elecrama_2012 - ieema brochure

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POWERING THE NEW WORLD.

WORLD’S LARGEST POWER TRANSMISSION & DISTRIBUTION CONFLUENCE GETS

BIGGER, BETTER & POWER PACKED



> CHANGING EQUATIONS

The economic realities of the new millennium saw thebalance of power shift from the west to the east and now moving on to the new world. Various economic jargonsnotwithstanding, the clear message that the economicdownturn has turned out a host of interesting opportunitiesfor competitive businesses around the world. The uniquenature of the situation has opened new vistas and

paradigms which are changing the complexion and contours of the electrical equipment business

THE NEW WORLD ORDER

> EMERGING OPPORTUNITIES

The burgeoning growth in the developing and underdevel-oped regions offer a huge opportunity as well as a formida-ble challenge to global manufacturers to devise, produceand supply first world quality and standards to new world value quotients. The sheer volume and scale of theopportunity has redefined the processes and strategiesemployed which has impacted sourcing and manufacturing

practices across the globe - more importantly easterncountries like China and India.



> MADE IN INDIA. MADE FOR THE WORLD

The relative low cost but high tech facilities with a huge

population of technically educated and skilled manpower ensured that India remained in the forefront of valueengineering - developing frugal technologies whichcombines the best of engineering and a competitive price,thereby opening multiple vistas and markets within pricesensitive and developing nations.

The Indian electrical equipment industry, US$22.5Bn in2011-12, comprises of generation equipment (boilers,turbines, generators) and transmission & distribution (T&D) and allied equipment like transformers, cables, transmis-sion lines, switchgears, capacitors, energy meters,instrument transformers, surge arrestors, stamping and lamination, insulators, insulating material, industrialelectronics, indicating instruments, winding wires, etc.

India’s exports of electrical equipment were around US$ 4.6 billion in 2011-12.

GET THE RINGSIDE VIEW OF THE GLOBAL ELECTRICAL T & D INDUSTRY >

THE INDIA POWER FACTOR

THE ONLY SHOWCASE OF THE INDIA POWER FACTOR

THE INDIAN POWER STORY

A US$300 Bn development thrust into the Indian power sector is a massive opportunity for global E&E manufactur-ers covering the complete GTD cycle.The Indian industry isseeking partners to enhance technology and competency,build capacities and calibrate their proposition to competeon a global scale.

THE AFRICA STORY

54 countries with a combined population of around 6.5 billion,is only 30% electrified, leaves a gap that is being bridged through initiatives funded by multilateral agencies like ADB,IMF and WB.



WORLD CLASS EXHIBITION SPACE

ELECRAMA-2014 is envisaged to be an experience beyond compare fromits previous 10 editions. The 11th edition of the world’s largest power T&D

confluence now unfolds in a brand new location; in the heart of India’s

Infotech nucleus and the technology superhub - Bangalore.

ELECRAMA’s philosophy of innovation based on continuous innovation,

improvisation based on participant feedback has led to this radical

transformation in services and amenities to the highest quality on par withinternational standards.

ART & SCIENCE OF EXHIBITION DESIGN

ELECRAMA-2014 venues are planned and arranged to heighten exhibitor

and visitor delight. Spacious layout with optimum space planning, HVAC,

passages, utilities and conveniences are designed to reduce fatigue and improve productivity of participants.

Conveniently and thoughtfully located auxiliary facilities and proactive

service teams ensure that the exhibitors are able to conduct business

smoothly without the least of inconveniences and hindrances. Built in

redundancies ensure that any disruptions are seamlessly handled and

taken care of without affecting business.

DRAW INTO GLOBAL THOUGHT CAPTIAL

ELECRAMA-2014 is designed to maximise the participant experience by its

multilateral approach to exhibitions and allied events. Each and every

stakeholder in the lifecycle has been identified and attended to in terms of

takeaways. The highlights are:

> INTERNATIONAL T&D CONCLAVE

> TRAFOTECH - International Conference on Transformers

> COMMERCE DAY with support of Govt. of India, Ministry of Commerce

> CEO CONCLAVE with cross stakeholder debate and Awards ceremony

WORLD’S LARGEST POWER TRANSMISSION & DISTRIBUTION CONFLUENCE GETS

BIGGER, BETTER & POWER PACKED

MORE SPACE

MORE EXPERIENCE

MORE CONTEXT



WORLD CLASS BUSINESS EXCHANGE

ELECRAMA-2014 will see a repeat of the hugely successful aspect of the previous edition - the REVERSE BUYER SELLER MEET . During

ELECRAMA-2012, nearly 5,000 buyers visited the exhibition and a huge

section had signed up for the reverse buyer seller meet which had generated

over US$200 Mn in terms of contract values. ELECRAMA-2014 is bound to

raise the bar in terms of facilitiation and added services so as to make theevent a resounding success. The strategy and contours to promote the

service has been formulated and key nation level partnerships have been

drawn to maximise the experience for the participants.

