GRIPS(Black/Embossed)#498569 2 Long

GYPSY GRIPS(Cream w/Red Stitches)#498542 2 Long

HELLBILLY GRIPS(Black w/Stitches)#498345 1 Long, 1 Short

HELLBILLY XL SADDLE(Black w/Stitched Back and Embossed Top)#598535

COMFORT KRATON GRIPS(Black)#498253 2 Long

FINGER GROOVE GRIPS(Blue w/Sparkle)#498307 2 Long

FINGER GROOVE GRIPS(Black)#498271 2 Long

FINGER GROOVE GRIPS(Clear w/Sparkle)#498272 2 Long

FINGER GROOVE GRIPS(Red w/Sparkle)#498306 2 Long

GIGI GRIPS(Cream w/Quilted Pattern)#498568 2 Long

BUTTERFLY GRIPS(Black w/Blue)#498588 2 Long

BUTTERFLY GRIPS(Black w/Yellow)#498589 2 Long

GIGI SADDLE(Cream w/Quilted Top)#598568

BUTTERFLY SADDLE(Black w/Blue)#598594

BUTTERFLY SADDLE(Black w/Yellow)#598595

FLOWERS SADDLE#598590

FLOWERS GRIPS#498590 2 Long

NUMBERS SADDLE(Cream w/Printed and Embossed Top)#598593

HULA SADDLE(Glossy Cream w/Printed Hula Pattern)#598591

CHERIE SADDLE(Glossy Black w/PrintedCherie Pattern)#598588

KOI SADDLE(Printed w/Stitched Back and Embossed Top)#598592

CHERIE SADDLE(Printed w/Stitched Back and Embossed Top)#598587

CRUISER SADDLE(Black)#598598

CRUISER SADDLE(Vintage Brown)#598599

KARMA SADDLE(Black w/Stitched Back and Embossed Top)#598569

TORPEDO GRIPS(Black/Grey) #498269 2 Long

DIAMOND GRIPS(White w/Pink Stitches)#498285 2 Long

DIAMOND GRIPS(Black w/White Stitches)#498525 2 Long

DIAMOND GRIPS(Black w/Red Stitches)#498524 2 Long

WOOD GRIPS(Natural Wood)#498553 2 Long

GYPSY SADDLE(Cream w/Stitched Back and Embossed Top)#598558

OM GRIPS(Vintage Brown)#498571 2 Long

OM SADDLE(Vintage Brownw/Stitched Back and Embossed Top)#598571

SPARKER SPECIAL XL SADDLE(Black Perforated)#598555

TWO TONESADDLE(Black/White)#598408

DIAMOND SADDLE(Black)#598456

MORE GRIPS

MULHOLLAND XLSADDLE(Dark Brown)#598596

5 Parts A

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119+

FINGER GROOVE GRIPS(Blue)#498573 2 Long

FINGER GROOVE GRIPS(Orange)#498574 2 Long

FINGER GROOVE GRIPS(Purple)#498575 2 Long

FINGER GROOVE GRIPS(Pink)#498576 2 Long

BLACK ERGO-SADDLE XL(Black Elastomer Spring )#598542

BLACK ERGO-SADDLE#598494

SPORT GRIPS#498580 2 Long

DENIM ERGO-SADDLE#598597

DENIM ERGO-GRIPS#498564 2 Long#498563 1 Long, 1 Short

VINTAGE BROWN ERGO-GRIPS#498534 2 Long#498549 2 Short#498535 1 Long, 1 Short

WHITE ERGO-SADDLE#598498

SPORT ERGO-SADDLE(Black)#598561

VINTAGE BROWN ERGO-SADDLE#598551

HAWAII SADDLE(Black w/Full Flower)#598552

BLACK ERGO-GRIPS#498558 2 Long#498557 1 Long, 1 Short

WHITE ERGO-GRIPS#498562 2 Long#498561 1 Long, 1 Short

LEOPARD GRIPS(Faux Fur)#498347 2 Long

BLACK KRATON DOUBLE DENSITY GRIPS#498540 1 Long, 1 Short

HAWAII GRIPS(Black w/Flowers)#498538 2 Long

DIRTY FLAME GRIPS(Black w/Embossed Flames)#498286 2 Long

BETTY FLAME GRIPS(Black w/Pink Flames)#498567 2 Long

RAT FINK GRIPS(Black w/Green Flames)#498311 2 Long

BETTY FLAME SADDLE(Black w/Pink Flames)#598567

RAT FINK BUCKET SADDLE(Black w/Rat Fink Logo)#598503

DIRTY FLAME BUCKET SADDLE(Black w/Embossed Flames)#598493

HAWAII GRIPS(White w/Flowers)#498565 2 Long

HAWAII SADDLE(White w/Flowers)#598565

CANDY GRIPS(Glossy Multi-Striped)#498530 2 Long

