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    Effects of Merger on Price and Earnings

    Available evidence suggests that target stockholders make significant gains more in

    tender offers than in mergers. Andrade, Mitchell, and Stafford found that following

    announcement of the bid, selling firm shareholders received a healthy gain averaging 16

    percent (1). On the other hand, bidder stockholders earn comparatively little, breaking

    even on mergers and making a few percent on tender offers.

    Dozens of research studies report that, on average, the wealth of target firm stockholders

    is greatly enhanced, while the wealth of acquiring firm stockholders is unaffected, or at

    worst, slightly diminished (averaging 4 percent decline).

    Announcement Period Abnormal Returns by Decade, 1973-1998

    1973-79 1980-89 1990-98 1973-98

    Combined

    -1 day, +1

    day 1.50% 2.60% 1.40% 1.80%-20 day,

    Close 0.10% 3.20% 1.60% 1.90%

    Target

    -1 day, +1

    day 16% 16% 15.90% 16%-20 day,

    Close 24.80% 23.90% 23.30% 23.80%

    Acquirer

    -1 day, +1

    day -0.30% -0.40% -1.00% -0.70%-20 day,

    Close -4.50% -3.10% -3.90% -3.80%

    No. Observ. 598 1226 1864 3688

    Estimating the Effect of the Merger or Acquisition on Value, EPS, and

    Price

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    Below is the analysis of merger and its potential effects either favorable or adverse on

    price, earnings, and wealth of the stockholders.

    In May 2008 Jack Elam, chief executive officers, and Chuck Connors met to discuss the

    merger of their companies, Checkers Pizza and Pizza Shack. Table 1 shows the financial

    data for both companies before the merger. However, after the merger, they planned to

    call the new company, Stop n Go Pizza.

    Table-1 Pizza Shack Checkers Pizza

    Total Earnings $30,000,000 $15,000,000

    Number of Shares 6,000,000 3,000,000

    Earnings per Share $5.00 $5.00

    Price-to-Earnings Ratio 16 12

    Price per Share $80.00 $60.00

    Total Value $480,000,000 $180,000,000

    Analysis of the Merger and Acquisition and its Effect on Price and EPS

    In evaluating the acquisition, the acquiring company must considered the effect the

    merger will have on the EPS of the surviving company.

    Exchange Ratio and Price Offers

    Suppose Pizza Shack considers acquiring Checkers by stock and offers a price of $65

    per share. The exchange ratio will be equal to:

    sharesBuyerBuyersharesetTetT NPNP = argarg

    813.080$

    65$arg

    arg

    ===

    =

    Buyer

    etT

    sharesetT

    sharesBuyers

    P

    P

    N

    NER

    In total Pizza Shack will issue 2,437,500 shares to acquire Checkers. Assuming that the

    earnings of both companies stay the same after acquisition (no synergy), EPS of Stop

    n Go will be $5.33, thus, an immediate increase in EPS for Shack ($0.33). However,

    there will be a reduction of EPS for Checkers stockholders as they are holding

    0.813shares of the Shack Pizza. The post-merger EPS for Checkers stockholders is

    equal to: 0.813 ($5.33) =$4.33, compared to $5 per share before the merger.

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    Table-2 Pizza Shack Checkers Pizza Stop n Go Pizza

    Total Earnings $30,000,000 $15,000,000 $45,000,000

    Number of Shares 6,000,000 3,000,000 8,437,500

    Earnings per Share $5.00 $5.00 $5.33Price-to-Earnings Ratio 16 12

    Price per Share $80.00 $60.00

    Total Value $480,000,00

    0

    $180,000,000

    If the price offer was $85 (Shack anxious to acquire Checkers before any other bidders

    enter the market), the exchange ratio will be 1.063 shares of Shack for each share of

    Checkers. Table-3 shows the result of transaction for both companies.

    Table-3 Pizza Shack Checkers Pizza Stop n Go Pizza

    Total Earnings $30,000,000 $15,000,000 $45,000,000

    Number of Shares 6,000,000 3,000,000 9,187,500

    Earnings per Share $5.00 $5.00 $4.90

    Price-to-Earnings Ratio 16 12

    Price per Share $80.00 $60.00

    Total Value $480,000,00

    0

    $180,000,000

    In this case, there is dilution for Shacks EPS ($4.90) and a gain of $0.20 per share for

    Checkers stockholders ($4.90 x 1.063=$5.30). Dilution in EPS will occur anytime the

    P/E ratio paid for a company exceeds the P/E ratio of acquiring company. In the first

    scenario the P/E ratio was $65/$5= 15 and in the second scenario were $85/$5 = 17.

