effezeta
DESCRIPTION
Company ProfileTRANSCRIPT
THEHOMEPEOPLE“HOME IS WHERE ARE STARTS FROM” - T.S. Eliot
EFFEZETA COMPANY PROFILE
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by
1
SUMMARY
�Company profile 3
�Effezeta 10�Rowo 22�Sedimex 31
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�Sedimex 31
�Development plan 33
�Company numbers 37
2January 2008
COMPANYPROFILE
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3January 2008
Effezeta has acquired almost thirty years of experience in the furniture sector manufacturing and distributing worldwide its vast range of multi-purpose chairs, tables and furnishing accessories in wood and metal.
From its beginnings as a craftsman’s workshop in 1979, Effezeta has grown and now has its own factory of 51,600 sq.m located near Udine in the very heart of the chair manufacturing district of north east Italy.
COMPANY
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manufacturing district of north east Italy.
Know-how, experience and the desire to experiment lie behind the firm’s on-going success and its supply of top quality, contemporary design chairs and furnishings guaranteed “Made in Italy”.
Research, technological innovation and creativity that are based on typically Italian aesthetic stylishness have made Effezeta a true specialist in comfort and able to keep abreast of the trends and demands of different world markets.
4January 2008
Effezeta has effectively evolved over the years by investing in technological research and development. It has built up a dynamic and successful strategy of constant innovation for making products that are always original, comfortable and functional, which owe their exclusive result to the meticulous study and selection of the best raw materials.
Teamwork with various designers, specific customer services worldwide and frequent
RESEARCH AND DEVELOPMENT
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Teamwork with various designers, specific customer services worldwide and frequent participation in the most important trade fairs of the sector ensure that Effezeta is among the leaders on the international furnishing market.
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Effezeta design is the perfect combination of practicality and aesthetic appeal, where the chair becomes the focus point of the surroundings.
Effezeta relies on the refined and harmonious creativity of important designers. Lines and shapes with a simple and modern design express the pleasure of living in a
DESIGN
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and shapes with a simple and modern design express the pleasure of living in a comfortable and original daily space with its distinctive “Made in Italy” look.
6January 2008
Effezeta offers a complete and updated collection that comprises over 250 models counting chairs, tables and furnishing accessories, which may be mixed and matched in countless solutions and are suitable for all rooms in the home.
A wide choice of models available in various materials, with legs and tops in various colours and fabrics, have been studied to give an original and modern stylishness.
PRODUCTS
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Meticulous selection of the raw materials and precise workmanship guarantee top quality products in both aesthetic and functional terms.
7January 2008
COMPANY CHART
5 italian partners
LEASING ’79 SPA(Italy)
100%
100%
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EFFEZETA SPA(Italy)
SEDIMEX GmbH(Germany)
S.C ROWO(Romania)
Finest Spa(Finace cpmpany for italiaenterpreneurs investing
in foreign countries)
1 german partner:Mr. Mattern
75%90%
10%
25%
8January 2008
EFFEZETA - ItalySet up in 1979Based in the Industrial Chair District in the North East of ItalyA monthly production capacity of 200.000 itemsAn indoor and outdoor surface area of 51.600 sqm
ROWO - Romania
COMPANY LOCATIONS
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ROWO - RomaniaProduction of wooden components
SEDIMEX – GermanyDistribution in Germany
9January 2008
EFFEZETA S.P.A.
Italy
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Italy
EFFEZETA – Italy
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EFFEZETA – Italy
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Sede: Effezeta S.p.A. - Via Manzano 70/1 - 33040 - Premariacco (UD) - Italy
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EFFEZETA – Italy
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EFFEZETA – Italy
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EFFEZETA – Italy
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EFFEZETA – Italy
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EFFEZETA – Italy
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EFFEZETA – Italy
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EFFEZETA – Italy
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EFFEZETA – Italy
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MACHINARIES AND EQUIPMENTS VALUE:Euro 6.8000.000 fully paid
VEHICLES VALUE:Euro 321.000 fully paid
LOGISTIC SOLUTION:- Value of goods ready to be delivered = Euro 4,5 milions and 40.000 sqm dedicated
EFFEZETA – Italy
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- Value of goods ready to be delivered = Euro 4,5 milions and 40.000 sqm dedicated- Logistic service to customer all around Europe = 1 to 3 weeks time
EMPLOYEES:140 employees in Effezeta, about 20% is registred in the Union (in Italy there are 3 Unions)Not even 1 hour of strike in the history.
