effect of social media on e-commerce in india
TRANSCRIPT
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Social Commerce
Harish Kotra
Some Stats- Challenges - Use Cases - Future Trends
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Harish KotraTechnology Lead, Deep Red Ink
Cofounder, Fests.info
harishkotra.me
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Some Stats
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India’s e-Commerce revenue is expected to jump from $30 billion in 2016 to $120 billion in 2020, growing at an annual rate of 51%,
the highest in the world.
(ASSOCHAM-Forrester)
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India’s e-commerce market expected to cross Rs 2 lakh crore in 2016.
IAMAI
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India’s e-commerce industry likely to touch $38 billion mark in 2016.
Assocham
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Interestingly, about 75% of online users are in the age group of 15-34 years since India is one of the youngest demography globally.
Assocham
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Social Stats of e-Commerce Platforms in India
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Role of Social Media
Impact Organic Search Presence
Interact with Customers
Drive Traffic It’s FREE
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Use Cases
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#BadeDilWale
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#BadeDilWale & #UnboxDiwaliSale
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#BadeDilWale
#BadeDilWale generated 9,697,672 Twitter impressions with 1,500 tweets since
September 28.
Amazon has 5,514, 937 likes on Facebook. Most of their communication around #BadeDilWale have around 100 likes on an average and a couple of thousand views on the videos. On Twitter, Amazon has 367k followers and retweets and likes ranging from 50 to 100s which is decent considering the
nature of the platform.
On Instagram, since September 03, #BadeDilWaale has garnered 30,980 likes and 100
comments on 50 posts.
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The number of digital buyers in India alone is expected to reach 41 million by 2016, representing some 27 percent of the total number
of internet users in the country.
Statista
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Stats from an e-Commerce Site
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Challenges
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Challenges• Absence of e-Commerce laws• Resolving issues• Low entry barriers leading to reduced
competitive advantages• Rapidly changing business models• Urban phenomenon• Maintaining brand reputation• Shortage of manpower• Customers won’t trust your website• Ensuring consistency and conversation
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FUTURE TRENDS
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Social Commerce Is Here
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Driving Sales through Social Media
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Driving Sales through Social Media
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Driving Sales through Social Media
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Future Landscape
Source: eMarketer
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Social Media Customer ServiceA new study of 500 top retailers shows that only 20% answer questions sent via Twitter and
54% respond via Facebook. And the average response time ranges from 27–31 hours!
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Conversational Commerce
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Conversational CommerceConversational commerce is bringing back the business-to-customer dialogue where it’s been missing most: shopping online.• In one chat with a customer, you can:• Help someone make a purchase decision.• Handle any objections personally.• Upsell or cross-sell other products.• Offer discount codes.• Answer questions about “out of stock” products and notify
customers when they're available again.• Get customer feedback.• Deliver shipping notifications.• ...All at the fast pace of instant messaging.
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Its your time now!
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Reach Me at [email protected] or harishkotra.me