effective career growth strategies · tips to remember: •quantify what you ... •keep in mind:...

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How to Articulate Your Value & Create a

Strategic Growth Plan

Effective Career Growth Strategies

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Erin Urban, LSSBB, CPDC

Certified Leadership CoachProfessional Development CoachCertified Facilitator, Trainer and SpeakerPublished: Thrive Global | Forbes

Urban Professional Performance Solutions

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Articulate your value proposition

for effective growth

Define & Communicate Your Impact

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Communicate Your Value

Your work doesn’t speak for itself

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TIPS TO REMEMBER:

• Quantify what you can, but not everything must be $$ and %.

• Doing your job well is impactful – you don’t need a managers title for it to matter!

• Stories are golden – giving examples through story-telling is more compelling.

• If you do project work – each project is an impact story.


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What makes YOU stand out?

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TELL YOUR IMPACT STORY

WHAT HAVE YOU DONE TO POSITIVELY IMPACT THE

ORGANIZATIONS YOU HAVE WORKED FOR?


CREATE AN IMPACT INVENTORY

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DISCOVER YOUR VALUE:

• What are you most proud to have accomplished in this role?

• How have you saved your employer time or increased productivity?

• What have you done, to increase sales or revenue for your employer? How did you go about doing it? What tools, skills, knowledge or software did you utilize?


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DISCOVER YOUR VALUE:

• What have you done (and how) to decreasecosts or expenses for your employer? Again, what tools, skills, knowledge or software did you utilize?

• How have your accomplishments in this role stacked up against others in your department, company or industry?

• Why is your employer better off because you were hired?


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Where to Start?

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ARTICULATE YOUR IMPACT

The Impact Story1. The Catalyst (what sparked a change) or an

Issue (that you needed to solve).

2. The Detail (what happened and what was your involvement).

3. The Impact (how did it affect the company or clients in a positive way)

Specifics are KEY. If you can speak in terms of % or numbers, that makes more of an impression.


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Your Attitude MATTERS

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UNDERSTANDING YOUR VALUE:

1. You will understand that you have more value than you realized (CONFIDENCE)

2. You now have amazing stories to tell in Networking conversations where it’s appropriate to do so (CONNECTION)

3. You can distill these into your resume and on LinkedIn as Accomplishments (STAND OUT)

4. You now have impact stories to talk about in Interviews (IMPACT)


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Leverage the power of quantification to be explicit about your Impact

Quantifying Your Impact

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SHIFTING YOUR PERSPECTIVE

If you saved time by improving the way something was done – that equals $$.

EQUATION:

#People X #hr/min X how often = Total Time

Total Time X Avg. Salary = Impact $


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Increased productivity by automating manual data gathering and reporting

processes...

How many people are impacted?

How often is the report run?

What is the average salary (estimate) for this group of people?

*Add fully loaded cost if you can!


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5 people are engaged in the process

Report is run weekly (52 wk/yer)

Historically: 45 minutes to run report

Now it takes 5 minutes to run the report


40 min x 5 people x 52 weeks = 173.3 hours per year x $34 hr avg = $5,892 per year savingsHow many years did you work there?

8 years = $47,137 to date

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Create an effective plan to market yourself

and grow your career

Career Transition Strategies

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Why Do You Want Change?

•Honest self-reflection.• Is it what you do or who you work for?•Don’t throw everything away – what

can you take with you?•Understand your roadblocks NOW.• Let go of that which does not serve

you.

Career Transitions

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Box-Trapping Assumptions

• I need to make $XXXXXX per year to live the way I’d like.• I haven’t kept up on trends, there’s no way

I’d compete.• I don’t have any special abilities or skills.• I’ve been doing XXXXX for way too long.• The grass isn’t always greener on the other

side of the fence.

Career Transitions

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Find Your Focus

• Make a list of your expertise, skills, abilities.• Make a list of what you love the most in what

you do.• Connect your skills that support what you love

to do.• Consider what industries or types of positions

can use these abilities in an area that you find exciting (and actively growing).

• Keep in mind: core values, commute, family time, work/life balance, financial demands.

Career Transitions

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Build & Nurture Relationships

1. Network at work!2. Connect to Professional Organizations.3. Find common ground and build upon that.4. Don’t ever ask for a job – focus on

developing conversations.5. Show that you care: give your time when

you can and help others succeed.6. Volunteer with community events or at your

target organizations events.

Career Transitions

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Questions?

Connect with me on LinkedIn or Facebook to receive the latest in career tips for social media, resumes, personal branding, interviewing skills and more!

linkedin.com/in/erinurban facebook.com/uppsolutions

[email protected]

effective career growth strategies · tips to remember: •quantify what you ... •keep in mind:...

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