efulfillment 2015 - katya kopit - uc logistics & fulfilment - e-fulfillment challenges as an...
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E-Fulfillment challenges as an opportunity to excel
Katya Kopit, MSc
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About Katya Kopit2009 BSc Industrial Engineering and Management
Ort Braude College, Israel
2013 Project ManagerPCB Technologies, Israel
2014 MSc Supply Chain ManagementRSM Erasmus University
2015 Research InternUC logistics & fulfillment
2016
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Research partnersCooperative logistics interim & advisory practice
Warehouse management solutions
Global provider of transportation & logistics solutions
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What’s going on in retail?
% of total retail salesRetail Ecommerce sales [trillion $]
Retail Ecommerce Sales Worldwide, 2013 - 2018
Source: eMarketer, Dec 2014
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What’s going on in retail?
Source: UC logistics & fulfilment
B2C volume Netherlands, 2005 - 2020
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What’s going on in retail?
Source: UC logistics & fulfilment
B2C volume Netherlands, 2005 - 2020
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Source: memebinge.com
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The order fulfillment process is criticalfor the success of B2C companies!
Source: memebinge.com
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Different order fulfillment chains
Manufacturer
Retailer
Stores DC
DCStore
Home delivery
Pure eTailer order fulfillment chain
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Different order fulfillment chains
Manufacturer
Retailer
Stores DCeCommerce DC
StoreHome delivery
Retailer with web shop order fulfillment chain
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Different order fulfillment chains
Manufacturer
Retailer
Stores DCeCommerce DC
StoreHome delivery
eCommerce DC
Home delivery
Manufacturer direct order fulfillment chain
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Basic order fulfillment process
Unstable due to:• Increasing number of orders• Shorter delivery lead times
Inventory Pick and pack Delivery Return
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Research outline
?
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Research outline
Pre-survey interviews
?
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Research outline
Pre-survey interviews
Survey
?
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Research outline
Pre-survey interviews
Survey
Multiple case study
?
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It is preferable to be a tail to the lions rather than a head to the foxes.
Mishna, Avot 4:15
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What is a challenge?
An activity that cannot be met within certain time and cost restrictions
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Order fulfillment process challenges Inventory Pick and pack Delivery Return
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Synchronizing between different warehousing operators
Order fulfillment process challenges Inventory
Warehousing operator A Warehousing operator B
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Order fulfillment process challenges Inventory
Inventory accuracy
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Order fulfillment process challenges Pick and pack
• Managing DC’s workload during peak hours/dates
Source: blog.compete.com
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Order fulfillment process challenges Pick and pack
Handling orders growth
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Order fulfillment process challenges Delivery
Synchronizing between different distribution operators
Delivery operator A Delivery operator B
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Order fulfillment process challenges Delivery
Deliveries within the agreed delivery window
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Order fulfillment process challenges Return
Designing an efficient return process
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Top 3 critical logistical challenges
61%
Percentage of respondents which graded the activity as challenging
48%
48%Managing
DC’s workload during peak hours/dates
Deliveries within the agreed delivery window
Inventory accuracy
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Who are YOU?Retailer with web shop
are more likely to face with challenges related toPick and pack
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Manufacturer direct
are more likely to face with challenges related to
Who are YOU?
Delivery
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What PRODUCTS do you offer?Products with medium procurement value [5-20€]
are more likely to face with challenges related toReturn Inventory
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What PRODUCTS do you offer?Products with long life cycle or special requirements
are more likely to face with challenges related toInventory Pick and pack Delivery
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What characterize your ORDER FULFILLMENT
PROCESS?
Return
Low order volume
are more likely to face with challenges related to
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What characterize your ORDER FULFILLMENT
PROCESS?High volume of international deliveries
are more likely to face with challenges related toDelivery
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Best-in-class companies insights
Analyze your customers’ needs
Demand service level standards
Invest in automated systems
Do not be afraid from changes!
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Q&A