eea | the digital era after covid-2 · 2020-05-03 · the digital era after covid a new business...

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THE DIGITAL ERA AFTER COVID

A new business model on the rise

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Entrepreneur / Advisor / Growth Hacker / Investor [email protected]

Advisor/Speaker

Advisor and board member in numerous companies

Speaker in growthMarketingConference.com Guest Lecturer in NYU Stern School of Business Guest Lecturer in Alba Business School Lecturer in growthAcademy Lecturer in growthX Academy (SF)

Entrepreneur

Co-Founder & CEO, Growthrocks.com

Co-founder growth.university Co-founder growthhackingacademy.gr Co-founder contentmarketingacademy.gr Co-Founder of viral-loops.com Co-Founder of vitrinabox.com Co-Founder search-in-a-box.com

Theodore Moulos

I have studied Phycology, Accounting, Computer Science and Management. As an ex accountant and ex CTO I’m good with numbers and technical issues.

In total , I have have a 20+ year experience in running successful and profitable software products. For the last three years, I’m the Group CEO of GrowthRocks (Ranked #1 for Growth Hacking worldwide). My career includes managerial roles for companies around the globe and I have significant skills in intrapreneurship and entrepreneurship.

In my free time I assist Startups to achieve growth and product-market-fit.

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PEP

SICO 2019

THE N

EXT DAY O

F DIG

ITAL

3

36 Months

on Growth

47 GrowthRockers

team

16 Serving

Countries

10

20

30

40

39+ Customers (concurrent) Finland, UK, US, Singapore, France, Netherlands, Malta

Growth Hacking Building A Growth Framework

Made with by @tmoulos

GrGrrrrGrGGrGGGrGrGGrGrowowowowowowowowowowowwowowowowo thththththththhthhththththhthh HHHHHHHHHHHHHHHHHacacaacacacaccccacaacaacaacaacacacacacaccacacaccackikikikikikkikikikikikkikkikikkkkingngngngngngngngngngngngngngngngngng BuBuBuBuBuBuBuBuBuuuuuililililililiillliili dididddiddiddidiiiididddiidingngngngngggngngngngngngngngngngggggg AAAAAAAAAAAAAAAA GGGGGGGGGGGGGrorororororororooroowtwtwtwtwtwtwtwtwtwwtwtwtwtwtwttwttwwthhhhhhhhhhhhhhhh FrFrFrFrFrFrFFrFrFrFrFrFrFrFrFrFrFFramamamamamamamamammamamamamamamaamewewwwwwoooorororo kkkkkkkkkkkkkkkkkk

MaMaMaMaMaMaMadedededededededededededeedededededede wwwwwwwwwwwwititititititiitititititititititittthhhhhhhhhhh bbybybybybybybybybbybybybyby @t@t@t@t@t@t@@@@@t@t@t@@@@t@@@@@ momomomomomomomomommmmmmmommomom uululululululuululululululullullululu ososososososososososososo

Today, we will learn why some companies

succeed and some companies fail

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Pepsico

We educate the world

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Marketing Agency @ Rome (Viterbo)


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Airport AIA


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MasterClass In Turin


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Lott

ery

Pro

vide

r @

Mor

occo


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Challenges Remote Working

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Performance. Productivity boost (gwork.io)

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ToolFree Forwarding.

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Standup Meetings (via slack).

The three daily questions: *What you did yesterday *What you will do today *What is stopping you from today’s tasks

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Remote Meetings.

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Tasks.

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Time Control.

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Growth Clapping.

GrowthClaps.com

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Opportunities Remote Working

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Training Webinars, trainers, educators

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M

Free e-book

Free Price teaser

Low Ticket teasers

Your Info Product

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Imagine Follow-up via chatbot + Personalised Adshttps://app.geru.com

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https://kingslanduniversity.com/thank-you-devs

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25https://www.toppaiddeveloper.com/free-report

Just imagine to do all these …

…for the wrong product

Do I see a tsunami ?