DAISY GRIPS(Embossed Stripes)#498344 1 Long, 1 Short

LEOPARD GRIPS(Faux Fur)#498347 2 Long

CANDY SADDLE(Glossy Multi-Striped)#598545

LEOPARD SADDLE(Faux Fur)#598537

DAISY SADDLE(White w/Embossed Flowersand Stripes)#598539

JENNY GRIPS(White w/Stripes)#498570 2 Long

BETTY FLAME GRIPS(White w/Pink Flames)#498284 2 Long

RATROD FLAME GRIPS(Black w/Red Flames)#498283 2 Long

RATROD FLAME SADDLE(Black w/Red Flames)#598460

BETTY FLAME SADDLE(White w/Pink Flames)#598459

SURF GRIPS(Glossy Brown w/Stripes)#498572 2 Long

SURF SADDLE(Glossy Brown w/Stripes)#598572

JENNY SADDLE(White w/Flowers)#598570

HAWAII GRIPS(Vintage Brown w/Flowers)#498539 2 Long

HAWAII SADDLE(Vintage Brown w/Flowers)#598553

LEOPARDERGO-SADDLE(Faux Fur)#598541

LEOPARD ERGO-GRIPS(Faux Fur)#498560 2 Long#498559 1 Long, 1 Short

HAWAII ERGO-GRIPS(Black w/Flowers)#498556 2 Long#498555 1 Long, 1 Short

Page 62: Electra 2011

WHITE ALLOY RACK

Designed to Fit Townie#368743 (26")

SILVER ALLOY RACK

Designed to Fit Townie#368428 (26")#368759 (700c)#368788 (24")

BLACK ALLOY RACK

Designed to Fit Townie#368427 (26")#368758 (700c)

#368775

#378645 (Black)

AMSTERDAM RACKS

MORE GRIPS KIDS' SADDLES

BASKETS

CYLINDER BAGS

BLOSSOM GIRLS' SADDLE

(Cream)#598557

STENCIL BOYS' SADDLE

(Black)#598556

HAWAII GIRLS’ SADDLE

(Black w/Flowers)#598533

RATROD BOYS’ SADDLE

(Black w/Flames)#598534

QUICK RELEASE

Mounts to Handlebar #368739 (Mount Only)

EASY TO MOUNT

Q/R WICKER BASKET

(Natural) #368745

Q/R WIRE BASKET

(White) #368421

Q/R WIRE BASKET

(Black) #368422

Q/R WIRE BASKET

(Silver) #368740

LEOPARD CYLINDER

(Faux Fur) For Handlebar/Seat #378633

HAWAII CYLINDER

(Black w/Flowers) For Handlebar/Seat #378632

(Rigid & Suspension Frames) Men'sDesigned to Fit Townie#378639

(Rigid Frame) Ladies'Designed to Fit Townie#378640

(Suspension Frame) Ladies'Designed to Fit Townie.#378641

BLACK CYLINDER

For Handlebar/Seat #378631

VINTAGE BROWN CYLINDER

For Handlebar/Seat#378638

Q/R HANDLEBAR BAG

(Black) #378637

REAR RACK BAG

(Black) #378636

Stem Mount Quick ReleaseIncluded.

Attaches toRear Rack(Sold Separately).

#378647 (Green)#378648 (Black) #378646 (Brown)

• Durable Nylon Construction, Reflective Trim • Internal Padded Laptop Sleeve & Organizer Pockets• Fits Most Rear Racks, Folds Flat When Not in Use

• Easily Attaches to Most Rear Racks• Folds Flat When Not in Use• Drawstring Liner for Taller Items• Inner & Outer Zippered Pockets for

Smaller Items• Includes Padded Shoulder Strap

Attachesto Side ofRear Rack

(Sold Separately).

Folds FlatWhen Not

in Use.

C D

A B E F

G

ALLOY CLASSIC RACK*

Men’sA) (Black) #368748B) (Silver) #368747C) (Polished) #368760

Ladies’A) (Black) #368750B) (Silver) #368751C) (Polished) #368761D) (White) #368749

ALLOY/WOOD RACK*

Men’sE) (Silver) #368782 RegularF) (Black) #368793 Regular G) (Silver) #368784 Wide (Black) #368795 Wide (Not shown)

Ladies’E) (Silver) #368783 RegularF) (Black) #368794 Regular G) (Silver) #368785 Wide (Black) #368796 Wide (Not shown)

*A Seatpost Clamp w/Rack Mounts is Required to Install these Racks on an Electra Cruiser/Amsterdam. See Page 124.

