Session 6

Telling the Story & Fundraising

REVIEW

Homework:

• Elevator pitch

Entrepreneurship is…

the art of turning an idea into a customer

“Facts and figures…that are important in the business world actually don’t stick in our

minds at all,” he says. But stories create “sticky” memories by attaching emotions to things that happen.”Nick Morganauthor of Power Cues

Keys to storytelling:• Start with a message• Mine your own experiences• Don’t make yourself the hero• Highlight a struggle• Keep it simple• Practice makes perfect

The Pitch

5 minute pitch• Expanded version of your elevator

pitch that includes an overview of the 10 slides

10 Slide Pitch

• Elevator Pitch• Problem• Solution• Market Size• Business Model

• Competition• Marketing Strategy• Team• Traction• Needs

• Complete the 10 slide deck for your venture

• Prepare a 5 minute pitch• Give your pitch on Monday @

TechRanch

Final Team Project

• You• Friends & Family• Crowdfunding

- Kickstarter, gofundme, indiegogo• Angel Investors ($250k - $1m)

- Individuals- Formal groups (CTAN, HAN, BAN, AAN, NTAN)

• Small Venture Capital Firms ($1m-$3m)- Boutique- Industry specific

• Large Venture Firms ($3m+)

Raising Money

Monday

November 17th

4:30-6:30 pm

NEXT CLASS

@ TechRanch

Map on website