effective thinking brochure

8/12/2019 Effective Thinking Brochure

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by Dr. Edward de Bono

Smarter ways to work


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At DuPont, we

have experienced the power

of deliberate, systematic application

of the de Bono tools to practical problems

with remarkable results. The Lateral Thinking

Techniques led to a major breakthrough in process

continuity at a fiber plant with a radical alteration

of basic equipment design, reducing the number of

moving parts by 80%.

David Tanner, FoundingDirector, DuPont Center

for Creativity &Innovation


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Every organisation needs tothink more effectively. Great

companies foster creativity andinnovation because they realisethe catalyst for growth and costsavings is through the effectivemanagement of their thinkingprocess.

Effective Thinking affects the bottom line of

any organisation. Companies can save money

by increasing productivity, designing innovative

new processes and developing new cost

reduction strategies.

The de Bono Effective Thinking course will

improve critical thinking abilities within your

organisation, develop complex problem solving

skills and provide the participants with the

thinking tools and creativity techniques that

lead to better judgment and decision making.

Doctor de Bonos creativity techniques have been

used by Fortune 500 companies to generate

new revenue streams by helping them recognise

new markets and develop innovative solutions,

which otherwise would have been missed

opportunities.

The thinking tools were designed by Dr. Edward

de Bono. The tools work in conjunction with

the brains natural ability to think. By adapting

a systematic framework, de Bono effective

thinkers focus their attention on discrete areas,

thereby giving them a better overview of almost

any situation.

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I believe Dr.

de Bonos work

in teaching people

to think may be the

most important thing

happening in the

world today.

George Gallup


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de Bonos thinking

tools are designed to lead us

from the vicarious why didnt I think of

that before? to the triumphant eureka. I

saw the system work in action at an impasseduring a seminar of Nobel laureates. When a de

Bono thinking tool was injected into the discussion,

the problem was quickly solved.

Sheldon Lee Glashow, Nobelprize for Physics, Harvard


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Module 1You are introduced to the thinking tools and

techniques which have proven to increaseabilities in areas such as creativity, problem

solving and critical thinking. As you move

through the course you will encounter material

and assessments that are designed to cement

these concepts into your mind.

Module 2You explore the different types of thinking

situations that exist and how you shouldproactively react to them. By understanding

the type of problems you face you can learn

the thinking skills to develop better solutions.

Module 3You will focus on creativity and lateral thinking.

Learning to think outside the box is important

when you need to problem solve. You should be

able to recognise situations that need some extra

creativity and brainstorm in an effective focused

manner that delivers results.

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The Effective Thinking courseconsists of three modules,

each of eight lessons.

Thinking

without

confusion and thinking

that provides results...

that saves time and

money for everyone.

Donald Trump


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The creator of lateral thinking and best-

selling author of over 80 books translated into

34 languages, Edward de Bonos training and

thinking methods have been used worldwide

for many years by schools and colleges,

corporations, large and small organisations aswell as individuals.

Widely regarded as the worlds leading authority

on the teaching of thinking as a skill, de Bono

has lectured in 61 countries and consulted

governments and Fortune 100 companies. He

was a Rhodes Scholar at Christ Church, Oxford,

where he gained an MA in psychology and

physiology. He also has a PhD degree and a DPhil

in medicine from Trinity College, Cambridge and

was nominated for the Nobel Prize for Economics

in 2005.

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Dr Edward de Bono is one of thevery few people in history who

can be said to have had a majorimpact on the way we think.

An inspiring

man with

brilliant ideas. de

Bono never ceases to

amaze with his clarity

of thought.

Richard Branson


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The Effective Thinking course aims to teachpeople:

> Critical Thinking

> Complex Problem Solving

> Judgment and Decision-Making

> Active Listening

Forbes magazine states that these are the top

four in demand skills needed in the modernworkplace. These are some of the techniques

that can be mastered with the de Bono Effective

Thinking Course.

By becoming a certified Effective Thinker you

can easily demonstrate these abilities to future

employers. Companies that wish to educate their

current employees in these skills can also make

the Effective Thinking Course a part of their

Leadership Development programme.

This thinking course so far hasincreased my awareness of various

things to consider in planning, problem solving,

design, the organization of ideas, negotiation,

communication, and the gathering of ideas. It

has helped me focus my attention on one area

at a time and therefore, I believe, to be a more

effective thinker.Laurel Boucher, de Bono

Certified Effective Thinker. USA

I would like to thank the Effective Thinking

Team for all of their support and guidance that

has made this online training possible.

Ive had recently advised a global

player of the energy sector, and used several

methods learned during this training. The result

was just amazing and we are now working to

establish a baseline of market opportunities of

about $100m. Yannick Mriguet, Consultant,

entrepreneur and de Bono Certified Effective

Thinker. France

Who is the course for? Quotes


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Successful companies grow withEffective Thinking

Siemens: Products to market 50% faster

A division of Siemens reduced product

development time by 50% after incorporating

de Bonos thinking tools into the process

Kevlar:The reengineering of a

manufacturing process for Kevlar

eliminated 9 steps in the manufacturing

process as a result of de Bonos LateralThinking Techniques saving the company

over $30 million annually.

IBM:Quality Thinking Essentials Our key

professionals have embraced de Bonos

creative thinking techniques. They have a profound

impact on the quality of our thinking at IBM.