BLACK ALLOY RACK*

#368763 Men’s#368765 Ladies’

POLISHED ALLOY RACK*

#368764 Men’s#368766 Ladies’

WICKER BASKET w/GYPSY LINER

(Natural) #368770

WICKER BASKET

(Natural) #368742

WICKER BASKET

(White) #368809

20" KIDS' WICKER BASKET

(Natural) #368752

20" KIDS' WICKER BASKET

(White) #368810

REAR MOUNT WICKER SADDLE BASKETS w/LINER

(Natural) #368792

TOWNIE BAGS TOWNIE FRAME BAGS

TOWNIE RACKS CRUISER RACKS

COLLAPSIBLE PANNIER

REAR RACK EXPANDABLE TOTE BAGS

BLACK STEELBASKET

#368787

SILVER STAINLESS STEEL BASKET

#368746

WHITE STEELBASKET

#368769

SILVER STAINLESS STEEL BASKET w/BLACK BAG TOTE

#368768

BLACK BAG TOTE

Fits All Steel Baskets.#368771 (Bag Only)

RACK STRAP

5 Parts A

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MACHINE GRIPS(CP)#498257 2 Long

SKULL GRIPS(CP/Black)#498259 2 Long

CARBON/CHROMEGRIPS(CP/Carbon Look)#498258 2 Long

CHROME/FOAM GRIPS(CP/Black)#498256 2 Long

Rear Rack Not Included.

Page 63: Electra 2011

H

TANK PLATE

LIGHTS

CRUISER FENDER SETS

TOWNIE FENDER SETSSURF RACKS

CRUISER HANDLEBARS

TOWNIE HANDLEBARS

TOWNIE TIRES

AMSTERDAM TIRES

SILVER PLASTIC

Designed to Fit Townie#350029 (26")

BLACK PLASTIC

Designed to Fit Townie#350028 (26")

CARBON FIBER PLASTIC

Designed to Fit Townie#350088 (26")

HAWAII PLASTIC

Designed to Fit Townie#350033 (26")

WHITE ALUMINUM

Designed to Fit Townie#349686 (26")

MATTE BLACK ALUMINUM

Designed to Fit Townie#350101 (26")

SILVER ALUMINUM

Designed to Fit Townie#350098 (26") #350104 (24")

BLACK PLASTIC BALLOON FENDER

Designed to Fit Townie Balloon Only#350105

SILVER ALLOY BALLOON FENDER

Designed to Fit Townie Balloon Only#350106

MATTE BLACK ALLOY BALLOON FENDER

Designed to Fit Townie Balloon Only#350107

STUBBY

26" Men’s#350077 (CP)*

26" Men’s#350109 (Black)*

RETRO

(CP, Fits Schwinn)26" Men’s #348603

(CP, Fits Schwinn) 26" Ladies’ #348604

ELECTRA (CP)

26" Men’s#350075*

26" Ladies’#350076*

ALLOY TOWNIE BAR

W: 650mm/R: 125mm#488523 (Polished Silver)#488524 (Black Sand)

ALLOY SPORT LO-PROFILE TOWNIE BAR

W: 650mm/R: 115mm#488526 (Polished Silver)#488527 (Black Sand)

CRUISER TIRES

A CB

CBA

STREET

A) Black 700 x 40c #688460

CITY

B) Cream 700 x 40c #688461

SEMI-SLICK

C) Black 700 x 38c #688469

SEMI-SLICK

A) Black 26"x 2.0" #688466 Black 700 x 38c #688469 Black (Kids') 20"x 2.125" #688454 B) Whitewall 26"x 2.0" #688467 Whitewall (Kids') 20"x 2.125" #688455 C) Black w/Kevlar® & Reflective Stripe 26"x 2.0" #688468 Black w/Kevlar® & Reflective Stripe 700 x 38c #688470

CLASSIC KNOBBY

A) Whitewall 26"x 2.125" #688294 Whitewall 24"x 2.125" #688346 B) Black 26"x 2.125" #688300

STRAT-O-BALLOON

C) Whitewall 26"x 2.125" #688296 Whitewall 24"x 2.125" #688347 D) Black 26"x 2.125" #688299

FATTI-O

E) Whitewall 24"x 3.0" #688337

F) Black 24"x 3.0" #688336 Black (Kids') 20"x 3.0" #688452

RETRORUNNER

G) Brownwall 26"x 2.125" #688333H) Black 26"x 2.125" #688329 I) Cream 26"x 2.125" #688473 J) Whitewall 26"x 2.125" #688330

BLOSSOM TRAIL

K) Whitewall w/Flowers 26"x 2 .125" #688362 Whitewall w/Flowers (Kids') 20"x 2.125" #688476 L) Black w/Flowers 26"x 2.125" #688448 Black w/Flowers (Kids') 20"x 2.125" #688475 M) Cream w/Flowers 26"x 2.125" #688474

THE HOTSTER

N) Black w/Flame 26"x 2.125" #688334 Black w/Flame (Kids') 20"x 2.125" #688477 O) Whitewall w/Flame 26"x 2.125" #688344 Whitewall w/Flame (Kids') 20"x 2.125" #688478

VINTAGE DIAMOND

P) Whitewall 26"x 2.35" #688511 Q) Black 26"x 2.35" #688464 R) Cream 26"x 2.35" #688465

