Forest Creative Communications Pvt. Ltd #79, 3rd Floor, 5th Main, 1st Cross, Domlur 2nd Stage,Indiranagar, Bangalore 560038Karnataka. India.

Mobile Phone +918884618185Telephone +91 80 41313558

email: info@forestcreative.inSandeep@forestcreative.inwww.forestcreative.in,

Brand Communication &Activation Plan

Client –

Scope – Web Development + Marketing communications materials + Promo Materials + Print Campaigns + Social Media Management + Rebranding

English Indian Clays Ltd., a company incorporated in India, was part of the erstwhile Thapar Group. The company was incorporated in 1963 in technical and financial collaboration with English China Clays Ltd., U.K, the pioneer and the then world leader in kaolin processing . The Company was incorporated in 1963 in technical & financial collaboration with English China Clays Ltd., U.K, the pioneer and the then world leader in Kaolin processing.

BASIC FUNDAMENTALS

Identity Concept & Strategy

Identity brings the brand more young and alive, The current logo represents more towards a Govt business establishments than a B2B company or a corporate.,

Our strategy is to bring more young logo identity and other allied items and perhaps we will retain most of the attributes and elements of existing logo also to bring the expansion of the name to be as part of the logo , the strategy behind it remains more resemble.. This section outlines the strategic elements that serve as the foundation of the brand and drive the visual expression through the brand identity system.

Experience EICL Brand Identity

The Brand Identity System will developed to allow the brand EICL or EICL’s products to tell their unique stories through imagery and the value propositions,

The goals of the system are to:Provide a unique and efficient way to leverage and build the strength and value of the EICL brand

The brand essence: “An innovative solution provider” than a product supplier. The identity need to tell the story of how EICL innovation is continuous, collaborative, and transformative and how its emotionally connect with customers by transforming business.

Ultimately the recognition of the brand has to be easy and strong

1. Web Sites and intra web

Like any other corporate EICL also should carry off Brand statements through the corporate website. Web is far more than just a representation or communications tool — it is a revolutionary way of doing business.

EICL Web sites will ultimately play a lead role in bringing the enhanced brand identity to life and business. The website is more user friendly, open place to accept the business questions , opinion and suggestions and enquiry from the customers or additional best practice ideas relating to this topic.Social media enabled website will help to increase the reach to the right TG.

Applications

Advertising

Print & Direct Mail ( Selected print mediums)The EICL Brand communication strategy have to designed to enable to reinforce the brand

and effectively tell the stories to targeted audiences by identifying the specified targeted

industry segment by stating the applications and solutions. ( eg.. Paper, paint, Rubber,

Cement etc). Because advertising and direct mail communications need to stand out from

the clutter .

Even the advertising layouts will matters to bring the brand to a position, we need to

consciously set the general standards of advertisements and mailers by choosing sizes,

fonts, images etc..

AdvertisingOnlineEffective online ad placement can help the brand to target the local and global audiences, exposing to the larger audience by communicating the products or services EICL can provide. Today’s online advertising environment can be visually cluttered, so it’s important that EICL online ads provide a clear message and call to action.

Email Marketing design: it can be cost effective communication medium to select to reach our TG . The creative body of edms are always dynamic to get the quick attention than a static edms,

Branded Merchandise

Sharing branded merchandise such as shirts, caps, jackets, pens and mugs is a great way to collaborate and build loyalty with your employees, partners and customers. People who wear the gear or display the items become promoters of our brand. It’s another form of advertising and every impression counts.

Presentations

Standardization of internal communications. laptops, PCs and conference room projection displays , all can set a std visual and size to maintain the uniformity across, infact , sales presentation to customers, proposal format , all can be standardize to achieve the uniformity in all. A wide screen format, will be more appealable to project brand.

Creative Strategy

CREATIVE

INFORMATIVE

PRODUCT

SOLUTION

INFORMATIVE – A useful tool to keep the customer more aware about such distinctions and credibility, its benefits, authenticity & reality.

PRODUCT - Products with authentic & genuine Value propositions, differentiated with effective differentiation of products.

Solution – The strategy is to develop the communication on the basis of the solution can offer by EICL than showing the product, it can help to build the emotional connect with the customer and the brand.

