el negocio del seo y cómo hacer que google quiera tu web

The Business Case for SEO & How to Get

Google to Love You Cases and examples

@atg_nl #CongresoTRN

Erik van ErpAround the Globe

STATISTICS

89% of Websites that Ranked 7

Years Ago are Not Ranking Now!Source: internetmarketingninjas.com


MOBILE


SEO – SITE STRUCTURE


Activities Food Cities

Home

Starter Main Dish Dessert

Vegetarian Dutch Food

WHY?


SEO – AUTHORITY - MENTIONS


SEO – AUTHORITY & BRAND




Search Traffic Search Queries

CONTENT

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WHO IS THIS PERSON?



CONTENT – Influence what people get to see

SEO – CONTENT – TAKE WAYS Have your keyword at the top Mention keyword at least once Relevancy > frequency Title tag should contain keyword Same for the description


LSI (Victoria) Use right formatting (H1) Longer articles rank better

SEO - TOPICAL CONTENT


SEO – CASE STUDY Research on (Dutch) market & keywords Group keywords around topics Created an itinerary based on topics Travelled to ER with my own itinerary Created content around topics Promoted the content


SEO – CASE STUDY

“CONTENT IS KING KONG” @atg_nl

#CongresoTRN

SEO – RESULTS Italy: 5 out of 6 articles rank in top 6 Lombardia campaign also performed better 18% more visitors for Italy section on website No social media coverage


SEO – CASE STUDY


#CongresoTRN

SEO – YOUTUBE


#CongresoTRN

SEO – CASE STUDY


#CongresoTRN

SEO – DUPLICATE CONTENT


el negocio del seo y cómo hacer que google quiera tu web

Marketing