MK LJ

PON Q R

DCBA

GFE I

ATTITUDE

W: 750mm/R: 155mm

(Steel Black)#488525

CHOPPER TT

W: 665mm (CP Steel)#488518

MINI APE HANGER

W: 760mm/R: 250mm

(CP Steel)#488513

(Steel Black) #488520

APE HANGER

W: 780mmR: 335mm

(CP Steel) #488509

(Steel Black) #488514

CAFE

W: 690mm

(CP Steel) #488522

FLAT TRACK

W: 720mm/R: 165mm

(CP Steel)#488519

BULLHORN

W: 690mm (CP Steel) #488308

(Steel Black) #488511

OLD SCHOOL

W: 630mm

(CP Steel) #488309

* Fits '06 and Later Models w/ 26" Wheels Only

SURF RACK, LONGBOARD

• Integrated Rear Rack• Fits Boards up

to 10 Feet

#368431

SURF RACK, SHORTBOARD

Fits Boards up to 8 Feet#368430

ESSENTIAL ALLOY

(Painted Silver) 26" Men’s#350089*

(Painted Silver) 26" Ladies’#350090*

(Satin Black) 26" Men’s#350091*

(Painted White)26" Ladies’#350099*TOWNIE LED LIGHT SET

(Front and Rear)#388410

AMSTERDAM/ TOWNIEEURO REAR FENDER LIGHT

#388415

CRUISER TIRES

SILVER PLASTIC BALLOON FENDER

Designed to Fit Townie Balloon Only#350100

Designed to Fit Electra Delivery 3i#368797 (Blank)

5 Parts A

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Page 64: Electra 2011

FRAME PUMP

TUBES

MUD FLAPS

SEATPOST CLAMPS

KICKSTAND

KICKSTAND TOOL

WHEELS

ELECTRA BADGES

BOTTLE CAGES

CHAINRINGS

STEMSFORKS STICKER SETS 8"X 8"

MIRRORS CAMERA MOUNT

BOTTLE CAGE MOUNT

PEDALS

CUP HOLDERS

Alloy Silver#328312 (Bolt-On)

Alloy Black#368312 (Bolt-On)Not Shown

CHROME GIRL

#368420

CHROME TRIM

#368419

HOLEY SAW

(CP Steel) 44T#428603

TWISTER

(CP Steel) 44T#429291

DELUXE 4-HOLE

(CP Steel) 44T#428600

SWEETHEART

(CP Steel) 44T#428606

THREADLESS 4-BOLT STEM

(Alloy Silver) 1"#478323

ALLOY CITY

9/16"#438324

RETRO

1/2"#438318

RESIN BAREFOOT

1/2"#438319

9/16"#438317

CHOPPER

9/16"#438320

DELUXE BLOCK

1/2"#438314

9/16"#438315

PINK CHECKERBOARD

#328640

BLACK CHECKERBOARD

#328644

BLUE CHECKERBOARD

#328642

CHROME

#328645

A) SPRINGER (CP STEEL)

Regular: FL 407mm/ST 190mm x 1" #468511* Regular: FL 407mm/ST 205mm x 1" #469631

B) CRUISER (BLACK)

Regular: FL 395mm/ST 215mm x 1" #469632

C) CRUISER (CP STEEL)

Regular: FL 395mm/ST 215mm x 1" #469633

* Fits ‘05 Models and Earlier FL = Fork Length ST = Steer Tube Length

FENDER STAYS w/AXLE MOUNT FOR FRONT FENDER

(Required to Fit Front Fender to Springer Fork)#349687 (Not shown)

SEATPOST CLAMP w/RACK MOUNTS

(Silver) 28.6mm(for Steel Frames)#478332

(Silver) 31.8mm(for Alloy Frames)#478334

(Black) 28.6mm(for Steel Frames)#478333

(Black) 31.8mm(for Alloy Frames)#478335 Silver Polish

#368804Black#368805

Sandblasted#368806

A B C

CRUISER

26"x 2.35"(Schrader Valve) #688472

Aluminum rims with stainless steel spokes featuring Shimano®

rear hub and shifter.

26" 3-SPEED COMFORT KIT

Nexus 3/Coaster Brake(Rear Wheel/Cable/Shifter)

Cream Rim/Silver Spokes #688482 (Gigi)

Red Rim/Black Spokes#688485 (Rat Rod)

Blue Rim/Silver Spokes #688488 (Surf)

Pink Rim/Silver Spokes#688491 (Betty)

Green Rim/Silver Spokes#688494 (Blanc et Noir)

Gold Rim/Silver Spokes#688497 (Karma)

Silver Rim/Silver Spokes #688307

Black Rim/Black Spokes #688459

20" REAR WHEEL

Single-Speed/Coaster BrakeSilver Rim/Silver Spokes #688501

24" CRUISER REAR WHEEL

Single-Speed/Coaster Brake Polished Rim/Silver Spokes#688339

26" CRUISER REAR WHEEL

Thread-On/6-7 Speed FreewheelBlack Rim/Black Spokes#688479

20" FRONT WHEEL

Silver Rim/Silver Spokes #688500

24" CRUISERFRONT WHEEL

Black Rim/Red Spokes #688498 (Straight 8)

Polished Rim/Silver Spokes#688348

26" CRUISERFRONT WHEEL

Silver Rim/Silver Spokes#688306

Black Rim/Black Spokes#688457

24" 3-SPEED COMFORT KIT

Nexus 3/Coaster Brake (Rear Wheel/Cable/Shifter)Polished Rim/Silver Spokes#688340

