Pitching & Presentation3 Minutes, 1 Impression

Author : Eva Hukshorn, partner EFactor

1. Efactor is a Smart Network that matches entrepreneurs with the very people who can help them grow

2. Finding Business Partners: from partners to investors, from coaches to customers3. Largest Entrepreneurial Network in the World with 1mio members in 185

countries4. An online community Offering you a network, knowledge, events, and every

business resources you need to succeed @ discount!5. GO Online, fix your personal profile & company profile and get MATCHED!

It’s not about connections - it’s about the right ones…

Some Basic Ingredients to Start a Successful Company

3 key elements of life: Ideas, People and Money

A Solid Business Plan is Important : Luck is For The Unprepared!

Business Plan = Guidebook for the Founder

Business plan: learn to Live & Breath your company, market and customers.

Business plan as a tool:• Systematic approach for mapping your idea• Focus• Entry strategy• Identifying gaps: knowledge, experience, specialists• Checklist of resources• Communication tool• PracticeBusiness plan is for YOU and YOUR SUCCESS!

Evolution of Your Startup Life

9-12 months Preparation Before Launch

YOUR IDEA• Time Spend: 6-9 months• describe the problem you are solving for whom• Test for outside interestYOUR BUSINESS PLAN• Time spend: 2-3 months• details of the execution process• 5 years, 3 phases, 1st phase 18 months explicitYOUR COMPANY• Time spend: ?• Structure tasks, weekly, monthly• Success = old investors out, new investors in

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Take a Different Approach, Become Your Own Investor

You are the biggest investor of them all!

• Your own investment does not consist only of time spend

• Become as critical as your external investors would be

• Your Team is as important as your idea

• Money is the end-game of the investor, so is yours

Some Things to Keep in Mind While Searching For Investments

Investment is about TRUST

COURAGE is high risk, high return

Manage EXPECTATIONS

The TEAM will make it happen

Solid BUSINESS PLAN

Social CLICK

An informal investor is NOT A HOLY GRAIL

Searchingfor investment, LONG process

Don’ts For Entrepreneurs

1. Not able to explain yourself

2. Demand with no return

3. Money is the Holy Grail

4. Unrealistic returns & hockey sticks

5. Claiming there is no failure is possible

6. Target all investors

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Warning For Investors

1. Only interested in returns

2. Demanding majority stake

3. Demanding fees

4. Different goals

5. Personal guarantees

6. Making you pay

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To Know by Heart Before You Start

1. Problem solved

2. Market, competitors, market share

3. Team, responsibilities, experience

4. Investment and return

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3 4 • Planning & milestones

• Protection• Revenue model• Strategic alliances• Needs in knowledge & resources

Presenting your idea in another 5 minutes

1. Watch your Time2. Pitch solo3. Continue when things go wrong, bring examples4. Speak calm & simple5. Introduce yourself6. No humor or funny gimmicks7. Max 8 relevant slide and 3 topics per slide8. Tell audience what they are going to see9. Visuals & bullet points10. Explain experience team in this specific field11. No technical details12. Touch upon marketing & sales13. Milestones & funding needed14. Expect obvious questions15. Don’t save the best for the last, but end strong!

Impressing Without Words

SMILE EYES POSTURE ATTITUDE

HANDS VOICE DRESS ASSECOIRES

Your Idea: Preparation

Problem to be solved

Target group

Need by target group

Unique selling point

Technical details

Comparable product competitors

Superiority of your product

Duplicable

Protection

Costs of production

Content to Cover in Your Founder’s Guidebook

Conclusion & Final Remarks

1. Understand you business, market & customers2. Listen to the investor3. Act as equal partner4. Watch your body language5. Dress equal to your audience6. Bring summary of presentation & examples product7. Ask for the next step8. Investors are not the holy grail9. You and your team are the key to success

Next webinar = July 17: A Vision for the Future, A

Strategy for Getting There

PREPARE YOUR BUSINESS PLAN. PREPARE YOUR PRESENTATION. PREPARE FOR YOUR PITCH AND PREPARE FOR YOUR INVESTOR.

JUST PREPARE!

Visit Nowhttp://www.efactor.com/

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This document was prepared by Eva Hukshorn. Several people and organizations have inspiredher to write this presentation, amongst which are, but not limited to the Founders of Efactor,

McKinsey & Company/New Venture, Nebib, Entrepreneur.com

Thank You!