Effective January 1, 2015

Effective January 1, 2015

The Staff

Karmen Concannon Publisher Brenda Smith Controller Jan McLaughlin Editor Banks Dishmon Advertising Director Randy Machan Circulation Director

Established 1867

300 E. Poe Rd., Bowling Green, OH 43402 Main: (419) 352-4611 Fax: (419) 354-0314

Sent-Trib.com

Special Sections and Events

Month Section/Event/Magazine Publication Date

January Section Health Guide Jan. 21 Event Health Jan. 25 Section Baby/Children Brag Jan. 23 Section Prime of Life Jan. 30 Magazine Wood County Visitor’s Guide Jan. 30 February Section Progress (broadsheet) Feb. 27 March Section AG Guide Mar. 13 Section Prom Guide Mar. 27 April Magazine Home+Garden April 22 Event Home+Garden Show April 25 Section Emergency Preparedness April 17 Section Prime of Life April 24 May Section Spring Car Care May 1 Section Class of 2015 May 22 June Section GOBA (Great Ohio Bicycle Adventure) June 19 July Section Prime of Life July 10 Section Wood County Fair July 31 Magazine Cook’s Corner Cookbook July 31 August Section Pemberville Fair Aug. 11 Section Back to College Aug. 19 Section Tractor Pull Aug. 17 Section Winner’s Circle Aug. 28 Section Football Preview Aug. 26 September Section Black Swamp Sept. 9 Magazine Brides Sept. 11 Event Brides Sept. 13 Section Fall Car Care Sept. 18 Section AG Harvest Time Sept. 25 October Section Fall Home Improvement Oct. 9 Section Breast Cancer Awareness Oct. 16 Section Prime of Life Oct. 30 November Magazine Holiday Traditions Nov. 6 Section Holiday Salute Veteran’s Nov. 11 Event Taste of Home Cooking School Nov. 12 Magazine 2016 Calendar Nov. 13 Section Holiday Coloring Book Nov. 20 Section Shop Local – Small Business Saturday Nov. 27 December Section Holiday Gift Guide Dec.4 Section Holiday Greetings Dec. 18 Magazine Here’s My Card Directory Dec. 29

Pages April Page Easter Services Apr. 5 May Page Memorial Day 25

th May 22

July Page Independence Day Fireworks June 26 September Page 09-11-01 Tribute Sept. 11 October Pages Women in Business Oct. 20 December Page Don’t Drink, & Drive Dec. 30

