ee gim 2 19 08
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TRANSCRIPT
QuestionQuestion
You understand your core business, but are you comfortable with the other elements needed to run a successful business?For instance,
– Sales process
– Personnel challenges
– Marketing programs
– Financial controls
– Planning
You understand your core business, but are you comfortable with the other elements needed to run a successful business?For instance,
– Sales process
– Personnel challenges
– Marketing programs
– Financial controls
– Planning
What is TAB?What is TAB?
The TAB System includes:
Monthly board meetings
Education
Private coaching
Resource network
The TAB System includes:
Monthly board meetings
Education
Private coaching
Resource network
First TAB Method for Improving Business SuccessFirst TAB Method for Improving Business Success
Board meetings – Entrepreneur & Strategic
Monthly – same day each month
Location of meetings
Start at 4-5 Members – no more than 15
Non-competing members, No Key suppliers or customers
Board meetings – Entrepreneur & Strategic
Monthly – same day each month
Location of meetings
Start at 4-5 Members – no more than 15
Non-competing members, No Key suppliers or customers
Second TAB Method for Improving Business SuccessSecond TAB Method for Improving Business Success
Presentation:
Different business topic each month
Each member applies their business to the topic
Present a challenge or opportunity
Presentation:
Different business topic each month
Each member applies their business to the topic
Present a challenge or opportunity
TAB Board PresentationsTAB Board Presentations
DevelopingDevelopingSalesSales
ProcessProcess
Financial Financial StatementsStatements
TrackTrack& Measure& Measure
ResultsResults
Word Word of mouthof mouthMarketingMarketing
MarketingMarketingon the Webon the Web
MarketingMarketingPlansPlans
TAB Board PresentationsTAB Board Presentations
HumanHumanResources Resources How toHow to
NegotiateNegotiate
Changing Changing CourseCourse
SWOTSWOTAnalysisAnalysis
RetainingRetainingCustomersCustomers
Time Time ManagementManagement
TAB
What TAB Members LearnWhat TAB Members LearnYou Don’t Know What You Don’t Know!You Don’t Know What You Don’t Know!
What TAB Members LearnWhat TAB Members Learn
While all businesses are unique; 75-80% of business challenges are common to ALL companies
Not locked into your industry’s way of thinking
While all businesses are unique; 75-80% of business challenges are common to ALL companies
Not locked into your industry’s way of thinking
Third TAB Method for Improving Business SuccessThird TAB Method for Improving Business Success
TAB Private Coaching Sessions
Initial face to face meeting
Monthly Telephone coaching
– Discuss any challenge from previous board meeting
– Preparation of topic for next meeting
TAB Private Coaching Sessions
Initial face to face meeting
Monthly Telephone coaching
– Discuss any challenge from previous board meeting
– Preparation of topic for next meeting
Proprietary Products Proprietary Products
Analyze and strategize your business– Strategic Business Leadership®
Analyze and strategize your business– Strategic Business Leadership®
TAB-Strategic Business LeadershipTAB-Strategic Business Leadership
Are you happy working 60 or more hour weeks and very little vacations, if at all?
Don’t you love lying awake at night due to stress from the business?
Would you love to create TGIM?
Are you happy working 60 or more hour weeks and very little vacations, if at all?
Don’t you love lying awake at night due to stress from the business?
Would you love to create TGIM?
