Community Economic and Entrepreneurial Development:Missouri Model

National Economic Gardening Gathering June 13, 2007

Sharon Gulick, Director

ExCEED (Community Economic and Entrepreneurial Development)

GulickS@missouri.edu

Rebuilding the Economic Development Pyramid

Recruitment

Retention

Entrepreneurship

Entrepreneurship

Retention

Recruitment

Graphic courtesy of Brian Dabson, RUPRI

From recruitment…

3Graphic courtesy of Brian Dabson, RUPRI

and local competition…

4

VS.

Graphic courtesy of Brian Dabson, RUPRI

…to entrepreneurship

5Graphic courtesy of Brian Dabson, RUPRI

…and regional collaboration

6

+

Graphic courtesy of Brian Dabson, RUPRI

Successful Entrepreneurial Development Systems Focus on entrepreneurs Build on assets Encourage collaboration & take regional

approach Engage youth, minorities, aging and others

who are not usually invited to the table Strategically target entrepreneurs Celebrate community and entrepreneurial

success!

ExCEED Is a multi-disciplinary program that cuts across all

Extension program areas and is focused on revitalizing rural economies through alternative approaches to economic development.

Uses an engagement and collaborative learning model to re-energize local economies to build sustainable economies based on the strengths and assets of the local community or region.

Works with community leaders to develop strategies that ensure wealth transfer in rural communities.

ExCEED’s Purpose Build awareness among rural communities of

entrepreneurship and place-based economic development strategies.

Assist communities in supporting, encouraging and facilitating entrepreneurship.

Participate in the development of vibrant rural economies and enhance community’s economic base and quality of life.

Facilitate collaborations between the University of Missouri and communities throughout the state. Cross-disciplinary team representing all Extension

divisions (CD, BD, AG, HES, 4-H) as well as University partners such as OSEDA, BRIDG, RUPRI, CPAC, and VISTA.

Extension field faculty actively participate with local projects.

Campus faculty connected to community projects.

ExCEED Engagement Process

Outreach and Development Informational sessions across the state. Communities/regions apply for participation. Projects selected and local project leadership

teams formed. Includes business, nonprofit, education,

government, utilities, chamber/economic development, etc., as well as Extension faculty.

Responsible for guide project, setting goals, reporting, participate in final evaluation.

Representative of regional diversity.

Assessment

Visioning session Assets and Challenges

Data analysis – 2 phases: basic demographics, baseline study

Project leadership team and ExCEED staff compile and analyze data

Strategic Plan

Implementation Develop an action plan based on strategic

plan, visioning session, baseline data and other input to identify priority areas and prioritize actions. Leadership team takes lead, but committees and

task forces created for specific activities. ExCEED provides financial and technical

assistance to engage University and Extension faculty, program and key partners.

Evaluation and Results

Projects submit quarterly and annual reports. Formal evaluation and community re-

assessment conducted at conclusion of project.

Findings used to modify future engagement design, create new programs and curriculum, identify best practices.

Report on findings and best practices.

Early Community Issues Leadership capacity Collaboration building Access to capital (adults

& youth) Downtown revitalization School system

engagement Research, evaluation &

analysis

Foster more entrepreneurs

Focus on youth Capture community

wealth Involve more

residents in entrepreneurial community

ExCEED Regional Projects

NW MO

Old Trails

Show Me E!

BYOB

Ozark Heritage

NE MO RBOG

Brookfield

Chariton County

MRH

All Natural

SMEDA

Brookfield Using HTC approach Community Foundation established Leadership program underway Entrepreneur network Existing business visitation program Provider Network under development Youth entrepreneurship education & mentorship Downtown Revitalization initiative

Brookfield

Business Expansion: 43 New Jobs and 45 Retained Jobs $1 million in additional payroll Lease/sale of community’s 10 year old

spec building $2.5 million investment

Chariton County Focusing on youth -- MYOB

Curriculum provided to schools Workshops for youth (91 students in 2006)

7 youth-owned businesses started Workshops/training for teachers

Leadership Program – youth & adult Revolving Loan Program for youth

Mississippi River Hills Missouri Cuisines Project

Marketing region (Ex: regional maps)

Developing Quality Standards and regional label of origin – “appellation”

Restaurants, local and outside the region, are using products grown or produced in region.

