effective and engaging blogging by jonny ross
DESCRIPTION
Tips on effective and engaging blogging, why you should blog, how to get the most out of blogging, killer blog titles, editorial calendars and more!TRANSCRIPT
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Why should I Blog?
Anyone blogging? Do you understand what a blog is?
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Because…• Show Personality – increase engagement• To communicate with existing clients• Saves time, I use it as an archive to give the same answer again• SEO• It puts you ahead of your competitors• Thought leadership/ Gains Trust• Ensures you stay up to date• Builds a community• Forces creativity• Adds value to your site• It gives you content for your social media channels• Supplies content for your email campaigns• And more!!
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How to come up with some ideas• Subscribe to competitors• Subscribe to industry related news• Subscribe to professional bodies / services• Create Google alerts on niche topics• Thing about all the products/services you offer• Keep notes of questions clients ask you• What are your passions?• Keep a journal/voice recorder
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How to create an Editorial Calendar?
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Editorial Calendar sounds so complex…• People think it needs to
be fancy and detailed
• Two advantages; planning and accountability
• There are lots of ways to create an editorial calendar, but let’s keep it simple
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Step 1: Make a list of key dates for the year
• Product launches• Events / trade
shows• Marketing
campaigns• Promotions• Holidays• Sporting events• Key milestones
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Step 2: Add these to your Roadmap
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Step 3: A comprehensive list of all your products and services
• Do any of the products and services fit nicely with your roadmap so far?
• Split them evenly throughout the year
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Step 4: Open a Google Spreadsheet• Sole Trader or maybe 4 staff..? • Use Google so it’s easy to share and update• Everyone with permission can have access• It’s a live spreadsheet
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Step 5: Measure success refine and keep to dates
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w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
Creating Killer Blog TitlesUse the following tried and tested formulas• Use a number (7 Secrets to success)• Teach me (How To Do..)• Ask a question (Are you king of twitter?)• Talk to me (use you and your)• Just say no (Don’t buy this)• Use celebs/brands and popular trends (Pizza Express is
the winner – Email Marketing)• Be controversial • Make an unusual association (How Lemons help your HR)
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Question Time
Does anyone want to challenge me, does anyone think this is all a load of nonsense?
It’s time to ask questions!
Also for Tips, Tricks and more free advice Subscribe to my blog at JonnyRoss.com
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