effective networking

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Effective Networking: A Key Business Success Factor:

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Become an effective networker both online and off. Come prepared, know what you want to achieve and what networking can offer, and examine the follow up steps you should do.

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Page 1: Effective Networking

Effective Networking: A Key Business Success Factor:

Page 2: Effective Networking

You don’t have to know everything as long as you know the people who do.

Harvey Mackay

Page 3: Effective Networking

Effective Networking• A myth - Networking means meeting other people • See in their actions and their words• Reality - 95% of networking is a waste of time• Why – You don’t have a goal.

• It’s not a contest• Most business cards handed out or received• Most handshakes• Most trips to the snack bar

Page 4: Effective Networking

Networking: Off-Line and On-Line

• Power of Collaboration• Networking Goal• Networking Defined• Networking – Why and Who• Networking - How• Traditional or Off-Line Networking• On-Line Networking

Page 5: Effective Networking

Networking Goal• Connections •Those who need me•Those I need•Those who can help me take the next step

• Learning - Trends, competition, industry, & customer problems• Tips from those who have been there• Future

Page 6: Effective Networking

Answer this question – If all of Google’s data were stored on punch cards, how big would the pile of cards be?

• http://www.ted.com/talks/randall_munroe_comics_that_ask_what_if

Page 7: Effective Networking

An Example

Page 8: Effective Networking
Page 9: Effective Networking
Page 10: Effective Networking

Georges Seurat

Invitation to a Sideshow

Page 11: Effective Networking

Networking defined:

• Widely-held definition - “I know it when I see it but can’t define it, explain it, or understand why I can’t make it work”

• Defined - The informal process of linking people to each other as resources; assisting, supporting, and helping others find the resources they need

Page 12: Effective Networking

Also Known As

LinkingRainmaking

The “good ol’ boys”Schmoozing Connecting

“6 degrees to Kevin Bacon”

Page 13: Effective Networking

Before Starting Know:

•Why? – Already discussed•Who?•How?

Page 14: Effective Networking

Networking – Why?

• Power of linking and shared resources

• DARPA weather balloon challenge -• Task – Locate 10 red weather balloons tethered in the United

States• Time estimated – 1 week

• Actual time was????????

• https://www.youtube.com/watch?v=Fzo4rIpt0gY

Page 15: Effective Networking

Networking – Who?

• Competitors or Noncompetitive competitors• Like-minded AND non-like minded• Professional associations• Referral partners• Complimentary products/services• Same/Different geographical area

• Business contact spheres – i.e., services• Social contacts

Page 16: Effective Networking

Networking – How?• Positive attitude – Set objectives - Plan• Be sincere – Be open – Be genuine – BE YOU!!• Know what you want to say – Your elevator pitch• Not a sales pitch• Be aware of your nonverbal cues

• Be a good listener – 80% listen, 20% talk• Thank people• Offer help – Be a referral source for others• Practice, practice, practice

Page 17: Effective Networking

More “How”• Start small• Lurk - Watch, listen and learn before participating• Develop a strong profile. This is your business card, elevator

speech, and online profile• Find the key players – Don’t be afraid to “unfriend”• Learn the preferred connection methods of the key players

and community and key players• Share and contribute – Add value

Page 18: Effective Networking

How to Use Networking Events

• Don’t arrive late – Best opportunities in first 30 minutes• Dress appropriately• Be the host – Take advantage of “no host” events• Manage your time• Plan how to meet people and how to move• Set a limit on # of people you want to meet

• LISTEN - Give undivided attention – It’s about them• Work the room• Stand by the food – Everyone comes by

Page 19: Effective Networking

After the Event!!

• Take notes

• Keep in contact

• Remember your promises

• Send note cards – Hand-written is nice

• Critique yourself – Learn from your mistakes

• Plan the next event

Page 20: Effective Networking

Networking ToolsYour business card

Business cards of othersName badgeOnline Profile

Website

Page 21: Effective Networking

It’s NetWORK!!!Not

Netsit

orNeteat

Page 22: Effective Networking

Online NetworkingThe “Who” and “Why” are the same.

What differs somewhat is the “HOW.”

Page 23: Effective Networking

Part of “how” remains the same

• Positive attitude – Set objectives – Plan - Strategize• Be sincere – Be open – Be genuine – BE YOU!!• Know what you want - It’s easy, and nonthreatening if you leave• Key is “online profile” and the “about us” section – It’s your elevator

pitch and your sound bite. • Be a good listener – 80% listen, 20% talk• Thank people• Offer help – Be a referral source for others

Page 24: Effective Networking

More Online Tips

•Connect•Attract – Find a niche – Can’t be all things to all people•Greater focus from getting to giving • Acknowledge, say thanks, comment on others, follow

back, share, join communities and help

Page 25: Effective Networking

On-Line Networking: Your On-Line Reputation

• “People are sharing product and service recommendations online every minute of every day.”

-- Stephanie Abrams and Courtney Spritzer

With mobile technology, your reputation travels with (or even ahead of) you.

Page 26: Effective Networking

Networking = Success

Networking has delivered more return on investment than any other tool in my business, both financially and in non-

monetary terms – Chris Garrett

Page 27: Effective Networking

Glenn Muske, NDSU — [email protected] Connie Hancock, UNL Extension — [email protected]

For resources: powerofbusiness.net

For questions, contact:

Page 28: Effective Networking

Business owners offering tips to business owners

First Friday of every month

15 minutes

12:15 ET

Register: powerofbusiness.net