Black & White Checkered Rim/Red Spokes #688499 (Straight 8)

24" 7-SPEED COMFORT KIT

Nexus 7/Coaster Brake (Rear Wheel/Cable/Shifter)Polished Rim/Silver Spokes#688338

26" 7-SPEED COMFORT KIT

Nexus 7/Coaster Brake (Rear Wheel/Cable/Shifter)Silver Rim/Silver Spokes#688304

26" CRUISER FRONT WHEEL

Cream Rim/Silver Spokes #688480 (Gigi)

Red Rim/Black Spokes #688483 (Rat Rod)

Blue Rim/Silver Spokes #688486 (Surf)

Pink Rim/Silver Spokes#688489 (Betty)

Green Rim/Silver Spokes #688492 (Blanc et Noir)

Gold Rim/Silver Spokes #688495 (Karma)

26" TOWNIE FRONT WHEEL

Silver Rim/Silver Spokes#688502

Black Rim/Black Spokes#688505

700C TOWNIE FRONT WHEEL

Silver Rim/Silver Spokes#688507

26" CRUISERREAR WHEEL

Single-Speed/Coaster Brake

Cream Rim/Silver Spokes#688481 (Gigi)

Red Rim/Black Spokes #688484 (Rat Rod)

Blue Rim/Silver Spokes#688487 (Surf)

Pink Rim/Silver Spokes #688490 (Betty)

Green Rim/Silver Spokes#688493 (Blanc et Noir)

Gold Rim/Silver Spokes#688496 (Karma)

Silver Rim/Silver Spokes#688305

Black Rim/Black Spokes#688456

26" TOWNIE REAR WHEEL

Thread-On/FreewheelSilver Rim/Silver Spokes#688504

Nexus 3/Coaster BrakeSilver Rim/Silver Spokes#688503

Nexus 3/Coaster Brake Black Rim/Black Spokes#688506

700C TOWNIE REAR WHEEL

Thread-On/FreewheelSilver Rim/Silver Spokes#688509

Nexus 3/Coaster BrakeSilver Rim/Silver Spokes#688508

8-Speed CassetteSilver Rim/Silver Spokes#688510

Camera not Included.

• Keeps Water Bottle Handy• Fits Most Handlebars and Most Bottle Cages

#368786

HANDLEBAR CAMERA MOUNT

#368798

HAWAII FLOWER

#338704

ROSIE

#338707

FLAME

#338700

PINSTRIPE

#338706

ROSE TATTOO

#338711

SKULL

#338701

RAT FINK

#338712

FLAME BETTY

#338702

CLEAR PLASTIC CUP HOLDER(w/Swivel Mount)#368777

STAINLESS STEEL CUP HOLDER (w/Swivel Mount)#368744

HAWAII PLASTIC CUP HOLDER(w/Swivel Mount)#368780

PINK PLASTIC CUP HOLDER(w/Swivel Mount)#368781

BLACK PLASTIC CUP HOLDER(w/Swivel Mount)#368779

SILVER PLASTIC CUP HOLDER(w/Swivel Mount)#368778

CLASSICELECTRA METAL HEAD BADGE

#338608

ELECTRAMETAL HEAD BADGE

#338610

Allows You to Take Photographs and Shoot Video While Riding.

• Designed to Remove Integrated “Sprague”-style Kickstands• Works on Steel

and Alloy Frames

#699701

FRAME PUMP HEAD

#699706 (Available Separately)

FRAME PUMP HEAD FEET #699707 Blue (not shown)

• Classic Italian-Style Pump Fits Ticino Models• Full Aluminum Alloy Construction

#699704 (Regular)#699705 (Large)

FATTI-O

24"x 3.0" (Schrader Valve) #688345

20"x 3.0" (Schrader Valve)#688453

9/16"#438323

5 Parts A

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125+

ELECTRA METAL CHAINGUARD BADGE (STRAIGHT)

#338609

(CP) 1"#478339

CRUISERSTEM

(Alloy Silver) 1"#478311

(Alloy Black) 1"#478318 (Not Shown)

Page 65: Electra 2011

APPAREL & MISC

ELECTRA WOOL JERSEYShort Sleeve w/Rear Pockets, Ivory

Men's#707358 (Small)#707359 (Medium) #707360 (Large)#707361 (X-Large)

Ladies'#707374 (Small)#707375 (Medium) #707376 (Large)#707377 (X-Large)

ELECTRA WOOL JERSEYLong Sleeve, Black

Men's#707362 (Small)#707363 (Medium) #707364 (Large)#707365 (X-Large)

Ladies'#707378 (Small)#707379 (Medium) #707380 (Large)#707381 (X-Large)

ELECTRA WOOL JERSEYLong Sleeve, Latte/Red

Men's#707366 (Small)#707367 (Medium#707368 (Large)#707369 (X-Large)