Effective January 1, 2015

Daily & Weekend Ad Rates

Contract Agreement length Open 13 Weeks 26 Weeks 52 Weeks 52 weeks Color

Inches Size Description Ad Size Column x Inch

1X 6 ads 13 ads 26 ads 52 ads Rates

126 Full Page 6x21 $1,008.00 $958.00 $928.00 $908.00 $888.00 $250.00

80 3/4 Page 5x16 $672.00 $639.00 $619.00 $605.00 $592.00 $250.00

63 Half Page 6 x10.5 OR 3x21 $555.00 $527.00 $511.00 $499.00 $488.00 $200.00

44 4x11 $405.00 $385.00 $373.00 $365.00 $357.00 $200.00

36 4x9 $346.00 $329.00 $318.00 $312.00 $305.00 $175.00

31.5 Quarter Page 6x5.25 OR 3x10.5 $315.00 $300.00 $290.00 $284.00 $278.00 $175.00

24 3x8 $250.00 $238.00 $230.00 $225.00 $220.00 $150.00

15.75 Eighth Page 3x5 OR 2x7.5 $171.00 $162.00 $157.00 $154.00 $150.00 $150.00

12 2x6 OR 3x4 $135.00 $128.00 $124.00 $121.00 $119.00 $100.00

10 2x5 $116.00 $111.00 $107.00 $105.00 $103.00 $100.00

8 2x4 $96.00 $92.00 $89.00 $87.00 $85.00 $75.00

6 Business Card 2x3 $75.00 $71.00 $69.00 $67.00 $66.00 $50.00

4 2x2 OR 1x4 $52.00 $49.00 $48.00 $47.00 $46.00 $50.00

Premium Positions

12 Front Pg Banner 6 x 2 $299.00 $269.00 $254.00 $239.00 $224.00 included

12 Sports Front Banner 6 x 2 $199.00 $179.00 $169.00 $159.00 $150.00 included

Non-Modular PCI $12.50

All Rates are net. Payment is due upon receipt of statement. Late payment beyond current month billing will result in loss of contract rate. Other ad sizes and frequency schedules available upon request and custom quoted.

Classified Display Rates (auto & real estate)

Contract Agreement length Open 13 Weeks 26 Weeks 52 Weeks 52 weeks Color

Inches Size Description Ad Size Column x Inch

1X 6 ads 13 ads 26 ads 52 ads Rates

147 Full Page 7x21 $1,470.00 $1,250.00 $1,176.00 $1,103.00 $1,029.00 $250.00

110.25 3/4 Page 6x18.375 $1,131.00 $961.00 $905.00 $848.00 $792.00 $250.00

73.5 Half Page 7x10.5 $772.00 $656.00 $618.00 $579.00 $541.00 $200.00

55 5x11 $592.00 $503.00 $473.00 $444.00 $414.00 $200.00

45 5x9 $495.00 $421.00 $396.00 $372.00 $347.00 $175.00

36.75 Quarter Page 7x5.25 OR 3x12.25 $412.00 $350.00 $330.00 $309.00 $289.00 $175.00

24 3x8 $275.00 $234.00 $220.00 $207.00 $193.00 $150.00

18 Eighth Page 3x6 OR 2x9 $211.00 $180.00 $169.00 $158.00 $148.00 $150.00

Non-Modular PCI $ 10.87

Preprints FULL Run Rates (CPM) 9,500 copies needed

Pages 1 - 5

inserts/yr. 6 - 12

inserts/yr. 13 - 23

inserts/yr. 24 - 47

inserts/yr. 48 - 74

inserts/yr. 75 - 99

inserts/yr. 100+

inserts/yr.

Single Sheets $40 $38 $36 $34 $32 $30 $28

Up to 24 tab pages $42 $40 $38 $36 $34 $32 $30

28 tab pages + $47 $45 $43 $40 $38 $35 $33

A signed pre-print contract earns the above rates. Non-contract pre-print advertisers use the 1-5 rate level. For inserts larger than 28 pages add $2.25 per thousand for each additional four (4) tab pages. Contract advertisers of 48 or more full run insert per year qualifies for the 52 week ROP rate. Ask your sales rep for details.

Preprints must be clearly labeled with the publication date

Deliver to: Sentinel-Tribune c/o Findlay Printing Co.

701 W Sandusky St. Findlay, OH 45840 419-352-4611

25% Discount on your advertising when you add the Smart Shopper to your buy!

Effective January 1, 2015

A B C

D

F

E

G

G

H

I

J K

M

N

L

P Q

G

O

Digital - Home Page Over 40% of ALL INTERNET USERS have viewed a newspaper’s Web site in the last three months!

All digital advertising is sold by impressions with a 30,000 impressions minimum, additional impressions can be added in 10,000 increments.

Position/Size Rates per 40,000 impressions cpi = cost per thousand impression

A Leaderboard Top Ad Size: 728x90 $350 ($8.75cpi)

B Tile Top Ad Size: 200x90 $350 ($8.75cpi)

C Page Curl Ad Size: n/a $350 ($8.75cpi)

D Weather Sponsor Ad Size: 88x31 $450 ($11.25cpi)

E Leaderboard Middle Ad Size: 728x90 $350 ($8.75cpi)

F Pencil Ad Size: 960x30 $350 ($8.75cpi)

G Rail Top Ad Size: 300x250 $350 ($8.75cpi)

H Center Top Ad Size: 468x60 $350 ($8.75cpi)

