1eGSS 2020 |

eGSS 2020 Industry Brief

2eGSS 2020 |

• Urgent need for retailers to do online retail (eMarketplace or own eCommerce sites) to generate revenue but these are aplenty but fragmented. Huge budgets are also required to extend their marketing campaigns on these platforms due to immense competition to attract ‘eyeballs’, especially for new retailers.

• Lack of awareness of retailers' presence on crowded e-marketplaces.

• Consumers have no single portal to be informed or view the range of products and services on promotional offers by retailers on these marketplaces/own e-commerce sites, OR in-store, and where these deals can be enjoyed.

• With mandatory SMM, low shopper traffic is expected with less opportunities for sales conversion. BUT full rental and staff costs are payable. Retailers will need support for an industry level nation-wide campaign to sell stockpile of goods and generate new customer base.

Covid19 - Post Circuit Breaker Retail Challenges

3eGSS 2020 |

• Encourage retailers to develop own eCommerce capabilities and/or onboard eCommerce platforms – to reach local and overseas consumers to augment their revenues, and win new customers

• Drive local spending across different tourism related industries – retail, F&B, Hotels, Attractions - through attractive promotions, unique product & service offerings and value-adds.

• Fast track retailers learning and promote adoption of omni-marketing channels and boost retailers' digital journey.

• Enable retailers to leverage on a central unified marketing platform to promote greater awareness of their offerings and attract local consumption.

Campaign Objectives

4eGSS 2020 |

How?

• Leverage an agnostic unified marketing platform for Retailers, F&B Operators, Hoteliers and Attractions Operators by refreshing GoSpreeApp to GoSpree PWA to support both desktop and mobile. Locals as well as overseas consumers can be part of all the eGSS activities on GoSpree. With the conversion to PWA, users no longer need to download GoSpree from an App store. Just search gospree.sg

• Enhance and enable GoSpree to be interactive with consumers to attract usage

• Build content on GoSpree to engage consumers and drive consumption

• Partner trade associations to cover a wider retail-ecosystem and for better support from across different trade sectors

• Targeted marketing in the digital space and selected mainstream media

5eGSS 2020 |

Singapore’s best loved national sales event returns to deliver a

fresh new take on the shopping experience with online retail

and virtual activities.

In collaboration with Association of Singapore Attractions

(ASA), Singapore Furniture Industries Council (SFIC) and

Textile And Fashion Federation (TAFF) and supported by ESG

and STB, consumers will be treated to “awesome flash deals –

online and offline”, a visual feast of digital experiences from

live-streaming, virtual workshops, and a eCatalogue which will

take shoppers seamlessly to marketplaces and retailers’

eCommerce sites to drive local consumption.

6eGSS 2020 |

24/7/206

eCommerce Portals Merchants can post their brand story and

offerings on GoSpree and direct consumers to their various marketplaces / eCommerce

portals (local and overseas)

Customer

32 Days of Awesome Deals/eGSS DealsGoSpree Users can download promo codes or

buy eVouchers and redeem the deals instore AND also online channels now ! Live Streaming & Social Media Engagement

Leverage on trending digital marketing tools to engage consumers and promote

products/services to drive consumption .

eCatalogueFeatured products for greater visibility and drive spending.

An excellent platform for brands/operators to launch limited editions products or highlight best sellers and also direct consumers to

eCommerce portals

eGSS – Campaign Snapshot

Daily interactive game to engage consumers with $150,000 worth of prizes and shopping vouchers. And help retailers win new shoppers

Virtual Showrooms & Workshops Enjoy TaFF’s ‘Fashion Lookbook , SFIC’s ‘The Furniture

Central Virtual Showroom’ and various workshops all from the comfort of your home

Dodoca Mobile Marketplace (Singapore Pavilion 新加坡全球购)

Promote Singapore’s trusted brands &offerings to 1.2 billion active WeChatusers, with Dodoca’s Social ReferralMarketing technology (裂变分销)

Gamification

7eGSS 2020 |

Marketing Communications

8eGSS 2020 |

SHOP32 DAYS OF AWESOME DEALS

PLUS Daily GoSpree Deals across Retail, F&B , Hospitality & Attractions.