Let’s see what that means

1. 60’ scripting and testing scripting for time 2. 30’ shooting 3. 180’ post production (aligning slides with

video, adding animations, cutting scenes) 4. 60’ creating supportive material 5. 30’ intro-outro 6. 30’ exporting, converting, rendering,

uploading 7. 30’ video visuals, graphs, animations,

titles

12’ video result means

7 hours for 12’ video

Repeating that in intervals i.e. on a weekly basis

Navy Seal Admiral Shares Reasons to Make Bed Everyday

Have Discipline

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Intro / outro reevio.com

Animation Adobe’s after effects

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1. Video editor

2. Designer (for ebook covers, green screen background, landing pages design etc)

3. Animator

4. Technical Delivery (encoding, hosting, serving)

5. Photographer, stylist (?)

Skillset for the video part

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1. Ad(s) - facebook, Google

2. Landing Page(s)

3. Email(s) for following-up

4. Automation (to glue them all)

5. LMS system to host them

6. (Optional) chatbot-ing

Tools / Apps

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1. Paid Ads

2. SEO

3. Copywriting

4. Aesthetics

5. Technical (scripting, hosting, serving)

6. Marketing/Sales !!!

Skillset for the rest

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27 different tools / apps

1.Adobe’s premiere 2.Adobe’s after effects 3.Vimeo 4.Reevio 5.Bitable 6.Wordpress 7.LearnDash 8.Active Campaign 9.Google Ads 10.Facebook Ads 11.Manychat 12.Adobe’s Photoshop 13.Adobe’s Illustrator

14.Zapier 15.Elementor 16.Slack 17.Webhooks 18.DataStudio (Reporting) 19.Google Analytics (events) 20.Google Tag Manager 21.Handbrake (compression) 22.Geru app 23.Subtitles Creator 24.Go Pro Animator 25.Woocommerce 26.Stripe/paypal/bank 27.Pixels…. And more

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2.000 euro

1.Envato Elements for images and more assets 2.Motionarray for titles and music and animations 3.Wordpress’ elementor pro 4.learnDash Elementor + Pro Panel Reporting 5.Geru for visualisation 6.Active Campaign 7.Manychat

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Acquiring new users

Freelancers

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Finding new

customer via word-

of-mouth has

reached to its limit

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Prospecting.

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Outreaching.

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It’s a new world Virtual Reality (VR)

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An immersive education you will

remember!

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SOMNIUM SPACE IS A NEW VIRTUAL REALITY WORLD Open, Social & Persistent

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The first live “VR” conference Travis Scott - Fortinite

12m concurrent users

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Walk me in!Virtual Walkthrough

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New channels popping-up e-commerce is not the same any more

Instagram Checkout Whatsapp shopping Marketplaces, AI, VR Google’s rich Snippets

Traditional e-shop

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A Real ExampleIKEA in many countriesy

vitrinabox.com

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Walkthrough Virtual ShoppingWhat’s coming Next

Gamification i.e. treasure hunt Loyalty program while “walking”

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Conversational Marketing for everyone Building Top-of-Mind is vital

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Building Top-of-Mind Every brand wishes to be where our friends and family is, thus on messenger(s)

Conversational marketing or conversation marketing is a one-to-one approach to marketing that companies use to shorten their sales cycle, learn about their customers, and create a more human buying experience

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mydoctortoday.com

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Building Communities around your brand Because even happy customers won't always use word-of-mouth to talk about you.

Ambassador Programs

Affiliate Programs

Referral Programs

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Referral Marketing Programs Is the epitome of viral sales and Low CPA

A referral program is simply a process in which you prime and reward

customers for spreading the word about you.

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#1

“I realize what it is: the appointments,

lack of address and general exclusivity of this place

is so alluring that people can’t see sense.

They’re looking at photos of the sole of my foot, drooling.

