Effective Ways To Market Your Physical Therapy Business

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Post on 14-Aug-2015




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  2. 2. Dynamic Society o In today's dynamic society, opportunities for physical therapy businesses are flourishing too. o As people tend to become busier with their everyday lives, their need for therapy services also increases, which is good news. o The challenge now for physical therapy professionals is to market their practice effectively, let prospective customers know they exist, and that its okay to approach them.
  3. 3. Online Marketing Strategies o While technology has shifted marketing and advertising strategies from the traditional to online, offline marketing is still valuable. o So while youre refining your online marketing strategies, dont forget to as well integrate some offline work into your plan. o This will give you the chance to meet your audience in person and start building relationships with them, hopefully for long-term.
  4. 4. Youd want to make sure that your marketing efforts are specific and targeted. The way to do this is by focusing on your community, on local audience. Here are a few ideas to helping you get started.
  5. 5. Get Involved in a Local Sports Event. o People into sports are exposed to risks of injury. Runners, for instance, are likely to experience body pain from consistent training and who do they turn to for help? Yes, its you. o Get yourself updated in fitness events and inquire from the organizers how you can include a flyer in the registration packet. o Offer one free consultation to encourage more people to schedule a visit to your clinic. Set up a table on the event day itself so you can accommodate inquiries from participants.
  6. 6. Tap Into Your Contacts List. o Your friends or family members may be active in local sports organizations. o Find out how you can sponsor a team and consequently put up a banner for your business in training venues or gyms. o Exposure will help your business stay top of mind of potential customers. Take advantage of it.
  7. 7. Talk to Business Owners and Host a Free Injury Clinic. o People are aware of physical therapy services. Chances are, they just dont know exactly how these can be of help to them. o They might be hesitant to ask as theyre uncertain if they can afford the rates. Take the first move to getting close to these people. o Businesses such as gyms, sports equipment stores, to typical offices hold free injury clinic once in a while. Touch base with the owners and offer your service for free to their employees. It can be in the form of a one-time consultation or a presentation.
  8. 8. Contribute an article to local dailies. o Local newspapers welcome contributors of high-quality articles. o Talk to the editors, introduce yourself to them, and inquire about contributing a post to the health and wellness section. o This is your chance to establish authority in the industry, gain followers, and not to mention, start partnerships with people that matter in local media.
  9. 9. Check these Out! o And that wraps up our list. These are only few of the marketing efforts you can take to promote your physical therapy business. Try them and let us know how it works out for you. o Check out these Effective Ways To Market Your Physical Therapy Business. o Brought to you by PT Referral Machine - The Only Complete Physical Therapy Marketing Solution. o Check it out: http://www.ptreferralmachine.com for more details.


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