elan financial services four strategies to contain costs and … us... · · 2017-02-07four...

Four Strategies to Contain Costs and Develop New ATM Revenues in 2017

ATMIA U.S. Conference – February 14 – 16, 2017 Orlando, FL

Elan Financial Services

2 18th annual ATMIA USA conference

Agenda slideFour Strategies to Contain Costs and Develop New ATM Revenue in 2017

1 Consider Different Cash Vault Providers

2 Keep Current with EMV and Compliance Mandates

3 Marketing & Cross‐Selling at the ATM

4 Mining Your ATM Data

Thank you and contact information5


Strategy #1: Consider Different Vault Cash ProvidersWhy you need to consider different vault cash providers

ISOs that are loading their own cash are seeking alternatives for their vault cash needs. The fees in a vault cash bill can be significant. Many banks are closing accounts that ISOs are using to source cash for their ATM fleet.Outsourcing vault cash management has become a great option for ISOs.


The Benefits of Outsourcing ATM Vault Cashfor ISOs and IADs

Understanding the Benefits of Outsourcing

Now is the time to reduce cash inventories, minimize cash outages, drive down transaction costs and improve overall deposit processing efficiency.

Outsourcing vault cash services to a third‐party provider is a growing trend with ATM ISOs and IADs.


Efficiently and cost‐effectively optimize cash at every ATMATM Optimization

Managing vault cash requires constant dedication to ensure that each ATM has just enough cash. This is where ATM cash forecasting and monitoring software tools can pay major dividends.

Having a single provider for vault cash and ATM processing services also can lead to savings for both services, compared to sourcing from individual vendors.


Strategy #2: Keep Current with EMV and ComplianceEMV and Compliance

Beginning October 2016, the liability shift was introduced for ATM transactions in the U.S


EMV™ – Protecting cardholders from ATM card fraud and skimmingProtecting your cardholders

According to FICO the prices of skimming devices have dropped to less than $500. Discounted prices are allowing more amateurs criminals enter the market.

At those prices, the fraudster can leave the skimmer in place after collecting data via Bluetooth. Abandoning the skimmer reduces the threat of detection for the criminal.


Upgrade to EMV before your ATMs become a fraud target

Skimming losses up 57%The average ATM skimming incident today results in a loss of $88,000 –up 57% from just 1 year ago!


Strategy #3: Marketing & Cross‐Selling at the ATMMarketing & Cross‐selling

Marketing through the ATM channel enables a greater response rate to campaigns at little to no additional investment.


Targeted Marketing at the ATMTargeted Marketing

versus

Tower Group estimates that there are roughly 200 trillion seconds annually of “please wait” messages at ATMs worldwide, offering financial institutions considerable free time to promote banking products and services.


Cross‐selling at the ATMCross‐selling

Cross‐selling at the ATM allows you to advertise new products and services through an already established network

Turn your fleet of ATMs into an effective selling tool


One‐to‐One Marketing at the ATMOne‐to‐One Marketing

One‐to‐One ATM Marketing campaigns• Enable flexibility in

messaging• Dynamic promotional

offers• Speed‐to‐market• Elimination of multiple

print runs and call center support


Successful ATM Marketing CampaignsATM Marketing Campaigns

With newer, higher quality screens and greater design functionality, financial institutions can now take advantage of the ATM medium for marketing.

Successful campaigns can target products such as: Credit card promotions and customized offers


More ideas for ATM MarketingMore Ideas!

Detect customers whose CDs are about to come due to receive a message during their next ATM visit with renewal rates.

Identify college age users to apply for a student loan.

Target ATMs located within a sports arena to show a promotional offer for sports tickets


“Thinking Outside the Box” ATM MarketingThere is no limitation on what ideas you can come up with

for marketing at the ATM.

Market to small businesses

Generate advertising revenue

Community relations ‐ promote local charities


Strategy #4: Mining Your ATM DataWhy your Automated Teller Machine transaction data is a gold mine!

Managers + Data Analysis

• To better serve customers and acquire new ones

• For analyzing usage patterns and better ATM placement decisions

• For profitability reporting and implementing data drivenstrategies

Operations + Support• To ensure the highest possible service

availability

• For Real‐Time Alerts + IT Research


Drilling down to the ATM detailsDrilling down for those valuable details

Valuable nuggets of business intelligence can be accessed from ATM transaction data.

You can now have a clear view of device, transaction and cash flow performance.


Identify and respond to ATM problems in record timeQuickly identify and respond to problems

• Get a complete, one‐stop view into ATM device, cash management and transaction network performance.

• Use customized analytics to enhance the profitability of your ATM channel.


It is never too late to save money and make money at your ATMs

Save Money – outsource vault cash, maintain compliance and leverage data mining insights

• Outsourcing vault cash is a GREAT option for 2017

• Keep your cardholders current and compliant – keep fraud and identity theft at bay

• Analyze usage patterns and implement data driven strategies

Create New Streams of Revenue

• Cross‐sell products and services through your ATMs

• Launch ATM marketing campaigns for special promotions and targeted campaigns

• ATMs already offer personalized screens for preferred language, fast cash and type of receipt – extend this personalization out to personalized marketing offers!

Follow these steps for a great 2017!


Thank youQuestions and answers


Contact informationElan Financial Services www.elanfinancialservices.com

Steve GernesElan Financial Services Gaming & ISO ‐ Sales & Relationship Management(612) 751‐4179

elan financial services four strategies to contain costs and … us... · · 2017-02-07four...

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