effective uses of twitter for credit unions
TRANSCRIPT
Why use Twitter?
•Share what you know / Learn in return
•Complement traditional marketing efforts
•Create two-way conversations
•Build relationships / trust
•Become more human
•Position your CU as a financial resource
70-20-10 formula
•70% — Sharing quality content from others
•Become a valued, trusted resource
•20% — Convo/Collabo w/ others
•Become a thought leader
•10% — Personal
•Become more human
What makes a good tweet?
•Insightful / Advice
•Value
•Helpful / Solves a Problem
•Personal Relevance
•Entertaining
What members may look for in
tweet•Fraud alerts (help)
•Special offers/rates (insight/value)
•Financial tips (advice)
•Member success stories (insight)
•Promotions/contests (entertainment/value)
•Support (help)
Twitter wrap up•Provide valuable/helpful info (RTs!)
•Know your audience
•Quality over quantity
•Be consistent
•Have a goal
•Review your tweets: Would you follow you?
Questions? Let’s chat.
Mike LawsonDML Communications / CUbroadcast
760-845-8146
Twitter: @dmlcomm / @CUbroadcast
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