DAM T-SHIRTShort Sleeve, Black

Men's#707413 (Small)#707414 (Medium#707415 (Large)#707416 (X-Large)

ELECTRA WOOL JERSEYLong Sleeve, Latte/Brown

Men's#707370 (Small)#707371 (Medium) #707372 (Large)#707373 (X-Large)

DAM T-SHIRTShort Sleeve, Black

Ladies'#707418 (Small)#707419 (Medium) #707420 (Large)#707421 (X-Large)

Red/White/Blue#707604 (Small)#707605 (Medium)#707606 (Large)#707607 (X-Large)

Natural#707600 (Small)#707601 (Medium)#707602 (Large)#707603 (X-Large)

E SCRIPT CYCLING SOCKS

Black#707422 (Small/Medium)#707423 (Large/X-Large)

Green/White/Red#707608 (Small)#707609 (Medium)#707610 (Large)#707611 (X-Large)

Rainbow#707612 (Small)#707613 (Medium)#707614 (Large)#707615 (X-Large)

Black/Red/Yellow#707616 (Small)#707617 (Medium)#707618 (Large)#707619 (X-Large)

Rasta#707620 (Small)#707621 (Medium)#707622 (Large)#707623 (X-Large)

LEATHER APRON• Genuine Leather• Adjustable Cross-Back Nylon Straps Enhance Comfort

#707409 (One Size Fits Most)

• Long Wearing, Heavy Duty Protection

TICINO CYCLO-TOURIST 6066 AL FRAMESET

• Hand-Built with Love• Lightweight, Handcrafted

Double-Butted 6066 Alloy Tubing, Smooth-Welded

• Forged Dropouts w/Eyelets, Replaceable Derailleur Hanger

• Classic Euro Cyclo-Tourist Geometry• Generous Top Tube Length

and Rear Center Dimensions• Internal Top Tube Brake Cable Routing• Brazed-On Front Derailleur Mount• 1 1/8” Head Tube• Down Tube and Seat Tube

Water Bottle Bosses• Brazed-In Fender Mounts on Rear Triangle• Brazed-On Down Tube Shifter Bosses • Can be Used with Down Tube Shifters

or Bolt-On Cable Stop/Adjusters (Not Included)

• 27.2mm Seat Post Size, Alloy Seat TubeCollar Included

• Includes 420 Chromoly Fork & Threaded Headset

• Weight: 2830g (Complete Regular Size)1710g (Frame Only)

#750002 (Regular) Chestnut Metallic#750003 (Large) Chestnut Metallic

TICINO LUX CROMO SINGLE-SPEED FRAMESET

• Hand-Built with Love• Lightweight Handcrafted Double-Butted 4130 Chromoly Tubing• Forged Track Dropouts w/Eyelets and Axle Adjuster• Classic Euro Cyclo-Tourist Geometry• Generous Top Tube Length and Rear Center Dimensions • Internal Top Tube Brake Cable Routing• 1” Head Tube• Down Tube and Seat Tube Water Bottle Bosses• Brazed-In Fender Mounts on Rear Triangle• 26.8mm Seat Post Size, Brazed-On Seat Tube Collar and Bolt• Includes Lux 420 Chromoly Fork & Threaded Headset• Weight: 3450g (Complete Regular Size)

2450g (Frame Only)

#750000 (Regular) Bronze Metallic#750001 (Large) Bronze Metallic

CROCHET GLOVESVALVE CAPS

5 Parts A

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TICINO FRAMESETS

ELECTRA LOVE#328275

BUTTERFLY#328302 (Yellow)

DAISY #328267

AMSTERDAM#328277

GIRARD BUTTERFLY#328264

EIGHT BALL#328279

JENNY#328284

GIRARDMADONNA#328265

ROSE TATTOO#328274

EBC GEAR#328280

BUTTERFLY#328301 (Blue)

ROYALE#328276

DAISY BLUE#328268

DICE#328278

KARMA#328290

HAWAII#328286 (Mint)

OM#328291

FLOWERS#328297

HAWAII#328285 (Baby Blue)

FLEUR#328293

KOI#328299

RAT FINK#328289

CHERIE#328294 (Pink)

NUMBERS#328300

BLANC ET NOIR#328288

CHERIE#328295 (Black)

HAWAII#328262 (Pink)

PEACE#328296

HAWAII#328287 (Red)

PEACOCK#328292

HULA#328298

ACORN NUT VALVE CAPS#328253 (Red)#328252 (Silver)#328251 (Black)#328256 (Brown)#328255 (Gold)#328254 (Blue)

DICE#328245

SKULL#328247

ROCKET#328259 (Black)

ROCKET#328260 (Silver)

EIGHT BALL#328244

BULLET#328246

ROCKET#328257 (Blue)

ROCKET#328258 (Red)

BUBBLE VALVE CAPS

Page 66: Electra 2011

38t 44t

48t 50t

46t

TICINO CHAINRINGS & CRANKSETSTICINO CARRIERS & HARDWARE

TICINO BAR END BRAKE LEVER SET

Designed specifically for usewith Ticino Cyclo-Tourist Alloy HandlebarWeight: 135g/Pair#750023