Workshops for local businesses Foundation established Youth entrepreneurship

Northwest Missouri

Tourism Business Development Youth = young farmers Network of resource providers

including local banks Working with local schools on

entrepreneurship curriculum

Wind Farm

Ozark Heritage Region

Focusing on youth Engaged 15 of 23 school

districts in Year 1; all 23 in Year 2 Student business competition

15 student-led businesses

Youth will be followed to determine impact of entrepreneurship education on their career/location choices

South Central Career Center, CC Café

New ExCEED Projects

All Natural -- tourism BYOB -- year-round employment; entrepreneurship NE Missouri RBOG -- create regional economic

development plan

Old Trails -- tourism

Show Me E! – youth entrepreneurship

SMEDA – economic development

Other Initiatives Training

Missouri Entrepreneurial Communities Fundamentals of Economic Development

Enhance Extension faculty skills Provide access to resources, training, etc.

Facilitate key partnerships Campus faculty Missouri Rural Development Council National Partners

Data Connections Community Policy Analysis Center (CPAC) Office of Social and Economic Data Analysis

(OSEDA) RUPRI Missouri Department of Economic

Development – MERIC Business Research and Information

Development Group (BRIDG) Missouri approach to “economic gardening”

Entrepreneurship: Where Practice and Theory Meet

November 6-7, 2008

St. Louis, Missouri

http://mcquinn.missouri.edu/2008workshop

For more information…

Sharon Gulick

Director, ExCEED

University of Missouri Extension

222 Gentry Hall

Columbia, Missouri 65211

Phone: 573-884-0669

Email: GulickS@missouri.edu

Web: www.extension.missouri.edu/CEED

Supporting exCEED Communities with Economic Gardening

Steve HoltSmall Business Development Center

Chillicothe, Missouri 64601660-646-6920

sbdchill@greenhills.net

Missouri Economic Gardening Initiative exCEED created the need to provide support

to a variety of rural communities choosing a variety of strategies to grow their economies.

Some strategies would be unique, but others would adopt existing frameworks, such as HTC and others would be best served by a menu of “best practices”.

Economic Gardening concepts seemed to be a universal fit.

Missouri Economic Gardening Objective Access low cost sources of information Utilize the state-wide network of Business

Development Specialists and SBDC counselors to deliver tactical and strategic information to entrepreneurs and communities to help them start and grow ventures

Provide coaching and guidance through the lifecycle of the venture

Missouri SBDC & Extension Network

Purchased Data Bases

JJ Hill Research Library Assisted searches Access to 21 Premium Data Bases

ESRI Business Analyst Online GIS Businesses and Employment by SIC & NAICS Demographic data Expenditure data Psychographic data Traffic Counts Fee based studies

Data Bases

Yellow pages Google Scholar www.bizstats.com http://www.llrx.com/columns/roundup29.htm

Research RoundUp: Business Filings Databases http://dorx.mo.gov/publicreports/ Missouri

Department of Revenue public reports http://www.missourieconomy.org/ Missouri

Economic Research and Information Center

Entrepreneurial Support

Show them their market Show them their customers

Demographics Psychographics Expenditures

Help them find customers D&B business to business InfoUSA

Help them analyze their competition Help them understand their industry

Business Analyst Online Expenditure Reports Household Budget Automotive Aftermarket Financial House & Home Exp. Medical Recreation Retail Goods & Services

Recreation Expenditures

70 Mile Auto Expenditures

HillSearch & Other Tools

Competitors 70 Mile Radius

Total Qty Trucks, Tractors, Cars and Replacement Parts by Type

Total Qty of Trucks (1), Tractors (2) & Cars (3)

144,400

30,781285,977

1

2

3

Replacements Starters Trucks (1), Tractors (2), Cars (3)

4,130

8808,179

1

2

3

Replacement Alternators Trucks (1), Tractors (2), Cars (3)

5,372

1,14510,638

1

2

3

60 Min. Drive Time Market

Comparison of Existing Sporting

Goods Stores

Industries Supported Retail

Restaurants Entertainment Clothing and accessories Electronic Mail order

Financial Commercial lending Insurance

Manufacturing Construction Service

Community Support Brookfield HTC Asset assessment

Population demographics Population and housing breakdowns Business starts Retail Market Profile Tourism

Economic Developers Bond Issues and Feasibility Studies

Library TIF Museum

Summary

Economic Gardening is a flexible “best practice” tool that can be adapted to support communities and entrepreneurs in a variety of settings.

Technology has made basic “tools” very affordable.

Free websites and other agency resources stretch your dollars and enhance your output.

Questions?