effectively building links for your clients
TRANSCRIPT
How to Build Links Online:The In’s and Out’s of Link Building
Partner Program Training Program
September 2010
Peter Caputa IV
Partner Program Manager
Twitter: @pc4media
#HubSpotSEO
Agenda
• Creating Content• Develop a List of Targets• Filter and Bucket the List• Defining the Campaign• Executing the Campaign• Advanced Link Building Tips & Tricks• Getting Help
Agenda
• Creating Content• Develop a List of Targets• Filter and Bucket the List• Defining the Campaign• Executing the Campaign• Advanced Link Building Tips & Tricks• Getting Help
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Content Is King (or Queen)
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Show off Your Unique POV & Intelligence
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Build Credibility & Show Intelligence
Agenda
• Creating Content• Develop a List of Targets• Filter and Bucket the List• Defining the Campaign• Executing the Campaign• Advanced Link Building Tips & Tricks• Getting Help
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Source: Google/Bing Keyword Results
“Everything” Results “Blog” Results
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Source: Blogosphere
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Source: Link Building Directories
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Source: Social Content Sites
Agenda
• Creating Content• Develop a List of Targets• Filter and Bucket the List• Defining the Campaign• Executing the Campaign• Advanced Link Building Tips & Tricks• Getting Help
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Evaluate the Sites You’ve Found
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Bucket Your Links
• Sites that currently link to you• Sites in your existing network• Sites in your company’s existing network• Blogs• Sites with High PageRank• Sites by Topic
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Prioritize the Buckets
Agenda
• Creating Content• Develop a List of Targets• Filter and Bucket the List• Defining the Campaign• Executing the Campaign• Advanced Link Building Tips & Tricks• Getting Help
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Define the Campaign for Each Bucket
• What is the call to action?• What value proposition are you targeting?• What offers are you going to offer?• What do you want them to do?• What’s your angle? • What tone do you want to convey• What’s the best way to contact them?
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Avoid a “Cookie Cutter” Approach
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Tailor the Campaign Around What You Are Asking For
What You Want Them To Do Examples:
What They Want Out of It Examples:
Listing
Blog post about you
Product Review
Free Content
Free Product
Tweet
Co-Sponsoring Lead Sharing
Agenda
• Creating Content• Develop a List of Targets• Filter and Bucket the List• Defining the Campaign• Executing the Campaign• Advanced Link Building Tips & Tricks• Getting Help
75% of SEO = Off Page
•Recommendations from friends1. “I know Mike Volpe”2. “Mike Volpe is a marketing expert”3. You trust the person saying this
•Links are online recommendations1. A link: www.HubSpot.com2. Anchor text: Internet Marketing3. Link is from a trusted website
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Optimize Your Current Links: Anchor Text
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Source: Existing Successful Links
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Evaluate How Your Links Are Doing
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Find the Best Contacts
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See If You Have Connections to the Target
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Execute and GO!
Agenda
• Creating Content• Develop a List of Targets• Filter and Bucket the List• Defining the Campaign• Executing the Campaign• Advanced Link Building Tips & Tricks• Getting Help
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Badge Strategy: Awards
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Badge Strategy: Achievements
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Create a Contest
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Write Guest Posts
http://buildasalesmachine.com/2008/09/how-to-generate-a-steady-flow-of-inbound-sales-leads
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Create a Widget
Agenda
• Creating Content• Develop a List of Targets• Filter and Bucket the List• Defining the Campaign• Executing the Campaign• Advanced Link Building Tips & Tricks• Getting Help
How to Get Help…
Learn the Value of the HubSpot Software…
• As a Marketing agency or consultant, you have access to longer trials IF you are interested in becoming a HubSpot Partner/Value Added Reseller
• Start a 30 day free trial for your website. http://bit.ly/99SOv or client: http://bit.ly/7bENS
• Gives you access to http://success.hubspot.com
What’s HubSpot?
• Inbound marketing software + training• Over 3,500 customers in 3 years• 170+ employees• Still growing!
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Learn the Benefits of the Value Added Reseller Program
• Group of 200+ marketing agencies and consultants who leverage HubSpot software to more effectively and efficiently provide value to their clients.
• Support for developing new services, building lead funnel, sales and customer support and assistance, ensuring customer ROI and success.
• Margin share of 20% on all deals for the life of the customer
• Additional benefits for VARs who bring on 3+ customers and maintain high customer success rates.
A Group that Wants to Change How the World Does Marketing!
Ask for Help…
• Request a Consultation with a Senior Member of the HubSpot Team to discuss your skills, goals, etc: http://www.hubspot.com/partners/marketing-agency-consultation-request
• Apply for Sales Development Program: http://www.hubspot.com/partners/marketing-agency-sales-development-program/
List of Upcoming Classes/Link to Recordings
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http://www.hubspot.com/partners/training-program/classes
Weekly Email about Upcoming Classes - Thursday
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Live Webinar: Every Tuesday @ 1PM EST
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Additional Webinars SOMETIMES on Thursday at 2PM EST
Register for Weekly Class(es) to Get Login
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Some Homework & Recorded Stuff Too…
Download: http://www.hubspot.com/partner-program--inbound-marketing-calculator
Thank You for Your Interest & Participation!
Contact Information: • Peter Caputa IV• Partner Program Manager• www.twitter.com/pc4media• [email protected]