ACCOUNTING REPORTS ARE BEING AUDITED BY:Price Waterhouse Coopers
21January 2008
S.C. ROWO
Romania
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Romania
ROWO - Romania
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S.C.ROWO
Strada Pradului 115b
SOVATA
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ROWO - Romania
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S.C. ROWO
Strada Pradului 115/b
SOVATA 545500
Romania
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ROWO - Romania
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ROWO - Romania
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ROWO - Romania
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ROWO - Romania
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28January 2008
ROWO - Romania
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29January 2008
BEECHWOOD LOGS BOUGHT Per MONTH:Reaching 2.000/2.500 cbm per month(25.000/30.000 cbm per year)
MACHINES AVAILABLE FOR THE PROCESSING OF THE BEECHWOOD:A vertical production process:starting with cutting the logs, then boards drying process, cutting off the elements, manufacturing of the elements with CNC machine tools, assembling, painting and packaging.
ROWO - Romania
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of the elements with CNC machine tools, assembling, painting and packaging.All technologies meets CEE standards.
EMPLOYEES:350 employees (staff and factory worlers)No Union involvedItalian managers= 8 persons
ACCOUNTING REPORTS ARE BEING AUDITED BY:Price Waterhouse Coopers
30January 2008
SEDIMEX GmbH
Germany
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Germany
Address:
SEDIMEX GmbHIm Lowental 76DE-45239 ESSENGermany
SEDIMEX - Germany
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Function:
As the German market represent a huge part of the distribution, a structure with a staff of people was created to furnish a full Costumer Satisfaction Service to German clients.
32January 2008
DEVELOPMENTPLAN
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33January 2008
1 – To reorganize and make a selection of the actualcollections and divide them into categories ( Hi-End-OEM-Contract )
DEVELOPMENT PLAN
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The Company goals in the next future are:
2 – To create a new Brand dedicated to his Highestquality and innovative collections and build a newinternational sales staff able to manage them.
34January 2008
DEVELOPMENT PLAN
3 - Extend the range of products to different new areas un-explored untill now also by competitors. This policy will help the group to earn in a very short time a new position and image into the international furniture market. The intentions are to explore and
The Company goals in the next future are:
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furniture market. The intentions are to explore and create new furniture collections in areas like:
-Public places Furniture-100% Eco Children Furniture-Knock-Down and Modular Furniture ( origami/punch-out
/transformer )-Entertainment & Interactive Furniture (incorporated Internet Point/ Wifi/Blutooth keyboards/sound system )-School Furniture
DEVELOPMENT PLAN
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The Company goals in the next future are:
4 – Extend the Contract area and build a team of
people dedicated especially to this category.
36January 2008
people dedicated especially to this category.
5 – Become one of the major Italian player
COMPANYNUMBERS
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37January 2008
EFFEZETA (Italy)
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SALES TEAM
6 Area ManagerLanguage spoken:
ItalianEnglish
SEDIMEX (Germany)
3 Area Manager
3 customer service staff
38January 2008
EnglishGermanRussianCroatianFrenchSpanish
14 customer service staff3 marketing service staff
3 customer service staff
EFFEZETA (Italy)
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R & D Department
Composed of 7 people
39January 2008
people
plus cooperationwith 6designers/architects
0
10
20
30
40
50
60
1999 2006 2007 2008
TURNOVER(milions of Euro)
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0
200
400
600
800
1000
1200
1400
chairs tables
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FINISHED PRODUCTS
(thousands of pieces)
100% of TURNOVER is reached by the HOME collection and the CONTRACT colletion
78%
22%
Home
Contract
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Wood
Metal78%
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40%
60%
Metal
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19%
6%
European Union
Other UE Countries
Others
94% of the TURNOVERis developped in EUROPE
42January 2008
75%
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DETAILS OF CUSTOMERS
43January 2008
FAIRS PARTECIPATION
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For more information visit the web site :
www.effezeta.it
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