eileen koh apjc partner-led marketing manager · marketing plan build 1 awareness 2 drive product...
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Cisco Confidential © 2010 Cisco and/or its affiliates. All rights reserved. 1
Colour Your Marketing
Eileen Koh
APJC Partner-Led Marketing Manager
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© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
Marketing Plan
Build Awareness 1 2 Drive Product
Preference
Networking Events
Demand Generation 3 4 Drive Product
Preference
Cold Calls Telemarketing
Referral Calls
Trade Show
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© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
64% of Consumers Made Their First
Purchase from a Brand Because of a Digital Experience
4.5X Including an Offer with Expiration
Date Increases Response
4 out of 5 Senior Marketing Executives
Have Not Adopted Best-Practice Marketing
Campaign Management
8X Subscription for Website
Content Increases Return Traffic
27 to 50%
A Coordinated Multi-Channel Marketing Campaign
(Print/Online) Increases Conversion Rates by
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© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
Tap on Cisco’s strong brand identity
Expand your market reach and create new opportunities with our marketing programs
Access to Cisco tool sets and resources that enable you to go-to-market easily
Ease of doing marketing with our single platform for co-marketing – Partner Marketing Central
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© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
Repeatable, Replicable & Scalable Model
Menu of co-marketing collaterals in pre-built packages Order via Cisco Partner Marketing Central
Simple Campaign Management Process &
Execution
Experienced Campaign Managers, Outsourced Marketing Specialists and Telemarketing Reps
Measurable Results
Campaign Execution Performance Reports Leads & Pipeline Reports
Marketing Services Organization (MSO) is a Full Service outsourced marketing demand generation engine where Cisco (and it’s appointed vendors) execute marketing plays on
behalf of our Partners to generate qualified leads and pipeline.
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© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
Featured Campaigns
•Borderless Networks- Routing, Switching, Security & Mobility o Build Your Core o Cisco Secure Program o Cloud Intelligent WAN o Borderless Access
•Unified Communications o Communicate & Thrive o Collaboration Breakaway o Pervasive Video o Win the Workspace
•Storage o Smart Storage
•Data Center Virtualization o Cisco UCS Acceleration
More campaigns can be found on Cisco Partner Marketing Central at www.cisco.com/go/partnermarketing
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© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
Partner Logo
www.cisco.com/go/partnerlogos
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© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8
http://www.ciscosblaunchpad.com/
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© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9
•Lightbox •Pull Up Banner
•A1 Posters •Wobblers
•Shelving Wraps •Mini Brochure
•Postcard •Store Signages
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© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10
Direct Mail
Banner
e-mail (OFT)
Co-Branding Opportunity
Co-Branding Opportunity
Co-Branding Opportunity
“360 Degree Integrated Marketing Campaign” Customizable Marketing Materials avaliable at
www.cisco.com/go/partnermarketing
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© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11
• Routers • Switching • Wireless
• Switching
Cisco Silver Bullets
Competitive Company Overview
How to Beat Competitor Competitor Claims
and Cisco
Available Battle Cards
• Routers • Switching • Wireless
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© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12
Sign Up Now!
Sign up now for a MSO Campaign with
Cisco! Terms & Conditions Apply
Contact Cisco at:-
apjc-mso-cisco.com
.
For UCS MSO Play : FREE iPad for end customers who
purchase 2 UCS Servers Promotion limited to the first 10 deals. Each customer is
entitled to only one iPad
Purchase must be made on one purchase order
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Thank you.