Egis Tr Social Media & Mobile Apps For Pharma

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Social Media and Mobile Apps in Healthcare

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  • 1. Social Media and Mobile Appsfor Pharma lker Heper IT Manager Egis Turkey16 Dec 2011

2. Egis Turkey16 Dec 2011 Agenda

  • Social Media and Healthcare
  • On-line health in the World
  • On-line health in Turkey
  • Gaps on Social Media
  • Mobile Apps and Healthcare
  • Q & A

3. Egis Turkey16 Dec 2011 Social Media Facebook: >7 00 Million users - 50% of users log in daily - If Facebook were a country would be 3 rdlargest - People spend 500 Billion minutes per monthon Facebook Twitter: >2 00 Million users - Adding 300K users per day - >75% of Twitter traffic comes from external sites - >600 Million search request per day LinkedIn: >130Million users - 60% High Income users,$100K + - Incomes of $200K to $300K are 7X more likely tohave over 150 connections - Traffic Up 323% in one year 4. Egis Turkey16 Dec 2011 Social Media and Turkey June 2011 November 2011 5. Egis Turkey16 Dec 2011 Social Media and Turkey Facebook: Become 30million in Turkey and we are going to build a special team for it 6. Egis Turkey16 Dec 2011 Social Media and Healthcare

  • In the world adults spend 15+ hours per week on the internet
  • Average internet user watch video more than 12 hours
  • %40 Facebook users are likely to support brand names
  • %85 of consumers would like to engage their supported brands thru social media
  • %44 of Twitter users are offering product or service
  • %58 of Twitter users are sharing their bad experiences or complaints with others
  • Other
  • Customers who engage with companies over social media are more loyal and they spend up to %40 more with those companies than other customers (Bain & Co)
  • Coca-Cola
    • 36 million fans
    • Twice as likely to consume coke
    • 10 times more likely to purchase

7. Egis Turkey16 Dec 2011 Social Media and Healthcare (EU)

  • All seek further engagement in the social media and consider social networks a significant location for communication, a source for information and commercial gain
  • Each of the target groups consider a primary benefit of social networking is the discussion opportunity between each group
  • %65 of HCPs would like to communicate with patients/consumers (%44 do)
  • An average %38 of respondents active in social media in health topics. %83 of same respondents more likely to participate

8. Egis Turkey16 Dec 2011 Social Media and Healthcare (TR)

  • %95 of HCPs are using internet in an everyday (average 2,5hours)
    • Family Practitioners are using 4+ hours
  • 4 of 10 HPCs are connected to internet via smartphones. Yet %8 of respondents stated that mobile connection is their primary connection
  • %54 of respondents are more likely to use internet at home. %38 of respondents are connected to internet at the office
  • %56 of respondents are visiting news paper internet sites or other news portals
    • %25 health news portals
    • %21 medical data wharehouse
    • %18 social media
    • %12 shopping sites
  • % 81 of respondents have a Facebook , Twitter or any other social site account
  • %56 of respondents have an account for medical sites

9. Egis Turkey16 Dec 2011 On-line Health - WORLD 61 In America, %61 of internet users are getting information about health via internet 10. Egis Turkey16 Dec 2011 On-line Health - WORLD In America, %38 of internet users are following fitness and sports activities via internet 38 11. Egis Turkey16 Dec 2011 On-line Health - WORLD 39 %39 of HPCs are communicating with their patients via internet according toManhattan Research Center report 12. Egis Turkey16 Dec 2011 On-line Health - WORLD 80 In America, %80 of internet users are using internet sites and portals for health questions 75 %75 of chronic illness people are put in practice of threatment that has been found on the internet 13. Egis Turkey16 Dec 2011 On-line Health - WORLD 90 %90 of people are visiting internet sites to have an information about the doctors just before the visit according to University of Miguel Hernandez, (Spain) report 14. Egis Turkey16 Dec 2011 On-line Health - Turkey

  • doktorsitesi.comis the first internet address for Turkish people
    • 3million visits by month
    • 7000 registered doctors
    • Drug advertisement

15. Egis Turkey16 Dec 2011 On-line Health - Turkey 16. Egis Turkey16 Dec 2011 On-line Health - Turkey

  • ilacpedia.comgives an information abouth the drug by active subtance
    • 500.000 visits by month
    • Ask questions to pharmacists

17. Egis Turkey16 Dec 2011 On-line Health - Turkey

  • uzmantv.comserves videos to patients/consumers that has been performed with the doctors
    • 700.000 visits by month
    • Ask questions to on-line and get help

18. Egis Turkey16 Dec 2011 Movement from Hospitol to Doctor Search result for doctor and hospital between 2004-today 19. Egis Turkey16 Dec 2011 Gaps on Social Media