Over the coming months, the Shed's phone rings incessantly.OO

BA

H B

UTL

ER

“I realize what it is: the

appointments, lack of address and

general exclusivity of this place

is so alluring that people can’t

see sense. They’re looking at

photos of the sole of my foot,

drooling. Over the coming months,

the Shed's phone rings incessantly.gamification








the Shed's phone rings incessantly.exclusivity








the Shed's phone rings incessantly.remarkable

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the milestone concept

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Ambassador program .• Perfect for brands and eCommerce

Stores. The rewards can be your own

products

• Suitable both for prelaunch campaigns, referral and ambassador programs.

• You can use it for email list building and give merchandise, like stickers, t-shirts, etc.

• Don't just put the name of your brand. Make something people will love to wear

• Simple referral links/codes for more vitality and offline word of mouth.

• Messaging apps as sharing channels.

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Differentiate or Die

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Differentiation Strategy

DO THE OBVIOUS

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The 5-steps success ladder

Perform a Keyword research

Build a set of properties that are maintainable BY YOU

Build a lot of touch points for users to engage

Collect, tag and Segment your potential customers

Build a follow up strategy

Automation

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AG

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At rescue Growth Hacking (or Marketing)

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Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, new technological options and social metrics to sell products and gain exposure.

What is Growth Hacking #1

Marketing for the poor

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What is Growth Hacking in one word

“Cheap #NOT”

Paid Spend

Revenues

“The PPC Way”

Growth Hacking

Revenues

“The GH Way”

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growth hacking marketing is a combination of mindset, process and

tactics to achieve sustainable growth for your company quickly, taking into

account budget constraints

What is Growth Hacking #2

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SEO

Performance Marketing

Content Marketing

Copywriting

Social Media

Social Selling

Influencer Marketing

Google Analytics

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Digital Marketing Services

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They run separately

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“Marketing doesn’t run in Silos”SEO | PPC | WEB DEVELOPMENT | SOCIAL MEDIA

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How about combining those together?

How about deciding upon them?

How about orchestrating those?

How about Implementing them?

How about Systemising them?

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Slide:76

why?

no choice

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skills

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MarketingWeb & Mobile Analytics, A/B Testing, Marketing Automation, Conversion Optimization, SEO, SEM & PPC, Copywriting, Email Marketing, Social Media

Data AnalysisSpreadsheets, Statistics, SQL, NoSQL, BI, Cohorts

Coding/EngineeringHTML, CSS, JS, jQuery, Macros, PHP, Python, APIs

DesigningPhotoshop, Illustrator, Sketch, Video Editing

skills

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Digital Marketing → Awereness

Growth Marketing → Sales

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It’s about

*CRM

*Business Intelligence

*Operational excellence

*Business Development

*ERP and Sales and Invoices

*All kind of automations (for operational

excellence)

Growth Hacking IS NOT

about Digital Marketing

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What is Growth Hacking in one word

“Flows”Properties Automations

Funnel Channels

Growth Plan

Landing Pages CTAs Tools Content

Events Widgets Data Enrichment Data Manipulation

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Traffic and Funnels

Digital Marketing

Growth Marketing

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Multiple Properties

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[BREAKING NEWS] Two Results Max For Most Queries

Google said they generally won't show more than two results from the same domain in the top Google search results. Google may still show more than two results if they determine a searcher would benefit from it and it is relevant for the query.

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*Full blown websites,

*Landing Pages,

*Power Pages,

*Engineering-as-marketing Pages or apps

*Mobile apps

*BOTs

*Pre-launch Pages and

*Other specialized pages.

It’s all about A LOT of Web Properties

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IF YOU DON’T HAVE ENOUGH WEB PROPERTIES

THE ONLY OPTION IS PPC*

* Paid Advertising

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Building Funnels

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“8

8

Do we need one?