Jack Smulowitz, Executive, IBM

Nestle:Quick IdeasWe need ideas

and we need them quickly thats

when de Bonos tools really work.

Helmut Moucher, CEO Nestle

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de Bono effective thinkers

will emerge from the course

with a more cohesive understanding

on how to tackle problems that

are commonplace to the modernworking environment, which can

only enhance their future career

prospects.


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The thinking course in the cloud

The Effective Thinking course is designed as aself- learning tool delivered through the Cloud.

The course will take approximately 20- 36 hours

to complete and has over 200 thinking exercises

to challenge you along the way to becoming an

Effective Thinker. The tools are easy to learn,

quick to understand and simple to implement.

To help you at any stage in the course, our

Master Tutors were personally trained and

certified in Effective Thinking by Dr. Edwardde Bono himself. You will be in good hands.

By using this course...

de Bono effective thinkers will emerge from the

course with a more cohesive understanding on

how to tackle problems that are commonplace

to the modern working environment, which

can only enhance their future career prospects.

Participants will also gain considerable amount

of self confidence- and no small amount of

kudos- that comes with becoming a certified

Effective Thinker.

The benefits of the course:

Online Content > The Course can be completedanywhere and anytime that suits you. reward

yourself with the flexibility of training in the

cloud.

Reduced Costs >Online training offers greater

savings to companies over the traditional tutor

and classroom scenario.

Tutor Support >A personal Tutor will guide youthrough all aspects of the course. Helping you to

fully understand the tools and techniques.

Certification >Become a value to your present

and future employer with a de Bono Certified

Effective Thinker award.

Thinking Exercises >Thinking Exercises will

challenge you to expand your thinking and

increase your productivity and creativity.

Progress Tracking >Track your thinking skills with

a personalised progress chart. Organisations will

receive participant updates for group users.


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Module 1: Thinking Tools

The first module will introduce the student to Dr.Edward de Bonos seven key thinking tools. Each

tool has its own functionality and place within

the thinking process.

1: Are you a thinker?

This lesson helps you look at your self-image as

a thinker and at thinking skills. Setting the stage

for your journey towards Effective Thinking.

2: Plus, minus and interesting

Analysis of Plus, Minus and Interesting points.

This is a powerful tool for considering new ideas.

3: Aims, goals and objectives

The examination of Aims, Goals and Objectives.

A.G.O. is used to clarify thinking, for example,

when considering new initiatives.

4: Consider all factors

This involves a structured process to the

Consideration of All Factors. It is often

used when considering situations prior to

developing ideas. CAF helps ensure that

no possibilities have been overlooked.

5: Other peoples views

Other Peoples Views. Almost any thinking

activity involves other people, at least indirectly:

choices, decisions, plans, and so forth. OPV

tries to get the thinker inside the heads of those

involved.

6: First important priorities

Stands for First Important Priorities. This is abasic tool like the others. It provides a

deliberate instruction to you (or to others) to

focus directly on priorities (in general

or at a particular moment).

7: Alternatives. Possibilities and choices

Another of the convenience tools that we can

use with ourselves or with others in order to

direct our minds to carry out some task. A.P.C.

involves looking for the Alternatives, Possibilities

or Choices (whichever is appropriate) in that

situation.

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8: Consequence and sequel

This is a scan of time for your brain. Helping you

focus upon the consequences that might arisefrom a decision, course of action or change of

any sort over time periods.

Module 2: Thinking Situations

Module 2 uses the thinking tools the student

has acquired from the first module.

The course examines decision and problem-solving techniques which you can use to

effectively manage those situations.

1: Plan and action

Getting things done, making something happen,

implementation, carrying something

out. Thinking is involved not only in arriving at a

decision but also in carrying it out.

Planning is usually an essential part of getting

something done.

2: Decision and evaluation

Judging the value of an option. Is this worth

doing? Making decisions and making choices.Decision making can be easy with the right tools.

3: Problem-solving and design

Finding solutions to problems, and designing

solutions to problems. In a sense any design task

is also a problem-solving task because there is

something to be achieved and no obvious way

of achieving it.

4: Coping and organising:

Coping with confusion and mess. Creating order

out of chaos. Organising different elements so

that the whole works - a common enough real-

life situation.

5: Negotiation and conflict

Two party situations often have each side trying

to get what they want. This lesson will help

you turn arguments and conflict into win-win

outcomes.

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5: Stepping stone:Learn to look for the way forward a step at a

time. Every creative journey starts with a step.

6: Random juxtaposition:

Unleash the power of your mind with this

technique when you need it. Constraints,

shaping, using and harvesting ideas.

7: The treatment of ideas:Constraints, shaping, using and harvesting ideas.

8 : Focus

How to define the creative thrust. The creation of

idea sensitive areas for the generation of creative

thinking.

Final thoughts onEffective Thinking

Whatever organisation you work for, whatever

the nature of the business, you and your fellow

employees can benefit greatly from Effective

Thinking from Dr. Edward de Bono. It is a proven

system that brings people together to improve

efficiency and productivity in the workplace.

A range of courses with tutor support and

certification is available to all participants, so get

in touch with us today to find out more about

Effective Thinking.


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by Dr. Edward de Bono

Contact Details

AddressT > 123 456

E > [email protected]

W > www.effectivethinking.me

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