    Because the P/E of Shack was 16 (above 15) in the first case, there was an increase in

    EPS for Shack stockholders and a decline in the second case (P/E offered 17 greater

    than 16). The amount of increase or decrease is a function of (1) the differential in P/E

    ratios, and (2) the relative size of the two companies as measured by their total earnings.

    The higher the P/E ratio and the larger the earnings of acquiring company, the greater

    the increase in EPS of acquiring company relative to the target company and vice versa.

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    Exchange Ratio Based on EPS

    If the merger takes place on the basis of EPS and assuming no growth in the post-

    merger then, there will not be any earnings dilution as shown in table 4. It is clear that

    the equivalent earnings per share after the merger are the same as before the merger.The effect on market values, however, will depend on the size of the P/E ratio that

    prevails.

    Table-4 shows the effect of exchange ratio of 1,

    15$

    5$arg===

    Buyer

    etT

    EPS

    EPSER

    Under this scenario, both companies are about as well off as before.

    Table-4 Pizza Shack Checkers Pizza Stop n Go Pizza

    Total Earnings $30,000,000 $15,000,000 $45,000,000

    Number of Shares 6,000,000 3,000,000 9,000,000

    Earnings per Share $5.00 $5.00 $5.00

    Price-to-Earnings Ratio 16 12

    Price per Share $80.00 $60.00

    Total Value $480,000,000 $180,000,000

    Market Price Based Perceived P/E Ratio

    If the decision to acquire another company were based solely upon the initial impact on

    EPS and its dilution, no company would have engaged in merger and acquisition.

    Until now we have ignored the effect of synergy and value creation of the combined

    companies. For example, if the combined company was able reduce its costs with

    efficiencies and to increase its revenue by 10%, and then a higher price and P/E ratio

    may be justified.

    The effects on market price are less than certain. If the combined company sells at

    Checker Pizzas price-earnings ratio of 12, the market value per share of the new

    company will be $70.40 and with post-merger EPS of $4.77. The post-merger price for

    both stockholders will be equal to: Post- Merger Price= 0.813*($70.40) = $57.20.

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    If , on the hand, the earnings of the Stop n Go are valued at Pizza Shacks price-

    earnings ratio of 16, the market value per share of the new company will be $93.87

    (Table 5). In this case, shareholders of both companies will have benefited.

    Table-5 Pizza Shack Checkers Pizza Stop n Go Pizza Stop n Go Pizza

    Total Earnings $30,000,000 $15,000,000 $49,500,000 $49,500,000

    Number of Shares 6,000,000 3,000,000 8,437,500 8,437,500

    Earnings per Share $5.00 $5.00 $5.87 $5.87

    Price-to-Earnings Ratio 16 12 12 16

    Price per Share $80.00 $60.00 $70.40 $93.87

    Total Value $480,000,000 $180,000,000 $594,000,000 $792,000,000

    Table-6 shows the price and gradual price gains at different P/E ratio.

    Table-6 Stop n Go Pizza Stop n Go Pizza Stop n Go Pizza

    Total Earnings $49,500,000 $49,500,000 $49,500,000

    Number of Shares 8,437,500 8,437,500 8,437,500

    Earnings per Share $5.87 $5.87 $5.87

    Price-to-Earnings

    Ratio

    13 14 15

    Price per Share $76.27 $82.13 $88.00

    Total Value $643,500,000 $693,000,000 $742,500,000

    Post-Merger Price for

    Checkers Shareholders $61.97 $66.73 $71.50

    The above example shows that the acquiring company must consider the possibility that

    its P/E ratio will change depending how the market sees the benefit of the merger. If the

    market does not recognize any synergy from the merger, then we would expect the

    price-earnings ratios of the new combined company will approach a weighted average

    of the two price P/E ratios. Under this condition acquisition of companies with lower

    P/E ratio would not enhance shareholder wealth.

    In fact if the price offer was more than $80, let say $85 per share, then there is a transfer

    of wealth from the stockholders of acquiring company to those companies that are being

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    acquired. Table-7 shows the exchange ratio of 1.063 ($85/$85) and the benefits of

    higher price to Checkers shareholders.

