eena 2016 - alert to citizens in case of disaster (2/3)
TRANSCRIPT
NL-AlertApril 2016
Paul Kubben
Senior Policy Advisor –
Project Manager NL-Alert
Ministry of Security and Justice
What is NL-Alert?
• Text message on mobile phonesto alert people in close vicinity of an emergency situation
• Alert system for emergency situations one of a mix of
crisis communication tools (sirens, NL-Alert, regional tv and radio, www.crisis.nl, social media)
• Nationwide launch on 8 November 2012
• Alarms a specific area, applicable in different types of emergencies, high density of mobile phones in NL
• Cell broadcast, not sms (radiosignal, 1 way traffic)
NL-Alert: where we stand • Relevant statistics: 17 million citizens, 15.5 million citizens
with at least 1 mobile phone
• NL-Alert available in all 25 Safety Regions
• Actual usage since November 2012: an average of 2 or 3 times per month (mostly large fires, but also in case of a small twister, a bomb detonation and the breakout of a deadly snake)
• Actual usage of sirenes: 1 or 2 times per year
• Six nationwide verification messages: February and November 2013, June and December 2014, June and December 2015
NL-Alert: Nationwide verification messages
• Main goal of verification message: awareness of NL-Alert in general and awareness of mobile phone settings
• 7.1 million Dutch citizens of 12 years and older received thenationwide verification message in December 2015 (49%)
• Furthermore:- 86% says that they will circulate the NL-Alert message- 84% thinks it is a good idea to alert people via mobile phones in case of an emergency situation
Penetration growth NL-Alert
Nov 2012
Launch
Feb 2013 Nov 2013 Jun 2014 Nov 2014
9%
25%30% 31%
Growth due topre-configured
phones
Growth slowingdown due to 4G
Dec 2015
4G Implemented
49%
35%
June 2015
Why cell broadcast and not SMS or IP ?
• In non-crisis situations and for a small target audience, manytechnologies may suffice
• Crisis situations often cause network congestion
• Our specification requires a message to be delivered within a maximum of 3 minutes, also in crisis situations. Cell broadcast can fulfill this requirement
• Other advantages of cell broadcast:
• Privacy insensitive technology
• No costs can be charged to the end user
• Embedded WEA app enables quick and automatic penetration growthand a ‘standard’ user experience
• Please note that risks, other than congestion, that come withusing commercial mobile networks cannot be avoided by using cellbroadcast
Current status of phone support is positive
• About 80% of the mobile phones works out of the box
• Iphones need manual OPT-IN
• WEA user experience on more and more mobile phones
• Please note this is valid for the NL market
Future developments NL-Alert
• NL-Alert not only a tool for the fire brigades (safetyregions), but also for police (regarding mass shootingsand/or (threat of) terrorist attacks
• Research into technical improvements to solve someproblems as mentioned by several relevant actors (Parliament, Safety Regions, Citizens):Quick wins:- Fixed lines (people with no mobile phone)- Hyperlink in CB messages (language issues)Roadmap to NL-Alert 2.0- IP based ecosystem (apps, internet of things)- FM radio broadcasting (fall back / redundancy)