eg2009 rob pochert ppt
TRANSCRIPT
Beaverton, Oregon Economic Gardening ProgramPilot Year 2008
“Growing Business, One Business at a Time”
Rob Pochert, CEcD, EDFP
Economic Development Program Manager
www.BusinessBeaverton.com
What is Economic Gardening?
Proactive Approach to Business Development
80%-90% of New Jobs come from Existing Business
Targets Viable, Existing Businesses with Demonstrated Potential for Growth
Uses High-Powered Data Resources to Increase the Competitiveness of Local Businesses
Powerful Tool for Business Attraction
Beaverton, Oregon?www.BusinessBeaverton.com
A Portland Suburb:
Transportation Nexus for the Westside.
Hwy 217, Hwy 26, Hwy 10., Hwy. 8
Light Rail & Commuter Rail connect in Beaverton
Geographically an Excellent Location for Business.
Demographics - Beaverton, Oregon
Population – 86,205 (PSU, 2008 est.)
Median Age – 34.6
College Degrees – 41%
Median Household Income – $53,659Ethnicity – 73% White, 14% Hispanic,
11% Asian (21% Foreign Born)
US Census Bureau, 2007 Estimates
www.BusinessBeaverton.com
Beaverton’s Industry Sectors
Services: 42.7%Manufacturing: 16.7%Retail Trade: 12%Finance / Insurance / Real Estate: 9.5%Construction: 5.1%Wholesale Trade: 4.8%Public Administration: 2.3%Agriculture / Mining: 0.3%Other: 2.9%
www.BusinessBeaverton.com
Beaverton’s Occupations
Management/Professional: 43%
Sales/Office: 27.8%
Service: 12.7%
Production/Transportation: 10.3%
Construction: 5.5%
www.BusinessBeaverton.com
www.BusinessBeaverton.com
Why Economic Gardening . . .
Beaverton is a City where . . . . .
Traditional Business Recruitment Model has not worked.
Community lacks a supply of developable, vacant industrial ground.
Business development services were contracted to the City of Portland
How We Got Here . . .
July 2006, EG Concept Presented to City Council.
Council requested plan developmentPlan development process
Detailed Strategy for program implementation Identified potential PartnersTested concept w/PartnersFocus Groups and Survey to test concept
www.BusinessBeaverton.com
April, 2007, Council Approved Plan, & Authorized funding for pilot program
www.BusinessBeaverton.com
Economic Gardening . . .
What does Beaverton offer to support our local Business?
Information InfrastructureConnections
www.BusinessBeaverton.com
Economic Gardening . . .
Information Mine Strategic Information from GIS and
other High-powered Data Bases
Infrastructure Not just basic infrastructure, but quality
of life and intellectual infrastructure
Connections Higher Ed, Business to Business,
Networks, & Public/Private Resources
Business Support Services . . .
Customer Profile
Database of Available Property
Demographics & Market Data
Business Strategy Development
Technical Assistance
www.BusinessBeaverton.com
Accessing Services . . .
Initial Consultation with Individual Business Owners
Determine Eligibility and Identifying Information Needs
Enter Program or Refer to Appropriate Partner
www.BusinessBeaverton.com
Program Services . . .
Marketing Lists
Competitor Information
Site Selection Assistance
Alternative Financing
Storefront Renovation Grants
Workforce Development
www.BusinessBeaverton.com
Service Delivery Process . . .www.BusinessBeaverton.com
Information Resources . . .
Costar Real Estate Services
Selectory Business Database
Marketplace Gold Direct Mail Lists
ESRI GIS Business Analyst
Reference USACompany Dossier
www.BusinessBeaverton.com
Marketing Economic Gardening . . .
Redesign of Brochures and WebsiteTargeted Mailings to Local Businesses“Intro to Economic Gardening”
Presentations at Chamber of CommercePresentations to Community, Regional &
Statewide OrganizationsPress coverage from Oregonian, Valley
Times, Chamber Newsletter, Kennedy School of Gov.
Ongoing “Cold Calls” on Local Business
www.BusinessBeaverton.com
Business Cold Calls . . . .www.BusinessBeaverton.com
The Economic Gardening Program
www.BusinessBeaverton.com
04/25/09
The Economic Gardening Program
www.BusinessBeaverton.com
Client Feedback . . .www.BusinessBeaverton.com
January Survey Results: 37 % Response
95% Satisfied with Response Time
70% Satisfied with Accuracy & Usefulness of Information
94% Will Use Services Again
25% Have Increased Sales
5% Have Made Capital Expenditures
Client Feedback . . .
“It's a brilliant idea and Beaverton is ahead of the game by supporting their local businesses with this creative program”
“Very professional, and a business learns a lot about themselves when they go through the intake session”
“EG provided actual contacts. EG is a superior product - it has a superior price - free. I hope our competitors are not using this.”
www.BusinessBeaverton.com
Gardening Requires Lots of Water, Usually in the form of Perspiration.
www.BusinessBeaverton.com
Beaverton’s Next Steps . . . www.BusinessBeaverton.com
A Partnership . . .
www.BusinessBeaverton.com
City of Beaverton Phone: 503.526.2456 [email protected]
Beaverton Area Chamber of Commerce
Phone: 503.644.0123 [email protected]
Beaverton, Oregon Economic Gardening Program Pilot Year 2008
“Growing Business, One Business at a Time”
Questions?