effective use of video katiejo kuhens, wartburg college jim naprstek, loras college ted schultz,...
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Effective Use of VideoKatieJo Kuhens, Wartburg College
Jim Naprstek, Loras College
Ted Schultz, Grinnell College
Webcasting• Wartburg: Knight Vision
• Student-run full TV broadcast in HD (multi cameras, on-air talent, graphics, audio, replay)
• Partnership between Athletics/SID office and Department of Journalism & Communication
• Started in Aug 2013 due to donation for new videoboard at football stadium
• Stream live events: athletics, chapel services, graduation, news, other college events.
• Athletics is the largest draw
• Weekly production meeting (special ceremonies, halftime contests, promo spots we have to get into the rundown, etc.)
• Wartburg Knight Vision
Webcasting• Duhawk Broadcast Network
• Stretch Internet + Wirecast 6
• Instant Replay
• Beginning to bridge gap between Athletic Communications and LCTV
• Switched to HD in 2014 … Provide SD and HD quality streams for all games
• Opportunity for students to gain broadcasting/production experience
Highlight Videos
• Game highlights: 1-3 minutes in length
• Use announcer sound (takes less time than voicing over, unless you’d prefer that)
• Football: Wartburg NCAA win over St. Thomas
• Baseball: Wartburg IIAC win over Central
Feature Videos
• Usually longer in length
• Incorporates more visuals (interviews, highlights, sideline footage, etc.)
• More pre-planning
• Coach Keller feature: A Successful Man Defined
• Feature on Grinnell College basketball player Jack Taylor: Following 109-point performance
Video Interviews
• Wartburg: Weekly coaches interviews (takes 7-10 minutes per coach)
• Talk about previous game/competition; upcoming meet/game/match; any special streaks/notes/occasions (reunions of conference championship team, etc.)
• We started doing these in Jan. 2015
• Weekly Video Interview: Track & Field, Indoor Nationals Preview
Video Interviews• Grinnell student-athlete
interviews (takes 3-7 minutes per athlete)
• Have proved to be very popular with many views. Since our college attracts many national and international athletes, a good portion of parents and families have difficulty making it to see these athletes compete. This is a great means of giving these family members a chance to see these athletes.
• Great way to promote our college, especially when asking student-athletes such questions as “Why did you choose Grinnell College?”
• Very simple and quick to do … just do the interview and put it on YouTube.
• Interview with National Track and Field qualifier Christine Ajinjeru, who hails from Uganda:How Christine wound up at Grinnell (5:20 mark)
Video Interviews
• Postgame Press Conference
• Division I Feel
• Incorporate Local Media
• Fans, Friends, Family
• Men's Basketball vs. Central
• https://www.youtube.com/watch?v=S5c9E1zRwe0
• Women's Basketball vs. Central
• https://www.youtube.com/watch?v=JFB0TzLc1Qc
Using Video on Social Media & Website
• POPE: Produce Once Post Everywhere
• WB: Embed in stories (highlights, coaches interviews)
• WB: tweet out/post through Knight Vision account, tag specific team, watch the engagement grow
• Video corner on website
• Created playlists to link on each team page
• Game story from football NCAA win over St. John’s
Using Video to Enhance Social Media Presence
Stats/Figures• Wartburg in 2014-15:
• Knight Vision: 30,520 unique views (up from 8,763 from ‘13-14)
• 56,125 sessions (up from 14,647 sessions in ‘13-14)
• YouTube: 40,000 views on channel this past year (up from 7,700 in ‘13-14 and 10,500 in ‘12-13)
Stats/Figures
• Loras in 2014-15:
• Duhawk Broadcast Network
• 33,000 Sessions
• 47% New / 53% Returning
• YouTube
• 37, 180 views
Stats/Figures
• Grinnell in 2014-15:
• Webcasts
• 16,053 unique views
• YouTube
• average of 150 views/video