elasticsearch as a dmp
TRANSCRIPT
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Intimate Merger Inc.
Elasticsearch as a DMP
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Kazuki Matsuda
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about me
Kazuki Matsuda Intimate Merger Inc. (Employees: 9) Development Division
Job content • IT Infra Structure
• Development of open DMP - AudienceSearch • Such as BlueKai, Krux, Demdex
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Elasticsearch as a DMP
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What is DMP ?
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DMP is …
DMP (Data Management Platform) is • The Platform for centralized management and analyzing • about Audience Data
• web site, e-commerce • Internet Survey • offline data • others…
• to achieve the optimization of the marketing action plan
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DMP is …
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DMP
Partner Media
Internet Survey
PrivateDMP(1st Party)
Ad Serving
Other Tools
Data Provider
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DMP is …
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DMP
Partner Media
Internet Survey
PrivateDMP(1st Party)
Ad Serving
Other Tools
Psychographic
Demographic
Site Access
Data Provider
Geographic
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Practical use of Elasticsearch
Our DMP contains 360 Million IDs (3rd Party Cookie) • Psychographic Data (Partner Media) • Demographic Data (Internet Survey) • User Agent (Access Log) • Geographic Data (remote IP Address & どこどこJP)
• etc… Practical use of elasticsearch
• Extraction of IDs in any conditions • Analysis of the audience group
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360 Million
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Data Flow
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Update
Update
Update
JOIN
※Distinct by ID
(KVS)
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Data Flow
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Update
Update
Update
JOIN
※Distinct by ID
(KVS)
Psychographic
Demographic
Site Access
Geographic
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Data on Elasticsearch
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_id segment keywords user_agent area org
1001 [234, 542] [Trip, Hawaii] Mac Safari Tokyo Intimate Merger
1002 [2, 34, 112] [sushi, soccer] Win7 Chrome Chiba -
1003 [14] [elasticsearch] Android Chrome Tokyo Recruit
Total Documents: 360 Million
Total Size: 1TB
Sample
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Usage example
Case1: Ad Serving • Target
• Female • Age: 20-29 • Interested in trip to Hawaii • in Tokyo
Case2: Analyzing • Comparison of some audience groups • Extraction of features
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Case1: Ad Serving
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DMP
Partner Media
Internet Survey
PrivateDMP(1st Party)
Ad Serving
Other Tools
Trip, Hawaii
Female Age: 20-29
Data Provider
in Tokyo
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Case2: Analyzing
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keyword: “elasticsearch"
Streaming
Streaming Engine
johtani
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Case2: Analyzing
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keyword: “elasticsearch"
Advertising
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Case2: Analyzing
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keyword: “elasticsearch"
Cyber Agent Inc.
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Case2: Analyzing
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keyword: “elasticsearch"
Male
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Case2: Analyzing
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keyword: “elasticsearch"
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Demo
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Thank you
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エンジニア募集
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採用技術 開発基盤