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EFMA London learning expedition 2019 June 2019 David Judic Head of Marketing, Retail

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Page 1: EFMA London learning expedition 2019...… but the way people interacted with the world, and their bank, had fundamentally changed Argentina ‘celebrating’ progressing into the

EFMA

London learning expedition 2019

June 2019

David Judic

Head of Marketing, Retail

Page 2: EFMA London learning expedition 2019...… but the way people interacted with the world, and their bank, had fundamentally changed Argentina ‘celebrating’ progressing into the

E X E C S U M M A R Y P T 1

Page 3: EFMA London learning expedition 2019...… but the way people interacted with the world, and their bank, had fundamentally changed Argentina ‘celebrating’ progressing into the

Our journey started in

2014 with the opportunity

to become independent

and the licence to

revolutionise our

engagement with

customers…

Page 4: EFMA London learning expedition 2019...… but the way people interacted with the world, and their bank, had fundamentally changed Argentina ‘celebrating’ progressing into the

… but the way people

interacted with the

world, and their bank,

had fundamentally

changed

Argentina ‘celebrating’ progressing into the

semi-finals of the Copa America

Page 5: EFMA London learning expedition 2019...… but the way people interacted with the world, and their bank, had fundamentally changed Argentina ‘celebrating’ progressing into the

Rather than pretend we

knew the answer, we

involved customers and

colleagues directly in the

development… you

can’t revolutionise on

your own

We built B with:

• 10,000 customers

• 250colleagues

Page 6: EFMA London learning expedition 2019...… but the way people interacted with the world, and their bank, had fundamentally changed Argentina ‘celebrating’ progressing into the

The result was

the launch of B

in May 2016

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INSERT NEW B FEATURE VIDEO

B video

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B had the aspiration to

be at the centre of

customers lives…

…to help customers to

get more out of their

money

Page 9: EFMA London learning expedition 2019...… but the way people interacted with the world, and their bank, had fundamentally changed Argentina ‘celebrating’ progressing into the

To achieve this, the way

we worked and the

experiences we offered,

needed to change

Page 10: EFMA London learning expedition 2019...… but the way people interacted with the world, and their bank, had fundamentally changed Argentina ‘celebrating’ progressing into the

We developed Studio B

to continue this journey –

a new environment, a

new experience, a new

kind of bank store

Page 11: EFMA London learning expedition 2019...… but the way people interacted with the world, and their bank, had fundamentally changed Argentina ‘celebrating’ progressing into the

We developed and

launched our first

iteration of “shoulder to

shoulder” banking…

Page 12: EFMA London learning expedition 2019...… but the way people interacted with the world, and their bank, had fundamentally changed Argentina ‘celebrating’ progressing into the

We created a space to

develop new

propositions directly with

customers…

Page 13: EFMA London learning expedition 2019...… but the way people interacted with the world, and their bank, had fundamentally changed Argentina ‘celebrating’ progressing into the

We offered an

experience and

environment that was a

inviting and fun…

Page 14: EFMA London learning expedition 2019...… but the way people interacted with the world, and their bank, had fundamentally changed Argentina ‘celebrating’ progressing into the

We created a space

that could be used for

events as well as

banking, offering more

reasons to visit…

Page 15: EFMA London learning expedition 2019...… but the way people interacted with the world, and their bank, had fundamentally changed Argentina ‘celebrating’ progressing into the

And a place where new

concepts could be

tested and developed

with customers

Page 16: EFMA London learning expedition 2019...… but the way people interacted with the world, and their bank, had fundamentally changed Argentina ‘celebrating’ progressing into the

But the right answer for one location may

not be the right answer for the next

location….

…. that’s why we looked afresh at the

proposition for our new Manchester

space – B Works

Page 17: EFMA London learning expedition 2019...… but the way people interacted with the world, and their bank, had fundamentally changed Argentina ‘celebrating’ progressing into the

B WORKS - MANCHESTERLEARN – WORK – BANK

CO-WORK SHOWCASE GURUSEVENTSBANKING

SPACE SKILLSSERVICES

Our Manchester flagship opened on the 14th January

Page 18: EFMA London learning expedition 2019...… but the way people interacted with the world, and their bank, had fundamentally changed Argentina ‘celebrating’ progressing into the

B Works encourages consumers and SMEs to explore,

relax, work or just bank

Page 19: EFMA London learning expedition 2019...… but the way people interacted with the world, and their bank, had fundamentally changed Argentina ‘celebrating’ progressing into the

