eis tue 1015 panel
TRANSCRIPT
Wherefore Art Thou: Wherefore Art Thou:
InnovationInnovation
Eric Kirby, Connection Engine
Eric Didier, Ividence
Dave Hendricks, LiveIntent
Graeme Yeaman, Style Campaign
Stephanie Miller, Aprimo (Moderator) @stephanieSAM
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Innovations in Email Marketing
December 6, 2011Eric KirbyCEO & [email protected]
Customer insights drive marketing resultsbut..
Connecting & analyzing data is complicated & expensiveso…
Make it simple. And actionable.
The Business Problem
The Innovation
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• Cloud solution enables instant insights based on email keys• Demo, purchase, interests• 50+ billion data points
• Leverage data & analytics• Segmentation• Acquisition
The Application
• Leading retailer with rapidly growing email file.
• Value Segment predictions applied at registration to enable targeted offer and contact strategy.
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3
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Low Med High
Revenue per Customerby Value Segment
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More, and more, and more …
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= ividence AdMailXchange platform
“Send less and earn more”
we only do standalone Email Advertising+
we do send email+
we do deliver+
it’s all about behavioral targeting+
it’s an SaaS platform, 100% integrated+
it’s 100% transparent for both sides
Transparency / automation
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the real-time ad platform for email
@DaveHendricks @LiveIntent
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Email’s PastEmail’s Past
Publishers are Publishers are reluctant to send reluctant to send email because they email because they historically have lost historically have lost money in doing so money in doing so
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Publisher ROIPublisher ROI
Why should retailers Why should retailers and ESPs be the only and ESPs be the only ones making money ones making money sending email? sending email?
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One Email, Dynamic ExperienceOne Email, Dynamic Experience
Target device, Target device, geo, time of day geo, time of day with ads and with ads and landing pageslanding pages
STYLECampaignDynamic Image Server (DIS)