TAB-Strategic Business LeadershipTAB-Strategic Business Leadership
More than planning
The process is simple
Aligns your company’s vision with your personal goals
Recognizes who and what needs to be set in motion
More than planning
The process is simple
Aligns your company’s vision with your personal goals
Recognizes who and what needs to be set in motion
Strategy 1.1 Join local organizations to develop relationships. fac
2-7-2008 13:52 CompleteComplete
Action 1.1.1 Ask my board members to recommend best groups in my area for referrals.Due 11-30-2006
fac Jane2-7-2008 13:53
CompleteComplete
Goal 1 Develop a referral program to add 5 new customers each month.fac2-7-2008 13:51
CompleteComplete
Third TAB Method for Improving Business SuccessThird TAB Method for Improving Business Success
Resource Network
The TAB Hotline
Tips from the Top®
Network with other TAB Boards®
Resource Network
The TAB Hotline
Tips from the Top®
Network with other TAB Boards®
Third TAB Method for Improving Business SuccessThird TAB Method for Improving Business Success
TABBoards.com-TAB Express– TAB Boards
Rewards®
– Member yellow pages
– Industry specific message boards
– Business Library
TABBoards.com-TAB Express– TAB Boards
Rewards®
– Member yellow pages
– Industry specific message boards
– Business Library
Purpose of TAB Boards®Purpose of TAB Boards®
Affordable,Practical
Business Advice
Sounding
Board for Ideas
Resource
Sharing
Think Tank
Focus GroupSafe
EnvironmentNetworking
TAB Boards® Also ProvideTAB Boards® Also Provide
Practical solutions rather than theory
Support group
We hold your feet to the fire
Practical solutions rather than theory
Support group
We hold your feet to the fire
TAB-Certified FacilitatorTAB-Certified FacilitatorCrucial to the success of boards
Has broad business experience
Completed TAB-Certified Facilitator and SBL-Coach Training
Crucial to the success of boards
Has broad business experience
Completed TAB-Certified Facilitator and SBL-Coach Training
A picture is worth
a 1,000 words
A demonstration is worth
1,000,000
A picture is worth
a 1,000 words
A demonstration is worth
1,000,000
Three Laws of Marketing
Overt Benefit – what’s in it for the customer?
Real Reason to Believe – persuasive credibility you will do as promised
Dramatic Difference - uniqueness
1
2
3
Marketing BasisMarketing Basis
Feature - What are the various features of your product or services?
Benefit - What are the benefits the customer will receive from each feature?
Feature - What are the various features of your product or services?
Benefit - What are the benefits the customer will receive from each feature?
Benefits Vs. Overt Benefits
All Shoes Shined
Protect Your Shoes
Durable Shoeshine
Gentle Shoeshine For Delicate Women’s Shoes
Salt Guard Protects FromWinter Damage
Armor Shoeshine Lasts 7 Days
Fast Shoeshine 2 Minute Shoeshine
Benefits Overt Benefits
Self AuditSelf Audit
Gather materials communicating your core business or product offering.
Are you listing features only and not benefits?
Now write “what’s in it for the customer.”
Answer these questions as if you were the customer in an overt manner:
Is the benefit clear and obvious?
Is the message specific about what’s in it for them?
Does the idea excite your interest?
Is the concept clearly unique vs. the competition?
Gather materials communicating your core business or product offering.
Are you listing features only and not benefits?
Now write “what’s in it for the customer.”
Answer these questions as if you were the customer in an overt manner:
Is the benefit clear and obvious?
Is the message specific about what’s in it for them?
Does the idea excite your interest?
Is the concept clearly unique vs. the competition?
TAB More Than Pays for ItselfTAB More Than Pays for Itself
Real bottom line benefits
Most profitable time spent in improving your business
Avoid reinventing the wheel
Work ON your business, not just IN it
In business FOR yourself, but as a TAB member you’re not BY yourself
Real bottom line benefits
Most profitable time spent in improving your business
Avoid reinventing the wheel
Work ON your business, not just IN it
In business FOR yourself, but as a TAB member you’re not BY yourself
TAB
The Next StepsThe Next Steps
TAB Information
Meeting
Business Evaluation
Application& Profile
Coaching&
BoardMeeting
The Alternative Board® Offers YouThe Alternative Board® Offers You
Strategic Business Leadership®
Initial 2-hour coaching session
Monthly Newsletter
TAB Board Meetings
Telephone Coaching
TAB Hotline
Strategic Business Leadership®
Initial 2-hour coaching session
Monthly Newsletter
TAB Board Meetings
Telephone Coaching
TAB Hotline
Message Boards
Year-Round Access to Facilitator
Member Online Yellow Pages
TAB Website
TAB Events
And More!
Message Boards
Year-Round Access to Facilitator
Member Online Yellow Pages
TAB Website
TAB Events
And More!