EFactor on NetworkingBuild a network when you don’t need it, so that it is there when you doAuthor : Eva hukshorn, partner EFactor

EFactor : An Introduction

• Founders Adrie Reinders, Marion Freijsen, Roeland Reinders • Started OHM Inc. in 2004: Business Development for Fortune 2000 • Serving (mainly) technology companies around the globe • Goal: assist emerging technology companies in selling their product to corporates • In 2007 they wrote a book: The N Factor‐

-  How efficient networking can change the dynamics of your business -  Huge success: no theory, but hands- on tips & tricks. ‐

• Result: EFactor a social platform for entrepreneurs ‐-  Strategic business networking impacts the future of your business -  Goal: share knowledge, increase sales, decrease costs, find capital -  Mission: increase success of entrepreneurs to start-up or accelerate their organization

EFACTOR, THE WORLD’S LARGEST ONLINE NETWORK FOR ENTREPRENEURS ON EARTH

An online community offering you a network, knowledge, events, and every business tool you need to succeed

Work Experience

- Current Partner EFactor

Board of Advisory: TreFoil Energy / CleanDrinks / Global Thinkers

- 2009 - 2010 Dutch Boutique – Marktlink Mergers & Acquisitions, Amsterdam

- 2007 - 2009 Royal Bank of Scotland - Corporate Finance, Amsterdam

- 2004 - 2009 ABN AMRO - Corporate Finance New York, Amsterdam

- 2003 - 2004 Accenture – Consulting London, Amsterdam

Education- 1997 – 2002 MSc Economics, Finance - University of Groningen, the Netherlands

-2003 International & Asian Studies – National Sun Yat–Sen University, Taiwan

- 2009 – 2011 Certified Management Accounting (CMA) – IMA, US

- 2009 – 2001 Colloquium General & Modern Art- Academy for History of Art, the Netherlands

- 2012 International Financial Report Standards (DipIFRS) – ACCA, US

Eva Hukshorn: An Introduction

“Networking is building and maintaining relationships on the basis of mutual trust and respect, for the long term”

The N-Factor: The Key to Success

• Entrepreneurs vs. High Potentials -  No life long job guarantees -  Change of demography working population -  Personal relationships -  Time-to-market -  Local Knowledge -  Financing and M&A -  Buffer in badtimes

Building a Network : Start Early, Be Consistent

• Time Consuming• Be Sincere, be yourself• Mutual interests• No sales, just goals• Start young:

-  Your friends are maybe geeks now, but geeks will be the new chic • Overcome culture & ages differeces• Rules

- Prepare- Administrate- Follow-up

Building a Network : Places to Be

• Network events- EFactor events, seminars, workshops

• Conference• Coincidental meetings• Networks of others• Clubs

-  Rotoray. Lion Clubs, Sports• Industry related organizations• Networking abroad & international influence

Maintenance : Substance Over Form

• Maintenance = discipline• Kind or Relationship

- Friend Family and Fools- Good business relationships- Acquaintances

• Technology = Memory• Handing over your network

Maintenance : Some Events are More Equal then Others

Event Maintenance New P/Q Image Acceptation Partners

Art ++ + ++ ++ ++ ++

Music ++ -- - ++ ++ ++

Tennis + ++ ++ + = 0

Soccer -- -- __ - = --

Golf ++ ++ + + = --

Chess + ++ ++ + ++ --

Car Racing + + __ - + --

Cooking ++ ++ + ++ + 0

E-Networking: It is Just a Tool, No End Game

• Technology & communication fundamental • Global network support• No online sustainability without offline support • Tools :

– Email– Search machines– Phone/ VOIP– Chat– Blackberry’s– CRM vs Linkedin/EFactor– Social Communities

Etiquettes : It’s The Little Things That Matter

• Invest & Research • Come early, leave late • First impressions • Bring something to the table• Do what you promise • Maintain• Think about it:

– Clothing– Restaurants– After Dinner

Culture: Be Global, Act Local

• An extra dimension • Every culture is different

– Research– Local people to assist

• Be aware of political systems • Religion • Local personal networks • Reputation checks are ok • Respect

Remember :

• C = Chemistry• F = Fun• T = Time• Cl = Click

C2 x F x ˽ T = Cl

Visit Nowhttp://www.efactor.com/

https://www.facebook.com/efactorhttp://www.twitter.com/efactor

This document was prepared by Eva Hukshorn. Several people and organizations have inspired her to write this presentation, amongst which are, but not limited to the Founders of EFactor, ABN AMRO/RBS, University of Groningen, Institute for Management

Accountants, Paul Grant Founder of the Funding Game

Thank You!