effective use of linkedin
DESCRIPTION
Chloë Thomas, indiumonline www.charitycomms.org.uk/eventsTRANSCRIPT
![Page 1: Effective Use of LinkedIn](https://reader033.vdocuments.us/reader033/viewer/2022052410/554c6ebfb4c905f76f8b5027/html5/thumbnails/1.jpg)
Social Media Conference
21 March 2012
www.charitycomms.org.uk
#CCsocmed
![Page 2: Effective Use of LinkedIn](https://reader033.vdocuments.us/reader033/viewer/2022052410/554c6ebfb4c905f76f8b5027/html5/thumbnails/2.jpg)
Effective Use of LinkedIn
Wednesday 21st March 2012
![Page 3: Effective Use of LinkedIn](https://reader033.vdocuments.us/reader033/viewer/2022052410/554c6ebfb4c905f76f8b5027/html5/thumbnails/3.jpg)
twitter.com/chloeatindium
twitter.com/indiumonline
Indiumonline.co.uk/blog
uk.linkedin.com/in/indiumchloethomas
Chloё Thomas
• indiumonline
» Online marketing
» PPC
» SEO
» Affiliates
• Indiumtraining
» Bespoke & Open Training Workshops
» Facebook Pages
onlinemarketingworkshops.co.uk01865 980 630
![Page 4: Effective Use of LinkedIn](https://reader033.vdocuments.us/reader033/viewer/2022052410/554c6ebfb4c905f76f8b5027/html5/thumbnails/4.jpg)
Breakout Overview
• How LinkedIn works
o For individuals
o For companies
• The most important LinkedIn tools
• How to optimise your LinkedIn activity to improve your
results
• How to use LinkedIn Ads
onlinemarketingworkshops.co.uk01865 980 630
![Page 6: Effective Use of LinkedIn](https://reader033.vdocuments.us/reader033/viewer/2022052410/554c6ebfb4c905f76f8b5027/html5/thumbnails/6.jpg)
• 100m users worldwide (March 2011) – grows by 1m a week
• 11m users across Europe
• 5m+ UK users (Dec 2010) – grew by 2m in 2010
• Over 2m companies have Linkedin Company Pages
• There were nearly two billion people searches on LinkedIn in 2010
Why LinkedIn?
onlinemarketingworkshops.co.uk01865 980 630
![Page 7: Effective Use of LinkedIn](https://reader033.vdocuments.us/reader033/viewer/2022052410/554c6ebfb4c905f76f8b5027/html5/thumbnails/7.jpg)
Overlaps with Online PR, SEO, the Real World
onlinemarketingworkshops.co.uk01865 980 630
Social
Media
PR The Real
World
SEO
![Page 8: Effective Use of LinkedIn](https://reader033.vdocuments.us/reader033/viewer/2022052410/554c6ebfb4c905f76f8b5027/html5/thumbnails/8.jpg)
• Your address book
• Your professional
networking tool
• Email system
• Notice board
• Support forum
• “Free”
What is LinkedIn?
• Complement and amplify
what you’re already doing
• It’s another one-to-one
contact channel
• Publicise events
• Group mailings
• Enable prospects to find you
• Find prospects and make
contact
Why should you be
using it?
onlinemarketingworkshops.co.uk01865 980 630
![Page 9: Effective Use of LinkedIn](https://reader033.vdocuments.us/reader033/viewer/2022052410/554c6ebfb4c905f76f8b5027/html5/thumbnails/9.jpg)
The Theory of LinkedIn
1st Level
2nd Level
& Groups
3rd Level
onlinemarketingworkshops.co.uk01865 980 630
![Page 10: Effective Use of LinkedIn](https://reader033.vdocuments.us/reader033/viewer/2022052410/554c6ebfb4c905f76f8b5027/html5/thumbnails/10.jpg)
• One Off Set Up
• Profile Page
• Skills
• Company Page
onlinemarketingworkshops.co.uk01865 980 630
![Page 15: Effective Use of LinkedIn](https://reader033.vdocuments.us/reader033/viewer/2022052410/554c6ebfb4c905f76f8b5027/html5/thumbnails/15.jpg)
• Use the ‘right’ job title
• Do fill in your previous employers
• Write a strong description
• Add Skills – lots of skills!
• Take control of the Company Page
One off Set Up Top Tips
onlinemarketingworkshops.co.uk01865 980 630
![Page 16: Effective Use of LinkedIn](https://reader033.vdocuments.us/reader033/viewer/2022052410/554c6ebfb4c905f76f8b5027/html5/thumbnails/16.jpg)
• Status Updates
• Connections & Recommendations
• Join the conversation
• Groups
• Answers
• Custom Search “Signal”
Harness the Power of LinkedIn
onlinemarketingworkshops.co.uk01865 980 630
![Page 23: Effective Use of LinkedIn](https://reader033.vdocuments.us/reader033/viewer/2022052410/554c6ebfb4c905f76f8b5027/html5/thumbnails/23.jpg)
Daily Activities Top Tips
• 1st few pages of “People you may know”
• Check saved searches
• Check group discussions
• Check link invitations
• Check inbox
• Share update of what you’re working on
onlinemarketingworkshops.co.uk01865 980 630
![Page 24: Effective Use of LinkedIn](https://reader033.vdocuments.us/reader033/viewer/2022052410/554c6ebfb4c905f76f8b5027/html5/thumbnails/24.jpg)
Precise targeting:
• Geographic –
country & town
• Company – name or
sector & size
• Job Title – specific
or categories
• Groups members
• Gender
• Age
And collect leads
LinkedIn Ads
onlinemarketingworkshops.co.uk01865 980 630
![Page 25: Effective Use of LinkedIn](https://reader033.vdocuments.us/reader033/viewer/2022052410/554c6ebfb4c905f76f8b5027/html5/thumbnails/25.jpg)
• To get the slides emailed to you this afternoon – give
me your card
• Any questions:
• 01865 980 630
• @chloeatindium
And please connect on LinkedIn
onlinemarketingworkshops.co.uk01865 980 630