I Center Middle Ad Size: 468x60 $240 ($6.00cpi)

J Rail Middle extra Ad Size: 120x600 $240 ($6.00cpi)

K Rail Middle extra Ad Size: 160x600 $240 ($6.00cpi)

L Rail Middle Secondary Ad Size: 300x600 $200 ($5.00pi)

M Center Bottom Ad Size: 468x60 $200 ($5.00cpi)

N Rail Bottom Ad Size: 120x90 $160 ($4.00cpi)

O Rail Bottom-secondary Ad Size: 120x90 $160 ($4.00cpi)

P Leaderboard Bottom Ad Size: 728x90 $160 ($4.00cpi)

Q Tile Bottom Ad Size: 200x90 $160 ($4.00cpi)

In-Story Ad Size: 300x250 $350 ($8.75cpi)

Effective January 1, 2015

Mobile – Tablet Smartphone A, B, C, Mobile Smartphone

Ad Size: 300x50 20,000 impressions

$100 ($5.00 cpi)

D, E, F, G, H, I, Mobile Smartphone Ad Size: 300x50

20,000 impressions $60 ($3.00 cpi)

A, C, D, Mobile Tablet Center Ad Size: 300x50

20,000 impressions $100 ($5.00cpi)

B, H, Mobile Tablet Rail Top or Bottom Ad Size: 300x250

20,000 impressions $100 ($5.00cpi)

E, F, G, I, Mobile Tablet Center Ad Size: 300x50

20,000 impressions $60 ($3.00cpi)

Effective January 1, 2015

A

Digital Services

Coming June 2015

Google PPC

(pay per click)

Target people searching for your services 20,000 Impressions

$125 per month (3 month minimum)

Facebook

Target location, gender, age 20,000 Impressions

$125 per month (3 month minimum)

Find us on:

sentinel-tribune

sentineltribune

@sentineltribune

Extended Reach Target where your customers are Or target a location that you’d like to reach

o Zip Code o Country & Region o DMA / Media Market o Longitude / Latitude + Radius

On Mobile: where the mobile devices are at that moment

Reaching customers closest to the point of sale

We find the Web sites your customers use and serve your ad to those sites

20,000 Impressions per month $125 per month (3 month minimum)

eNewsletter

This page is emailed to subscribers that have signed up to receive

headlines and breaking news. Ad Size: 468x60

$100 per month (3 month minimum)

COMING June 2015

Effective January 1, 2015

Marketplace Directory

A Web site feel without the Web site maintenance! Your own business header at the top of the page

Mobile loading icon

Vanity URL

Your business listing near the top of our site’s search results

Unlimited photos and business “blog” stories

Up to 10 offers (promote coupons, upcoming sales, etc.)

Integrate with and promote your existing Facebook and Twitter profiles

Business logo will be featured on your business profile, search results, featured listings and Front Page widgets

Manage and control your listing through your user dashboard

All of this for only $69.95 per month

Maximize your exposure and power-up your SEO! Your business listing near the top of our site’s search results

Unlimited photos and business “blog” stories

Up to 10 offers (promote coupons, upcoming sales, etc.)

Integrate with and promote your existing Facebook and Twitter profiles

Business logo will be featured on your business profile, search results, Featured listings and Front Page widget

Manage and control your listing through your user dashboard

All of this for only $49.95 per month

Get better results and attract more visitors!

Your business listing near the top of our site’s search results (below Power

Listings) 1 business photo

1 offer (promote coupons, upcoming sales, etc.)

Your business will appear in our featured listings on the front of the Marketplace section

Business logo will be featured on your business profile, search results, and in the featured listings

Manage and control your listing through your user dashboard

All of this for only $39.95 per month

Take control of your business listing and make free updates! By claiming your listing, you can add a description, update your business hours and change any incorrect information (such as phone number, address, web site, etc.). With our Marketplace system, you can manage your business listing from your user dashboard.

