Effects of representation on an audience

Super Heroes

Representation of superheroeso Justice achieved through violenceo Existing justice doesn’t work authorities that protect us are ineffective or corrupto Vigilantism is justifiedo Physical and mental strength are desirable

Effects of Batman’s representationo Playboy image is shallowo People need different identitieso Pain can be a source of strengtho Idealised image of masculinity

Self-sacrifice Stoicism (Hid your emotions) Physical strength

Effects of Iron Man’s representationo Playboy/rock star is desirableo Masculinity – arroganceo Mental strength and intelligenceo Practicalo Wealth is a positive thing

Representation of power and freedomo The avengers

Protect earth They are defending freedom

o Dark knight rises Protect order from chaos Batman helps impose rules by lies “the Dent Act”

Hypodermic needle theory

Message of text goes Embed video here

Reading:

Reading of a text preferred Closest to the desired reading intended by the producer

Negotiated:

The audience will agree with some parts of the texts and disagree with others

Opposition:

The audience rejects the messages given to them by the text