eighmey on humor in advertising
DESCRIPTION
This is presentation is both fun and informative. Learn how to attract attention, engage the audience in thinking, and then laughing all the way to the bank. Send me a ticket, happy to deliver.TRANSCRIPT
Humor In Advertising(Laughing all the way to the bank.)
John EighmeyUniversity of Minnesota
March 13, 2013
Copyright © 2013. John Eighmey All Rights Reserved
Five ways to have fun in advertising were identifiedthrough a process of “considered analysis.”
~ Altered States~ Ripping Off the Arts~ Slap Shtick~ Exaggerated Claims~ Strained Expectations
Altered States: Normal rules need not apply.
“Western Movie” “Diner”
Ripping Off the Arts: Parody can pay.
“Godfather” “Barney and George”
Slap Shtick: Stupid people tricks.
“Breakthrough” “Blubber Lips”
Exaggerated Claims: Hyperbole on steroids.
“Rocking Chair” “Broken Promises”
Strained Expectations: Genre bending.
“Boring Announcer” “Desert”
You be the judge
You be the judge
You be the judge
That’s all folks!