Through B Works we’ve

further developed our

“shoulder to shoulder”

customer experience,

with our “B Hosts”

Page 20: EFMA London learning expedition 2019...… but the way people interacted with the world, and their bank, had fundamentally changed Argentina ‘celebrating’ progressing into the

We’ve brought together

consumers, new &

mature businesses and

banking experts into a

collaborative space

Page 21: EFMA London learning expedition 2019...… but the way people interacted with the world, and their bank, had fundamentally changed Argentina ‘celebrating’ progressing into the

We’ve created

opportunities for

customers to develop

their businesses, from

great social content to

instore concessions

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And we’ve created a

banking space that can

truly double as an events

space

Page 23: EFMA London learning expedition 2019...… but the way people interacted with the world, and their bank, had fundamentally changed Argentina ‘celebrating’ progressing into the

B Live video

Page 24: EFMA London learning expedition 2019...… but the way people interacted with the world, and their bank, had fundamentally changed Argentina ‘celebrating’ progressing into the

But it’s what is coming next that’s most

exciting…

Page 25: EFMA London learning expedition 2019...… but the way people interacted with the world, and their bank, had fundamentally changed Argentina ‘celebrating’ progressing into the

VM collateral animation

Page 26: EFMA London learning expedition 2019...… but the way people interacted with the world, and their bank, had fundamentally changed Argentina ‘celebrating’ progressing into the

Thank-you

Page 27: EFMA London learning expedition 2019...… but the way people interacted with the world, and their bank, had fundamentally changed Argentina ‘celebrating’ progressing into the

v11

June 2019

CREATING BWORKS FROM THE DESIGN PERSPECTVE

Page 28: EFMA London learning expedition 2019...… but the way people interacted with the world, and their bank, had fundamentally changed Argentina ‘celebrating’ progressing into the

B BANKINGEXISTINGBANKING

BUSINESS LIFESTYLE

WHAT WE AGREEDRecap

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21

CUSTOMER JOURNEY

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22

Lorem ipsum dolor sit amet, consectetur adipiscing elit. In elementum leo id urna scelerisque egestas. Pellentesque et metus eros. Donec ac tempus eros. Nunc non odio vel metus iaculis consequat in eget enim. Suspendisse sodales purus at odio sodales, nec aliquam magna volutpat. Morbi eget tincidunt ante, vel condimentum nibh. Proin a libero bibendum, mattis arcu consequat, dictum tellus. In eget tempor massa. Vivamus ac elit nisl. Sed feugiat tempus augue, a fermentum nunc auctor vitae. Praesent bibendum hendrerit varius.

In dapibus, neque eget pretium fringilla, ligula ligula blandit erat, non bibendum lectus urna sed diam. Sed sit amet ipsum fermentum, pretium lorem at, vulputate quam. Pellentesque fringilla, orci eu rhoncus euismod, turpis velit lobortis neque, dignissim suscipit justo risus vitae risus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. In ligula ligula blandit erat, non bibendum lectus urna sed diam. Sed sit amet ipsum fermentum, pretium lorem at.

2

Proposed Frontage

• To update with new graphics

Scale/goal post

Suspended sign

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33

Lorem ipsum dolor sit amet, consectetur adipiscing elit. In elementum leo id urna scelerisque egestas. Pellentesque et metus eros. Donec ac tempus eros. Nunc non odio vel metus iaculis consequat in eget enim. Suspendisse sodales purus at odio sodales, nec aliquam magna volutpat. Morbi eget tincidunt ante, vel condimentum nibh. Proin a libero bibendum, mattis arcu consequat, dictum tellus. In eget tempor massa. Vivamus ac elit nisl. Sed feugiat tempus augue, a fermentum nunc auctor vitae. Praesent bibendum hendrerit varius.

In dapibus, neque eget pretium fringilla, ligula ligula blandit erat, non bibendum lectus urna sed diam. Sed sit amet ipsum fermentum, pretium lorem at, vulputate quam. Pellentesque fringilla, orci eu rhoncus euismod, turpis velit lobortis neque, dignissim suscipit justo risus vitae risus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. In ligula ligula blandit erat, non bibendum lectus urna sed diam. Sed sit amet ipsum fermentum, pretium lorem at.

