electnext
TRANSCRIPT
As seen in...
Data-Driven Politics, National to Neighborhood
Federal CampaignsPolitical Groups (e.g. Lobbyists)
(and remains so in non-federal election years)
Total Annual Expenditures
Politics is Big Business
Politicians
Legislation
Interest Groups
Data•Aggregate and structure millions of data points on political people, issues and events.
Analysis•Analyze and summarize with NLP Topic Models, Ideal Point Estimation, Bayesian Inference.
Product•Users explore visual, relevant, contextual political information, when and where they need it most.
ElectNext is Data-Driven Politics
$ Campaign Finance
10,000+
350,000+ ratings
100,000+ bills
15,000,000+ records
In Our First Year We...
3,000,000+
Built a Big Database Reached 3M+ People!Distributed a 2012
Elections Product to...
✓4500+ Candidates
✓All three Federal Levels
✓Bayesian Inference
✓Euclidean Distance Matching
✓Ideal Point Estimation
✓The Washington Post
✓The Economist
✓NBC Politics
✓Hearst Television
✓The PBS NewsHour
✓40+ Nationwide
✓1000% mo/mo growth
✓All 50 states
✓2 million visits in Oct
✓1.2 million+ visits on Election Day
Now Launching: Digital Political ‘Baseball Cards’
We close the ‘search leak’ and drive engagement with a data-driven companion experience to political content.
For Publishers $ For Politicians $Across our partner networks we offer an unprecedented platform to generate leads and monitor earned media.
Total Addressable Market: $895M
Business Model
Political Subscriptions for lead generation & media monitoring
Level Cost Per Month
Addressable Market (annual) $702,000,000
Local
State
National $3495
$495
$95
$193,000,000Addressable Market (at $5 CPM and 70/30 rev share)
Advertising
Publisher Traction
12,500,000 monthly uniques across launch partner sites
120 PA & National Publishers 25%
30 Current Conversations
6 Sets of JavaScript Delivered20%
Publisher Pipeline (4 Month Sales Cycle)
Prospects
Pipeline
Launch Partners
6 Month Publisher Goal 15 Partners, 35M Monthly Uniques
Customer Traction
“Pre-sale” Signed Customers
Politician Pipeline (2 Month Sales Cycle)
Prospects
Pipeline
Signed Customers
6 Month Customer Goal 100 Paying Customers
120 PA Politicians
20 Current Conversations
4, with credit cards
16%
20%
Bill GreenPhila. City Council At-Large
Cindy BassPhila. City Council
Brian SimsPA House of Representatives
David OhPhila. City Council At-Large
Comparable Companies
Single Platform STELLAServiceApture
‣ Aggregates restaurant data; distributes to publishers
‣ Business Model: Restaurant subscriptions (for lead generation)
‣Outcome: Sold for $100M in 2 years
‣ In-article keyword search experience for publishers
‣ Business Model: Publisher White Label, Advertising
‣Outcome: Sold to Google in 4 years
‣ Aggregates customer service data, publishes for consumers
‣ Business Model: Sells customer service intel back to companies
‣Outcome: Raising a B-round w/in 2 years
Keya DannenbaumFounder & CEO
• Hillary Clinton for President• 18 Municipal level campaigns• Stanford, Princeton, Wharton
Mike ToppaRails Engineer
• 17-year Web Dev.• PhD, Govt., Georgetown• Agile aficionado
Dan WhateleyHead of Partnerships
• Secured all 2012 partnerships (40+ partners, 3M+ uniques)
• EN nickname: The ‘Danimal’
Dave ZegaNational Political Director
• Citywide campaign mngr.• Philadelphia City govt.• MA, Government UPenn
John MertensChief Technology Officer
• Code for America Fellow ‘11• Full stack Rails dev.• Open data evangelist
Team
Jake WellsProduct & Design
• User-centered Designer• Ethnographic Research• BA, MA Industrial Design
IDEOTim Brown
FL Governor (R)Jeb Bush
NJ Senator (D)Bill Bradley
AdvisorsInvestors
Endorsers
Charlie O’DonnellBrooklyn Bridge Ventures
Ben WirzKnight Foundation
David HorowitzComcast Ventures
Ezra Callahan6th Employee1st Product Manager
Sean GerrishPrinceton CS/Political Data PhDFmr. Senior Google Engineer
Ryan JacobyIDEO
$250k*Second tranche of a total $1M round; $750k closed July 2012
Open Raise
• Convertible Note
• $3M Valuation Cap
• 15% Discount
• 6% Interest
Deal TermsMilestones
Additional funds give us a 12-
month runway to:
• Data, publisher, political
coverage in 5/50 US States
• Cash flow positive
Closing March 30, 2013