    Table-7 Stop n Go Pizza Stop n Go Pizza Stop n Go Pizza

    Total Earnings $49,500,000 $49,500,000 $49,500,000

    Number of Shares 9,187,500 9,187,500 9,187,500

    Earnings per Share $5.39 $5.39 $5.39

    Price-to-Earnings Ratio 13 14 15

    Price per Share $70.04 $75.43 $80.82

    Total Value $643,500,000 $693,000,000 $742,500,000

    Post-Merger Price for

    Checkers Shareholders $74.42 $80.14 $85.87

    Part II

    Suppose Checkers Pizza has the following projected cash flows and demands a 30%

    premium to merger with Pizza Shack.

    Year(s) Cash Flows

    1 $15,000,000

    2 17,000,000

    3 20,000,000

    4 21.500,000

    5 22,000,000

    Checkers Pizza expects a terminal (constant) growth rate of 6% after five years.

    What is the value of the company if the risk-free rate is 4%, the required return on the

    market is 12%, and the beta of the firm is 1.0?

    Determine the maximum price Pizza Shack can afford to pay

    If Checker's current equity value is $180,000,000 will the merger take place?

    The discount rate R =4% + 1(12% 4%) = 12%

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    Value

    Year(s) CF

    PV (Cash

    Flows)

    1 $15,000,000 $13,392,857

    2 $17,000,000 $13,552,2963 $20,000,000 $14,235,605

    4 $21,500,000 $13,663,639

    5 $22,000,000 $12,483,391

    Terminal Cash Flow (@

    6%) $23,100,000

    PV(Terminal Value) $187,250,862

    Value $254,578,650

    Total discounted present value of all future cash flows at 12% = $254,578,650.Therefore, the net present value of the expected future cash flows exceeds excepted

    value adjusted for 30% premium ( $254,578,650- $234,000,000)= $20, 578,650. So the

    price offer should be less than 85 per share since at $85 price per share there was a

    transfer of wealth to Checkers shareholders.

    Expected value of not tendering (EVNT)

    The task of participants in a takeover is to anticipate the thinking of arbitrageurs and

    leading investors as the bidding proceeds. Once the player knows the logic of investors,

    one can use it to chart a course through the bidding.

    To understand how the market prices the target, consider two scenarios:

    Scenario 1: targets value is less than tender offer:

    If, subsequent to the tender offer, the market price of the target remains below the

    tender-offer value, this price (say, $62.00) reflects some uncertainty regarding the

    success of the merger.

    If Checkers tender offer is $ 65, then, based on the following assumptions:

    1. In the short run, Checkers management will be unable to increase the $60 per-share

    value.

    2. There is no competitive bidder who is interested in Checkers at a price greater than

    $65 per share.

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    3. Time value of money is ignored.

    Checkers market price = (a PO) + (c PT) = $ 62

    a= Probability that offer will not succeed p

    PO = Original market price of the target company $60

    c= Probability that offer will succeed 1 - p

    PT = Shacks tender offer $ 65

    (P $60) + (1-P) $65 = $62 p=60%

    Thus, p, the probability that the offer will not succeed, equals 60 percent. One would

    conclude that the market believes the offer will not succeed.

    Scenario 2: targets value is more than tender offer:

    If, subsequent to the tender offer, the market price of the target ($70) exceeds the tender

    value and investors believe that a competing bidder or the existing management will

    eventually offer $75:

    If Pizza Shacks tender offer is $ 65, then, based on the following assumptions:

    1. In the short run, Checkers management will be unable to increase the $70 per-share

    value.2. There is a competitive bidder who is interested in Checkers at $75 in the near future.

    3. Time value of money is ignored.

    Checkers market price = (a b) + (c d) = $ 60

    a= Probability that no competitive bid will made P

    b= Original market price of the target company $ 60

    c= Probability that competitive bid will be made 1-P

    d. Competitive tender offer $ 75

    (P $60) + (1-P) $75 = $70 p=33.33%

    When we solve for the probability that a competitive bid will be made, 1- P equals 67%

    percent. The example suggests that the higher the share price in response to bid price,

    the greater the expected value of a competing bid and the probability that a competitor

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    will offer a bid. Once we have understood the probabilistic logic of investors, Checker

    Pizza can extend it and game it to its advantage. Under Scenario 1, Checker Pizza

    cannot do anything more than satisfy regulators regarding compliance with all legal

    requirements and investors regarding the strategic fit of this merger. If there are no

    competitors interested in bidding for Checker Pizza at a price higher than the initial bid

    of $65.00, no upward revision in bid is required. But if competitors are expected, then

    Scenario 2 becomes relevant.

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