eCATALOGUE to promote curated offerings and take shoppers seamlessly

to retailers eCommerce sites and/or marketplaces

9eGSS 2020 |

32 Days of Awesome

10eGSS 2020 |

eCatalogue

11eGSS 2020 |

eCatalogue1st Edition (10 Sep 2020)

The Budget Edition Items are sorted by budget

Section 1: Deals below $50

Section 2: Deals below $200

Section 3: Items above $200

Section 4: Items below $300

Section 5: #Support LocalFeaturing products from Local

brands/companies, sorted by budget + ‘explore Singapore’ experiences

2nd Edition (17 Sep 2020)The Rewards / Gift Edition

All items that come with a gift when purchased

Section 1: Rewarding LifeLifestyle deals that will grab attention

(e.g. more than 50% off) that come with a reward/gift.

Section 2: Gift MeBigger/Bulkier items, possibly household

furniture, that come with a reward/gift.

Section 3: Electrifying PresentsElectronic items that have rewards/gifts

bundled within.

Section 4: Trending Bonus The latest fashion must-haves that come

with its own rewards/gifts.

Section 5: #Support LocalFeaturing products from Local

brands/companies with a free gift + ‘explore Singapore’ experiences

Subject to editorial discretion

12eGSS 2020 |

eCatalogue

3rd Edition (24 Sep 2020)The Exclusive / Limited EditionExclusive bundle deals, or limited

quantities as doorbusters

Section 1: The FewMust-haves to grab & go (lower-priced

items) but all at limited sets only.

Section 2: The Perfect 10Featuring the most sought after

(higher-priced items) which you would usually bookmark till you’ve saved up.

Now’s the time to buy.

Section 3: The Rarest A showcase of all things exclusive,

from one-off jewellery to bespoke suits. Some, even serialised.

Section 4: The GiftedExclusive gifts for the first few who buy.

Section 3: #Support LocalFeaturing limited edition products from

Local brands/companies +‘explore Singapore’ experiences

4th Edition (1 Oct 2020) The Singaporean Edition

If there ever is a time to support local, this is it.

Section 1: Local CraftsmenSupport Singaporeans creating uniquely

local products.

Section 2: Local ExperiencesEnjoy authentic adventures you can

only have in Singapore.

Section 3: Local MakanSavour all the must-eat, must-try, must-

have cuisines Singaporeans love.

Section 4: Local CollaborationsFeaturing any item that has collaborated

with a Singaporean.

Section 5: Local MadeShowcasing bespoke fashion, art or

anything that’s made 100% locally, even if it’s not a local who’s making it.

Because the point is, you’re making it in Singapore.

Subject to editorial discretion

13eGSS 2020 |

Subsection 2(Up to 10 products)

+10% loading

Subsection 3(Up to 10 products)

+5% loading

Subsection 4(Up to 10 products)

+0% loading

Subsection 1(Up to 10 products)

+20% loading

Full Section(Up to 40 products)

+35% loading

5 products

5 products

5 products

5 products

5 products

5 products

5 products

5 products

eCatalogue Full Section • Upto 40 products• Single advertiser : Base cost

of $300 per product + 35% loading fee

eCatalogue Sub-Section • Upto 10 products • Single advertiser: Base cost

of $300 per product + loading fee from 5% to 20% depending on the position (refer colour coding ) within the section

Option 1:5 products (1 larger)

Sub-Section (Single Advertiser) Layout Options

Option 4:5 products(2 larger)

Option 3:5 products (2 larger)

Option 2:5 products (1 larger)

5 products(each image equal size)

Individual Product Advertiser For Each Sub-Section

Rate Card

14eGSS 2020 |

Reference

Subsection

Per Product

Specifications

15eGSS 2020 |

1. Advertisers must supply images of their products in Flatlay format on white/clean background (to be etched out)

2. Alternatively, advertisers can supply images of their products in “Invisible Mannequin Product Photography”

Redeem promo code

View product

3. Brands/Merchants must supply the promo code & link to their respective eCommerce portals.

Allow shopper to

redeem promo code to credit into their eWallet

Go to eCommerce portal to view the product and purchase

Specifications

16eGSS 2020 |

WIN

$150,000 worth of prizes and shopping vouchers in the GoSpree

interactive game. And WIN NEW SHOPPERS!