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It takes 5-13 touches to generate a

Sales Qualified Lead

Sources: Salesforce.com, InsideSales, Hubspot Data & Marketing Association

Remember

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It shows that only 3% of all people you’ll contact (if you are targeting right) will buy something from you right now. 6-7% are open to the fact of being sold your product or services. That’s just 10% at best

Do we need one? YES!

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Old Funnel vs New Funnel

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MQL / SQL / PQLThey took some action that shows they might be interested in buying

Sales has confirmed it. They are interested in buying

They tried our Product? They must be interested in buying!

Definitions

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CQLConversation Qualified Leads

CQL: We talked to them: They told us why they are interested in buying and what they’re trying to accomplish with our product

Definitions

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A B2B SaaS Funnel on paper

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Funnels go hand-by-hand with progressive Profiling.

The more you push the potential customer down the funnel the more data you collect the more targeted the communication becomes.

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Funnels go hand-by-hand with Content Marketing

All web properties they need to be supported by awesome content, nice visuals and persuasive messages. Content marketing and copywriting are vital ingredients of a funnel.

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Stage at the funnel

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Funnels go hand-by-hand with Automation

Marketing Automation is the glue of putting everything together. Collecting data in one step and using those data on the other end to lead conversions and push down potential users to become customers

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Events are used to track user interactions with web, mobile applications or backoffices. They were used for measuring page views. Nowadays, an event helps you to analyze the actions that people perform in your application. ...

The Absolute Prerequisite to build your funnel

Events

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Funnels go hand-by-hand with Web Development

You need fully integrated properties to drive potential customers to. From landing pages to rich thank you pages, they are all part of your funnel

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1) Experiments take toooooo long 2) Focus is moving from business to

technical

ΝΟΤ HAVING TECHNICAL

CONFIDENCE… MEANS

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10% Technical

90% Business

WHERE DO I NEED TO SPEND MY TIME

— Building Site(s), Landing Page(s) — Configuring Wordpress — Finding Name

— 30% Concept and purpose — 10% Branding — 30% Writing content — 30% Metadata and SEO features

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AG

END

A

Embrace Technology

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Technology is your friend

MO

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You may gain significant competitive advantage if you have the agility to adopt technologies as they emerged

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Data Driven Marketing is king

The Measurements Changed

Scrolls: Scroll MapsClicks: HeatMaps The path they follow

Monitoring the visitor before becoming “known”

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Visitors - Traffic on site

Product Preview

Add to Cart

CheckoutInitiation

CheckoutStep1

Step2

Step3

Sales

Select your KPIs carefully

“I want more

Traffic”

“I want more sales”

They are not JUST 2 KPIS They are 2 DIFFERENT STRATEGIES

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Go with the flow! Catching the wave when strong

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I SEE POTENTIAL CUSTOMERS

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CONVERT VISITORS INTO CUSTOMERS

WWW USERS

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You need to Silently Nurture prospects

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And hand them over to our main web properties when they are ready to purchase!

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Prepare Valuable Content:

- Provides Value - Is engaging, captivating - Is persuasive - Tells a Story

Move them down the funnel OUTSIDE of your main properties

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New Touch PointsSmart assistants are the future of search!

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AMP and Instant Article = 1” promise

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AMP and Instant Article = 1” promise

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Social Media Gets Transactional

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Checkout on Instagram

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Google Shopping is here!

Search for, view and compare products without leaving the Google SERP.

Tip: implement structure data for a higher chance to get listed

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Domino’s created Alexa skills

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AG

END

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MeasuringRunning my company

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The sequence of the Steps

Measure

Report

Analyse Change

Repeat

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Monitoring my performance.

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When your competitor

strives to be better Try to be faster

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Don’t try to get Tomorrow’s customers

using Yesterday’s tools

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The first growth hacker & the first salesman is the founder

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Send an email to [email protected] to get them

Conv19 Gifts

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133LinkedIn InstagramMessengerMessenger

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So, get out and build something

Thank you…

eea | the digital era after covid-2 · 2020-05-03 · the digital era after covid a new business...

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