ei ux through usability testing

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IMPROVING UX THROUGH USABILITY TESTING Krista Godfrey Memorial University of Newfoundland [email protected] Thursday, 10 October, 13

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Education Institute Presentation October 10, 2013

TRANSCRIPT

Page 1: Ei ux through usability testing

IMPROVING UX THROUGH

USABILITY TESTINGKrista Godfrey

Memorial University of [email protected]

Thursday, 10 October, 13

Page 2: Ei ux through usability testing

Thursday, 10 October, 13

Page 3: Ei ux through usability testing

http://bit.ly/YK0Y3G

Thursday, 10 October, 13

Page 4: Ei ux through usability testing

Opinion

http://bit.ly/YK0Y3G

Thursday, 10 October, 13

Page 5: Ei ux through usability testing

Opinion

Evidence Based Decisionshttp://bit.ly/YK0Y3G

Thursday, 10 October, 13

Page 6: Ei ux through usability testing

http://bit.ly/12cmZuq

Thursday, 10 October, 13

Page 7: Ei ux through usability testing

Usability

http://bit.ly/15o2cF4

Thursday, 10 October, 13

Page 8: Ei ux through usability testing

http://bit.ly/17nB7yz

Thursday, 10 October, 13

Page 9: Ei ux through usability testing

Usable

But Not Usefulhttp://bit.ly/16RHBfH

Thursday, 10 October, 13

Page 10: Ei ux through usability testing

UnderstandObservePrototypeEvaluate

Implement

http://bit.ly/VRW05x

Thursday, 10 October, 13

Page 11: Ei ux through usability testing

Iteration Iteration Iteration

Thursday, 10 October, 13

Page 12: Ei ux through usability testing

POLLDo you think you have done regular usability testing on

your website?

•Yes•No•Not Sure

http://bit.ly/17nADIC

Thursday, 10 October, 13

Page 13: Ei ux through usability testing

http://bit.ly/17nB7yz

Thursday, 10 October, 13

Page 14: Ei ux through usability testing

KEY TESTING TOOLS

Expert ListeningCareful Observation

http://bit.ly/16RHhNQ

Thursday, 10 October, 13

Page 15: Ei ux through usability testing

Attitudinal Testing

Thursday, 10 October, 13

Page 16: Ei ux through usability testing

Surveys

http://bit.ly/IO6aNe

Thursday, 10 October, 13

Page 17: Ei ux through usability testing

Groupshttp://bit.ly/RuMoZY

Thursday, 10 October, 13

Page 18: Ei ux through usability testing

Content Ranking

http://bit.ly/YK13o8

Thursday, 10 October, 13

Page 19: Ei ux through usability testing

Behavioural Testing

Thursday, 10 October, 13

Page 20: Ei ux through usability testing

Where am I?What can I do here?How did I get here?Where can I go?How do I get there?

http://bit.ly/12coOYi

Thursday, 10 October, 13

Page 21: Ei ux through usability testing

5 Second Testhttp://bit.ly/x4A909

Thursday, 10 October, 13

Page 22: Ei ux through usability testing

Card Sorting

http://bit.ly/12cntkj

Thursday, 10 October, 13

Page 23: Ei ux through usability testing

Paper Prototypes

http://bit.ly/YK1i2y

Thursday, 10 October, 13

Page 24: Ei ux through usability testing

A/B Testinghttp://bit.ly/YK1oaf

Thursday, 10 October, 13

Page 25: Ei ux through usability testing

Task Observation/Scenarios

http://bit.ly/12cnx3lhttp://bit.ly/15o2g7W

Thursday, 10 October, 13

Page 26: Ei ux through usability testing

Search the library database for articles on exercise

Thursday, 10 October, 13

Page 27: Ei ux through usability testing

Search the library database for articles on exercise

You want to run a marathon and need to know how to train for it. Find the latest

information in a magazine about training for a marathon.

Thursday, 10 October, 13

Page 28: Ei ux through usability testing

http://bit.ly/16RHNLV

Thursday, 10 October, 13

Page 29: Ei ux through usability testing

http://bit.ly/16RHIYF

Thursday, 10 October, 13

Page 30: Ei ux through usability testing

USABILITY TESTING LAB

TOOLS•Computer•Internet Connection•Script•Screen Capture Software•Camtasia•Captivate•Silverback•Morae•Video Camera

http://bit.ly/15o5kRu

Thursday, 10 October, 13

Page 31: Ei ux through usability testing

Heat Maps

http://bit.ly/WUt7Sh

Thursday, 10 October, 13

Page 32: Ei ux through usability testing

Google Analytics

http://bit.ly/RusCxK

Thursday, 10 October, 13

Page 33: Ei ux through usability testing

POLLDo you have Google

Analytics on your website?

•Yes •No•Not Sure

http://bit.ly/wuZj9j

Thursday, 10 October, 13

Page 34: Ei ux through usability testing

Web Usability Team

http://bit.ly/11aCCmU

Thursday, 10 October, 13

Page 35: Ei ux through usability testing

POLLDo you have a UX or

Usability Team?

•Yes•No •Not Sure

http://bit.ly/17nAZyV

Thursday, 10 October, 13

Page 36: Ei ux through usability testing

Training

http://bit.ly/VRW05x

Thursday, 10 October, 13

Page 37: Ei ux through usability testing

http://bit.ly/15o45Sh

Thursday, 10 October, 13

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Guerrilla Testinghttp://bit.ly/YK1ui1

Thursday, 10 October, 13

Page 39: Ei ux through usability testing

http://bit.ly/16RHCA9

Thursday, 10 October, 13

Page 40: Ei ux through usability testing

Writing on the web&

Reading on the web=

Regular reading

http://bit.ly/YK1xL1Thursday, 10 October, 13

Page 41: Ei ux through usability testing

Remove Unnecessary

Words

http://bit.ly/16RHGzO

Thursday, 10 October, 13

Page 42: Ei ux through usability testing

If you don’t need it on a mobile device, do you need it at all?

http://bit.ly/18PmWWU

Thursday, 10 October, 13

Page 43: Ei ux through usability testing

Ask usInstant Messaging

Ask a LibrarianAsk a Newfoundland Question

Be ConsistentBe Consistent

Ask usInstant Messaging

Ask a LibrarianAsk a Newfoundland Question

http://bit.ly/12BEOjB

Thursday, 10 October, 13

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Be Active

http://bit.ly/17nDeST

Thursday, 10 October, 13

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LINKSNo More “Click Here”

http://bit.ly/17nDmSu

Thursday, 10 October, 13

Page 46: Ei ux through usability testing

Beyond the Web

http://bit.ly/WUtBrt

Thursday, 10 October, 13

Page 47: Ei ux through usability testing

Space

http://bit.ly/11aCFz6

Thursday, 10 October, 13

Page 48: Ei ux through usability testing

Signage

http://bit.ly/VvAaPe

Thursday, 10 October, 13

Page 49: Ei ux through usability testing

http://bit.ly/12cmGzG

Thursday, 10 October, 13

Page 50: Ei ux through usability testing

http://bit.ly/12cmVea

Thursday, 10 October, 13

Page 51: Ei ux through usability testing

Resources

•Jakob Nielsen•Influx•Weave: Journal of Library User Experience

Thursday, 10 October, 13

Page 52: Ei ux through usability testing

Questions?email: [email protected] : @weelibrarian

http://bit.ly/wBRLuK

Thursday, 10 October, 13