ektron eats into the agency market by partnering with bite - by adrian lloyd
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Press Release and article on partnership with leading agency Bite (previously Bourne) around Ektron services.TRANSCRIPT
Ektron eats into the agency market by partnering with Bite
Ektron and Bite announce partnership to provide Ektron Professional Services expertise through global agency Bite. Bite is a global integrated marketing services firm that helps companies develop differentiated positions, build digital footprints and win in the marketplace.
“At Bite, a fearless and boundless philosophy is at the heart of everything we do. We promote individuality, thrive on creativity, reward top performance and pride ourselves on being honest with each other and our clients.” Says Dan Kersch, Global Board Member at Bite
Bite believes the customer landscape has permanently changed. The future will be built around ‘always on’ strategies, telling long content-rich stories with many lightweight components. If brands want to lead their industry or indeed change the world, they must adopt new cultures, skills, processes and technologies to thrive in an always on environment.
“The Ektron & Bite partnership is very significant for Bite, a business traditionally known for
PR services, which through the merger of digital marketing agency Bourne in 2012 is now
positioned to deliver a wide range of digital services, that in partnership with Ektron, cater
for exactly what our clients, and the marketplace, are asking for," says Dan Kersh
At Bite, they live by five values:
Courage: Speaking up and offering an opinion, internally and with clients. Don’t be afraid
to take risks, even if you fail.
Passion: Biters have an attitude based on energy, enthusiasm and purpose. They don’t
accept mediocrity.
Creativity: Original ideas can be pragmatic as well as off-the-wall. Biters find simple yet
unexpected solutions to problems.
Teamwork: Their teams are built on trust and respect. They work together in a transparent
and supportive way.
Fun: They are irreverent, humourous and spontaneous but never unprofessional. Fun
comes in many forms.
Bite has twice featured recently in the Sunday Times top 100 small business list.
“Bite is committed to ensuring that we have a fun working environment and that people are
motivated to come into work. We have fantastic offices which are close to Hammersmith
and Chiswick and encourage a close working team environment. This is why we also offer a
bottle of champagne for every completed year of service with us, a birthday cake and wine
for everyone’s birthday (as well as the day off) and drinks on Bite every Thursday, which has
gained the nick name ‘Thirsty Thursday’. We also host 3 company parties each year for
Biters to celebrate our birthday, summer and Christmas.” Says Dan Kersch
Work life balance is important to everyone at Bite and for this reason they promote a
number of initiates throughout the company.
From an outsider looking in, managing and on-boarding agency partners in EMEA, I asked a
key ‘Biter’ to provide some more information on working at Bite:
Andy Tomlinson – Senior Creative Whizz
What do you do?
“I am Senior Designer at Bite. I am responsible for designing and creating campaigns for
Bite’s full client range including websites, e-commerce, e-marketing, and anything else that
is online and digital. I make sure that our designs are highly usable and accessible to both
the end user and the client. My role involves liaising with clients and account managers on
briefings and presentations as well as ensuring that the final digital campaigns are to the
right specifications and to the highest standards.”
How long have you worked for Bite?
“I have been at Bite for roughly 9 months”
What gets you excited at work?
“The excitement at work can come from many places, the initial concept/visual for a project,
the briefing to the finished piece. It can vary from project to project, which in itself is
exciting.”
Favourite project in the last year and why?
“Being senior design I get to work on a wide range of projects at Bite, each one might be
created using a different medium. So sometimes I will do straight digital design, the next a
piece of animation. It’s actually hard to pick one piece. I am very happy with the outcome
for an EMEA wide event promotion and lead generation campaign we developed for
StorageCraft. This project was great in that I had the scope to design and create the whole
visual look and feel, from websites and email through to stand design and exhibition
animations. The client liked the designs so much she asked me to incorporate the look and
feel into different textiles for her to have in the office and at home! I'm currently working on
an animation for a new mobile phone product which when completed will be very nice.”
What are your best career accomplishments / achievements?
“So far in my career I have been lucky enough to work with and for some great companies,
who have all produced different styles and types of work. From film animation studios
through to digital marketing at Bite. This has provided a wide range of projects and skills
which have helped me reach the position of Senior Designer, this to me is my best
achievement so far. Next up Creative Director role!!”
From an Ektron perspective, We’re delighted that Bite has decided to invest in training and
skills to become an Ektron Certified partner. By combining the expertise that Bite has for
delivering high quality multilingual web projects, combined with Ektron’s best of breed
solutions for multi-national organizations, provides a compelling offering to new customers
requiring brand, PR and web management therefore accelerating their brand presence
further.
Contact :
Adrian Lloyd – Strategic Alliances, Partners & Channels Sales Director