Effective Communication

for a Global Business World

By Mr. Arce, M.S.Ed.

In the old days,

communication was easier.

But today, the old ways of communicating

don’t work any more.

Overview

1. Western Communication

2. Business Communication*and some very important communication tips

Western Communication

What is Western Communication?

Understand 3 important ideas:

a) Verbal

• Intrapersonal Communication 1-0

• Interpersonal Communication 1-1

• Small Group Communication 1-5

• Public Communication 1-50+

b) Non verbal

• Written

• Visual

2. Communication Factors

• Distance - space

• Language – words used

• Culture - differ. meanings

• Attitude – show confidence

• Hierarchy – levels meaning

• Gender – sensitive words

• Listening – appearing to

• Relationship - expectations

1. General Communication

Continued:

What is Western Communication?

3. Societal Structure

Collectivist1. Group is important

2. Traditional ideas are positive

3. Harmony is a high value

4. Each person conforms to the

society/manage own ideas

Individualist 1. Individuality is important

2. New ideas are positive

3. Confrontation is a high value

4. Each person is encouraged to

stand out/express own ideas

What is Western Communication?

Answer:

• Western/individualist communication is “speaker

oriented” that is, it is considered the responsibility of the

speaker to communicate ideas clearly and within a

Western cultural situation. And if there is confusion it is

the fault of the speaker.

• BUT in collectivist communication it is “receiver

oriented”. It is the listener’s responsibility to understand

of what is being said.

Test on Western (individualist) Communication

1. People don’t want to say no. Collectivist/Individualist?

2. It is best to be direct in telling the truth. C/I

3. It is ok to disagree with your boss. C/I

4. Communication is like to two casual friends. C/I

5. People need to be updated. C/I

6. People tell you what you think you want to hear. C/I

7. Warm tea means there is a problem. C/I

8. Warm tea means the water got cold. C/I

Business Communication

What is Business Communication?

Business Topics

• Advertising

• Brand management

• Corporate

communication

• Customer relations

• Event management

• Marketing

• Public relations

Business Methods

• Emailing

• Meetings

• Forums

• Presentations

• Networking

• Reports

• Telephone conference

• Video conference

Global

Business

Communication

Skills

Many Meanings

Important for you

Global Business Communication Skills

1. Listening actively

2. Expressing ideas confidently

3. Understanding business etiquette

4. Accepting criticism

5. Speaking positively

6. Avoiding arguments

7. Understanding people

8. Giving feedback

Business Communication Tips # 1

For Your Message

The 7 C’s of Communication

1. Clear – speak or write with a purpose

2. Concise – make your point brief

3. Concrete – the message is clear with details

4. Correct – the communication is error-free

5. Coherent – the message is logical & flows

6. Complete – all the information is there

7. Courteous – your message is friendly, honest

Business Communication Tips # 2

For Your Interaction

Global Business Behavior

1. Ask questions even if you understand

2. Substantiate ideas when making a point

3. Follow up on issues

4. Deal with problems directly

5. If you don’t know something then say so

6. Show initiative in situations

7. Prepare the listener about what you will talk about

8. Give advance notice to situations affecting others

*One more test

Test on Western Business Behavior

Question & Answer