STAINLESS STEEL FRONT BAG MOUNT

• High-Polished Finish• Mounts Easily on Threaded or Threadless Headsets.• Weight: 100g

#750056 (1")#750057 (1 1/8")

TICINO LUX LUGGED CRMO FORK

CP#750004 (1" Steerer)#750005 (1 1/8" Steerer)

TICINO CYCLO-TOURIST LUGGEDCRMO FORK

CP, Canti#750006 (1" Steerer)#750007 (1 1/8" Steerer)

• Traditional Hand-Brazed Steel Construction• Classic Sloped Investment-Cast Fork Crown• Triple-Butted Tapered Chromoly Legs for Optimal Ride Comfort and Low Weight• Dramatic 80mm Offset for Plush Retro Ride• Extra-Long Cut-to-Length Steerer Tubes• Forged Dropouts with Double Eyelets• Brilliant High-Polished Double Chrome Plated Finish • Weight: 1” (25.4mm) Steerer: 867g (No Studs)

TICINO STAINLESS STEEL FRONT CARRIER

• Lightweight, Handcrafted, Weather-Resistant 8mm Tubular Stainless Steel• High-Polished Finish• Fits Most Rigid 700c Forks with Cantilever Brake Bosses• Includes Brake Boss Extender Bolts for Easy Mounting• Leather Washers Included for Optional /Supplementary Front Fender Mounting• Designed for Light Loads Only. Maximum Capacity - 1 kg / 2.2 lbs.• Weight: 250g

#750054

TICINO CANTI BRAKE CARRIER MOUNTING BOLTS

For Mounting Ticino Stainless Steel Front Carrier on Cantilever Brakes(Stainless Steel)

#750061

TICINO STAINLESS STEEL REAR CARRIER

• Lightweight, Handcrafted, Weather-Resistant 8mm Tubular Stainless Steel• High-Polished Finish• Fits Most 700c Wheel Bikes w/ Rear Fender/Rack Eyelets• Leather Washers Included for Optional/ Supplementary Rear Fender Mounting• Designed for Light Loads Only. Maximum Capacity - 1 kg / 2.2 lbs.• Weight: 410g

#750055

INNER FORK STEERER FENDER MOUNT

Securely Holds Fenders Using Fork Crown and Steerer Tube#750060

TICINO RIBBED ALLOY FENDER SET

#750058

• Lightweight Handcrafted Alloy with Adjustable Alloy Stays• High-Polished with Clear Anodized Finish• Leather Washers Eliminate Vibration and Noise• One Stainless Steel Slider Mounting Bracket• Easy Mounting for Most 700c Wheel Bikes• Weight: 430g/set

TICINO HAMMERED ALLOYFENDER SET

#750059

• Lightweight, Handcrafted/Brazed 4130 Chromoly• Brilliant High-Polished Double Chrome Plated Finish • Hidden Chromoly Stem Bolt with Alloy Wedge for Minimal Weight• Threaded Alloy Top Cap• 25.4mm (1”) Bar Clamp Size• Weight: 310g (22.2mm x 80mm)

80mm/22.2mm Steerer #75001480mm/25.4mm Steerer #750015100mm/22.2mm Steerer #750016100mm/25.4mm Steerer #750017

TICINO ALLOY COMPACT DOUBLE CRANKSET

• CNC Precision Machined 50/39T 7075 Aluminum Chainrings• For Use with Standard JIS Square Taper Bottom Brackets• Weight 170mm: 620g

#750027 (10spd, 50/39T,170mm)#750028 (10spd, 50/39T,172.5mm)#750029 (10spd, 50/39T,175mm)#750030 (9spd, 50/39T,170mm)#750031 (9spd, 50/39T,172.5mm)#750032 (9spd, 50/39T,175mm)#750033 (8spd, 50/39T,170mm)#750034 (8spd, 50/39T,172.5mm)#750035 (8spd, 50/39T,175mm)

TICINO ALLOY SINGLE-SPEED CRANKSET

• CNC Precision Machined 42T 7075 Aluminum Chainring with

Double Chainguards• For Use With Standard JIS Square Taper Bottom Brackets

#750024 (170mm/42T)#750025 (172.5mm/42T)#750026 (175mm/42T)

• All Stainless Steel Bolts• BCD = 135mm • Weight 170mm: 590g

Use to Mount Accessory Bags(Not Included).

