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EFFECTIVE PUBLIC COMMUNICATION FINAL PROJECT NAME:NG JI YANN ID:0323713 TUTOR:MR.RIDHWAN

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Page 1: Effective public communication

EFFECTIVE PUBLIC COMMUNICATIONFINAL PROJECT

NAME:NG JI YANNID:0323713TUTOR:MR.RIDHWAN

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TOPIC 4PARK AND GARDEN

AROUND THE WORLD

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PALEY PARK

PALEY PARKPALEY PARK

PALEY PARKPALEY PARK

PALEY PARK

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New York, New York - Paley Park HD (2014) (2).mp4

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LOCATION OF PALEY PARKSize: 4,200 square feet .1acre Location: Midtown Manhattan, New York City, New York

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HISTORICAL BACKGROUND

OFPALEY PARK

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HISTORY BACKGROUND OF PALEYPARK

-NEW YORK CITY RENAISSANCEDURING THE PERIOD BETWEEN 1945 AND 1970. NEW YORK SAW THE EXPANSION OF SLUMS AND THE BUILDING OF MORE SKYSCRAPERS. SO, AS THE CITY APPROACHED THE 70’s , NEW YORKERS BEGAN TO SEEK A RENEWAL OF THE CITY RENAISSANCE WITH THE RENOVATION OF MANY OF THE CITY’S LANDMARKS. THIS PERIOD OF RENAISSANCE AND RENOVATION INCLUDED THE MOVEMENT TO BUILD POCKET PARK.

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HISTORY BACKGROUND OF PALEYPARK

-THE FIRST POCKET PARK EMERGEDPALEY PARK WAS NEW YORK CITY’S FIRST VEST POCKET PARK. BEFORE NEW CITY RENAISSANCE KICKED INTO FULL GEAR ,THREE IMPORTANT FIGURES IN NEW YORK SOCIAL HISTORY UNDERTOOK THE PROJECT OF RESHAPPING THE PUBLIC SPACE .

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HISTORY BACKGROUND OF PALEYPARK

-THE FIRST POCKET PARK EMERGED (CONTINUE)THE PROJECT WAS PROMOTED BY ACTIVIST AND PHILANTHROPIST THOMAS HOVING AND BEGAN WITH THE FINANCIAL SUPPORT CBS FOUNDER WILLIAM S.PALEY ,WHO DONATED THE MONEY AND THE LAND FOR PROJECT AND DEDICATED THE PARK TO HIS DAD,SAMUEL PALEY. PALEY HIRED LANDSCAPE ARCHITEC ROBERT ZION TO DESIGN THE PARK. PALEY PARK WAS OPEN TO THE PUBLIC IN MAY OF 1967.

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THOMAS HOVINGTHE PERSON WHO

PROMOTED POCKET PARK

WILLIAM S.PALEYCBS FOUNDER

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SAMUEL PALEYFATHER OF WILLIAM

S.PALEY

ROBERT ZIONLANDSCAPE ARHITECT

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HISTORY BACKGROUND OF PALEYPARK

-OTHER PARK PROJECTSTHE BUILDING OF PALEY PARK AND THE POSITIVE REACTION IT RECEIVED , PROMPTED THESE MEN TO BECOME INVOLVED IN THE BUILDING OF OTHER POCKET PARKS THROUGHOUT NEW YORK CITY , AS PALEY PARK JUMPSTARTED THEIR MOVEMENT TO REDESIGN THE PUBLIC SPACE . BY SEPTEMBER 1967,18 OTHER POCKET PARK HAD BEEN DESIGNED WITH 10 MORE IN THE WORKS.

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STRUCTURE & LAYOUTOF

PALEY PARK

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STRUCTURE & LAYOUT OF PALEY PARK

The 40’ wide park is squeezed between high rise buildings, and stretches 100’ back from the street. As you pass the park, your eye is directed to the 20 foot tall waterfall which spans the entire back wall. The park is elevated slightly from the sidewalk, with a set of 4 steps serving as the entrance to the park. The two side walls feature seat walls, and are covered in a thick mat of English ivy.

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PLAN OF PALEY PARK

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LAYOUT PLAN 2 OF PALEY PARK

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SECTION PLAN OF PALEY PARK

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STRUCTURE & LAYOUT OF PALEY PARK

FEATURES OF PALEY PARK-THE TWO SIDES WALL ARE COVERED WITH “VERTICAL LAWNS” OF ENGLISH IVY-SEVETEEN HONEY LOCUST TREES-MOVEABLE WIRE MESH CHAIRS AND MARBLE TABLES-BERLIN WALL

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WALL WITH “VERTICAL LAWNS” OF ENGLISH IVY

HONEY LOCUST TREES

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BERLIN WALL

IN 1990 ,ANOTHER LAYER OF HISTORY WAS ADDED TO PALEY PARK ,AS FIVE-12 FOOT HIGH ,5000-POND PIECES OF THE BERLIN WALL WERE DISPLAYED IN A SEPARATE SECTION OF THE PARK.