Effective January 1, 2015

GENERAL INFORMATION

Wood County

Household Income – Avg ........................................................$67,767

Household Income – Med ………….…………….…………..$53,441

Population of Bowling Green ………………….……………...31,849

Population of Wood County ……….………..……….………129,264

Readers per copy ………………………………….…..………….2.75

Deadlines Publication Day: Display: Classified: Retail or Classified Liner Ads only

Monday Fri.11 AM Fri. 2 PM

Tuesday Fri. 5 PM Mon. 2 PM

Wednesday Mon. 5 PM Tues. 2 PM

Thursday Tues.5 PM Wed. 2 PM

Friday Wed. 5 PM Thurs. 2 PM

Saturday Thurs. 5 PM Fri. 1 PM

Right to Edit and Reject: The Sentinel Company reserves the right

to edit, cancel or reject any advertising at any time.

Liability for payment: Publisher may hold advertiser and its agency

jointly and severally liable for all sums due and payable to the

publisher. Net 15 days – a monthly service charge of 1.5% (18% per

annum) will be added to any unpaid balances after the first 30 days.

Advertising will be accepted on a cash only basis from new

advertisers or any advertiser whose account is three or more months

in arrears.

Frequency discounts: Advertiser’s must sign a frequency agreement

to earn frequency discounts on 6x contracts. To qualify for the 13x

rate or greater advertising must be published within six months of

first insertion. Frequency discounts will be given in advance only on

contracts signed prior to advertising appearing in print or digital

formats.

Liability: The liability of the publisher for any error or omission or

delay for which it may be held legally responsible, shall in no event

exceed the cost of the space paid for and occupied by such individual

advertisement. Positioning of ads is at the publisher’s option. In no

event will adjustments, re-insertions or refunds be made because of

position in which an advertisement has been published. Position

requests will be honored without charge when possible. A demand

position requires regular rate plus 25%.

PRODUCTION SPECIFICATIONS

All ads must match technical and size specifications provided. All

fonts and graphics used in ads must be included with submissions. A

printed copy of ads must accompany electronic files.

Acceptable File Formats:

Adobe Acrobat PDF

Word.doc

PSD files must have supporting fonts, open type font or

true type font

High-resolution JPEG, TIFF or EPS file

We cannot accept ads created in Adobe PageMaker or Microsoft

Publisher/PowerPoint unless they are exported as PDF files with

embedded fonts, layers flattened, and required color spacing and

resolution.

Depth Requirements: Advertisements over 18 ½ inches will be

extended to 21 inches and a minimum of two columns. .

Color Specifications: Full-color ads must be sent as CMYK. Black

and white ads must be grayscale.

Resolution Specifications: All images must be at least 200 (dots per

inch)/85 line screen for newsprint. All images for glossy publications

must be at least 300 dpi. Files less than 200 dpi cannot be accepted.

Images from the Internet cannot be used in any instance.

Font Specifications: Fonts used in a PDF file must be embedded.

Fonts within an Illustrator file must be outlined. PostScript fonts are

preferred.

Delivery Specifications: Files can be emailed to ads@sentinel-tribune.com.

Mechanical Specifications: Main News Classified

1 col. 1.599” 1 col. 1.305”

2 col. 3.225” 2 col. 2.736”

3 col. 4.892” 3 col. 4.163”

4 col. 6.548” 4 col. 5.600”

5 col. 8.218” 5 col. 7.027”

6 col. 9.888” 6 col. 8.458”

7 col. 9.888”

Most popular ad sizes

Full Page 6col x 21" (9.888”x21”)

1/2 Page Vertical 3col x 21"

(4.892”x21”)

1/8 Page

Square 2col x

7.5 (3.225”x7.5”)

1/4 Page Horizontal

6col x 5.25" (9.888”x5.25”)

1/8 Page Horizontal

3col x 5.0 (4.8982”x5”)

1/2 Page Horizontal 6col x 10.5" (9.888”x10.5”)

1/4 Page Square

3col x 10.5" (4.892”x10.5”)