Effects of Open Innovation on Value Creation and Value Capture in Multi-

Sided Markets

Margherita Pagani, EMLyon Business SchoolMario Benassi, Universita degli Studi di Milano

François Scheid, EMLyon Business School

12th Annual Open and User Innovation Conference

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Findings Open innovation lowers entry barriers, increases access to funding, reduces control over developed products by publishers and console manufacturers. It also reduces time-to-market processes, while increasing ability to meet customers’ needs thanks to co-creation processes

Practical implications Due to an increasing importance of the customer’s role, in the open innovation model, companies have to move from a content gatekeeper position towards a platform gatekeeper position and therefore a customer gatekeeper position.

Former Research in the Video Game Industry (Pagani & Benassi, 2013)

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Work in progress

• QuestionWhat are the different ways to manage

Open Innovation in Multi-sided markets ?

• MethodExamine newly launched open innovation

initiatives comparing different multi-sided markets to understand the trends of open innovation practices over time

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Questions

• Different kind of MSPs different degrees of innovation process openness ? different ways to manage open innovation?

• Apparent lack of Inside/Out process: due to IP management in software industry?

• Comparisons inside/outside video game industry ?