3

36 Cafe Space

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44

Lorem ipsum dolor sit amet, consectetur adipiscing elit. In elementum leo id urna scelerisque egestas. Pellentesque et metus eros. Donec ac tempus eros. Nunc non odio vel metus iaculis consequat in eget enim. Suspendisse sodales purus at odio sodales, nec aliquam magna volutpat. Morbi eget tincidunt ante, vel condimentum nibh. Proin a libero bibendum, mattis arcu consequat, dictum tellus. In eget tempor massa. Vivamus ac elit nisl. Sed feugiat tempus augue, a fermentum nunc auctor vitae. Praesent bibendum hendrerit varius.

In dapibus, neque eget pretium fringilla, ligula ligula blandit erat, non bibendum lectus urna sed diam. Sed sit amet ipsum fermentum, pretium lorem at, vulputate quam. Pellentesque fringilla, orci eu rhoncus euismod, turpis velit lobortis neque, dignissim suscipit justo risus vitae risus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. In ligula ligula blandit erat, non bibendum lectus urna sed diam. Sed sit amet ipsum fermentum, pretium lorem at.

4

40Threshold - Entrance

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55

Lorem ipsum dolor sit amet, consectetur adipiscing elit. In elementum leo id urna scelerisque egestas. Pellentesque et metus eros. Donec ac tempus eros. Nunc non odio vel metus iaculis consequat in eget enim. Suspendisse sodales purus at odio sodales, nec aliquam magna volutpat. Morbi eget tincidunt ante, vel condimentum nibh. Proin a libero bibendum, mattis arcu consequat, dictum tellus. In eget tempor massa. Vivamus ac elit nisl. Sed feugiat tempus augue, a fermentum nunc auctor vitae. Praesent bibendum hendrerit varius.

In dapibus, neque eget pretium fringilla, ligula ligula blandit erat, non bibendum lectus urna sed diam. Sed sit amet ipsum fermentum, pretium lorem at, vulputate quam. Pellentesque fringilla, orci eu rhoncus euismod, turpis velit lobortis neque, dignissim suscipit justo risus vitae risus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. In ligula ligula blandit erat, non bibendum lectus urna sed diam. Sed sit amet ipsum fermentum, pretium lorem at.

5

44Showcase/Exhibition -

Pop-up feel

Flexible Screens Inspirational

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66

Lorem ipsum dolor sit amet, consectetur adipiscing elit. In elementum leo id urna scelerisque egestas. Pellentesque et metus eros. Donec ac tempus eros. Nunc non odio vel metus iaculis consequat in eget enim. Suspendisse sodales purus at odio sodales, nec aliquam magna volutpat. Morbi eget tincidunt ante, vel condimentum nibh. Proin a libero bibendum, mattis arcu consequat, dictum tellus. In eget tempor massa. Vivamus ac elit nisl. Sed feugiat tempus augue, a fermentum nunc auctor vitae. Praesent bibendum hendrerit varius.

In dapibus, neque eget pretium fringilla, ligula ligula blandit erat, non bibendum lectus urna sed diam. Sed sit amet ipsum fermentum, pretium lorem at, vulputate quam. Pellentesque fringilla, orci eu rhoncus euismod, turpis velit lobortis neque, dignissim suscipit justo risus vitae risus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. In ligula ligula blandit erat, non bibendum lectus urna sed diam. Sed sit amet ipsum fermentum, pretium lorem at.

6Proposed Frontage 11

Page 35: EFMA London learning expedition 2019...… but the way people interacted with the world, and their bank, had fundamentally changed Argentina ‘celebrating’ progressing into the

77712Threshold

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888Staircase/Event 21

Page 37: EFMA London learning expedition 2019...… but the way people interacted with the world, and their bank, had fundamentally changed Argentina ‘celebrating’ progressing into the

999Flexible Co working 24

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1010

Lorem ipsum dolor sit amet, consectetur adipiscing elit. In elementum leo id urna scelerisque egestas. Pellentesque et metus eros. Donec ac tempus eros. Nunc non odio vel metus iaculis consequat in eget enim. Suspendisse sodales purus at odio sodales, nec aliquam magna volutpat. Morbi eget tincidunt ante, vel condimentum nibh. Proin a libero bibendum, mattis arcu consequat, dictum tellus. In eget tempor massa. Vivamus ac elit nisl. Sed feugiat tempus augue, a fermentum nunc auctor vitae. Praesent bibendum hendrerit varius.