WORLD CLASS INNOVATION SHOWCASE

ELECRAMA-2014 will continue its commitment and vision of scouting

new talent in the field of electrical and allied engineering. The continual

focus on innovation and recognising talent pays manifold in directing young energies into seeking new, improved and sustainable solutions of today’s and tomorrow’s problems and needs. The Student pavilion and the

innovation recognition platform of ENGINEER INFINITE will enthuse the

youth into exploring careers in the Industry and also offer a peerless

platform for Industry Student interaction and a readymade technology

showcase - both in incubation and global product releases.

SPECIALISED SHOWCASE FOR VERTICALS

Keeping in line with the growing trends and needs, ELECRAMA-2014 is

offering an exclusive showcase for newer technology that is closer to end

users - Home Automation. A dedicated hall has been envisaged to

accomodate exhibitors who are exclusively catering to an audience whcihfocuses more on home automation and low voltage electricals. This area

is bound to attract players from the user level extension of the smart grid

ecosystem namely energy conservation, home intelligence, security and

allied electronic solutions.

MORE BUSINESS

MORE TECHNOLOGY

MORE FUTURE



ELECRAMA-2014 is being hosted at BIEC - Bangalore InternationalExhibition centre. Located in Bangalore, BIEC, India's first "LEED -Certified" Green Exhibition & Conference Facility, BIEC is spread across34 acres near Peenya industrial township of Bangalore. BIEC is amulti-purpose facility for industry exhibitions, conferences, product demonstrations and training programmes.

The multipurpose 34 acres beautifully landscaped complex has 40,000sqm of covered column-less air-conditioned exhibition space (threeexhibition halls), a multi-facility conference centre spread over 5,600sqm including 4 Conference Halls, a Helipad, an Amphitheater, VIP Lounge, Food Court of 7500 sqm, a Machine Tool Training Centre, and large outdoor area. It also has an infrastructure to distribute 11 MW of

power supply. It has been able to cater to well over 20,000 businessvisitors per day on several exhibition days.

ELECRAMA’s philosophy of evolution based on continuous innovation,improvisation based on participant feedback, has driven this radicaltransformation. Taking a quantum leap; ELECRAMA-2014 is a

generation ahead, in terms of core services, features and amenities -

highest quality on par with international standards.

BANGALORE (BENGALURU)

Capital of the State of Karnataka, Bangalore today is one of World's fastest growing cosmopolitan city. The I.T industry views Bangalore as the 'byte-basket' of India. Bangalore isalso home to some of India's premier scientific establish-ments. Situated on the Deccan Plateau, 3000 feet above sealevel it enjoys a salubrious climate right through the year.Bangalore has gardens & parks, natural lakes, architecturallandmarks, shopping malls, the best restaurants and pubs inthis part of the globe. Bangalore is the ideal gateway to Indiaand beyond. Bangalore is well connected by air, rail and road to all the major cities in India and abroad.

THE NEW WAY TO EXPERIENCE THE INDIA POWER FACTOR

YOUR GLOB AL

G ATE W A Y TO P

O WER OPPORTUNITIE S

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NEW LOCATION. NEW DIMENSION.



*air-cooled and air conditioned **air conditioned

Multiple facilities under one roof > Registration facility > Security

> Medical Assistance> Adequate work stations to manage volume> Clearing and Forwarding> ATM> Florist and many other support services

> 5,600 sqm> 6 air-conditioned conference halls> Flexible seating arrangements

> Auditorium capacity of around 1400, 750, 200, 100, 50 & 20> VIP room/Protocol Lounge & Board room> Networking, lunch/dinner, tea/coffee etc.> Registration, information counters and office space

> 40,000 sqm of covered area in 3 exhibition hallsHalls 1 & 2* : 10,000 sqm eachHall 3** : 20,000 sqm air-conditioned

> Floor loading capacity of 0.75 to 30 MT/sqm> Vacuum De-watered RCC flooring> Under floor ducts for utilities> Column-less structure span - 60 m> Floor to roof is 18 mts (center) and 9 mts at the sides> Flexible layouts, adequate passageway for large trucks> Management + VIP + control rooms and business centres> Escalators/elevators> Dedicated 10 MW power to the exhibitors

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EXHIBITION HALL

VENUE OVERVIEW

CONFERENCING

Three floors, catering to a large number of visitors:> Ground floor - multiple fast food operators (air-cooled) > First floor - fine dining (air-cooled & air-conditioned) > Speciality food stations and meeting facility > Roof-top food club for exclusive requirements

DINING & REFRESHMENTS HANGARED EXHIBITION SPACE

REGISTRATION

elecrama_2012 - ieema brochure

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