Submitted By:İpek GüzelceBüşra ŞahinYaşar Aycan

Hakkı Can Turacı

Submitted to: Assoc. Prof. Pınar Mızrak Özfırat

Garages/

Ser-vices50%

Fleets25%

Tuning 15%

Internet 10%

High Potential Customer

Van35%

Automobile20%

Truck/Bus20%

Industriel Vehicles

10%

Naval Plat-forms10%

Helicopter5%

High Potential Vehicles

Turbo and Turbo Equipments

50%

Software30%

Software Devices

7%

Tuning Acce-sories10% Turbo Test Machines

3%

High Potential Goods

Fuel

Eco

nom

y

Diese

l Par

ticul

Filt

er

Perfo

rman

ce in

crea

se0%

20%

40%

60%

80%

Software Expectations

Garret25%

KKK25%

Mit-subish

i15%

IHI15%

Toyota10%

Holset10%

High Potential Turbo Equipment Brands

Cartridge30%

Repair Kit30%

Shaft and Wheel Kit15%

Wastegate15%

Compressor and Exhaust Housing

10%

High Potential Equipment

Garret30%

Melett30%

Jrone25%

Saffer8%

Borgwarner7%

High Potential Brands

Motorsan Oto Irmak Kerman30%

32%

34%

36%

35%

33%

32%

Suppliers

Ege Remaps

70%

Fx Racing20%

Overload10%

High Potential Software Suppliers

Oto E

lekt

roni

kçi M

urat

Beyd

emirl

er K

umla

ma

Eriş V

olks

wag

en

Umut

Oto

Ayyıld

ız O

tom

otiv

0%10%20%30%40%50%60%70%80%

67%

40%47%

38%43%

High Potential Firms

Yurtiçi Kargo37%

Aras Kargo22%

MNG Cargo12%

TNT9%

UPS8% PTT

7%

Ambar5%

High Potential Cargo Firms

İzmir Aydın İstanbulTrabzon Muğla Manisa Ankara Abroad0%

5%

10%

15%

20%

25%

30%

35%

30%

20%

15%

9% 8% 7% 6% 5%

High Potential Locations

Conclusion

According to Observations: If any customer wants a Hybrid Turbo,

customers have to do Remap their vehicles. 50% of customers who wants software, they

obviously wants tuning parts. The customers who lives abroad they prefer

cargo firms 50% TNT, 40%UPS, and last 10% MNG

70% of fleet owner customers wants remap (software).

30% of ECU sending to Oto Elektronikçi Murat for software loading.

Toyota and Mitsubishi Turbochargers is only use for their own engines.

Beydemirler Kumlama only sent for sanding large Turbochargers.