el toro targeting deck 092013
DESCRIPTION
El Toro's technology for corporate users. Corporations, large and small use our technology to enhance the targeting of their web advertising. Through our patent-pending system we map a prospects physical address to an IP address.TRANSCRIPT
Your Exact Online Target Lives Right Here
We provide a direct one-to-one online connection to a selected household by geographically locating its web entry point.
Your marketing message finds every intended target every time they go online to deliver 100% reach and zero wasted budget.
Direct household online targeting enables extraordinarily relevant online display ads that lead to higher conversion and ROI.
A NEW CONVENTION
• Provides non-invasive access to every computer on the web.
• Founded on the internet’s most common user identification standard: The IP address.
• Built by the industry’s foremost experts in geospatial databases and IP monitoring.
12-Year Market Advantage
MORE THAN A DECADE IN THE MAKING
EL TORO TARGETING
Patent-pending, Direct IP-to-Household Matching Engine creates the one-to-one identification that has become El Toro Targeting.
Standard Targeting
Reaches Every Target
Zero Budget Waste
Reaches Few Targets
Huge Budget Waste
EL TORO TARGETING
EVERY TARGET.EVERY TIME.Now you can reach 100% of your online target 100% of the time.
DIRECT MAILDELIVERED DIGITALLY Imagine directly reaching prospects online—just like you do offline with direct mail.
• Deliver banner ads directly to selected households.
• Ensure 95% accuracy with our IP address to home address match.
• Leverage 800 million IP addresses matched to over 200 million postal locations.
It’s the only way to target selected prospects online.
EL TORO TARGETING
An IP address is like your house
address for the Internet.
HOW DOES IT WORK?
STEP 1. Match our IP address data to your home address data.
EL TORO TARGETING
HOW DOES IT WORK?
STEP 1. Match our IP address data to your home address data.
STEP 2. Locate your exact target households online, and set up a privacy shield to anonymize personal information.
EL TORO TARGETING
HOW DOES IT WORK?
STEP 1. Match our IP address data to your home address data.
STEP 2. Locate your exact target households online, and set up a privacy shield to anonymize personal information.
STEP 3. Serve display ads to your targets wherever, whenever they go online.
EL TORO TARGETING
We Don’t Need Tracking Cookies
This is important because cookies expire and lose track of users, or get deleted to protect privacy, so you end up with...
30-40% Targeting Accuracy
HOW IS THIS DIFFERENT?MORE ACCURATE, RELIABILE, RESPONSIBLE
We Don’t Use Zip Code or IP Clusters
This is important because Zip, Zip+4, and conventional IP targeting rely heavily on sophisticated guesswork, so you end up with…
20-30% Targeting Accuracy
HOW IS THIS DIFFERENT?MORE ACCURATE, RELIABILE, RESPONSIBLE
All other targeting models tap the data stream as it flows down the network to the device level.
User information gets lost in the process every time a critical data source changes, such as cookies or IP address.
When you rely on top-down targeting, you are relying on incomplete, inaccurate, unreliable data.
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The Problem: Top-Down Targeting
HOW IT WORKS
How we bypass the network to keep targeting data pure:
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The Solution: IP DIRECT Targeting
HOW IT WORKS
STEP 1. Detect latitude and longitudeof a specific IP address at the device level.
STEP 2. Track the IP address across the web to validate against related information.
STEP 3. Link the IP address with its postal address.
You create an absolute, reliable, enduring connection with your exact target audience.
The Result:
Direct household online targeting means...
95% Targeting Accuracy
• Reach 100% of intended targets 95% of the time.
• 1 : 1 reach enables higher relevance and conversion.
• Only pay when ads are viewed by intended targets.
• Protect privacy way beyond any other method.
THE EL TORO TARGETING DIFFERENCETHE MOST PRECISE TARGETING ON THE WEB
EL TORO TARGETING
IMPACT NOT IMPRESSIONSIt only counts if you reach the right eyeballs. Everything else is just a waste.
• The more relevant the ad, the more likely the conversion.
• The more conversions, the more revenue on every campaign.
• Higher revenue and lower cost lead to a refreshingly positive return on investment.
Deliver extraordinarily relevant ads directly to selected targets.
Display Advertising. Match your mailing list with our IP data to identify your audience online, then deliver hyper-targeted display ads only to matched prospects. Achieve 100% reach and zero budget waste.
CRM Remarketing. Match your customer list with our IP and demographic data to create and target “look-a-like” audience segments. Powerfully efficient way to acquire ideal new customers.
Data Append. Match your past offline transaction data with our IP data. Create online targeting segments that greatly expand your reach.
HOW WE CAN IMPACTYOUR DIGITAL MARKETING
Contact us at info.eltoro.com
Or let’s talk about how El Toro Targeting can impact your digital marketing.
Phone - (502) 353-0390
RELIABLE PRECISIONEXPERIENCE IT FOR YOURSELF