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Wherefore Art Thou: Wherefore Art Thou: Innovation Innovation Eric Kirby, Connection Engine Eric Didier, Ividence Dave Hendricks, LiveIntent Graeme Yeaman, Style Campaign Stephanie Miller, Aprimo (Moderator) @stephanieSAM 1

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Wherefore Art Thou: Wherefore Art Thou:

InnovationInnovation

Eric Kirby, Connection Engine

Eric Didier, Ividence

Dave Hendricks, LiveIntent

Graeme Yeaman, Style Campaign

Stephanie Miller, Aprimo (Moderator) @stephanieSAM

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Innovations in Email Marketing

December 6, 2011Eric KirbyCEO & [email protected]

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Customer insights drive marketing resultsbut..

Connecting & analyzing data is complicated & expensiveso…

Make it simple. And actionable.

The Business Problem

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The Innovation

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• Cloud solution enables instant insights based on email keys• Demo, purchase, interests• 50+ billion data points

• Leverage data & analytics• Segmentation• Acquisition

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The Application

• Leading retailer with rapidly growing email file.

• Value Segment predictions applied at registration to enable targeted offer and contact strategy.

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Low Med High

Revenue per Customerby Value Segment

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Eric Didier - CEO

[email protected]/in/

ericdidier

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More, and more, and more …

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= ividence AdMailXchange platform

“Send less and earn more”

we only do standalone Email Advertising+

we do send email+

we do deliver+

it’s all about behavioral targeting+

it’s an SaaS platform, 100% integrated+

it’s 100% transparent for both sides

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Transparency / automation

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the real-time ad platform for email

@DaveHendricks @LiveIntent

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Email’s PastEmail’s Past

Publishers are Publishers are reluctant to send reluctant to send email because they email because they historically have lost historically have lost money in doing so money in doing so

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Publisher ROIPublisher ROI

Why should retailers Why should retailers and ESPs be the only and ESPs be the only ones making money ones making money sending email? sending email?

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One Email, Dynamic ExperienceOne Email, Dynamic Experience

Target device, Target device, geo, time of day geo, time of day with ads and with ads and landing pageslanding pages

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STYLECampaignDynamic Image Server (DIS)

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