TICINO SINGLE-SPEED ALLOY CHAINRINGS

• For Use with Electra Alloy Single-Speed Crankset

#750063 (38t)#750064 (44t)

#750065 (46t)#750066 (48t)

#750067 (50t)

TICINO FORKS

TICINO FENDERS

TICINO STEMS

Photo

grap

hy by B

rian Kuhlm

ann, Mark C

lifford

and Jam

es Cassim

us. Mo

re at electrabike.co

mTICINO HANDLEBARS

TICINO WHEELSETS

TICINO BOTTLE CAGE

TICINO PEDALS

TICINO TOE STRAP BUTTON ENDS

TICINO SADDLE & GRIPS

TICINO LUX SINGLE SPEEDWHEELSET

#750052

TICINO CYCLO-TOURIST ROAD WHEELSET

#750053

TICINO DELUXE SADDLE#750011 (Black)

TICINO WRAPGRIPS#750021 (Black)

TICINO DELUXE SADDLE#750008 (Cream)

TICINO WRAPGRIPS#750018 (Cream)

TICINO DELUXE SADDLE#750012 (Tan)

TICINO WRAP GRIPS#750022 (Tan)

TICINO DELUXE SADDLE#750009 (Dark Brown)

TICINO WRAP GRIPS#750019 (Dark Brown)

TICINO DELUXE SADDLE#750010 (Vintage Brown)

TICINO WRAP GRIPS#750020 (Vintage Brown)

Lightweight Handcrafted Forged 6061-T6 Ticino Lux Five Star High Flange Single-Speed Alloy Hubset

• Brilliant Mirror Polished with Clear Anodized Finish• Massive 75mm Flanges, 32h• Fast-Rolling Sealed Bearings• Precision Machined M10 Chromoly Axles• Stainless Steel Track Nuts and Axle Hardware• Front O.L.D. : 100mm; Rear O.L.D. : Adjustable From 120mm-135mm• Rear Flip Flop:

• Drive-Side: BC 1.37 X 24TPI & 1.29 X 24TPI Left Hand Thread• Non Drive-Side: BC 1.37 X 24 TPI

700c x 32H High-Polished Electra Elite Rims• Double-Wall Construction• Stainless Steel Eyelets• Rim Width – 24mm OD, 13mm ID

DT Swiss Butted 14/15 Stainless Spokes• DT Swiss Chrome Plated Brass Nipples• Three Cross Lacing• Weight: Front: 980g, Rear: 1040g

Lightweight, Handcrafted, Forged 6061-T6 Ticino Five Star High Flange Road Alloy Hubset

• Brilliant Mirror Polished with Clear Anodized Finish• Massive 75mm Flanges, 32h• Fast-Rolling Sealed Bearings• Precision Machined M9 Hollow Chromoly Axles• Stainless Steel Axle Hardware• Front O.L.D. : 100mm; Rear Freehub O.L.D. : 130mm• Shimano / SRAM Cassette Compatible Freehub

8/9/10SPD• Front & Rear QRs Included

700c x 32H High-Polished Electra Elite Rims• Double-Wall Construction• Stainless Steel Eyelets• Rim Width – 24mm OD, 13mm ID

DT Swiss Butted 14/15 Stainless Spokes• DT Swiss Chrome Plated Brass Nipples• Three Cross Lacing• Weight: Front: 860g, Rear: 1130g

TICINO TOURING ALLOY CAGE PEDALS W/ SPD

• Sealed Bearings, Fully Rebuildable

• Stainless Steel Bolts & Toe Strap Guide Pins

Weight: 470g/Pair#750036 (Pair)

TICINO TOURING PEDAL SPD ASSEMBLY

#750070 (Pair) not shown

TICINO ROAD ALLOY PEDALS

• Sealed Bearings, Fully Rebuildable

• Stainless Steel Bolts & Toe Strap Guide Pins

Weight: 283g/Pair#750037 (Pair)

• Makes it Easier to Grab Toe Strap End• Stainless Steel Screw

Pair#750048 (Black)

TICINO STAINLESS STEEL TOURIST WATER BOTTLE CAGE

Weight: 52g#750049

TICINO CYCLO-TOURIST 7075 ALLOY HANDLEBAR

• Ultra Lightweight 7075 Aluminum• Machined Bar End Inner Diameter to Accept

Ticino Cyclo-Tourist Bar End Brake Lever Set

#750013 (Silver)

W: 635mm/R: 75mm38 Degree Bend w/175mm Sweep Back

25.4mm (1”) Bulge Center

TICINO FIVE STAR HIGH FLANGE ROAD ALLOY HUBSET

8/9/10SPD, QR

• Massive 75mm Flanges, 32h• Front O.L.D. : 100mm; Rear Freehub O.L.D. : 130mm• Shimano/SRAM Cassette Compatible Freehub

#750051

TICINO Q/R SKEWER SET#750062 (Pair)

• Front & Rear QRs Included• Weight: Front: 151g (w/o QR),

Rear: 411g (w/o QR)

TICINO HUBSETS & Q/R SKEWERS

Deluxe Leather#750076 (Small)#750077 (Medium)#750078 (Large)#750079 (X-Large)

TICINO GLOVES

TICINO LUX FIVE STAR HIGH FLANGE SINGLE-SPEED ALLOY HUBSET

• Lightweight Handcrafted Forged 6061-T6 Alloy Hub Shells • Massive 75mm Flanges, 32h• Fast-Rolling Sealed Bearings

#750050

• Front O.L.D. : 100mm;Rear O.L.D. : Adjustable from 120mm-135mm

• Rear Flip Flop• Weight: 115g (Front)/411g (Rear)