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MOVEABLE WIRE MESH CHAIRS AND MARBLE TABLES

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TYPE OF PALEY PARK

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TYPE OF PALEY PARK

PALEY PARK IS TYPE OF URBAN POCKET PARK .POCKET PARK IS A SMALL PARK ACCESIBLE TO THE GENERAL PUBLIC. POCKET PARK ARE FREQUANTLY CREATED ON A SINGLE VACANT BUILDING LOT OR ON SMALL, IRREGULAR PIECES OF LAND. THEY ALSO MAY BE CREATED AS A COMPONENT OF THE PUBLIC SHARE REQUIMENT OF LARGE BUILDINGS PROJECTS.

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TYPE OF PALEY PARK

POCKETS PARK CAN BE URBAN , SUBURBAN , OR RURAL ,AND CAN BE ON PUBLIC OR PRIVATE LAND . ALTHOUGH THEY ARE TOO SMALL FOR PHYSICAL ACTIVITIES ,POCKET PARKS PROVIDE GREENERY , A PLACE TO SIT OUTDOORS , AND SOMETIMES A CHILDREN’S PLAYGROUND .THEY MAY BE CREATED ARIUND A MONUMENT ,HISTORIC MARKER OR ART PROJECT.

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GREENACRE PARK

MELACCA HERITAGE PARK

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RECREATIONAL ACTIVITIES

INPALEY PARK

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RECREATIONAL ACTIVITIES INPALEY PARK

PALEY PARK IS FOR ADULTSOFFICE WORKERS, SHOPPERS, TOURISTS, AND PASSERBY.

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RECREATIONAL ACTIVITIES INPALEY PARK

ITS PURPOSE IS FOR RESTFOR OFFICE WORKER WHO HAS FINISHED LUNCH,

A PLACE TO SPEND REMAINDER OF THE LUNCH HOUR

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RECREATIONAL ACTIVITIES INPALEY PARK

FOR SHOPPERTO PUT DOWN THEIR PARCEL, RECLINE IN A COMFORTABLE PLACE, SIP COFFEE BEFORE CONTINUE

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RECREATIONAL ACTIVITIES INPALEY PARK

FOR THE TOURIST OR PASSERBY OPPOURTUNITY TO BE REFRESH VISUALLY

BY THE SCALE OF PLACEBY THE DENSE GREEN GROWTHBY THE QUIET OF THE TINY SPACE

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TYPE OF MATERIAL USED TO BUILT

PALEY PARK

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TYPE OF MATERIAL USED TO BUILT PALEY PARK

THE PARK DISPLAYS A UNIQUE BLEND OF SYNTHETIC MATERIALS, TEXTURES, COLORS AND SOUNDS. THE WIRE MESH CHAIRS AND MARBLE TABLES ARE LIGHT AND DON'T DETRACT FROM THE SURROUNDINGS. THE PARK'S GROUND SURFACE IS NOT TERRAZO OR CONCRETE BUT FEATURES ROUGH-HEWN GRANITE PAVERS WHICH EXTEND ACROSS THE SIDEWALK TO THE STREET CURB. THE HONEY LOCUST TREES WERE PLANTED AT 12-FOOT (3.7 M) INTERVALS. THE GREEN OF THE IVY-COVERED SIDE WALLS CONTRAST WITH COLORFUL FLOWERS, AND THE WHITE WATERFALL, CASCADING AT 1,800 US GALLONS (6,800 L) PER MINUTE, MASKS THE NOISE FROM THE STREET.

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TYPE OF MATERIAL USED TO BUILT PALEY PARK

THE CENTRAL PAVING IS 100 MM RED BROWN RANITE SETTS IN A SQAURE GRID-CONTROLLED BUT NOT TOO STIFFIRREGULARY SET STONES SLOW FOOT TRAFFIC INSIDE THE PARK

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20-FOOTWATERFALL PROVİDES A DRAMATİC FOCAL POİNT AND A REASON TO ENTER THE PARK

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REFERENCES

1.http://depts.washington.edu/open2100/pdf/2_OpenSpaceTypes/ Open_Space_Types/pocket_parks.pdf

2. http://untappedcities.com/2015/08/12/10-man-made-urban-waterfalls-nyc/10/

3. http://www.terrapinbrightgreen.com/wp-content/uploads/2015/11/Paley-Park_Case-Study-Fall-15.pdf

4. http:// wikis.nyu.edu/display/mediahistoryofny/Paley+Park

5. https://www.academia.edu/1740944/paley_park

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~THE END~

THANK YOU