effective use of social media
DESCRIPTION
This presentation was given at the WEDU Be More Workshop to inspire non-profit organizations to harness the power of social media to build relationships, develop community advocates and drive revenues. I presented this on Sept 17, 2008 at WEDU's Be More Effective Workshop to over 200 non-profit leaders in Tampa Bay.TRANSCRIPT
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Julia Gorzka twitter.com/dtowner
Be More Connected Be Part of the Conversation
Effective Use of Social Media
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• Who uses it? • What is it? • Where do they do it? • When? • Why? • How you can be part of it?
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Social networking is a conversation
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People are connecting with people, places and brands online
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Anyone can participate!
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The Basics
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Robert Scobel
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People are talking with or without you
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• Listen and Learn to drive marketing strategies and community outreach – Who’s talking about you? – Where? – What are they saying? – What’s the context?
Put insights into action
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Be relevant Be authentic Be real Use the same conversational language as your audience
Relevancy = Value
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8 comments What do they reveal?
39 friends
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119 Members 716 photos
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• Social networking is social!
• People are connecting around things they enjoy and have meaning for them.
• Help people connect around their interest in what you offer.
Opportunities to connect
Listen, learn, engage, participate, build relationships
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“We don’t have time.”
“We don’t know how.”
Hire a Consultant to develop your roadmap and strategies
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Benefits are high • Generate interest in what you are doing • Raise awareness • Attract new visitors • Get people coming back • Raise money • Develop your next generation audience
Cost for entry is low • Social Media tools are free! • Re-evaluate line items for marketing & advertising
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Everyone needs to be responsible for building relationships for future success
Re-evaluating and re-writing job descriptions may be required
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What does Success
Look Like?
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• Build awareness? • Increase visitors? • Drive membership? • Volunteer appreciation? • Add value to sponsor opportunities? • Develop community advocates?
Embrace how social media allows you to connect with your audience
What are your goals?
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Determine the path that’s right for you
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Give your fans the opportunity to tell the world how much they love you!
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Investing in social networking is investing in your future
• Social networks connect people with shared interests and passions
• Connect them around your organization
• Build relationships for future clients, visitors, members, volunteers, donors, patrons and sponsors
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Julia Gorzka President and Founder
www.CityLinkage.com www.BrandTampa.com
[email protected] (813) 690-2100
City_Linkage