In dapibus, neque eget pretium fringilla, ligula ligula blandit erat, non bibendum lectus urna sed diam. Sed sit amet ipsum fermentum, pretium lorem at, vulputate quam. Pellentesque fringilla, orci eu rhoncus euismod, turpis velit lobortis neque, dignissim suscipit justo risus vitae risus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. In ligula ligula blandit erat, non bibendum lectus urna sed diam. Sed sit amet ipsum fermentum, pretium lorem at.

10

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1111

Lorem ipsum dolor sit amet, consectetur adipiscing elit. In elementum leo id urna scelerisque egestas. Pellentesque et metus eros. Donec ac tempus eros. Nunc non odio vel metus iaculis consequat in eget enim. Suspendisse sodales purus at odio sodales, nec aliquam magna volutpat. Morbi eget tincidunt ante, vel condimentum nibh. Proin a libero bibendum, mattis arcu consequat, dictum tellus. In eget tempor massa. Vivamus ac elit nisl. Sed feugiat tempus augue, a fermentum nunc auctor vitae. Praesent bibendum hendrerit varius.

In dapibus, neque eget pretium fringilla, ligula ligula blandit erat, non bibendum lectus urna sed diam. Sed sit amet ipsum fermentum, pretium lorem at, vulputate quam. Pellentesque fringilla, orci eu rhoncus euismod, turpis velit lobortis neque, dignissim suscipit justo risus vitae risus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. In ligula ligula blandit erat, non bibendum lectus urna sed diam. Sed sit amet ipsum fermentum, pretium lorem at.

11

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121212

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. In elementum leo id urna scelerisque egestas. Pellentesque et metus eros. Donec ac tempus eros. Nunc non odio vel metus iaculis consequat in eget enim. Suspendisse sodales purus at odio sodales, nec aliquam magna volutpat. Morbi eget tincidunt ante, vel condimentum nibh. Proin a libero bibendum, mattis arcu consequat, dictum tellus. In eget tempor massa. Vivamus ac elit nisl. Sed feugiat tempus augue, a fermentum nunc auctor vitae. Praesent bibendum hendrerit varius.

In dapibus, neque eget pretium fringilla, ligula ligula blandit erat, non bibendum lectus urna sed diam. Sed sit amet ipsum fermentum, pretium lorem at, vulputate quam. Pellentesque fringilla, orci eu rhoncus euismod, turpis velit lobortis neque, dignissim suscipit justo risus vitae risus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. In ligula ligula blandit erat, non bibendum lectus urna sed diam. Sed sit amet ipsum fermentum, pretium lorem at.

13

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. In elementum leo id urna scelerisque egestas. Pellentesque et metus eros. Donec ac tempus eros. Nunc non odio vel metus iaculis consequat in eget enim. Suspendisse sodales purus at odio sodales, nec aliquam magna volutpat. Morbi eget tincidunt ante, vel condimentum nibh. Proin a libero bibendum, mattis arcu consequat, dictum tellus. In eget tempor massa. Vivamus ac elit nisl. Sed feugiat tempus augue, a fermentum nunc auctor vitae. Praesent bibendum hendrerit varius.

In dapibus, neque eget pretium fringilla, ligula ligula blandit erat, non bibendum lectus urna sed diam. Sed sit amet ipsum fermentum, pretium lorem at, vulputate quam. Pellentesque fringilla, orci eu rhoncus euismod, turpis velit lobortis neque, dignissim suscipit justo risus vitae risus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. In ligula ligula blandit erat, non bibendum lectus urna sed diam. Sed sit amet ipsum fermentum, pretium lorem at.

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. In elementum leo id urna scelerisque egestas. Pellentesque et metus eros. Donec ac tempus eros. Nunc non odio vel metus iaculis consequat in eget enim. Suspendisse sodales purus at odio sodales, nec aliquam magna volutpat. Morbi eget tincidunt ante, vel condimentum nibh. Proin a libero bibendum, mattis arcu consequat, dictum tellus. In eget tempor massa. Vivamus ac elit nisl. Sed feugiat tempus augue, a fermentum nunc auctor vitae. Praesent bibendum hendrerit varius.

In dapibus, neque eget pretium fringilla, ligula ligula blandit erat, non bibendum lectus urna sed diam. Sed sit amet ipsum fermentum, pretium lorem at, vulputate quam. Pellentesque fringilla, orci eu rhoncus euismod, turpis velit lobortis neque, dignissim suscipit justo risus vitae risus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. In ligula ligula blandit erat, non bibendum lectus urna sed diam. Sed sit amet ipsum fermentum, pretium lorem at.

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