EFFICIENCE,

SECURITY

AND SAFETY

FAIR

COLOMBIA

Date: August 19, 20 & 21, 2015

Place: Corferias – Bogotá

Participants: 171 exhibitors and

9.323 visitors

Contacts Done: 160

GENERAL INFORMATION

GENERAL INFORMATION

Sectors:

Physical, Electronic, Informational Security

Automation

Industrial Security and Occupational Health

Emergency and Disaster Security

Education and Training

PARTICIPATION

Motorola participated in this fair with a booth of

39mts2 showing the following demos:

We exhibited the MOTOTRBO portfolio through our

wholesalers and different accessories.

RTVI: Real Time Video Intelligence

CCT: Tactical Command Center

Noise suppression test with APX5000 and a wireless

microphone for mission critical

Test audio accessory Bone Conducting

ACTIVITIES

DAY 1

The wholesaler Radiotrans showed the Smart PTT application with

MOTOTRBO. As part of their activation strategy to generate leads,

they made a raffle of a mobile phone at the end of the afternoon.

DAY 2

Isec, the wholesaler had its own booth, so they generated traffic

between this and the Motorola´s one. To attract the people they

promoted a raffle of a kit of radios RVA50.

DAY 3

Meltec showed the TRBOnet application and as part of their lead

generation strategy they caught the attention of visitors with a

radios holograms projected in a structure and a game to score goals

and win prizes.

ADDITIONAL ACTIVITIES

To Strengthen our alliance

with Andevip, the Association

of Private Security

Companies, Motorola

sponsored a forum during the

fair which took place on

Thursday 20, where we

collected information about

the needs of the associates

and made a raffle to close the

event.

PROMO FOR THIS EVENT

MEDIA

Interviews to Rafael Fernández Feo and Hernando Alfonso about

the trends in communications technology for Private Security

vertical market.

“Máxima Seguridad” Magazine

https://www.youtube.com/watch?v=jRG9eqIEuTI

https://www.youtube.com/watch?v=GXouLbeVMt

MOMENTS

Customers from Public Safety were

trained

MOMENTS

MOMENTS

Day 1

Mobile Phone Winner from Radiotrans

Raffle

MOMENTS

•The booth was an scenario to meeting with end users

•Meetings with Wholesalers: Motorola-Wholesalers, Motorola-

Wholesalers and Partners, Motorola-Partners

• Meetings with 12 Motorola Partners and training “on site”

•Meetings with Partners from Competition

• Hernando Alfonso, the new Cam took advantage of having all of his

customers together. Many pendings were analyzed or closed.

Several agreement were done

MOMENTS

MOMENTS

MOMENTS

Day 2 Andevip Forum

We confirmed that the alliance renovated in 2014 is

strong and they are very open to our participation and

involvement to its members which are the main

security companies in Colombia

MOMENTS

Day 2

Andevip Raffle • We got the needs from 24

security companies.

• Hernando Alfonso was

presented as the new CAM in

Colombia.

RADIO SOLUTIONS

WHOLESALERS BOOTH

COMPETITORS

Its presence was similar from

other years, just smaller

THANK

YOU…