Media StrategyOur Communication and Media Strategy shall encompass the most effective & efficient communication with optimal media options to bring better, faster & sustained returns on your investment.

Our Communication and Media Options shall integrate traditional media, with new, more effective technology media and networks.

Our Communication message shall be short, simple and direct to the impact.

MEDIA

DIRECT CAMPAIGN

PRINT CAMPAIGN

WEB BASED CAMPAIGNEXHIBTIONS

INTERACTIVE CAMPAIGN

Direct Campaign

– Direct Mailers through premium channel partners (using exclusive data base).

• Leverage on our network of eco-responsible associates & activities, corporates, banks, clubs, networks, etc. - take advantage of profiled contact list;

• Networks include – members & reader base of NGOs like – Eco-Watch, TiE India CleanTech Forum, Green Fourms, etc.

• Premium Members of Banks, Clubs, Airlines, Automobiles, etc. – AmEx, Kotek Mahindra, HSBC, ING, Skoda Superb Club, Merc/BMW/Audi/Volvo Car Owners club,

• Premium Members of Special Interest Groups – Music/Theatre lovers, Readers Club, Green Activity Clubs, Wildlife Clubs, IIM/IIT, CEO Club of India, BCIC, etc.

• Lifestyle Publications – Cosmopolitan, Elle, The Economist, Forbes India/International, NatGeo Magazine,.

PR & Direct Brand Engagement Strategy.• Participate in Focused Customer group engagements for addressing

misconceptions on ‘Green’ technologies, Building Techniques & Myths; Sponsor Focused Group Lectures & Seminars – Support of Mailing List & RSVP to ensure potential clientele participates; assist in organising events in Business campuses, Clubs, etc. – Mostly subjected oriented articles, may not be a sales article

• Convert Website into an interactive Web-portal with expert talks, blogs, discussion forums, surveys, etc.; Sponsor branded blogs with 3rd party Web Channels/Portals.

InteractiveEVENTS - ASSOCIATION WITH ECOLOGICAL, CLASSICAL AND PREMIUM EVENTS.

• Co-Sponsor/Organize events which connected to eco, green etc..involving top experts in Sustainable/Green Technology/Architecture, etc.

• Co-Sponsor/Organize green events/campaigns with partners (Corporate/NGO/Association/ industry) on specific themes & days, such as Bus Day, Cycle Day, Wild-life Day, World Environment day, Sustainable day,

• Events can also include city level campaigns & competitions that would involve the TG or the company philosophy and could also be initiated by the company.

Club based events and activities.• Theatre, music, networking events at partner with synergic themes or

content. Mailing can also be coordinated/influenced with the organizer/sponsor.

Eco related talk series by renowned personalities

Online & Social Media• Using Social Networking Media for effective communications,

influences and impact (FaceBook, linkedin,Twitter, Pinrest, youtube etc.).• Advertisements in Selected sites.• Efficient & Influential Branded blogs creation.• Search Engine Optimizations etc..• Mobile real estate searches.

Print• Advertisements in selected mediums like premium credit-card journals,

bank magazines, business magazines, design/interior magazines, etc.• Advertorials & Influenced Columns in select dailies and business news

papers

Creative Strategy‘Eco-’, ‘Green’, ‘Sustainability’, ‘Environment’, ‘Self-Sustain’, ‘Natural’, ‘Waste Management’ - “ words” & “ideas” much abused without any  accountability, values or assurance.We shall focus on using more sincere communications based on actual deliverables , it can be any of the words which mentioned about, but more realistically…Efficient Information dissemination shall be used to remove any misconceptions, suspicion, Cynicism, Falsehood and Myths. This would be using new techniques, such as Web-portals, Social media, Closed Loop Networks & events. New Branding and Brand Identity Strategy would focus on creating a distinct Brand that promises Genuinely on values & credibility.Creative, Copy, Visuals and Mnemonics to portray facts against myths and fictions and falsehoods. In addition to Values and Quality, real experiences and relations to be portrayed.Use an uncluttered approach to presentations – especially copy & visuals – to prevent confusions and over burdening of ideas and communications.* Simple language, words, presentations. And Visuals, are more effective and affordable than just award winning concepts.

* The focus would be to deliver value and returns, rather than just to awe and impress.

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