17eGSS 2020 |

• Player needs to tap on 5 shopping bags of the type within 30 secs to win a prize

• Player can accept the prize eg a $5 shopping voucher and the game stops there. Player can play a new game the next day

• Player can reject the prize and play again with the hope of winning a bigger prize. When the prize is accepted, the game stops. Player can play a new game the next day

Bag It Up! On GoSpree

18eGSS 2020 |

EXPERIENCE

Live Streaming

Virtual Workshops

Virtual Showrooms (Augmented/Virtual Reality)

19eGSS 2020 |

$1,000 per Advertiser

Psst: The Host will provide the ‘Promo Code’ and direct viewers to the relevant e-portals to purchase.

* Session 1: 9.00pm – 9.30pm* Session 2: 9.45pm – 10.15pm * Session 3: 10.30pm – 11.00pm

3 Sessions Every Wednesday

eGSS Live!

eGSS LIVE! Livestreaming Packages

40-MIN BRAND FEATURES$6,999

(SRA/ASA/SFIC/TAFF Member – S$6,599)

-Introduce brand to consumers-Sale of products to consumers-Feature up to 8 to 10 products/items-Basic Brand logo-wall backdrop & Key-Visual-VOD available over 1-month eGSS campaign

ONE HOUR BRAND SPECIAL S$10,999

(SRA/ASA/SFIC/TAFF Member – S$9,999)- Introduce brand story and educate consumers on

brand positioning.- Feature up to 10 to 14 products/items- Interactive elements are complemented alongside

sales of product to increase sales conversion.- Opportunity to invite Brand’s KOL or guests on live- Customised Cloud Shop set design according to

branding- VOD available over 1-month eGSS campaign

20-MIN SALES FEATURES$3,999

(SRA/ASA/SFIC/TAFF Member – S$3,799)

-Sale of discounted products & great deals-Feature up to 4 to 5 products/items-Basic counter-top Brand logo-VOD available over 1-month eGSS campaign

20

Time: 8pm to 11pm

eCommerce Fulfilment:Brands eCommerce site

eGSS Live! HostsDJs, Presenters and YouTubers

eGSS Live! 9.9 and 10.10

EXCLUSIVE FOR SRA/ASA/SFIC/TAFF

MEMBS !!!

21eGSS 2020 |

eGSS Live! Categories

22eGSS 2020 |

• Virtual Events eg A Day At The Zoo, Explore Singapore Precincts In Vespa Side-Cars

• “Live Stream” videos of attractions in Singapore

Attractions

23eGSS 2020 |

Home Living• Experiential and immersive virtual showrooms

• Designer curated showcase

• “Live Stream” sessions (Lifestyle/Trend Spotting, Furniture Hacks & Tips, Features on Singapore Designers)

• Promotions Galore!

• Gamification and social media engagement

24eGSS 2020 |

• Create bi-weekly thematic and engaging “LookBook” content highlighting local fashion and other lifestyle products, services and experiences, assimilating Singapore’s various attractions and/or culture with fashion and lifestyle elements

• Integrate the “LookBook’ with its very own eCommerce platform OneOrchard.Store for shoppers immediate enjoyment

• Leverage on https://oneorchard.store/ to drive sales, and collaborate with attractions, hotels etc on exciting and attractive bundle deals

Local Fashion

25eGSS 2020 |

• All tenants offers currently listed on FRx App will have the benefit of their offers listed on GoSpree for added publicity

• Preferential rates for SRA members when they onboard Frasers e-Store when it is launched :-- waiver of platform fees for the 1st 6 months

- 50% reduction in commission for the 1st 6 months

- preferential delivery fees for goods <30kg

• Venue for one of the Live Streaming sessions where its tenants have the “first right of refusal”

Platinum eMall Partner

26eGSS 2020 |

Click here to submit your deals now!*Closing date : 3 August 2020

Contact Persons:anwar@sra.org.sg 91699254

donn@sra.org.sg 9320 8851

rose@sra.org.sg 93687878

27eGSS 2020 |

For Your Info/Participation

28eGSS 2020 |

29eGSS 2020 |

30eGSS 2020 |