Effective tips for collecting online user data

Submitted by : Jodie Baldwin

Introduction

● Effectively collected and analysed user data leads to successful marketing strategies.

● But collecting this online user data is not that simple as several privacy concerns are involved.

● Here we are addressing some effective tips for online data collection.

Reference : http://serrahmark234.blog.com/2015/02/18/effective-tips-for-collecting-online-user-data/

How to Collect user data?

● With the help of online surveys and polls.

● By asking for customer feedback.

● With the help of user profile data.

● By social Analytics feature.

● With the help of website analytics tool.

Reference : http://serrahmark234.blog.com/2015/02/18/effective-tips-for-collecting-online-user-data/

Best practices for collection of online data

1. Ask for user permission to gather data :

● Asking for user permission before collecting user data is a must no matter which technology you are using.

● To gather user data without user permission can result in loss of customer trust and negatively impacts your brand.

● Many a times businesses also face legal issues due to collecting data without permission.

Reference : http://serrahmark234.blog.com/2015/02/18/effective-tips-for-collecting-online-user-data/

Best practices for collection of online data

2. First make a relationship, then ask for data :

● Nobody likes to share personal details with some stranger. This condition holds true for online business too.

● Users won’t share their details with you if they don’t know you.

● To that end, businesses are supposed to build a relationship with customer before start asking user details.

Reference : http://serrahmark234.blog.com/2015/02/18/effective-tips-for-collecting-online-user-data/

Best practices for collection of online data

3. Stick to the rules :

● Just like any other part of business, collecting online data is also bound by some specific rules.

● One can read about these rules here on the office of the privacy commission of Canada website.

● The data collection process of any business must be acceptable under all kind of privacy laws.

Reference : http://serrahmark234.blog.com/2015/02/18/effective-tips-for-collecting-online-user-data/

Best practices for collection of online data

4. Do not ask for irrlevant data :

● One thing marketers must take care of is to ask only that information which is relevant to your business.

● For eg, you won’t be asking for your user’s driving license to sell something related to sports.

● The purpose of asking this information must be clear to your audience.

Reference : http://serrahmark234.blog.com/2015/02/18/effective-tips-for-collecting-online-user-data/

Best practices for collection of online data

5. Don’t ask for all the data at once :

● Asking for too much data might make user suspicious.

● Ask only for those information essential for certain action.

● Make the process of data collection easy by asking for only the most essential information.

Reference : http://serrahmark234.blog.com/2015/02/18/effective-tips-for-collecting-online-user-data/

Conclusion

Collecting reliable user data can be extremely beneficial for any business. With the tips mentioned here, businesses can collect user data very effectively.

Know more about this here : Privacy Concerns : 8 best practices in online data collection

Reference : http://serrahmark234.blog.com/2015/02/18/effective-tips-for-collecting-online-user-data/

Thank-you