  • There is no clear, established regulations and guideliness
  • Important 3 major topics :
    • Editorial control: Every information in the internet site has to be controled and published by an experienced and qualified professionals
    • Complementarity: T he healthinformationprovided tothe sitehas to be supported based on doctor-patient relationship. Not to replace the site visitor,patient, patient's relatives
    • Privacy:Facebookpageorsitevisitorprivacyof personal informationof patients,includingthe identity respectedby thesite. Facebook page owners and managers, publishedinthe medical/healthchemist's privacyas required bythe legalrequirementsshould takeonthisresponsibilityand honor

20. Egis Turkey16 Dec 2011 Mobile Apps and Healthcare 21. Egis Turkey16 Dec 2011 Mobile Apps and Healthcare

  • Mobile apps represent an exciting new way for pharma companies to improve customer outreach and drive competitive advantage, both externally and internally
  • The popularity of smartphones like the iPhone has created an entirely new marketplace for mobile applications
  • With one click, customers can download apps for a seemingly boundless range of functions, to track the weather, find new music, get directions, and meet new friends
  • A properly designed appcanbe a medication tracker, a disease calculator, an educational catalogue, or a patient diary can improve the lives of patients and physicians and thus increase customer collaboration
  • At the same time, a well-designed app in the hands of sales reps and marketers can maximize organizational efficiency and create competitive advantage when it comes to selling drugs

22. Egis Turkey16 Dec 2011 Mobile Apps and Healthcare 23. Egis Turkey16 Dec 2011 Are you mobilist?

  • There will be over 7.1 billion mobile-connected devices, including machine-to-machine (M2M) modules, in 2015-approximately equal to the world's population in2015 (7.2 billion)
  • The average mobile network connection speed (215 kbps in 2010) will grow at a compound annual growth rate of 60 percent, and will exceed 2.2 megabits per second (Mbps) in 2015
  • Mobile-connected tablets will generate as much traffic in 2015 as the entire global mobile network in 2010 . The amount of mobile data traffic generated by tablets in 2015 (248 petabytes per month) will be approximately equal to the total amount of global mobile data traffic in 2010 (242 petabytes per month)
  • The Middle East and Africa will have the strongest mobile data traffic growth of any region at 129 percent CAGR , followed by Latin America at 111 percent and Central and Eastern Europe at 102 percent.
  • There will be 788 million mobile-only Internet users by 2015 . The mobile-only Internet population will grow 56-fold from 14 million at the end of 2010 to 788 million by the end of 2015.

24. Egis Turkey16 Dec 2011 Mobile Apps and Healthcare In the past year, pharma investments in smartphone apps, social media platforms, and wireless devices have grown 78 percent, according to Ernst & Youngs annual global pharmaceutical report 78 25. Egis Turkey16 Dec 2011 Mobile Apps and Healthcare 26. Egis Turkey16 Dec 2011 Mobile Apps and Healthcare 27. Egis Turkey16 Dec 2011 Mobile Apps and Healthcare What apps do they use Drug Guides Medical Calculators The most requested apps Textbook / Reference material Classification / Treatment algorithms General Medical knowledge 28. Egis Turkey16 Dec 2011 Mobile Apps and Healthcare 29. Egis Turkey16 Dec 2011 Mobile Apps and Healthcare Branding opportunities 30. Egis Turkey16 Dec 2011 Mobile Apps and Healthcare Unlimited Downloads Link from Web Page Deliver Brochure to Doctors with Sales Force 31. Egis Turkey16 Dec 2011 Mobile Apps and Healthcare INTERACTION You can look and touch 32. Egis Turkey16 Dec 2011 Mobile Apps and Healthcare CONVENIENCE Your phone : Always by your side 33. Egis Turkey16 Dec 2011 Mobile Apps and Healthcare A world of possibilities Endless opportunities for mobile engagement in pharma 34. Egis Turkey16 Dec 2011 Mobile Apps and Healthcare I want an APP! 35. Egis Turkey16 Dec 2011 Mobile Apps and Healthcare 36. Egis Turkey16 Dec 2011 Mobile Apps and Healthcare If you build it, they will come. 37. Egis Turkey16 Dec 2011 Mobile Apps and Healthcare If you build it, they will come. might 38. Egis Turkey16 Dec 2011 Mobile Apps and Healthcare If you build it, they will come. might 1 in 5 free apps downloaded less than 100 times 39. Egis Turkey16 Dec 2011 Mobile Apps and Healthcare 40. Egis Turkey16 Dec 2011 Mobile Apps and Healthcare 41. Egis Turkey16 Dec 2011 Mobile Apps and Healthcare 42. Egis Turkey16 Dec 2011 Mobile Apps and Healthcare I want an APP! 43. Egis Turkey16 Dec 2011 Mobile Apps and Healthcare

  • Start early
  • Know the market
  • Robust solution
  • Space = Key
  • Avoid constructed views
  • Test, test and test again
  • Communication

44. Egis Turkey16 Dec 2011 Q & A 45. Egis Turkey16 Dec 2011 Egis Turkey IT Deptartment

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